Embody exploitation – followthethings.com

“Blood, Sweat & Takeaways“
A four-episode reality TV series produced directed & produced by James Christie-Miller for Ricochet Films for television broadcast on BBC3.
All episodes embedded above. Also available on Box of Broadcasts (with institutional login) here.

Lauren, 21, and loves luxury food. Jess, 19, is a fussy eater. Manos, 20, loves fast food. Josh, 20, loves to cook. Stacey, 20, is an ethical shopper. Olu, 25, is a fitness fanatic. But this group of multicultural Brits who don’t seem to care where their food comes from. Until they are approached by a TV company which challenges them to travel to Indonesia and Thailand and to step into the shoes of the farm, factory and trawler workers who source and process it for export. Over four episodes – on Tuna, Prawns, Rice and Chicken – they’re filmed working alongside supply chain workers, earning and spending the same 40p an hour wages, and living in the same places. They relentlessly gut, behead and loin tuna fish in a factory. They work in waist-deep mud farming prawns and up to their ankles in water in a rice paddy field. It’s hot. All they have to eat each day is a banana and a slice of bread. This is a shock to their systems. This is car crash reality TV. They crack under the pressure, retch, cry, faint, fall out, fight, refuse to work, slow down the production line, get sick, feel guilty, insult and patronise their co-workers and escape to a comfortable hotel, eat at McDonalds and get first class medical care. Olu is sent home after a fight with Manos. He’s replaced by James, a young farmer. At least he knows where food comes from. But, as they get over the shock, episode by episode, they are humbled by the experience and become more appreciative consumers. This is the second ‘Blood, sweat and…’ series broadcast by the BBC. And it’s equally successful, attracting big audiences, winning awards and being shown around the world. Its aim is to encourage young people to think about who makes their stuff, and to find their own solutions like the cast members do. Because this is reality TV, much of the discussion focuses on the cast and how ‘spoilt’ they seem to be, how terrible they are as British ‘ambassadors’ in Thailand and Indonesia, how distastasteful it is for them to ogle at squalour, and how easy it is for them – unlike the people they’re working alongside – to leave. Critics say that its reality TV format encourages an enjoyment of the casts’ meltdowns more than their thoughtful reflections. Others quibble the facts and argue that the series’ narrative arc is a work of fiction. Others say that it places too much emphasis on consumer awareness, without provinding any ideas about what viewers should do next. And there’s nothing in this series about other responsible actors in these supply chains (for a comparison, see our page on the BBC’s ‘Mangetout’ documentary here) and nothing about the need for structural change (e.g. living wage legislation). But the BBC sets up a web forum for people to discuss these issues and one cast member ends up on a late night BBC news show challenging some glib trade arguments made by a represenative of the British Retail Consortium. So, what does this TV series do for its British cast? Its Thai and Indonesian participants? The production company? The last one is easy. The success of this second ‘Blood sweat and…’ series is followed by the making of the next series. ‘Blood, sweat & luxuries’. Then, years later, TV production executives in Holland and the Czech Republic reported that it has inspired new reality TV series. The whole series was uploaded to YouTube in full in 2022, where a whole new generation of viewers – around the world – could engage with the series, its characters and its message.

Page reference: Harriet Clarke, Ben Thomson, Victoria Bartley, Katie Ibbetson-Price, Emma Christie-Miller & Harry Schofield (2025) Blood, Sweat & Takeaways. followthethings.com/blood-sweat-takeaways.shtml (last accessed <insert date here>)

Estimated reading time: 102 minutes.

Posted on December 20, 2024January 5, 2025 by Ian Cook

Red Dust

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Electronics | Home & Auto

RECHARGEABLE BATTERIES

SHOW CAPITALIST EVILS

SHOW WHAT’S POSSIBLE

CHANGE CITIZEN BEHAVIOUR

FLIP THE SCRIPT!

FIND & GIVE INSPIRATION

PROMPT GOOD CITIZENSHIP

“Red Dust“
A documentary film directed by Karin Mak in Mandarin and Sichuanhua with English subtitles
Trailer embedded above. Watch in full on Labournet TV here. Website here.

