RELATED INGREDIENTS

INTENTIONS

Pop the bubble
Change consumer behaviour
Change corporate behaviour

TACTICS

Target the right brand
Show the violence
Embody exploitation
Include suffering kids
Juxtapose extremes
Bring managers into view
Blame, shame & guilt
Hold ’em accountable
Suggest concrete action
Encourage a boycott

RESPONSES

Wow 💥 WTF?
Capitalism is sh*t
I’m so angry
This is disgusting
I gotta do something
I won’t buy it
Oh shut up
Attack your critics
Liar! Fraud!
LOL capitalism
Who to believe?
There is no alternative
It could be worse

IMPACTS

Now we’re talking
Activism is publicised
I shop differently now
Workers suffer
Can’t tell

EXAMPLES

HANDBOOK PAGES

Bananas!*
Employee visualisation appendage
Ghosts
Girl model
Ilha das Flores
Maquilapolis
Mangetout
Primark – on the rack
The true cost
UDITA

FOLLOWTHETHINGS.COM PAGES

POP THE BUBBLE

Show capitalist evils

IN BRIEF

Corporations exploit workers & environments across the world & consumers benefit from cheap products for which others pay a high price. If more people could see this, they would act differently.

What’s this page?

This is a placeholder intention page that, once finished, will explain this intention, illustrate it with reference to comments taken from relevant followthethings.com example pages, and will give a clickable sense of the tactics, responses and impacts that go with this intention.

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