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Mirror

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Health & Beauty | Home & Auto

Mirror
Undergraduate coursework written by Lucinda Lawrence.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Exeter is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. And write a 500 word first person account that connects your lives. One student – Lucinda Lawrence – creates the most ‘meta’ example we have ever seen. It’s about a mirror that she bought in a market. It’s about the science and ingredients of mirrors. It’s about the people who mine its ingredients. Like tin. It’s about who you see when you look in the mirror, who helps you to be you. And – aaaand – she submits two things. A piece of paper with some typed writing on it. And a mirror. The writing has been reversed, so it can only be read in the mirror. And the mirror has a message written in red lipstick on its surface. ”If you fall, no one’s gonna carry you out (Rubin Age 13)’ (Cook 2007, p,2).’ It’s a fantastic piece of work. But you’ll need a mirror to read it. It’s worth the effort! When we showed this at an academic conference, one member of the audience called it ‘conceptual art’.

[If you want more ‘who I see in the mirror’ trade justice activism, see our page on a short film called Handprint here]

Page reference: Lucinda Lawrence (2009) Mirror. followthethings.com/mirror.shtml (last accessed <insert date here>)

Estimated reading time: 8 minutes.

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‘I Found This In A Box Of Halloween Decorations’ (+ Letter from Masanjia)

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Gifts & Seasonal

“‘I Found This In A Box Of Halloween Decorations’ (+ Letter from Masanjia)”
A letter written by ‘Mr Zhang’ (Sun Yi) in a Chinese prison factory and found in a box of Kmart Halloween decorations bought in Oregon, USA by Julie Keith (+ a documentary film starring Sun Yi and Julie Keith directed and produced by Leon Lee for Flying Cloud Productions).
Letter posted online by Julie Keith, reproduced in ‘Letter From Masanjia (trailer embedded above). Search online to watch the documentary here.

In 2013, shopper Julie Keith is unpacking a box of styrofoam Halloween decorations she bought from her local K-Mart. In between the ghoulish plastic gravestones, she finds a folded-up letter. It’s written in English by someone who says that they’re a prison factory worker in China who has helped to make this product. They give the address of the prison (called Masanjia) and say that its inmates work long hours and have been tortured, beaten and insulted. It asks its recipient to forward the letter to the ‘World Human Rights Organisation’. Julie thinks it’s genuine and posts o photo of the letter on her facebook with the caption ‘I found this in a box of Halloween decorations’. It gets a flurry of responses. Is it genuine? What should she do with it? There isn’t a ‘World Human Right Organisation’. The discussions spread. The post is shared many times. Soon it’s being reported on the local TV news. Next it’s a global news story. Who is this person? How did they write this note? How did they smuggle it into a box of Halloween decorations? How many letters did they write? What did they hope would happen? What danger were they in for doing this? Can journalists find the author and verify the story? And, most importantly, why are ‘made in China’ goods coming from factory labour? Isn’t that illegal? Next, this story is picked up by a documentary filmmaker who tries to answer these questions, and more. He find the author, now out of prison but still living in China. They film secretly. Sun Yi is not only the best travel guide but – helpfully – is also a cartoonist who draws the scenes of his captivity and factory labour to add unfilmable footage to the documentary. The filmmaker arranges for the Sun Yi and Julie Keith to meet in person. It’s an emotionally charged scene. She hands him the letter, they talk about their connected lives and the impact that the story about their connection has had on both of them. They are so happy to see eachother. They seem to care deeply about one another because, together, they have accidentally (her) and on purpose (him) become trade justice activists. They agree that they’re doing the right thing. But what are the consequences? He sought to expose this system of prison labour in China, but she didn’t. It’s illegal to import goods into the USA that are made with forced labour. That’s hugely problematic for the Chinese prison factory complex. So it’s hugely risky for him as the person who was instrumental in exposing this, helping to turn it into an international news story by hopefully writing a letter to an unknown consumer that asked for help. For us, this is an extraordinary example of trade justice activism because of its documentation (there’s so much!) and its impacts (so huge, unexpected and sad).