A woman called Ren leaves beautiful rural Sichuan, China to work in a nickel-cadmium rechargeable battery factory in the city of Huizhou. Thousands of women like her do this. It’s an exciting opportunity to life yourself and your family back home out of poverty. But it creates the kind of pool of surplus cheap labour that attracts foreign investors. After years working at a GP factory making batteries for Wa-Mart, Mattel and Toys R Us, Ren and her workmates have been poisoned by the red cadmium dust in the air. They aren’t told that there’s a risk that this could poison their internal organs, leave them breathless, give them frequent headaches and cause them to endure chronic pain. There’s no protective equipment. This poisoning affects what they can do with their lives, including whether it’s safe to have children. And the medicines are expensive, especially when your pay is so low. There’s a striking contract here between disposable workers and reusable batteries. Chinese female workers have historically been stereotyped as quiet and passive, but Ren and her workmates behave assertively in response to what’s happened to them. This is what attract’s American filmmaker Karin Mak to their story. She follows Ren and her friends Min, Fu and Wu as they find out more about cadmium poisoning, gather evidence and demand justice from local government and the battery manufacturer. What’s distinctive about this film is that it’s an early example of trade justice documentary filmmaking that humanises Chinese workers, and shows their resistance to the low pay and dangerous working conditions that are so well known otherwise. It doesn’t start from a consumer perspective. And it asks its viewers to take action, not as consumers but as citizens who can write to GP batteries. The text of the letter can be copied from the film’s website. This is Karin Mak’s thesis film, part of her studies in social documentation at the University of California, Santa Cruz. She’s the filmmaker who worked with SACOM to make their Those With Justice film (on our site here) three years previously. She’s not making this for mainstream consumption. She’s not worrying about its funding. She wants to portray these women’s struggles vividly and sympathetically.

Page reference: Alex Alonso, David Tagle and Jennifer Reis (2011) Red Dust. followthethings.com/red-dust.shtml (last accessed <insert date here>)

Estimated reading time: 15 minutes.

Posted on December 20, 2024January 5, 2025 by Ian Cook

iPod

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Electronics

“iPod“
Undergraduate coursework written by Rebecca Payne, published in the Teaching Geography journal.
Full text below.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Birmingham is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. And write a 500 word first person account that connects your lives. One student – Rebecca Payne – is sitting in the university library wondering what to write. To block out the noise, and to help her concentrate, she listens to music in her iPod. And this is what she starts to think about, and to research, for her coursework. She spends a lot of time with her ‘little white friend’. She charges his battery. Takes him for a run. And he helps her to create the sonic bubble she enjoys living in which connects her to the work of her favourite musicians. Here coursework wants her to pop the bubble, though. So she looks at the ‘made in’ information on her iPod, and they consults the internet for a iPod teardown, where tech nerds take things to pieces to see what their component parts are. Then she looks up news stories about their places of manufacture. She find some connections. And thinks about the factory workers who have also helped to create this bubble she enjoys so much. She finishes with catchy turn of phrase: ‘I can only feel separated because I’m so connected’ and, mimicking Apple’s advertising tagline at the time, ‘iPod therefore I am.’

Page reference: Rebecca Payne (2006) iPod. followthethings.com/ipod.shtml (last accessed <insert date here>)

Estimated reading time: 7 minutes.

Posted on December 17, 2024January 5, 2025 by Ian Cook

Sim*Sweatshop

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Sport & Fitness

2006

UNBRANDED

SPORTS SHOES

MADE IN THE GLOBAL SOUTH

SHOW CAPITALIST EVILS

REACH NEW AUDIENCES

CHANGE CONSUMER BEHAVIOUR

MAKE THE HIDDEN VISIBLE

ENCOURAGE EMPATHY

EMBODY EXPLOITATION

BRING MANAGERS INTO VIEW

“Sim*Sweatshop“
An online video game by Jonny Norridge (concept and game programming) & Gavin Courtney (back end development) for NOW Nottingham and The Arts Council UK.
Gameplay video by WahWahQueenMew embedded above. Available to play free of charge on the Sim*Sweatshop website here (Adobe Flash needed).

Designer Jonny Norridge creates a game to simulate the experience of the shoe factory work that he’s been reading about. You slide shoe panels into place with your mouse. It ‘pings’ when one’s made. Then you make the next one. The clock ticks. Your energy levels fall. Your pay is terrible. It’s not enough to buy the food that you and your family need. You are interrupted by your boss talking about targets. He doesn’t like it when you want to join a union. It’s a simple, repetitive game that you – as a factory worker – can’t win. The idea is to put gamers in the shoes of the people who make the things that they buy. For them, there’s a familiar task sequence and reward structure. But this is real. It’s kind of fun to play, but also sucks. It’s the kind of game that’s given to school students as a quick and vivid way to explain sweatshop production. If they hate it, the lesson has worked. For those who want to know more, its website suggests further reading. There are other examples of trade justice activism in which consumers go to work in the factories and farms where their things are made (see, for example, the TV series Blood, Sweat & Takeaways on our site here). With these, you’re invited to empathise with someone supposedly like you – the contestants are often pitched ‘as typical’ consumers – trying to do that work. In this game, you’re all doing it yourself. So how effectively can a game-based simulation of factory work can be? What can it convey of the poverty and working conditions of show factory workers? It turn out that the answer is ‘a lot’. Sim*Sweatshop catches on. German and Hungarian versions are created, and it becomes part of other mainstream anti-sweatshop campaigns. But are young consumers the ones responsible for these sweatshop conditions? Should company executives, investors and politicians be playing this game too?

