RELATED INGREDIENTS

INTENTIONS

Show capitalist evils
Change industry minds
Change corporate behaviour
Show what’s possible

TACTICS

Target the right brand
Hold ’em accountable
Include emotion
Show both sides
Find a character
Overlap scenes
Juxtapose extremes
Use myths & legends
Go to court!
Show social justice
Show how to win
Create a character
Make the hidden visible
Lie to tell the truth
Bring politicians into view
Bring regulators into view

RESPONSES

Capitalism is sh*t
I’m so angry
This is disgusting
Creeperific
Silence your critics
Who’s responsible?
Guilty as charged
That brand deserves credit

IMPACTS

Corporations change
Activism is inspired
Workers pay & conditions improve
Can’t tell

EXAMPLES

HANDBOOK PAGES

Bananas!*
Big boys gone bananas!*
Employee visualisation appendage
Girl model
Mangetout
The true cost
<more to be added>

FOLLOWTHETHINGS.COM PAGES

BRING MANAGERS INTO VIEW

Bring managers into view

IN BRIEF

So much trade justice activism puts exploited workers centre stage, often as victims or Davids vs. unseen Goliaths. So include / focus on Goliaths, their responsibilities & power to change things.

What’s this page?

This is a placeholder tactic page that, once finished, will explain this tactic, illustrate it with reference to comments taken from relevant followthethings.com example pages, and will give a clickable sense of the intentions, responses and impacts that go with it.

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