Make it snappy – Page 2 – followthethings.com

“Cyborg Information Leaflet: Thyroxine 50 Microgram Tablets“
Undergraduate coursework created by Alison Buckler.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Birmingham is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. Because you’re a cyborg, your body cannot function without the people, animals, technologies, networks that makes its inputs like food and medicine. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. See what you can find online and write a 500 word first person account that connects your lives. One student – Alison Buckler – chose the most personal example we ever saw, a medicine that’s keeping her alive. It’s not a discretionary commodity that she could do without. It’s not something where there’s an organic of fair trade alternative. So what can she find out about its origins, it’s life before it came into her life and made such a positive difference? And how can she convey what she has learned? In every box of pills, there’s a patient information leaflet. So Alison rewrites the one that comes with her Thyroxine tablets to provide a different kinds of information for a patient. A different understanding of their body and the way that it works, and what’s helping this medicine to help it work. This leaflet’s information is based on an extroverted sense of the body – a cyborg ontology – where the inside and the outside are intimately linked. What comes with this are senses of both astonishment and guilt. This was the first follow-the-meds example to appear on followthethings.com, and it inspired all the others…

Page reference: Alison Buckler (2004) Cyborg Information Leaflet: Thyroxine 50 Microgram Tablets. followthethings.com/cyborg-information-leaflet-thyroxine-50-microgram.shtml (last accessed <insert date here>)

Estimated reading time: 14 minutes.

Posted on December 6, 2024January 5, 2025 by Ian Cook

Mirror

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Health & Beauty | Home & Auto

CHOOSE THE RIGHT THING

TAKE IT TO PIECES

FIND LOST RELATIONS

EMBODY EXPLOITATION

BRING PEOPLE TOGETHER

REDESIGN THE COMMODITY

INCLUDE HAUNTING & HORROR

MAKE IT META

MAKE IT SNAPPY

“Mirror“
Undergraduate coursework written by Lucinda Lawrence.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Exeter is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. And write a 500 word first person account that connects your lives. One student – Lucinda Lawrence – creates the most ‘meta’ example we have ever seen. It’s about a mirror that she bought in a market. It’s about the science and ingredients of mirrors. It’s about the people who mine its ingredients. Like tin. It’s about who you see when you look in the mirror, who helps you to be you. And – aaaand – she submits two things. A piece of paper with some typed writing on it. And a mirror. The writing has been reversed, so it can only be read in the mirror. And the mirror has a message written in red lipstick on its surface. ”If you fall, no one’s gonna carry you out (Rubin Age 13)’ (Cook 2007, p,2).’ It’s a fantastic piece of work. But you’ll need a mirror to read it. It’s worth the effort! When we showed this at an academic conference, one member of the audience called it ‘conceptual art’.

[If you want more ‘who I see in the mirror’ trade justice activism, see our page on a short film called Handprint here]

Page reference: Lucinda Lawrence (2009) Mirror. followthethings.com/mirror.shtml (last accessed <insert date here>)

Estimated reading time: 8 minutes.

Posted on December 4, 2024January 5, 2025 by Ian Cook

Those With Justice: A Disney Factory In China (+ Looking For Mickey Mouse’s Conscience – A Survey Of The Working Conditions Of Disney’s Supplier Factories in China)

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Gifts & Seasonal

SHOW CAPITALIST EVILS

CHANGE CORPORATE BEHAVIOUR

END VIOLENCE & EXPLOITATION

IMPROVE PAY & CONDITIONS

START SOMEWHERE DIFFERENT

FLIP THE SCRIPT!

TARGET THE RIGHT BRAND

HUMANISE THINGS

SHOW THE VIOLENCE

INCLUDE HAUNTING & HORROR

PUT YOUR BODIES IN THE WAY

BRING MANAGERS INTO VIEW

PROMPT GOOD CITIZENSHOP

BARGAIN & NEGOTIATE

“Those With Justice: A Disney Factory In China (+ Looking For Mickey Mouse’s Conscience – A Survey Of The Working Conditions Of Disney’s Supplier Factories in China)“
A short film directed by Karin Mak and translated by Jessie Wang for, and an NGO Report published by, Students & Scholars Against Corporate Misbehaviour (SACOM) & Sweatshop Watch.
Watch the film in full above. Read the report – here.

