Trade justice activism is messy, uncertain, nonlinear, all over the place, inspiring, worrying, powerful.
On followthethings.com âshoppingâ has an important double meaning.
On the one hand, it means âto seek or examine goods, property, etc. offered for saleâ.
On the other hand, it means âto behave treacherously toward; inform on; betrayâ or âto give away information aboutâ those goods, property, etc.
Anyone who makes trade justice activism, and anyone who visits this site, is a âshopperâ.
"Whoever said money can't buy happiness, simply didn't know where to go shopping" - Bo Derek.
followthethings.com encourages another kind of shopping.
Tag: Make it funny
TACTIC: consider including some dark humour in your trade justice activism. Not only is it how people living and working along supply chains cope with difficult situations, itâs also a reaction that can leave audiences hooked by what theyâve just experienced. Trade injustice shouldnât be funny. But what if it is?
“Fugitive Denim“ A non-fiction book by Rachel Louise Snyder published by W.W. Norton & Company. Preview available on Google Books (embedded above).
Journalist Rachel Louise Snyder visits five countries and talks with factory workers, designers and many others who work in the global denim trade to make a pair denim jeans. She’s trying to appreciate the complex geographies connecting the people (she jokes) ‘in our pants’. To do so, she meets and works alongside the people who pick their cotton, weave their cloth, design, sew and sell them. But this isn’t another ‘sweatshop’ exposĂŠ. It’s charming, funny, haunting. And it’s showing what’s possible. The jeans she chooses to follow are more ‘progressive, humane [and] environmentally secure’ than most. So, if one brand can make jeans better, what’s stopping the others?
Page reference: Gabriela Camargo, You Bin Kang and Yvonne Yu (2011) Fugitive Denim. followthethings.com/fugitive-denim.shtml last accessed (<insert date here>)
“Trein Maersk: A Report To The NATOarts Board of Directors“ An electronic docupop album by Icebreaker International (Alexander Perls & Simon Break). Free Spotify stream embedded above. Used vinyl & CD versions available on Discogs here.
NATO’s art division commissions electronic musicians Icebreaker International to create on board a container ship called the Trein Maersk as it travels between the ports of Yokohama in Japan to Halifax in Canada. NATO wants this to be a musical celebration of ‘free trade’. It’s a concept album that samples audio from its travels (including squawking seagulls) as well as ideological soundbites from champions of unregulated markets. Its tracks include ‘Port of Dubai’ and ‘The Third Way’ and they were written as the ship passed through these places, and as they reflected on these ideological arguments. The purpose of this work is educational. The CD booklet contains lots of information about world trade and a map of the ship’s journey. Online reviewers praise it as a masterpiece. This is a work of genius. Many are moved by the depth of feeling that this ‘electronic docupop’ has for the sea and for free trade. It’s the album Kraftwerk would have made if they weren’t so preoccupied with autobahns. So many of these reviews are so effusive in their praise that some think that something suspicious is happening here. Is this a genuine concept album or an elaborate prank? Does NATO even have an art division? Have these musicians ever travelled on a container ship? Are they really right wing musicians rebelling against activist representations of free trade? It could be true that that this music vividly evokes its logistics. Even if it does so sarcastically. Have a listen. See what you think. What role can a right wing (maybe) concept album play in trade justice activism? What can it do?
Page reference: Rachael Midlen (2013) Trein Maersk: A Report To The NATOarts Board of Directors. followthethings.com/treinmaersk.shtml (last accessed <insert date here>)
“Plastic Bag“ A short film directed by Ramin Bahrani and narrated by Werner Herzog for ITVS’s Futurescapes series. Published on YouTube, embedded above. Search online for other streams here.
Remember those thin plastic bags that used to be available, free, at the checkout? This is the starting point for Ramin Bahrani’s short film. What lives do these bags lead after the shopping is emptied from them at home? How long do they live? Where do they end their lives? Do their lives ever end? And what if one of them could tell that story for itself (in a droll Bavarian accent)? What would it say? One may think it’s exciting to have finally been chosen, there at the checkout, to fulfil his destiny. To help a shopper carry their shopping home. The shopper-bag relationship is short-lived, but beautiful. But what if that shopper later uses you to pick up her dog’s poo? And put you in a bin? How would you feel about her then, as your life continued, further and further away from hers? You’re not the slightest bit biodegradable. Your life is going to last for ever, starting in a landfill dump. What’s it like to be there with millions of bits of other trash? Imagine being caught in the wind, blown through the countryside, travelling hundreds of miles, over maybe thousands of years, ending up in the sea, with the fish, possibly causing them all kinds of problems. Who and what might you have seen and met on your journey? What would you ponder about your life now its purpose is so far in the past? This film has a silly and unbelievable plot, but its also wonderfully moving, hilarious, thought-provoking. Viewers are surprised to find themselves empathising with an object. Caring about its fate. How its life could have been different. Maybe this is the best way to change people’s minds about the mountains of waste created by capitalism and its commodity culture. Maybe it’s the perfect film to illustrate vital materialism, assemblage theory, affect and/or dark ecology. Even if Bahrani didn’t set out to do so. Maybe you have to watch it to write an essay. Maybe it’s just too long or just plain stuuuuupid. Like a childish spinoff from a well-known movie franchise like Toy Story. Ugh. Watch and read for yourself! This page is a wild ‘follow the thing’ ride into debates about environmental justice and reponsibility.
Page reference: Molly Healy, Josephine Thompson, Daisy Aylott, Lily Andrews, Kate Ward, Charlotte Rooker, James Swain, Edward Denton & Ethan Langfield (2025) Plastic Bag. followthethings.com/plastic-bag.shtml (last accessed <insert date here>)
