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Chocolate: Last Week Tonight with John Oliver (HBO)

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Grocery | Gifts & Seasonal

Chocolate: Last Week Tonight with John Oliver (HBO)
A monologue by John Oliver on his Last Week Tonight show broadcast in the USA on HBO.
Full monologue posten on YouTube embedded above.

Satirist John Oliver is delivering his weekly monologue on late night American TV. It’s the day before halloween, where millions of chocolate sweets will be given to children knocking on doors in scary costumes [see our ‘Gifts & seasonal’ department for other Halloween examples]. But what’s scarier is the fact that the cocoa in that chocolate was probably picked by children in the Ivory Coast and Ghana in West Africa. Despite longstanding critiques of child labour in chocolate’s supply chains; despite legislation being passed to remove it; despite the major brands’ own schemes to eliminate it, child labour – and the modern slavery that often supplies it – persists in an industry that continues to make multi-$£billion profits. Oliver’s monologue is about consumers’ love of chocolate and the corporate evils that feed it. He combines acerbic takes on the chocolate corporations’ social responsibility rhetoric and advertising practices (including the distractions of a ‘f*@kable’ green M&M) with footage of filmmakers meeting children who pick cocoa, their families and communities. One clip of a Dutch journalist’s ‘gotcha’ moment with a Nestlé executive is particularly powerful. Admitting that coca farming communities suffered poverty and that’s why children had to work, the man from Nestlé abruptly ends the call when asked why he doesn’t just pay them more. That journalist went on to start his own ‘slave free’ chocolate company – Tony’s Chocolonely – which Oliver holds up as an exemplar. The chocolate business can work differently, because it is working differently. What’s needed to help this along – Oliver says – is regulatory change. With each episode of his show published on YouTube; with his use of humour to make depressing topics palatable to viewers; and with his championing of Tony’s – this was a provocative show. Commenters shared how much they loved Tony’s Chocolonely too, or that they were going to try some as a result of watching the show. Others criticised the writers for parroting Tony’s marketing materials, and pointed out that its journalist founder had left because Tony’s couldn’t make slave-free chocolate. Others said that other, more ethical, chocolate brands were available if you knew where to look. But, people chipped in, shopping differently isn’t the only way to tackle trade injustice. Trade justice can be achieved only via multiple forms of pressure, from multiple angles, constantly. And Oliver’s monologue didn’t help. Chocolate researchers criticised it for being full of the usual stereotypes. Cocoa farmers have never eaten chocolate? Nope. They may just pretend not to have eaten it for gullible Western filmmakers. And the writers bypassed – like most coverage does – those in producer countries who are trying to make a positive difference. For Oliver, it’s the Western brands and consumers who can save the day by acting more ethically. Yes, that’s very important. But it’s not enough. Can there be ethical consumption under capitalism? That’s the bigger question. It’s what everyone’s talking about here.

Page reference: Ian Cook et al (2025) Chocolate: Last Week Tonight with John Oliver (HBO). followthethings.com/chocolate-last-week-tonight-with-john-oliver-hbo.shtml (last accessed <insert date here>)

Estimated reading time: 78 minutes.

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How to run a subvertisement workshop

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Back to school

How To Run A Subvertisement Workshop
A subvertisement workshop designed by Eeva Kemppainen for Eettisen kaupan puolesta ry (Pro Ethical Trade Finland).
Workshop video embedded above. ‘How to’ booklets available to download in Finnish here and English here. Eeva’s project blog is here. An archive of subvertisements produced by students can be found on Flick here. This page was originally published on the followthethings.com blog here.