Inspired by student anti-sweatshop activism in the USA, students in Hong Kong come together to protest the opening of Hong Kong’s Disneyland. They visit the factories where the Disney merch that is going to be sold there is made. They talk to the factory workers, and are horrified by what they learn. There are dangerous and exploitative labour practices behind the happy smiling image of Mickey Mouse and Friends. One group of students – who call themselves Students and Scholars Against Corporate Misbehaviour (or SACOM) – write a report about the working conditions in four of Disney’s hundreds of Chinese supplier factories. It’s called Looking for Mickey Mouse’s Conscience – A Survey of the Working Conditions of Disney’s Supplier Factories in China. They do this with the help of a California-based NGO called Sweatshop Watch, who send a delegation to China which includes University of California Santa Cruz film studies student Karin Mak. Mak films the factory workers talking about these working conditions, and produces an 11 minute documentary called Those With Justice: A Disney Factory In China. This focuses on one of the four factories – Hung Hing Printing & Packaging – which makes children’s books for Disney. Here, she finds, the workers are constantly reminded about the delicate fingers of Western children. They mustn’t be harmed by paper cuts. That’s why they have to use dangerous hot glue presses to stick the paper covers to hardback copies of a Mickey Mouse’s Haunted Halloween book, for example. The film and the report show images of their burned, crushed and mangled fingers. These injuries are caused by equipment and the speed at which they have to work to meet their targets. Mak’s film is used by SACOM and Sweatshop Watch (and other labour rights NGOs) to launch the report. It helps this Disney sweatshop story to get traction in the international new media. Now Disney is under pressure to respond. What follows is a fascinating to-and-fro between a huge multinational corporation and a small, determined, skilful and well-connected group of Hong Kong students. This is a fascinating and important example of successful trade justice activism. Piecing the story together below, we have found a variety of factors that have contributed to this success – some planned, some not – and a fascinating discussion about what counts as ‘success’.

Page reference: Ian Cook et al (2011) Those With Justice: A Disney Factory In China (+ Looking For Mickey Mouse’s Conscience – A Survey Of The Working Conditions Of Disney’s Supplier Factories in China). followthethings.com/those-with-justice.shtml (last accessed <insert date here>)

Estimated reading time: 56 minutes.

Posted on December 4, 2024September 29, 2025 by Ian Cook

‘I Found This In A Box Of Halloween Decorations’

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Gifts & Seasonal

2013

2018

KMART

HALLOWEEN DECORATIONS

SHOW CAPITALIST EVILS

CHANGE CITIZEN BEHAVIOUR

CHANGE GOVERNMENT BEHAVIOUR

FLIP THE SCRIPT!

WORKERS TAKE THE MIC!

START SOMEWHERE DIFFERENT

CHOOSE THE RIGHT THING

INCLUDE HAUNTING & HORROR

CHOOSE AN AUDIENCE

HUMANISE THINGS

PUT A MESSAGE IN A BOTTLE

ASK FOR HELP

PLACE THINGS CAREFULLY

MAKE IT SNAPPY

MAKE IT AVAILABLE

“‘I Found This In A Box Of Halloween Decorations’ (+ Letter from Masanjia)”
A letter written by ‘Mr Zhang’ (Sun Yi) in a Chinese prison factory and found in a box of Kmart Halloween decorations bought in Oregon, USA by Julie Keith.
Original letter recieved by Julie Keith and posted online shown above.

In 2013, shopper Julie Keith is unpacking a box of styrofoam Halloween decorations she bought from her local K-Mart. In between the ghoulish plastic gravestones, she finds a folded-up letter. It’s written in English by someone who says that they’re a prison factory worker in China who has helped to make this product. They give the address of the prison (called Masanjia) and say that its inmates work long hours and have been tortured, beaten and insulted. It asks its recipient to forward the letter to the ‘World Human Rights Organisation’. Julie thinks it’s genuine and posts o photo of the letter on her facebook with the caption ‘I found this in a box of Halloween decorations’. It gets a flurry of responses. Is it genuine? What should she do with it? There isn’t a ‘World Human Right Organisation’. The discussions spread. The post is shared many times. Soon it’s being reported on the local TV news. Next it’s a global news story. Who is this person? How did they write this note? How did they smuggle it into a box of Halloween decorations? How many letters did they write? What did they hope would happen? What danger were they in for doing this? Can journalists find the author and verify the story? And, most importantly, why are ‘made in China’ goods coming from factory labour? Isn’t that illegal?

