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“Employee Visualisation Appendage“
A conference talk prank by The Yes Men at a ‘Textiles of The Future’ conference in Tampere, Finland – filmed & featured in ‘The Yes Men’ movie.
Cultural activists and ‘identity correctors’ The Yes Men set up a fake World Trade Organisation (WTO) website and offer a man called Hank Hardy Unruh to speak at conferences on its behalf. The organisers of a ‘Textiles of the Future’ conference in Finland believe the website is genuine and invite him to give a talk. In the conference hall, the audience watch his assistant ripping off his business suit to reveal a gold lamé telematic suit underneath from which he inflates a huge phallus. This ’employee visualisation appendage’, they say, will allow future managers to give electric shocks to sweatshop workers when their productivity levels dip. To the Yes Men, this gold lamé performance exaggerates to ridiculous proportions the inhumanity of the WTO’s neo-liberal ideology and its dehumanisation of supply chain workers. It’s outrageous and kind of obscene (both the ideology and their performance). Movie audiences find it hilarious. But why is there such a muted reaction in the hall? And what impacts (if any) might these reactions have on the lives of workers in textile supply chains? This compilation page is arranged a little differently than others on our website because this prank had two audiences: the conference delegates and the movie audiences. We find this example fascinating. It’s fair to say that it’s memorable. But where – and upon whom – did it make an impact?
Page reference: Tom Best, Tom Gibson, Beth Massey, Chloe Rees, Kate Ross & Jemma Sherman (2019) Employee Visualisation Appendage. followthethings.com/employee-visualisation-appendage.shtml (last accessed <insert date here>)
Estimated reading time: 47 minutes.
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