Eeva Kemppainen took the ‘Geographies of material culture’ module that’s behind our site as an Erasmus student, did her Masters research at the University of Helsinki on the pedagogy she had experienced in the module and went on to work for the pro-Fair Trade NGO Eettisen kaupan puolesta (a.k.a. Eetti) in Helsinki. In 2014, she published a paper in the Finnish journal Natura (here) about ways in which her work for Eetti tried to engage students in humorous critiques of consumption and advertising through a pedagogy of culture jamming. In 2016 Eetti published Eeva’s booklet Medialukutaitoa vastamainoksista (also published in English as Teaching media literacy and the geographies of consumption) which set out how to run culture jamming workshops – like the one in the video above – and showcased the kinds of work that students produced. The booklet drew inspiration from a number of examples of trade justice culture jamming from the followthethings.com website. What can students examine, then cut up, rearrange and/or scribble on magazine adverts? They try to subvert advertising’s messages so that the information that is hidden – including the lives of the people who make what’s being advertised – is made visible. What they produce are called ‘subvertisments’. In this post, Eeva describes how she organises these workshops, and showcases some of the work that students can produce.

Page reference: Eeva Kemppainen (2015) How To Run A Subvertisemeht Workshop. followthethings.com/how-t-run-a-subvertisement-workshop.shtml (last accessed <insert date here>)

Estimated reading time: 10 minutes.

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Those With Justice: A Disney Factory In China (+ Looking For Mickey Mouse’s Conscience – A Survey Of The Working Conditions Of Disney’s Supplier Factories in China)

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Gifts & Seasonal

Those With Justice: A Disney Factory In China (+ Looking For Mickey Mouse’s Conscience – A Survey Of The Working Conditions Of Disney’s Supplier Factories in China)
A short film directed by Karin Mak and translated by Jessie Wang for, and an NGO Report published by, Students & Scholars Against Corporate Misbehaviour (SACOM) & Sweatshop Watch.
Watch the film in full above. Read the report – here.

Inspired by student anti-sweatshop activism in the USA, students in Hong Kong come together to protest the opening of Hong Kong’s Disneyland. They visit the factories where the Disney merch that is going to be sold there is made. They talk to the factory workers, and are horrified by what they learn. There are dangerous and exploitative labour practices behind the happy smiling image of Mickey Mouse and Friends. One group of students – who call themselves Students and Scholars Against Corporate Misbehaviour (or SACOM) – write a report about the working conditions in four of Disney’s hundreds of Chinese supplier factories. It’s called Looking for Mickey Mouse’s Conscience – A Survey of the Working Conditions of Disney’s Supplier Factories in China. They do this with the help of a California-based NGO called Sweatshop Watch, who send a delegation to China which includes University of California Santa Cruz film studies student Karin Mak. Mak films the factory workers talking about these working conditions, and produces an 11 minute documentary called Those With Justice: A Disney Factory In China. This focuses on one of the four factories – Hung Hing Printing & Packaging – which makes children’s books for Disney. Here, she finds, the workers are constantly reminded about the delicate fingers of Western children. They mustn’t be harmed by paper cuts. That’s why they have to use dangerous hot glue presses to stick the paper covers to hardback copies of a Mickey Mouse’s Haunted Halloween book, for example. The film and the report show images of their burned, crushed and mangled fingers. These injuries are caused by equipment and the speed at which they have to work to meet their targets. Mak’s film is used by SACOM and Sweatshop Watch (and other labour rights NGOs) to launch the report. It helps this Disney sweatshop story to get traction in the international new media. Now Disney is under pressure to respond. What follows is a fascinating to-and-fro between a huge multinational corporation and a small, determined, skilful and well-connected group of Hong Kong students. This is a fascinating and important example of successful trade justice activism. Piecing the story together below, we have found a variety of factors that have contributed to this success – some planned, some not – and a fascinating discussion about what counts as ‘success’.

Page reference: Ian Cook et al (2011) Those With Justice: A Disney Factory In China (+ Looking For Mickey Mouse’s Conscience – A Survey Of The Working Conditions Of Disney’s Supplier Factories in China). followthethings.com/those-with-justice.shtml (last accessed <insert date here>)

Estimated reading time: 56 minutes.

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Step Away From The Weapon

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Security

Step Away From The Weapon
Undergraduate coursework written by Ginny Childs, originally published on followtheblog.org here.
Full text below.