NB a documentary film about this letter was released in 2018. We will add a page on its making, reception and impacts soon.

Page reference: Harry Marriot, Alex Partington, William Finley, Milly Bowen, Sarah Murray & Jenny Sharp (2014) ‘I Found This In A Box Of Halloween Decorations’. followthethings.com/i-found-this-in-a-box-of-halloween-decorations.shtml (last accessed <insert date here>)

Estimated reading time: 34 minutes.

Posted on December 2, 2024July 12, 2025 by Ian Cook

Step Away From The Weapon

followthethings.com
Security

CHOOSE THE RIGHT THING

“Step Away From The Weapon“
Undergraduate coursework written by Ginny Childs, originally published on followtheblog.org here.
Full text below.

In the version of the ‘Geographies of Material Culture’ module that was first taught at the University of Exeter, groups of students were given books, music videos, films and other example of trade justice activism to research. Their job was to produce draft pages on these sources for the followthethings.com website. Ginny Childs was in a group researching Indian rap artist Sofia Ahraf’s ‘Dow vs Bhopal: A Toxic Rap Battle’ music video [see this page in our website here]. Ginny wasn’t born when the Bhopal factory exploded in 1984 but, as a member of the university’s Office Training Corps, she notices stringent rules about toxic chemical leaks in her rifle drills. While thousands of people of Bhopal had been poisoned by Methyl Isocyanate, she was at risk from a tiny dose of the radioactive hydrogen isotope called tritium that was in her rifle battlesight. The safety procedures in place if that leaked its tritium are stringent. So she investigates the safety procedures the Union Carbide factory in Bhopal in the 1980s and wonders if she’s benefitted from better chemical safety regs that emerged after the disaster. Dow still hasn’t paid compensation top the Bhopal victims. And she’s still reliant on Dow (who bought Union Carbide) as a company making chemical ingredients in the commoditiies she loves. So what can she do with what she learns? How can she make a difference? Share Ashraf’s ”toxic rap battle’ video on her socials maybe? Keep the story alive.

Page reference: Ginny Childs (2017) Step Away From The Weapon. followthethings.com/step-away-from-the-weapon.shtml (last accessed <insert date here>)

Estimated reading time: 9 minutes.

Posted on November 29, 2024January 5, 2025 by Ian Cook

Door key

followthethings.com
Home & Auto

2006

UNBRANDED

DOOR KEY

MADE IN MANY COUNTRIES

CHOOSE THE RIGHT THING

“Door Key“
Undergraduate coursework written by Alice Williams published in the Primary Geographer.
Full text below.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Birmingham is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. And write a 500 word first person account that connects your lives. Alice Williams writes about a recent experience. When she lost something and only then realised how important it was to her life. The key to her flat. Which gives her a sense of safety. Or at least she thinks so. Until she looks into its ingredients. Its metals. Like lead. Which is added to make it easier to cut. And its possible sources. Mines in South Africa and the USA. A smelter in Canada. A cutting plant in Italy… And the people who work with lead in these places. And the effects it has on their health. And their safety. They’re connected. Shouldn’t everyone feel safe?

Page reference: Alice Williams (2006) Door Key. followthethings.com/door-key.shtml (last accessed <insert date here>)

Estimated reading time: 8 minutes.

Posted on November 29, 2024June 23, 2025 by Ian Cook

Life Of A Bullet

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Security

MOVIE OPENING CREDITS

CGI ANIMATION

CROSS CULTURES

SHOW CAPITALIST EVILS

CHOOSE THE RIGHT THING

FOLLOW THE THING

START SOMEWHERE DIFFERENT

MAKE THE HIDDEN VISIBLE

LIE TO TELL THE TRUTH

“Life Of A Bullet“
Opening credits to the movie ‘Lord Of War’ directed by Andrew Niccol with visual effects supervisor Yann Blondel.
Opening credits embedded above. Search online to watch them here. Stream the full movie here.