Page reference: Declan Coakley, Jack Johnson, Josh Li, Georgie Mitchell, Jack Saxton & Tom Weake (2024) Pipe Trouble. followthethings.com/sim-sweatshop.shtml (last accessed <insert date here>)

Estimated reading time: 25 minutes.

Posted on December 11, 2024January 5, 2025 by Ian Cook

Our New Commemorative £2 coin

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Money & Finance

“Our Commemorative £2 Coin“
Undergraduate coursework written by Mike Swan, Will Davies, Emma Christie-Miller, Becky Woolford, Meagan Wheatley, Maddie Redfern, Robbie Black, Lucy Webber, Jade Stevens, Katy Charlton & Tom Bollands (a.k.a Royally Minted).
Available in full below. Originally posted online here.

In 2010, students start the ‘Geographies of Material Culture’ by researching different examples of trade justice activism to add to the followthethings.com website (not all of them made it). Next, students who have researched different examples came together to create their own original examples of trade justice activism. They pick up some important ideas from their own research and what has already been published here on followthethings.com. They know the importance of looking beyond the usual suspects of follow the things activist – phones, fashion and food – and think about something they don’t think about, something that’s made by doesn’t have a ‘made in’ label, something that’s jangling in all of their pockets: coins. They know that they’re made of metal, but have no idea which ones or where they might be mined by whom. They’ve read about commodities embodying the labour of their creators, and being haunted by them. They’re carrying around, they’re spending, the labour of those mine workers. It’s easy to find which metals are in coins. The organisations that mint them tend to say so. And it’s not difficult to find newspaper, NGO and occupational toxicology research that profiles the labour that goes into mining these metals around the world, the multiple forms of pollution caused by this mining and the damage this does to people’s health, social structures and the environment. The group’s task is to think about how best to present their findings, to make those lives part of this thing, to insert those lives into the lives of coins and their transaction. 2010 sees the UK’s Royal Mint releasing a two commemorative £2 coins: to mark 150 years of modern nursing and the 100 years since the death of Florence Nightingale. The group – now calling themselves ‘Royally Minted’ – decide to design a third that will commemorate the labour that goes into mining those coins’ metals. They look at the Royal Mint’s commemorative coin webpages and mimic their format and content. It’s all very celebratory, very collectable. These students are particularly inspired by forms of activism – like the Suffragette Penny [see our page on this here] – which puts political issues into circulation on and as commodities. Money – with its unique status as a commodity and a means of exchange – is a perfect vehicle for political messages. If only the Royal Mint would commission this.

Page reference: Royally Minted (2010) Our New Commemorative £2 Coin. followthethings.com/our-new-commemorative-£2-coin.shtml (last accessed <insert date here>)

Estimated reading time: 15 minutes.

Posted on December 10, 2024January 7, 2025 by Mark

£20 Banknote

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Money & Finance

2009

BANK OF ENGLAND

£20 NOTE

SOURCED IN UZBEKISTAN?

CHOOSE THE RIGHT THING

“£20 Banknote“
Undergraduate coursework written by Oli Busk.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Exeter is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. And write a 500 word first person account that connects your lives. One student – Oli Busk – has just got a £100 parking fine. He goes to the ATM to withdraw some cash, and then starts to think about what money is made from, its materials, its manufacture. Sure, there’s ways that it can be invested ethically and sustainability, but what about how its paper form is produced. The Royal Mint – which manufactures physical cash for the Bank of England – doesn’t say much about what it procures to make that cash. That would probably make it easier to make counterfeit money. So he indulges in some educated guesswork. There’s cotton in those notes, sooo … whose lives – apart from Queen Elizabeth – are in them? To his surprise, the hidden labour he finds is undertaken by students like him. And children.