NB – this page currently focuses on the letter and will be updated to add details about the film.

Page reference: Harry Marriot, Alex Partington, William Finley, Milly Bowen, Sarah Murray & Jenny Sharp (2014) ‘I Found This In A Box Of Halloween Decorations’ (+ Letter from Masanjia). followthethings.com/i-found-this-in-a-box-of-halloween-decorations.shtml (last accessed <insert date here>)

Estimated reading time: 34 minutes.

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Crude: The Real Price Of Oil

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Home & Auto

Crude: The Real Price Of Oil
A documentary film directed & produced by Joe Berlinger for First Run Features.
Trailer & pay per view stream embedded above. Search online for other streaming options here. Watch clips on the film’s YouTube channel here. Check its website here.

30,000 people living in Ecuador’s remote Amazon rainforest are taking out a US$27 billion class action suit against oil giant Chevron in the US over the dumping of toxic waste that has (allegedly) ruined their environment, livelihoods and health. Filmmaker Joe Berlinger hears about the case from the plaintiff’s US attorney and visits Ecuador to see what’s happening. He sees a gathering of indigenous people preparing a meal from canned tuna – unable to fish in their own water because its toxicity has killed or diseased any fish they might catch. The US oil giant Texaco had been drilling for oil here since the 1960s, and had allegedly dumped 18 billion gallon of toxic wastewater in the environment. Chevron had bought Texaco many years later so bought this responsibility too. Berlinger can’t imagine what his documentary will look like, or how it will appeal to audiences, until he meets an Ecuadorian oilfield labourer-turned-lawyer called Pablo Farjado who is working on the case. He’s the hero Berlinger needs, and he films without funding for a year (another two follow, after funding is secured). To join the dots in this case, he visits multiple places and talks to people who speak multiple languages. He films the trial, giving equal credence to the prosecution and the defence. He wants the audience to act as the jury, making up their own minds about the case. The film has fascinating twists, like the celebrities who get involved – most notably Trudie Styler and Sting – who help to turn what could have been a local news story into an international ’cause célèbre’. Once the film is released nationwide in the USA – even though the case is not resolved – it’s described as tragic, light, and comedic thriller because of its characters and unexpected twists and turns. One reviewer describes the film as ‘one of the most extraordinary legal dramas of our time’. Chevron’s lawyers and scientists have their say on screens, but audiences don’t warm to them. It’s a PR nightmare for Chevron. So the company attacks the film, filmmaker and prosecution team. Crude is one-sided, propaganda. And Chevron alleges corruption in the prosecution team which they say is shown in the film. A US court agrees that Berlinger should hand over all 600+ hours of footage so that Chevron’s complaint can be investigated, despite his First Amendments rights as a journalist. More celebrities (as well as filmmakers, journalists and professional organisations) come to his defence. But defending such a case is expensive when you’re up against an adversary with bottomless pockets. This is another excellent example of the ‘Streisand Effect’ – can attempts to intimidate trade justice activists (even when they’re trying to be even-handed!) discredit them and their work? Or can it create free publicity that makes it yet another unmissable film that a corporation ‘didn’t want you to see’? And, finally, can this type of manufactured scandal wither way, because less and less emphasis gets placed on the lives and environments of Ecuador’s indigenous people whose lives have been ruined by the oil industry?

Page reference: Jesse Fratkin, Judy Hwang and Shay O’Brien (2011) Crude: The Real Price Of Oil. followthethings.com/crude-the-real-price-of-oil.shtml (last accessed <insert date here>)

Estimated reading time: 47 minutes.