Imagine you could literally follow a thing, from the thing’s own point of view – like a video game – from its sites of production to its sites of consumption and maybe beyond. The opening credits of a Hollywood movie starring Nicholas Cage do just this. Set to Buffalo Springfield’s 1960s counterculture song ‘For what it’s worth (stop, hey what’s that sound)’, Lord of War begins by following the life of a bullet from a piece of sheet metal in a Ukrainian arms factory to a bullet flying out of an AK-47 assault rifle in streets of a Sierra Leone gunfight. Along the way it’s handled by lots of different people connected through its supply chain. At the end of its life, it serves its purpose by entering the forehead of a child soldier. This is when the song abruptly stops and the screen goes black. It’s catchy, bleak and brutal. But a bullet cannot be followed like this IRL. You need some research, an imagination and some heavy duty CGI expertise: like visual effects supervisor Yann Blondel’s. At followthethings.com this example has achieved a cult status. It’s like a foundation stone in the follow the thing genre. We keep coming back to it. Not only is this 3 minutes of GGI animation the best part of the movie (many commenters agree with us on that). It’s also the most brutally clear ‘follow the thing’ example we’ve found. Plus, it’s provoked the wildest discussions we have found about anything featured ion our site. Some discussion is are about the evils of the arms trade, and its undertones of colonialism and racial capitalism. But there are so many other perspectives. Some seem to have experience of shoot-em-up POV video games, others seem to have experience with real guns and ammunition, while still others seem to have an apparently deep knowledge of CGI animation, and more besides. Read the comments we’ve arranged below to see what we mean. If you’re a budding trade justice activist and you want to provoke enthusiastic discussion with your work, maybe this is the example to dig into. But, if you want that discussion to be focused on trade (in)justice, maybe it’s not. The movie, and the iconic opening scene that we’re talking about here, do get caught up in an international campaign to regulate the arms trade alongside another example we’ve researched (check here). But that doesn’t seem to have been the intention at the start.

Page reference: Ian Cook et al (2019) Life Of A Bullet. followthethings.com/life-of-a-bullet.shtml (last accessed <insert date here>)

Estimated reading time: 50 minutes.

Posted on November 29, 2024August 2, 2025 by Ian Cook

Teleshopping AK-47

followthethings.com
Security

2006

KALASHNIKOV

AK-47 ASSAULT RIFLE

SOURCED IN EASTERN EUROPE

USED IN THE DEMOCRATIC REPUBLIC OF THE CONGO

CHANGE GOVERNMENT BEHAVIOUR

END VIOLENCE & EXPLOITATION

MAKE THE HIDDEN VISIBLE

CHOOSE THE RIGHT THING

CREATE SOME CHARACTERS

INVOLVE CONSUMERS

PLACE THINGS CAREFULLY

LIE TO TELL THE TRUTH

MAKE IT FUNNY

MAKE IT SNAPPY

MAKE IT AVAILABLE

PROMPT GOOD CITIZENSHIP

SUGGEST CONCRETE ACTION

“Teleshopping AK-47“
A spoof teleshopping channel promotion directed by Dougal Wilson and post-produced by MPC for Mother, commissioned by Amnesty International.
Full video embedded above. Search online for versions with other titles here.

Amnesty International is trying to get 1 million people involved in their campaign to tighten loopholes in international arms trade legislation. To demonstrate how easy it is to buy weapons like AK-47 assault rifles, how cheap they are, and how they end up being used in armed conflicts (often involving child soldiers), they commission some culture jamming. Its a short video that imagines that these weapons can be sold by cheery presenters on TV shopping channel’s chintzy pastel-coloured set, just like ice-cream makers and his ‘n’ hers dressing gowns. They’re perfect for child soldiers, the presenters say, like those in Liberia and the Democratic Republic of the Congo. They give one to a child to demonstrate on set, who cheerfully shoots a mannequin to pieces. Amnesty commission this darkly comedic, camp and chilling 135 second film to show in cinemas, alongside the real ads. They publish it on YouTube. Later, it’s included as an extra on the DVD of Nicholas Cage’s Hollywood arms trade blockbuster Lord of War [see our page on its Life of a bullet opening credits here]. Amnesty can’t advertise on UK TV because they’re a political organisation. And the use of pastiche / parody / humour is a novel approach in human rights campaigning in 2006. But Amnesty really go for it. On top of the cinema ad, there’s a viral email campaign, spoof arms shopping catalogues are delivered through people’s doors, and pop-up high street weapons shops open around the UK with live shooting demonstrations. Commenters are shocked by this disgusting, deeply sinister but informative campaign. One says these weapons are beautiful and every American should have one. Another pretends to agree, saying that guns don’t kill people, people do and, if guns were taken away, people could just as easily kill eachother with knives or rubber ducks. Some say humour is inappropriate for such a serious topic. Others say the ad and the catalogue is so light, so beautifully done, so plausible, that it’s perfect for generating conversations about the international arms trade and its (lack of) regulation.

