2013 – followthethings.com

“‘I Found This In A Box Of Halloween Decorations’ (+ Letter from Masanjia)”
A letter written by ‘Mr Zhang’ (Sun Yi) in a Chinese prison factory and found in a box of Kmart Halloween decorations bought in Oregon, USA by Julie Keith.
Original letter recieved by Julie Keith and posted online shown above.

In 2013, shopper Julie Keith is unpacking a box of styrofoam Halloween decorations she bought from her local K-Mart. In between the ghoulish plastic gravestones, she finds a folded-up letter. It’s written in English by someone who says that they’re a prison factory worker in China who has helped to make this product. They give the address of the prison (called Masanjia) and say that its inmates work long hours and have been tortured, beaten and insulted. It asks its recipient to forward the letter to the ‘World Human Rights Organisation’. Julie thinks it’s genuine and posts o photo of the letter on her facebook with the caption ‘I found this in a box of Halloween decorations’. It gets a flurry of responses. Is it genuine? What should she do with it? There isn’t a ‘World Human Right Organisation’. The discussions spread. The post is shared many times. Soon it’s being reported on the local TV news. Next it’s a global news story. Who is this person? How did they write this note? How did they smuggle it into a box of Halloween decorations? How many letters did they write? What did they hope would happen? What danger were they in for doing this? Can journalists find the author and verify the story? And, most importantly, why are ‘made in China’ goods coming from factory labour? Isn’t that illegal?

NB a documentary film about this letter was released in 2018. We will add a page on its making, reception and impacts soon.

Page reference: Harry Marriot, Alex Partington, William Finley, Milly Bowen, Sarah Murray & Jenny Sharp (2014) ‘I Found This In A Box Of Halloween Decorations’. followthethings.com/i-found-this-in-a-box-of-halloween-decorations.shtml (last accessed <insert date here>)

Estimated reading time: 34 minutes.

Posted on September 20, 2024January 5, 2025 by Ian Cook

Radi-Aid: Africa For Norway

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Home & Auto

DISTRIBUTED IN NORWAY

NGO CAMPAIGN

CHANGE ACTIVIST BEHAVIOUR

CROSS CULTURES

START SOMEWHERE DIFFERENT

FLIP THE SCRIPT

MAKE IT FAMILIAR

CHOOSE AN AUDIENCE

LIE TO TELL THE TRUTH

“Radi-aid: Africa For Norway“
NGO video campaign by and for The Norwegian Students’ & Academics International Assistance Fund (SAIH).
Video playlist embedded above. Campaign website here.

It’s unusual to find a humanitarian campaign where people in the Global South take pity on people in the Global North and send them aid in the hope that it will improve their miserable, pitiless lives. The kind citizens of many African countries, blessed with warmth that many take for granted, get together to help the people of Norway who are suffering terribly from freezing cold temperatures. What better to send them? Electric radiators. Charity workers collect and deliver them to grateful aid recipients. They even record a charity single and video to raise awareness and funds, like Band Aid’s ‘Do they know it’s Christmas?’ or USA for Africa’s ‘We are the world’. Their song is just as awful. Just as patronising. Just as one dimensional. Just an inaccurate. Just as tear-jerking. This is a campaign by a Norwegian development NGO that wants to challenge the ‘white saviour complex’ that so much European development NGO fundraising is based upon. What if the tables were turned? What if you were represented in the way that you represent others? What if you found that offensive, partial, ridiculous? Would that lead you to think differently about humanitarian aid, the way it is represented in charity ads, and the things that its NGOs send to people who it sees as needy? Like goats. This campaign, and particularly the video for its charity single ‘Africa for Norway’, went viral. This became a very public debate. Who could have imagined that a gift of radiators could have been so effective?

Page reference: Marie Conmee, Rebecca Jones, Frederic Montaner-Wills, Thomas Paulsen, James Pidding, Hannah Rusbridge & Joe Shrimpton (2016) Radi-Aid: Africa For Norway (taster). followthethings.com/radi-aid.shtml (last accessed <insert date here>)

Estimated reading time: 9 minutes.

Posted on September 2, 2024January 26, 2025 by Ian Cook

Planet Money Makes A T-Shirt

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Fashion

MULTIMEDIA JOURNALISM

TEACH ECONOMIC GEOGRAPHY

CROWDFUND YOUR WORK

HAVE IT MADE

MAKE IT META

“Planet Money Makes A T-Shirt“
A podcast series, webdoc & YouTube playlist in NPR’s ‘Planet Money’ series produced by Alex Blumberg.
YouTube playlist embedded above. Listen to the Podcast series here. Visit the webdoc here. Visit the NPR store here.

The USA National Public Radio’s ‘Planet Money’ plans a series of programmes on the international cotton industry, from seed to t-shirt. But they’re not interested in investigating who makes K-Mart or Walmart or H&M t-shirts. Instead, they launch a kickstarter campaign. If enough people pledge $25, their reporters will travel the world to find out who makes a T-shirt that they commission. This means that they can talk directly to farmers, factory owners, workers, shippers and others involed in bringing that shirt to the market. If they find stories of environmental or labour exploitation, it’s their own brand that will be damaged. 25,000 are made. Each features a squirrel hoisting a martini glass (a jokey reference to what economist John Maynard Keynes referred to as capitalism’s ‘animal spirits’). Each pledger was sent a t-shirt as a reward for their investment. Other people could buy one from NPR’s online store.

