RELATED INGREDIENTS

INTENTIONS

Reach new audiences
Cross cultures
Teach economic geography
Show capitalist evils
Show what’s possible

TACTICS

Choose the right thing
Target the right brand
Follow the thing
Join the dots
Find lost relations
Humanise things
Include emotion
Encourage empathy
Show the violence
Tell a story

RESPONSES

I know how they feel
This is so sad
I feel sorry for them
Wow 💥 WTF?
Capitalism is sh*t
Who’s responsible?
Oh, I get it now
Thank you
What’s the point?
It could be worse
I won’t buy it

IMPACTS

Now I know
Now we’re talking
I get what it’s like
It made me want to shop

EXAMPLES

HANDBOOK PAGES

Handprint
Ilha das Flores
Jamelia – whose hair is it anyway?
Mangetout
Primark – on the rack
<more to be added>

FOLLOWTHETHINGS.COM PAGES

POP THE BUBBLE

Pop the bubble

IN BRIEF

Consumers’ experience of commodities can be personal. Providing comfort, escape, togetherness. This is the bubble of ‘commodity fetishism’ that trade justice activists like to pop. Workers of the world helped to create these experiences. Let’s, at least, acknowledge that!

What’s this page?

This is a placeholder intention page that, once finished, will explain this intention, illustrate it with reference to comments taken from relevant followthethings.com example pages, and will give a clickable sense of the tactics, responses and impacts that go with this intention.

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