In the version of the ‘Geographies of Material Culture’ module that was first taught at the University of Exeter, groups of students were given books, music videos, films and other example of trade justice activism to research. Their job was to produce draft pages on these sources for the followthethings.com website. Ginny Childs was in a group researching Indian rap artist Sofia Ahraf’s ‘Dow vs Bhopal: A Toxic Rap Battle’ music video [see this page in our website here]. Ginny wasn’t born when the Bhopal factory exploded in 1984 but, as a member of the university’s Office Training Corps, she notices stringent rules about toxic chemical leaks in her rifle drills. While thousands of people of Bhopal had been poisoned by Methyl Isocyanate, she was at risk from a tiny dose of the radioactive hydrogen isotope called tritium that was in her rifle battlesight. The safety procedures in place if that leaked its tritium are stringent. So she investigates the safety procedures the Union Carbide factory in Bhopal in the 1980s and wonders if she’s benefitted from better chemical safety regs that emerged after the disaster. Dow still hasn’t paid compensation top the Bhopal victims. And she’s still reliant on Dow (who bought Union Carbide) as a company making chemical ingredients in the commoditiies she loves. So what can she do with what she learns? How can she make a difference? Share Ashraf’s ”toxic rap battle’ video on her socials maybe? Keep the story alive.

Page reference: Ginny Childs (2017) Step Away From The Weapon. followthethings.com/step-away-from-the-weapon.shtml (last accessed <insert date here>)

Estimated reading time: 9 minutes.

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Crude: The Real Price Of Oil

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Home & Auto

Crude: The Real Price Of Oil
A documentary film directed & produced by Joe Berlinger for First Run Features.
Trailer & pay per view stream embedded above. Search online for other streaming options here. Watch clips on the film’s YouTube channel here. Check its website here.

30,000 people living in Ecuador’s remote Amazon rainforest are taking out a US$27 billion class action suit against oil giant Chevron in the US over the dumping of toxic waste that has (allegedly) ruined their environment, livelihoods and health. Filmmaker Joe Berlinger hears about the case from the plaintiff’s US attorney and visits Ecuador to see what’s happening. He sees a gathering of indigenous people preparing a meal from canned tuna – unable to fish in their own water because its toxicity has killed or diseased any fish they might catch. The US oil giant Texaco had been drilling for oil here since the 1960s, and had allegedly dumped 18 billion gallon of toxic wastewater in the environment. Chevron had bought Texaco many years later so bought this responsibility too. Berlinger can’t imagine what his documentary will look like, or how it will appeal to audiences, until he meets an Ecuadorian oilfield labourer-turned-lawyer called Pablo Farjado who is working on the case. He’s the hero Berlinger needs, and he films without funding for a year (another two follow, after funding is secured). To join the dots in this case, he visits multiple places and talks to people who speak multiple languages. He films the trial, giving equal credence to the prosecution and the defence. He wants the audience to act as the jury, making up their own minds about the case. The film has fascinating twists, like the celebrities who get involved – most notably Trudie Styler and Sting – who help to turn what could have been a local news story into an international ’cause célèbre’. Once the film is released nationwide in the USA – even though the case is not resolved – it’s described as tragic, light, and comedic thriller because of its characters and unexpected twists and turns. One reviewer describes the film as ‘one of the most extraordinary legal dramas of our time’. Chevron’s lawyers and scientists have their say on screens, but audiences don’t warm to them. It’s a PR nightmare for Chevron. So the company attacks the film, filmmaker and prosecution team. Crude is one-sided, propaganda. And Chevron alleges corruption in the prosecution team which they say is shown in the film. A US court agrees that Berlinger should hand over all 600+ hours of footage so that Chevron’s complaint can be investigated, despite his First Amendments rights as a journalist. More celebrities (as well as filmmakers, journalists and professional organisations) come to his defence. But defending such a case is expensive when you’re up against an adversary with bottomless pockets. This is another excellent example of the ‘Streisand Effect’ – can attempts to intimidate trade justice activists (even when they’re trying to be even-handed!) discredit them and their work? Or can it create free publicity that makes it yet another unmissable film that a corporation ‘didn’t want you to see’? And, finally, can this type of manufactured scandal wither way, because less and less emphasis gets placed on the lives and environments of Ecuador’s indigenous people whose lives have been ruined by the oil industry?

