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Simpson’s couch gag (series 22, episode 3)

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Simpson’s couch gag (series 22, episode 3)
An animated ‘couch gag’ intro to an episode of The Simpson’s directed by Banksy & produced by Matt Groening for 20th Century Fox.

Every episode of The Simpsons opens with a ‘couch gag’. The one in episode 3 of series 22 is guest-directed by the British graffiti artist Banksy. Starting as usual with a tour of Springfield which ends with the Simpson family sitting on their couch in front of the TV, it then takes viewers into the unbelievably exploitative South Korean sweatshops where the show’s animators work and Simpsons merchandise – including t-shirts, toys and DVDs – is produced. This gag clearly doesn’t show exploitation that’s happening along 20th Century Fox’s real world supply chains. Ranks of animators don’t work in grim and grimy sweatshop conditions with child labourers, rats and toxic chemicals. Unicorns don’t punch the holes in their DVDs. And the tongues of severed dolphin heads don’t lick the tape that seals warehouse boxes. The animators pointed this out afterwards. So what was Banksy trying to say? Lots of people speculated online.

Page reference: Will Davies, Thomas Edwards, Joseph Englert, Chris Henshall, James Osbaldeston, Jack Parkin, Michael Swann & Aidan Waller, (2018) Simpson’s couch gag (series 22, episode 3). followthethings.com/simpsons-couch-gag.shtml (last accessed <insert date here>)

Estimated reading time: 32 minutes.

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