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Made in Dagenham

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Home & Auto

Made In Dagenham
A docu-drama directed by Nigel Cole and produced by Stephen Wooley & Elizabeth Karlsen for HanWay Films & Lipsync Productions.
Trailer embedded above. Available to watch in full on Box of Broadcasts (with institutional login) here. Search online for streaming options here.

In 1968, a group of 187 women sewing car seat covers at a Ford factory in the UK go on strike for equal pay. The work they do isn’t considered by the company to be ‘skilled’. So they get paid less than their officially ‘skilled’ male colleagues doing the same kind of work. Their strike action leads to the passing of equal pay legislation in the UK and overseas. In 2003, film producer Stephen Woolley is in his car listening to a radio show called The Reunion. It brings together people who lived through important historical events to talk about them. The episode that’s on brings together the women involved in this strike action forty years after it took place. Now in their 70s and 80s, he finds the way that they tell their story irreverent, hilarious, colourful and inspiring. He laughs his head off and is hooked. He’s never heard this story before. And they’re such characters! He wants to make a film about their struggle. But is it possible to make a mainstream movie that celebrates women’s involvement in successful strike action and legislative change? Despite a lack of industry interest in funding a movie about such serious topics, the answer is yes. The timing is right in the wake of the 2008 banking crisis and with the UK’s new Equality Act passing into law. The filmmaking team meets and interview the women, and create a central character who sums up the spirit of them all. Made in Dagenham is a hit. It brings an important turning point in the UK’s labour rights history to public attention. Audiences are moved to tears. This strike ‘was the spark that lit a flame that burns to this day’ says one commentator. Another calls it ‘a political movie that’s full on fun’. Some complain that it waters down the politics and overemphasises the fun. But it inspires some women who watch it to make their own claims for equal pay. There’s still along way to go on this issue. The strikers appear in the film’s credits. The fact that it’s based on real events is very clear. But what can a docu-drama do that a documentary cannot? For one thing, it has unhindered ‘access’ to all of the people involved in the story. In real life, some may refuse to take part.

Page reference: Sarah Brown, Izzy Brunswick, Julia Nientiedt, Alistair Wheeler, Camilla Windham & Becky Woolford (2013) Made in Dagenham. followthethings.com/made-in-dagenham.shtml (last accessed <insert date here>)

Estimated reading time: 40 minutes.

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Darwin’s Nightmare

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Grocery | Security

Darwin’s Nightmare
A documentary film directed by Hubert Sauper for Mille et Une Productions.
Trailer embedded above. Search online for streaming options here.

Austrian filmmaker Hubert Sauper examines the effects of a fish that’s been introduced to the African Great Lake Victoria for commercial reasons. They’ve displaced other fish that local people rely upon for their diet and are farmed and flown away on cargo planes to be eaten by Northern consumers. More controversially, some of those planes (allegedly) return full of weapons that fuel civil wars in neighbouring countries. Here, capitalist and colonial logics create a place where Tanzanian fishermen, homeless children, prostitutes, government minsters, Russian pilots, World Bank officials, European Union commissioners live and work together in an ‘ungodly alliance’. Viewers say the film is clever, damaging and racist, and/or artfully depressing. Its director calls it a ‘feel bad’ movie. It’s nominated for an Oscar but loses to a penguin documentary. Northern consumers who love the Omega 3 in fish like Nile Perch start to boycott it, and sales are affected for a while. Darwin’s Nightmare makes Tanzania look terrible. Its government denounces the film, accuses its director of fabricating storylines (e.g the role of this arms trade plays in the spread of HIV), demands that he apologies and pursues the subjects of his film to punish them. Western governments learning about this arms trade from the film put pressure on Tanzania to stop it, and to stop silencing African journalists who have let the world know about it. One journalist criticises the film’s one dimensional portrayal of the hell caused in Tanzania by this fish trade. It’s a mixed picture. So much of its positive effects aren’t included. One critic is sued for calling the film a hoax. There are unprecedented personal attacks on the director, accusing him of acting unethically, threatening him with death and posting fake photos online of him with Saddam Hussein. The main criticism of his film is that it plays to centuries-old Western stereotypes of African savagery and backwardness. Critics say it reveals – but also helps to do – damage to the people of Tanzania. Sauper says he’s not found anything new. All he’s done is joined the dots between well known issues. Between the global arms and food trade, for example. It’s not an out and out activist film. It’s more of a film noir. No solutions are offered. So what responsibility do you have for the impacts of your film noir? Discussions of this film are super-heated.

