RELATED INGREDIENTS
INTENTIONS
Pop the bubble
Tell the truth
Show capitalist evils
Change consumer behaviour
Change citizen behaviour
TACTICS
Include emotion
Show the violence
Embody exploitation
Include suffering kids
Let the tears flow
Bring managers into view
Juxtapose extremes
Blame, shame & guilt
RESPONSES
Capitalism is sh*t
I’m so angry
Creeperific
I won’t buy it!
Who’s responsible?
I gotta do something
LOL capitalism
Nobody cares
IMPACTS
Now we’re talking
Activism is inspired
Activists are recruited
Say no to enquiries
EXAMPLES
HANDBOOK PAGES
Girl model
Ilha das Flores
Mangetout
<more to be added>
This is disgusting
IN BRIEF
Sometimes showing how & where commodities are made physically disgusts audience members. They feel it in their bodies, it makes them flinch, retch, squirm. It’s ‘icky’ & that ick can feed into (in)action.
What’s this page?
This is a placeholder response page that, once finished, will explain this response, illustrate it with reference to comments taken from relevant followthethings.com example pages, and will give a clickable sense of the intentions, tactics and impacts that go with it.
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Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
RECOMMENDED READINGS
Deena Kemp (2025) Comparing disgust and sadness: examining the interaction of emotion & information in charity appeals. Journal of social marketing (online early).
Max Ryynänen, Heidi Kosonen & Susanne Ylönen (2023) From visceral to the aesthetic: tracing disgust in contemporary culture. in their (eds.) Cultural Approaches to Disgust and the Visceral. London: Routledge, 3-16
Image credit
Icon: disgusted (https://thenounproject.com/icon/disgusted-3880475/) by Noura Mbarki from Noun Project (CC BY 3.0)
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SECTION: Responses
by Ian Cook (July 2025)