Page reference: Oli Busk (2009) £20 Banknote. followthethings.com/£20-banknote.shtml (last accessed <insert date here>)

Estimated reading time: 8 minutes.

Posted on December 9, 2024January 5, 2025 by Ian Cook

Barracetamol’s Family Reunion

'Hi, I'm Barracetamol.'
'This is my old friend Benson. I never knew whayt we was talking about until I read this.'
'Me, back with my half broither talc!'
'Multivitamins and iron contain maize starch and talk just like me... I was separated from the talc in those vitamins many years ago in a talc mine'.
Barracetamil put on some neon face paint. Guess what? It contains talc.
Boozy Barry 'just chilling with my maize starch pals x.'
'I LOVE UNCLE COSTA CUP. We are made of the same materials! xxxxxxxxxxx.'
'Everyone I meet says I look a bit pasty so I decided to reunite the Talc in me with another product using talc-bronzer!'
'This royal red paint may contain talc'.
'I heard my friends in people's suitcases.'
'I stopped using toothpaste as it contains talc.'
'With my American cousins in Providence, R.I.: June 2013'.

followthethings.com
Health & Beauty | Home & Auto

“Barracetamol’s Family Reunion“
A cartoon character created, brought to life, placed, photographed and posted online by Elaine King, Nancy Scotford, Rosie Cotgreave, Katie Lewis, Jack Ledger, Alice Wakeley, Olivia Rogers, Dennis Yeung, Isabelle Baker and Hannah Willard.
Original interview with Barracetamol below. Family reunion photos available on Flickr here. Barracetamol’s twitter feed here. Download Barracetamol’s Family Reunion Action Pack here to print and place your own Barracetamol.

In 2012, students start the ‘Geographies of Material Culture’ by researching different examples of trade justice activism to add to the followthethings.com website (not all of them made it). Next, students who have researched different examples come together to create their own original examples of trade justice activism. They pick up some important ideas from their own research and what has already been published here on followthethings.com. They know the importance of taking commodities to pieces by looking through their ingredients and searching each one for mining, factory, farm and other human stories from their origins. They know the importance for filmmakers and activists of finding or creating a charismatic character for their audience members to relate to and empathise with. They’re familiar with literature arguing – and examples showing – that commodities have their own agentic power, can teach us things, and can be imagined coming alive and teaching us a few things. One group of students chooses something they all carry around with them: paracetamol. They look through its list of ingredients on the box. And look them up online. They find stories about talc and its miners and magnesium stearate and its connection to palm oil workers. These ingredients aren’t even in the pills, but they do help to make them. They use news stories to follow these two ingredients to their possible origins, and then turn around and look back towards their consumption. Yes, these workers and these ingredients help to make the paracetamol they carry around with them. But they start looking at the ingredients in other products, and find that talc and/or magnesium stearate are loads of other commodities too: toothpaste, paint, bronzer, beer and more. The task of the paracetamol cartoon character that they create – Barracetamol – is to go shopping with them, to find his missing relations, and to have his photo taken with related commodities with a little caption to post on his socials. He’s trying to tap into the vibe of those tear-jerking family reunion shows on TV. A familiar genre. The group’s creative process seems silly. The students enjoy it. They find it funny a lot of the time. But there’s a serious message about commodity-following behind this. At a teardown-level, countless commodities have the same ingredients sourced from the same places, mined and made by the same people. So a simple ‘this comes from there and therefore I should or should not buy it’ narrative obscures the complex interconnectedness of things in the global economy. Not everything is made for its final consumer. Barracetamol tries to convey a more complex story in a relatable way. Group member Nancy imagines that these moving reunions have made Barracetamol a minor celebrity. So he’s profiled in a magazine. Below you can read the interview.

Page reference: Elaine King, Nancy Scotford, Rosie Cotgreave, Katie Lewis, Jack Ledger, Alice Wakeley, Olivia Rogers, Dennis Yeung, Isabelle Baker & Hannah Willard (2012) Barracetamol’s Family Reunion. followthethings.com/barracetamols-family-reunion.shtml (last accessed <insert date here>)

Estimated reading time: 27 minutes.