Page reference: Aparupa Chakravarti & Jeff Bauer (2014) Darwin’s Nightmare. followthethings.com/darwins-nightmare.shtml (last accessed <insert date here>)

Estimated reading time: 93 minutes.

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MILKproject

  • MILKproject website homepage

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Grocery

MILK
A locative art-mapping project by Esther Polak & Ieva Auzina
Images above are of the MILKproject website homepage and of the MILK installation at the local museum in Rumbini, Latvia. Project website here.

The Milk Project literally follows a thing. It tracks milk from the cow’s udder to the cheese vendor using GPS trackers which record its geograophical location multiple times a second. The devices are given to people in the supply chain, so their movements are also being tracked. Those who have already handled on the milk, and those who are waiting for it (not to mention the partners of those who have it in the moment) can track its movements in real time. This is a locative media art work which also includes photography, storytelling and other methods that make this more than something that traces a line on a map. These supply chain workers can see their lives, and the commodities in which they trades as live, as xcrossinhg borders, as connected. For some artists and activists, GPS technology is the enemy. It’s an abstraction from the world. A tool of capitalist exploitation. But, in this project, it’s helps to paint a surprising intimate portrait of lives connected through trade: in real time for the participants, on the project website and on the rare occasions when it’s exhibited. The project gets caught up in debates about actor networks that are swirling at the time, but the artist and researcher who made see it more as an artwork about landscape. You can’t experience its liveliness now. The website animations don’t work because Adobe Flash was discontinued in 2020 [you may have a fix]. The installations were complicated top set up. The in-the-moment experience for the particpants was the most powerful. A lot has been written about it though. What’s been said?

Page reference: Elizabeth Karin & Anna Whitehouse-Lewis (2024) MILKproject. followthethings.com/milk.shtml (last accessed <insert date here>)

Estimated reading time: 29 minutes.

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Mangetout

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Grocery

Mangetout
A documentary film directed by Mark Phillips for the BBCTV Modern ‘Times’ series.
Screengrab slideshow embedded above. Documentary available on Box of Broadcasts (with institutional login) here.

In this landmark ‘follow the thing’ documentary, director Mark Phillips follows the simple magetout pea (also known as a snowpea) and connects the lives of its producers, retailers and consumers. He films a dinner party in the UK’s home counties where mangetout is a side dish. The guests talk about ‘third world’ lifestyles and exploitation. He films the farm where they are grown in Zimbabwe and introduces us to some of the farm workers and their boss. He visits a UK supermarket and asks shoppers if they buy mangetout. It wasn’t a common vegetable in 1997. And he asks them where Zimbabwe is. Not many seem to know. He films the person who sources Zimbabwe-grown mangetout for the Tesco supermarket chain. And he films this person’s visit to the farm in Zimbabwe where he’s treated like royalty. He’s visiting to monitor the processes that provide the identical size, shape and quality mangetout peas at the price he needs. That’s his job. He wants the farm boss to instruct his workers to improve the quality. The customers – who he says are his boss – will demand this. This is such a fascinating film. It jumps backwards and forwards between these different people talking about mangetout peas and the ways that big business and global capitalism works. From these different perspectives, everyone has an opinion to share. The film’s inclusion of so many perspectives is unprecedented. Everyone seems to speak quite frankly. The power that the Tesco supermarket chain, and the person who sources its mangetout, is enormous. Its visiting buyer talks to the farm manager using a language of partnership, but the farmers say they have to do what they are told. The diners talk about the exploitation of ‘third world’ farmers in casual and abstract ways, and the film cuts to the farm workers talking about the lives they can lead with the money they earn. The people at the top of the ladder are white. The people at the bottom are black. With all of these different stakeholders in it means that, as a viewer, you’re not positioned as a consumer who needs to act by changing your consumption – that’s quite a common trope. You could empathise with any and all of the film’s participants, in different ways. This film was made to educate it audience – carefully, empathetically, through the careful juxtaposition of scenes and voices from a supply chain – about how capitalism works. It’s many juxtapositions give you lots to think about. And, it had a huge impact that on the UK supermarket industry in the 1990s. This was a golden time in trade justice activism. So many campaigns were starting up, and corporations hadn’t yet learned how to respond. Tesco were embarrassed. To borrow a phrase from elsewhere, this film showed ‘capitalism with its clothes off’. They had to do something. They and their rivals didn’t want ‘another Mangetout’. It’s a shame it’s so hard to find now.