Page reference: Jesse Fratkin, Judy Hwang and Shay O’Brien (2011) Crude: The Real Price Of Oil. followthethings.com/crude-the-real-price-of-oil.shtml (last accessed <insert date here>)

Estimated reading time: 47 minutes.

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Curse Of The Black Gold: 50 Years Of Oil In The Niger Delta

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Home & Auto

Curse Of The Black Gold: 50 Years Of Oil In The Niger Delta
A coffee-table book featuring the photos of Ed Kashi, edited by Michael Watts for Powerhouse.
Video promotion embedded above. Preview long & borrow here. Search online to buy here.

Photojournalist Ed Kashi visits the oilfields of the Niger Delta to document the consequences of 50 years of oil extraction on people and environment. His photographs are published in a book edited by geographer Michael Watts containing essays by prominent Nigerian journalists and human rights activists, and Watts himself. It looks and feels like a coffee table book: hardback, large glossy photos, and text. It’s a thing of beauty, but its subject matter is very far from beautiful. Why is it that The Niger Delta is such a ‘hell-hole’ of poverty, conflict and environmental destruction when it could be as wealthy as Kuwait? Kashi travels through this dangerous area with armed rebel groups and takes photos of workers wearing uniforms with familiar oil company logos. Kashi wants to open the public’s eyes about this scramble for oil in Nigeria. He wants them to feel the emotions that he felt when looking these oil workers in the eye. He creates the book, a short promo film to post in YouTube, and gives talks about it. With the murder of local activist Ken Saro-Wiwa, this place and this industry is all over the news. But seeing this up close, in page after page of large and lush colour photographs can – he believes – change people’s minds. But what happens when people do? Are the photos so shocking that they prompt people into action, or into despair? And who bears the responsibility for the unfolding chaos and exploitation in the Niger Delta – the oil companies, the local and national politicians in Nigeria, the foreign governments who support both, oil consumers? Yes. All of them. And Kashi’s photographs – along with Watts’ essays – help to fuel debates about these issues amongst readers in university classes and beyond. There’s something uniquely provocative about coffee-table book trade justice activism.

Page reference: Alice Goodbrook, Jack Middleton, Luke Pickard, Jessica Plumb, Emma Rowe & Megan Wheatley (2011) Pipe Trouble. followthethings.com/curse-of-the-black-gold.shtml (last accessed <insert date here>)

Estimated reading time: 21 minutes.

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Teleshopping AK-47

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Security

Teleshopping AK-47
A spoof teleshopping channel promotion directed by Dougal Wilson and post-produced by MPC for Mother, commissioned by Amnesty International.
Full video embedded above. Search online for versions with other titles here.

Amnesty International is trying to get 1 million people involved in their campaign to tighten loopholes in international arms trade legislation. To demonstrate how easy it is to buy weapons like AK-47 assault rifles, how cheap they are, and how they end up being used in armed conflicts (often involving child soldiers), they commission some culture jamming. Its a short video that imagines that these weapons can be sold by cheery presenters on TV shopping channel’s chintzy pastel-coloured set, just like ice-cream makers and his ‘n’ hers dressing gowns. They’re perfect for child soldiers, the presenters say, like those in Liberia and the Democratic Republic of the Congo. They give one to a child to demonstrate on set, who cheerfully shoots a mannequin to pieces. Amnesty commission this darkly comedic, camp and chilling 135 second film to show in cinemas, alongside the real ads. They publish it on YouTube. Later, it’s included as an extra on the DVD of Nicholas Cage’s Hollywood arms trade blockbuster Lord of War [see our page on its Life of a bullet opening credits here]. Amnesty can’t advertise on UK TV because they’re a political organisation. And the use of pastiche / parody / humour is a novel approach in human rights campaigning in 2006. But Amnesty really go for it. On top of the cinema ad, there’s a viral email campaign, spoof arms shopping catalogues are delivered through people’s doors, and pop-up high street weapons shops open around the UK with live shooting demonstrations. Commenters are shocked by this disgusting, deeply sinister but informative campaign. One says these weapons are beautiful and every American should have one. Another pretends to agree, saying that guns don’t kill people, people do and, if guns were taken away, people could just as easily kill eachother with knives or rubber ducks. Some say humour is inappropriate for such a serious topic. Others say the ad and the catalogue is so light, so beautifully done, so plausible, that it’s perfect for generating conversations about the international arms trade and its (lack of) regulation.