Posted on December 9, 2024January 5, 2025 by Ian Cook

Kidney Trade

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Health & Beauty

2012

UNBRANDED

HUMAN KIDNEY

SOURCED IN MANY COUNTRIES

TRANSPLANTED IN MANY COUNTRIES

INTERACTIVE MAP

CROSS CULTURES

SHOW CAPITALIST EVILS

TEACH ILLICIT ECONOMIC GEOGRAPHY

CHOOSE THE RIGHT THING

EMBODY EXPLOITATION

TRACK & TRACE

“Kidney Trade“
Research mapping by followthethings.com intern Eeva Kemppainen.

followthethings.com intern Eeva Kemppainen is reading academic and activist work on the illegal trade in human organs. How they’re obtained, from whom, by whom, where in the world. How they’re transplanted, into whose bodies, by which surgeons, where in the world. Everybody and everything in between. The international criminal investigations and court cases where it comes to the surface. The covert journalism and ethnographic research that exposes it. It’s the most labyrinthine and startling example of ‘follow the thing’ commodity tracing and activism. But there’s no one example we can feature on our site. But something like this needs to be in our collection. Eeva does this by taking passages from lots of academic and newspaper articles that mention specific places, notes what aspect of the illegal kidney trade takes place there, and adds them as points on a google map. What she maps is an amazing, complex world of illegal activities, (un)ethical academic and journalistic practices, and the connected lives of differently desperate ‘donors’ and ‘recipients. How real can it make the traffic of these organs seem? See for yourself.

Page reference: Eeva Kemppainen (2012) Kidney Trade. followthethings.com/kidney-trade.shtml (last accessed <insert date here>)

Estimated browsing time: 35 minutes.

Posted on December 8, 2024January 5, 2025 by Ian Cook

The Pill (a.k.a. A Female Issue)

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Health & Beauty

“The Pill (a.k.a. A Female Issue)“
Undergraduate coursework created by Kate Ross.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Exeter is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. Because you’re a cyborg, your body cannot function without the people, animals, technologies, networks that makes its inputs like food and medicine. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. See what you can find online and write a 500 word first person account that connects your lives. One student – Kate Ross – chooses a prescription drug that she takes every day called Co-cyprindiol. It’s a contraceptive pill that’s also prescribed for skin and other conditions. When searches online to find out more about it, she discovers women in China, Brazil and Taiwan who are forced to take contraceptive pills in order to work in the factories and on the farms which make the stuff she buys. Her argument is that her connection with them is not only through the goods they might produce than she might buy. Their connection is through their consumption – as women – of the same medicine, voluntarily or not. They have something in common. Their bodies. Their fertility. Their medication. Once she learns about their relationships with the drug she takes, she thinks about how she’s feeling every time she pops one out of the foil pack… and then I see that face. To make her coursework more visceral, she takes an empty Co-cyprindiol foil, sticks it to a piece of paper, and handwrites these thoughts around it, day by day. These are the same foils that the supply chain workers she’s read about will pop their pills out of every day. She writes her thoughts and footnotes these with academic and detective work readings that have helped her to think this way.

Page reference: Kate Ross (2004) The Pill (A.K.A. A Female Issue). followthethings.com/the-pill-leaflet-thyroxine-a-k-a-a-female-issue.shtml (last accessed <insert date here>)

Estimated reading time: 14 minutes.

Posted on December 6, 2024January 5, 2025 by Ian Cook

Mirror

followthethings.com
Health & Beauty | Home & Auto

CHOOSE THE RIGHT THING

TAKE IT TO PIECES

FIND LOST RELATIONS

EMBODY EXPLOITATION

BRING PEOPLE TOGETHER

REDESIGN THE COMMODITY

INCLUDE HAUNTING & HORROR

MAKE IT META

MAKE IT SNAPPY

“Mirror“
Undergraduate coursework written by Lucinda Lawrence.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Exeter is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. And write a 500 word first person account that connects your lives. One student – Lucinda Lawrence – creates the most ‘meta’ example we have ever seen. It’s about a mirror that she bought in a market. It’s about the science and ingredients of mirrors. It’s about the people who mine its ingredients. Like tin. It’s about who you see when you look in the mirror, who helps you to be you. And – aaaand – she submits two things. A piece of paper with some typed writing on it. And a mirror. The writing has been reversed, so it can only be read in the mirror. And the mirror has a message written in red lipstick on its surface. ”If you fall, no one’s gonna carry you out (Rubin Age 13)’ (Cook 2007, p,2).’ It’s a fantastic piece of work. But you’ll need a mirror to read it. It’s worth the effort! When we showed this at an academic conference, one member of the audience called it ‘conceptual art’.

[If you want more ‘who I see in the mirror’ trade justice activism, see our page on a short film called Handprint here]

Page reference: Lucinda Lawrence (2009) Mirror. followthethings.com/mirror.shtml (last accessed <insert date here>)

Estimated reading time: 8 minutes.