Page reference: Ian Cook et al (2025) Mangetout. followthethings.com/mange-tout.shtml (last accessed <insert date here>)

Estimated reading time: 52 minutes.

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McLibel

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Grocery

McLibel
A documentary film written by Franny Armstrong and directed by Franny Armstrong & Ken Loach for Spanner Films.
First released in 1998, extended version released in 2005 (the trailer for the latter version is embedded above). Search online to stream the whole film here. DVD extras Youtube Playlist is here. Original protest leaflet is here. Campaign website here.

Gardener Helen Steel and postman David Morris hand out leaflets outside McDonald’s restaurants in London. They tell consumers what’s wrong with the company and its food. Especially the cruelty in its meat supply chains. McDonald’s sues them for libel. What follows is the UK’s longest libel trial. An extraordinary ‘David vs Goliath’ drama in which the defendents defend themselves against McDonald’s highly paid corporate lawyers. When it’s over, it’s called it the ‘biggest public relations blunder in the history of public relations blunders’. It’s the earliest example we have found of the ‘Streisand Effect ‘in trade justice activism: where efforts to silence a critique of corporate misbehaviour backfire so spectacularly that the critique is amplified! Millions of people around the world got to know about Steel and Morris’ leaflets because McDonald’s sued them in court and because Franny Armstrong filmed what happened! TV channels couldn’t show her film because they feared McDonald’s will sue them. But McLibel film became a ‘cult classic’, nevertheless. The 2005 remake – with added courtroom re-creations – was released on DVD after films like Morgan Spurlock’s Supersize Me focused mainstream criticism on McDonald’s. In 2016, Armstong’s production company released McLibel in full on YouTube. Everybody could see it now. In 2024 it gained renewed attention when the young lawyer who gave Steel and Morris legal advice became the UK’s Prime Minister: Keir Starmer.

Page reference: Hannah Doherty, Rosie Benbow, Philippa Day, Meike Schwethelm, Hannah Griffiths and Alice Nivet (2013) McLibel. followthethings.com/mclibel.shtml (last accessed <insert date here>)

Estimated reading time: 59 minutes.

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Broccoli & Desire: Global Connections & Maya Struggles In Postwar Guatemala

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Grocery

Broccoli & Desire: Global Connections & Maya Struggles In Postwar Guatemala
An academic book by Edward F. Fischer & Peter Benson published by Stanford University Press.
Google Books preview embedded above.