Page reference: Daisy Livingston (2024) Teleshopping AK-47. followthethings.com/teleshopping-ak-47.shtml (last accessed <insert date here>)

Estimated reading time: 30 minutes.

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Hugh’s Chicken Run

  • Hugh [sobbing]: "I really don't want to kill another bird this morning'.

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Grocery

“Hugh’s Chicken Run
A three-episode TV series hosted by Hugh Fearnley-Whittingstall for Channel 4 TV’s ‘Food Fight’ season.
Screengran slideshop embedded above. Search online to watch episodes here. Channel 4 episode guide here.

Private School-educated celebrity chef Hugh Fearnley-Whittingstall takes part in a season of actvist-themed ‘Food Fight’ TV programmes on the UK’s Channel 4. His Hugh’s Chicken Run series has three episodes. He wants to persuade the shoppers of his home town of Axminster in Devon to stop buying factory-farmed chickens. You can get 2 for £5. The animal welfare issues are horrendous. And he wants the UK’s supermarket chains to stock free range alternatives to give consumers a choice. But how can he do this? He tries all sorts of tactics. For different audiences. He educates consumers in a supermarket carpark about the cramped and unsanitary conditions for factrory farmed chickens. He can’t get access to film in a commercial chicken farm, so he sets up one himself, runs it for a while, and invites cheap chicken consumers to see where their food comes from. He works with residents on a low income housing estate in the town to keep rear their own chickens. This is where he meets single mum Hayley, who ends up being the ‘mother hen’ of the project. He lobbies the supermarkets throughout the series to improve animal welfare standards. At the end of the series, he bumps into Hayley at the supermarket. She’s just bought a couple of cheap chickens. Noooo. His experiment hasn’t worked. But she’s defiant. She can’t afford what he would like her to eat, even though she agrees with everything he’s doing. He has reached, some critics say, the limit of consumer-based and celebrity activism. He’s trying to appear to ‘ordinary shoppers’, but he doesn’t understand ‘ordinary’ realities. He’s a posh boy who went to Eton. But the supermarkets do respond to his activism. And to his activism documented in follow-up programme Hugh, Chickens & Tesco Too. There are more free range chickens in the shops as a result of this series. But is that enough? Surely anyone seriously concerned about animal welfare would be advocating veganism as the alternative? Wouldn’t that be better for the chickens? What we like about this example is what it does and doesn’t do, how it does and doesn’t work, what it includes and what it leaves out. It’s open about being imperfect.

Page reference: Ellie Beattie, Fliss Browner, Rose Hughes, Rosie Marsh, Joe Parrilla, Alice Raeburn & Maddie Redfern (2024) Hugh’s Chicken Run. followthethings.com/hughs-chicken-run.shtml (last accessed <insert date here>)

Estimated reading time: 67 minutes.

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The Fruits Of Our Labour: An Avocado’s Story

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Grocery

The Fruits Of Our Labour: An Avocado’s Story
A dissertation by Freddie Abrahams, submitted as part of their BA Geography degree at the University of Birmingham, UK.
Sample pages from Introduction, Methodology & Findings in slideshow above. Click them to read the dissertaion.