Page reference: Emelia Price, Steph Small, Sophie Blakstand, Maisie Jenyon, Catt Suttie, Hannah Cookson, Laura Johnston & Abigail Spink (2025) Planet Money Makes A T-Shirt (taster). followthethings.com/planet-money-makes-a-t-shirt.shtml (last accessed <insert date here>)

Estimated reading time: 8 minutes.

Posted on August 28, 2024January 27, 2025 by Ian Cook

The Accord On Fire & Building Safety In Bangladesh

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Fashion

IMPROVE PAY & CONDITIONS

HAVE A THEORY OF CHANGE

FIND THE UNIONS

JOIN WITH OTHERS

HOLD ‘EM ACCOUNTABLE

“The Accord On Fire & Building Safety In Bangladesh“
An independent legally binding global framework agreement between fashion brands, retailers & trade unions.
Click the screengrabs to read the agreement on IndustriALL Global Union’s website.

What if brands, retailers and labour unions could agree on a ways to ensure the safety of millions of people working in garment factories to prevent the factory fires and collapses that have killed and injured so many? They did, in the wake of the Rana Plaza factory complex collapse in Dhaka, Bangladesh in April 2013 where more than 1,100 garment workers making clothes for Western high street brands were crushed to death. Under this agreement, health and safety committees would be democratically elected in all factories and would identify and take action relating to concerns they identified. Factories would have independent safety inspections. The results and corrective actions outlined in these reports would be made public. The brands signing the agreement would continue to have their clothes made in the unsafe factories and would fund the corrective actions to make them safer. And factory workers would be trained in health and safety, could make complaints without fear of reprisal and could refuse to work in unsafe conditions. Wow! Could this work? Would brands sign up? Would workers see the benefits? What would happen 5 years later, when the agreement ran out? Could workers in other countries benefit from the same kind of agreement?

Page reference: Chris Crane, Alex Danvers, Robbie Foley, Will Kelleher, Mike Stanton & Adam Williams (2013) The Accord On Fire & Building Safety In Bangladesh (taster). followthethings.com/the-accord-on-fire-building-safety-in-bangladesh.shtml (last accessed <insert date here>)

Estimated reading time: 13 minutes.

Posted on August 21, 2024August 19, 2025 by Ian Cook

Handprint

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Fashion

2013

STELLA MCCARTNEY

ICONIC DRESS

MADE IN THE GLOBAL SOUTH

WORN WORLDWIDE

CULTURE JAM

FASHION FILM

CHANGE INDUSTRY MINDS

INVOLVE A CELEBRITY

CHOOSE AN AUDIENCE

BRING PEOPLE TOGETHER

ENCOURAGE EMPATHY

MAKE IT SNAPPY

“Handprint“
A short fashion film by Mary Nighy for Livia Firth’s EcoAge consultancy.
Uploaded to YouTube & embedded in full above.

The elegant, graceful actor and model Eletrra Wiedemann, wrapped in a towel after a brisk shower, walks through her beautiful apartment, designer clothes strewn everywhere. As she chooses a red dress, other people’s hands appear to help her get it on, her jewellry on, her shoes on. She doesn’t flinch until she sees the people whose hands these were in a mirror. This film isn’t about the footprint of her clothes. It’s about the handprint. These are the people who made them for her. In the room. With her. Helping her to get dressed. Every day. She couldn’t do it without them. Gulp. This film was made for an exclusive fashion industry audience to encourage them to take care of supply chain workers in the wake of the Rana Plaza factory collapse. It was later published online for a wider audience. What impacts could this vision have on them? What can we find out?

Page reference: Ian Cook et al (2025) Handprint. followthethings.com/handprint.shtml (last accessed <insert date here>)

Estimated reading time: 43 minutes.

Posted on August 11, 2024January 5, 2025 by Ian Cook

Pipe Trouble

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Home & Auto

END VIOLENCE & EXPLOITATION

JOIN THE DOTS

SHOW THE VIOLENCE

MAKE IT FAMILIAR

“Pipe Trouble“
A tablet video game by Alex Jansen in partnership with Jim Munrow for Pop Sandbox.
Gameplay video embedded above. No longer available from the iTunes Store

A documentary about laying gas pipelines across Canada is made for TV. To complement it, a computer game is commissioned. It’s based on the documentary’s research and the Pipe Mania game that came free with every copy of Windows 3.1. Your task? To lay a pipe from one side of the screen to the other. To keep your boss & local farmers happy. To make money. To get bombed by ‘ecoterrorists’. Critics said a video game that could be used to train eco-terrorists was sick. But had they played the game?

Page reference: Jenny Hart (2018) Pipe Trouble. http://followthethings.com/pipe-trouble.shtml (last accessed <insert date here>)

Estimated reading time: 27 minutes.