There are shoppers in Nashville USA who are conscious about their health and shop for healthy vegetables like broccoli in their local supermarkets. There are farmers in Guatemala who are trying to hold onto their land and to make a living by growing vegetables like brocolli for export markets like the USA. Each has their own rich and fascinating story to tell about their lives, their work, their dreams and desires for a better future. In this book, their lives are seen as interdependent as the authors travel along Brocolli’s supply chain, connecting these worlds and lives through detailed ethnographic fieldwork and description. They find that shoppers’ and farmers’ lives, and the impacts that they have on one another, are bound together in complex geographical and historical webs of connection. Like the best ‘follow the thing’ work, this study of a commodity that many wouldn’t think twice about on the supermarket shelf. But, once you start to examine it, ask questions about it, and start following it, what you find is often staggering in its contrasts, connections, depth and feeling. For the authors, the concept of ‘desire’ is something that this vegetable’s farmers and shoppers have in common. Could shoppers’ desire for cheap food be re-aligned into a desire for more equitable relations with farmers (even if this might cost a bit more)? Can there be foods that are good for the health and wellbeing of everyone in their supply chains? This is an admirable intention, but we haven’t been able to tell if and how this book encouraged others to think this was and to act on this way of thinking. What impact can an academic book have?

Page reference: Keith DellaGrotta and Meredith Weaver (2011) Broccoli & Desire: Global Connections & Maya Struggles In Postwar Guatemala. followthethings.com/broccoli-desire-gobal-connections-maya-struggles-in-postwar-guatemala.shtml (last accessed <insert date here>)

Estimated reading time: 12 minutes.

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Cicih Sukaesih’s North America Nike Tour

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Sport & Fitness | Fashion

Cicih Sukaesih’s North America Nike tour
A speaker tour of North America by sacked Indonesia Nike factory worker Cicih Sukaesih, sponsored by Global Exchange, Working Group on Nike, Press 4 Change, Campaign for Labor Rights, Canadian Auto Workers, Operation PUSH, Jobs for Justice, Amnesty International, Frontlash (a branch of the AFL-CIO) and the Alberta Federation of Labour.
Newspaper report reproduced above. Search for a 2017 BBC interview with Cicih Sukaesih about this tour here.

Indonesian Nike factory worker Cicih Sukaesih is sacked for organising a successful strike action for minimum wages and better conditions. So North American anti-sweatshop organisations recruit her to front a multi-city tour with stops in New York City. Chicago, San Francisco, Vancouver, Toronto … She wants Nike CEO Phil Knight and basketball star Michael Jordan to explain the price of the shoes she has made, their astronomical pay and her colleagues’ extraordinarily bad pay and conditions. She visits Nike’s HQ, leads protests at its Nike Town stores, describes the working conditions she has experienced, urges supporters to write to Jordan to persuade him to use his celebrity power to help factory workers and urges Nike to reinstate her and her sacked colleagues. She sometimes tries on a pair of Nike shoes in store. Wearing them makes her feel distinguished. But their price tag would eat up two or three months of her salary. Where does all that money go? Her removal from a store by Nike security staff after trying on the Nike shoes she makes is quite a spectacle. A perfect scene for media coverage that can make Nike’s sweatshop problem a public concern. We love this example of trade justice activism. Conventionally it’s a Western consumer who travels to the Global South to meet their makers. Sukaesih goes in the opposite direction. She’s looking to connect with others in the worlds of retail and consumption who care about trade justice, to act together in solidarity. She’s doing this by working with campaigning NGOs and public relations, media-savvy activists, working together on a new kind of trade justice activism. But what should the protestors who join them do? Put pressure on the company by boycotting it? Sukaesih say no. Don’t do that! That’s going to harm her friends and former colleagues back home. Let them keep their jobs, but with much better pay and conditions, paid for by Nike. The company can afford it. There’s lots of Nike sweatshop activism taking place at this time. And the company does act. Or gives the impression that it’s acting. You decide.

Page reference:Alex Fanshawe, Lorian Douglas Dufresne, Frances Nicholson, Josh Perkins, Oscar Cator & Charlie Beere (2024) Cicih Sukaesih’s North America Nike tour. followthethings.com/cicih-sukaesihs-north-america-nike-tour.shtml (last accessed <insert date here>)

Estimated reading time: 68 minutes.

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