Undergraduate student Freddie Abrahams is shocked to discover that the Carmel-branded, ‘Produce of Israel’ avocados he eats may be grown on illegally seized Palestinian land. There’s a campaign in the UK to boycott these fruits. So he contacts Agrexco, the Israeli company that supplies them, and asks if it’s possible to find out for himself. He travels to Israel and ends up on kibbutz farms. They’re not on Palestinian land. And they’re not farmed by Palestinian people. The people he meets are migrant workers from Ethiopia, Thailand and other countries. He’s baffled. The boycott protestors are so angry. They say that all Israeli avocados should be boycotted. But the Agrexco managers he’s met have helped him so much with his research. They have been so open. He hasn’t seen any avocados being grown on Palestinian land. But Agrexco wouldn’t help him to see that, would they? His research does throw some doubt on facts of the boycott. So what’s his dissertation about? Following acovados? And/or the politics of knowledge in following avocados. What research are thing-followers allowed to do? What access can they gain to what spaces? Who gives permission? Who shapes what they learn to see? Freddie’s research was unusually easy to do.

Dissertation reference: Freddie Abrahams (2007) The Fruits Of Our Labour: An Avocado’s Story. BA Geography Dissertation: University of Birmingham, UK (followthethings.com/the-fruits-of-our-labour-an-avocados-story.shtml last accessed <insert date here>)

Page reference: Freddie Abrahams (2011) The Fruits Of Our Labour: An Avocado’s Story. followthethings.com/the-fruits-of-our-labour-an-avocados-story.shtml (last accessed <insert date here>)

Estimated reading time: 60 minutes.

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Ahava Stolen Beauty

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Health & Beauty

Ahava Stolen Beauty
An activist campaign organised by CODEPINK Women For Peace.
12 video YouTube playlist compiled by the US Campaign for Palestinian Rights embedded above shows protests taking place at multiple sites selling Ahava products in Canada, USA, The Netherlands, Israel & France. Click here for more footage of campaign protests and explainer videos. Click here for Code Pink’s ‘Ahava Stolen Beauty’ campaign website.

After the aftermath of Israel’s invasion of Gaza in 2008-9, members of the American women-led grassroots peace and human rights organisation CODEPINK visit a factory on the bank of the Dead Sea which makes cosmetic products from its salts and minerals on occupied Palestinian land. According to the Geneva Convention, occupying forces cannot take or profit from the natural resources of an occupied territory. Sold in department stores, spas and Ahava stores around the world, Ahava products are stamped as ‘Made in Israel’. Critics say that the company’s profits support the illegal settlement where the factory is based. So CODEPINK encourage women are concerned about beauty and disgusted by the occupation to use their consumer power to boycott Ahava products, and to use their citizen power to protest at their sites of sale (in bikinis and bathrobes to attract attention). When the US arm of Ahava later launches an #ahavareborn rebrand campaign on twitter and asks for suggestions, critics pile in with sarcastic slogans about aspects of the occupation that Ahava products can help to conceal or wash away. As the boycott gathers momentum, supporters of Israel criticise it – and the wider Boycott, Divestment & Sanctions (BDS) movement that it became part of – as antisemitic, and pro-Israel consumers start counter-campaigns, buycotts, encouraging people to buy as many Ahava products as they can from targeted stores. But, despite this, Ahava stores shut, retailers refuse to stock Ahava goods, governments pass legislation forbidding ‘Made in Israel’ to be printed on goods produced in occupied Palestinian territories and, eventually, Ahava moves its factory to an unoccupied site. To add to this mix, laws forbidding the boycotting of ‘Made in Israel’ goods are passed around the world. This is an epic, controversial example of effective trade justice activism. The message was simple: there was no beauty in occupation. The repercussions of this actvism are with us today

NB this page is a taster. There’s much more to add after out new site is launched. Please check back.

Page reference: Ian Cook et al (2024) Ahava Stolen Beauty (taster). followthethings.com/ahava-stolen-beauty.shtml (last accessed <insert date here>)

Estimated reading time: 19 minutes.

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