Page reference: Daisy Livingston (2025) Teleshopping AK-47. followthethings.com/teleshopping-ak-47.shtml (last accessed <insert date here>)

Estimated reading time: 34 minutes.

Posted on November 10, 2024October 23, 2025 by Ian Cook

Chewing Gum

followthethings.com
Grocery

INGREDIENTS SOURCED WORLDWIDE

CHOOSE THE RIGHT THING

TAKE IT TO PIECES

JOIN THE DOTS

MAKE THE HIDDEN VISIBLE

MAKE IT A MYSTERY

JUXTAPOSE EXTREMES

PLACE THINGS CAREFULLY

EMBODY EXPLOITATION

MAKE IT SNAPPY

MAKE IT META

“Chewing Gum“
Undergraduate coursework written by Lucy Mayblin, published in the Teaching Geography journal.
Full text below.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Birmingham is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, their lecturer (now followthethings.com CEO) Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. And write a 500 word first person account that connects your lives. One student – Lucy Mayblin – ends up writing about being an accidental consumer. She’s walking to class. She steps in chewing gum recently spat from someone else’s mouth. It’s stuck to her shoe. But what exactly is stuck to her shoe, and why? She buys some gum and inspects the ingredient list. She searches the internet to find out more. What she finds out is shocking. She had trodden in the ‘war on terror’?! But is it true? To add to the stickiness of her work, she prints it out, rolls it into a tube, puts it into a shoe, and hands it in with some fresh gum on the sole. It sticks to the hand-in desk.

Page reference: Lucy Mayblin (2004) Chewing Gum. followthethings.com/chewing-gum.shtml (last accessed <insert date here>)

Estimated reading time: 6 minutes.

Posted on October 14, 2024January 5, 2025 by Ian Cook

Dow Vs Bhopal: A Toxic Rap Battle

followthethings.com
Home & Auto

SHOW CAPITALIST EVILS

CHANGE CITIZEN BEHAVIOUR

CHANGE GOVERNMENT BEHAVIOUR

CHANGE CORPORATE BEHAVIOUR

START SOMEWHERE DIFFERENT

“Dow Vs Bhopal: A Toxic Rap Battle“
A music video by Sofia Ashraf published on YouTube.
Embedded in full above.

Chennai rap musician Sofia Ashraf’s Nicki Minaj-sampling protest song ‘Kodakainal Won’t’ goes viral on YouTube in 2015, drawing attention to a Unilever factory in India dumping mercury into the environment. A year later, she releases this video to draw attention to the most notorious industrial disaster in Indian history: an explosion at the Union Carbide pesticide factory in Bhopal in 1984 which released poisonous gas that killed more than 15,000 people and sickened over half a million more. A campaign has been running ever since for the victims to be compensated and the toxic legacy of the explosion to be cleaned up, even after Union Carbide was bought by Dow Chemical. Ashraf revived a rap written and performed in 2008 to support an NGO petition to the US Government’s Department of Justice to hold Dow Chemical to account. If the petition reaches 125,000 signatures, the DoJ is obliged to respond. In the video, Ashraf performs both sides of the argument as she sees it: the Indian activist side calling Dow Chemical to account, and the US government’s disdainful approach to those demanding compensation. The video encourages people to sign the petition. The 125,000 goal is reached. But what does this unlock? What can protest music do for trade justice activism?

Page reference: Nicole Sparks, Ginny Childs, Allie Short, Kat Cook, Lauren Warner & Sophie Wolf (2016) Dow Vs Bhopal: A Toxic Rap Battle (taster). followthethings.com/dow-vs-bhopal-a-toxic-rap-battle.shtml (last accessed <insert date here>)

Estimated reading time: 8 minutes.