Teach economic geography – Page 3

“Ilha Das Flores (Island Of Flowers)“
A short film written, directed and produced by Jorge Furtado for Casa de Cinema de Porto Alegre, Brazil.
Embedded in full above. Search online to watch the film here. In Portuguese with English subtitles.

It sounds simple: filmmaker Jorge Furtado follows the life of a tomato from Mr Suzuki’s tomato field to a garbage dump ‘on the Island of Flowers’ in Porto Alegre, Brazil. Here, the rotten tomatoes binned in shoppers’ kitchens are selected to feed the local pigs. The leftovers are scavenged by local people who have queued for the chance. But, this no ordinary film. Its footage doesn’t always seem ‘real’. Its voiceover is eccentric but is delivered in monotone. It’s like an economic geography lecture – or a public information film – that’s been made for an audience visiting Planet Earth for the first time. It explains what a human being is, and what the function of money in capitalism is, for instance. It’s full of human beings whose tomato-connected lives audiences can learn a little bit about. It’s a collage made from quick cuts between filmed scenes, found media and ideas. There seem to be so many tangents. But, together, they gradually build a powerful argument that, ultimately, trashes the way that capitalism values people, animals and the environment. Humans who watched it called it a beautiful, hilarious and deeply troubling masterpiece. You’ll have to watch it to believe it. Maybe two or three times. It’s only 13 minutes long. It’s the only example of trade justice activism that we have found that follows a thing from the beginning to the end of its life. And it decentres the stereotypical shopper in fascinating and eccentric ways. But what is Jorge Furtado trying to achieve? What are his cultural reference points? Why is this highly political film presented as a kind of weird joke?

Page reference: Maura Pavalow (2025) Ilha das Flores. followthethings.com/ilhadasflores.html (last accessed <insert date here>)

Estimated reading time: 68 minutes.

Posted on September 2, 2024January 26, 2025 by Ian Cook

Planet Money Makes A T-Shirt

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Fashion

MULTIMEDIA JOURNALISM

TEACH ECONOMIC GEOGRAPHY

CROWDFUND YOUR WORK

HAVE IT MADE

MAKE IT META

“Planet Money Makes A T-Shirt“
A podcast series, webdoc & YouTube playlist in NPR’s ‘Planet Money’ series produced by Alex Blumberg.
YouTube playlist embedded above. Listen to the Podcast series here. Visit the webdoc here. Visit the NPR store here.

The USA National Public Radio’s ‘Planet Money’ plans a series of programmes on the international cotton industry, from seed to t-shirt. But they’re not interested in investigating who makes K-Mart or Walmart or H&M t-shirts. Instead, they launch a kickstarter campaign. If enough people pledge $25, their reporters will travel the world to find out who makes a T-shirt that they commission. This means that they can talk directly to farmers, factory owners, workers, shippers and others involed in bringing that shirt to the market. If they find stories of environmental or labour exploitation, it’s their own brand that will be damaged. 25,000 are made. Each features a squirrel hoisting a martini glass (a jokey reference to what economist John Maynard Keynes referred to as capitalism’s ‘animal spirits’). Each pledger was sent a t-shirt as a reward for their investment. Other people could buy one from NPR’s online store.

Page reference: Emelia Price, Steph Small, Sophie Blakstand, Maisie Jenyon, Catt Suttie, Hannah Cookson, Laura Johnston & Abigail Spink (2025) Planet Money Makes A T-Shirt (taster). followthethings.com/planet-money-makes-a-t-shirt.shtml (last accessed <insert date here>)

Estimated reading time: 8 minutes.

Posted on August 28, 2024February 4, 2025 by Ian Cook

Primark – On The Rack

"A little deeper into the squalour and another rung down the ladder of exploitation. Children. Several young boys working on the same Primark vest we saw those women sewing earlier...
... one could be as young as 9 or 10. They're testing the stitching so the sequins don't end up falling off in the hands of customers back in Britain. When we asked their ages, their manager kept silent."
[The film then briefly shows the vest's 'atmosphere' label. This is a Primark band promising customers affordable fresh fashion]

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Fashion

“Primark – on the rack“
A documentary film presented by Tom Heap & produced by Frank Simmonds with Dan McDougall for BBC TV’s Panorama series.
Screenshot slideshow of the contested scene embedded above. Watch on Box of Broadcasts (with institutional login) here.

The BBC produces an exposé of cheap clothing retailer Primark. It finds children making its clothes, and sewing and testing their sequins, in factories, slums and refugee camps in India. Primark is asked to contribute to the film before it’s shown. Instead, they decide to cut ties with the supply chains featured, then launch a website to counter the film’s claims. They research the film’s research to pick apart its claims, and then complain to the BBC that one 45 second scene (the one in the screenshots above) is fake. Their critic-silencing strategy has mixed success. The BBC is forced to admit that it cannot be 100% sure that the scene wasn’t faked, and the Panorama team are forced to hand back an award they were given for the film. But Primark’s persistent public attempts to silence this investigative journalism draws attention – for years – to the company’s reputation as the ‘poster boy of child labour in the UK’. Supporters of the film highlight the other 3,555 minutes of the film that Primark didn’t claim the producers had faked? Then, 5 years after the film was broadcast, the Rana Plaza factory complex in Dhaka, Bangladesh collapses and over a thousand garments workers are crushed to death making high street clothes. Journalists, filmmakers and others keep this tragedy relentlessly in the news. UK newspaper headlines refer to this as the ‘Primark factory’. There’s no way that this footage is fake. Primark has to react differently this time.

Page reference: Kate Adley, Richard Keeble, Pippa Russell, Noora Stenholm, William Strang and Tuuli Valo (2025) Primark – on the rack. followthethings.com/primark-on-the-rack.shtml (last accessed <insert date here>)

Estimated reading time: 124 minutes.

Posted on August 28, 2024January 28, 2025 by Ian Cook

Where Am I Wearing?

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Fashion

“Where Am I Wearing? A Global Tour To The Countries, Factories, and People that Make Our Clothes“
A non-fiction book written by Kelsey Timmerman and published by Wiley.
Google Books preview embedded above.

Self confessed ‘All-American Guy’ Kelsey Timmerman is curious about the ‘Made in…’ tags in his favourite clothes. He wants to go to those countries and meet the people who made them for him. So he sets off around the world to meets workers in each place. But he doesn’t work alongside them or quiz them about their pay and conditions. He wants to get to know them as people. So, in Bangladesh, they go bowling together. In Cambodia, they ride a roller-coaster. He wants to appreciate how globalisation isn’t abstract, but it happens to regular (if impoverished) people. He’s not trying to ‘nail’ a corporation. He doesn’t have strong moral views. He sees himself as an innocent abroad, a ‘touron’ (tourist + moron). Readers say this social justice meets crazy road trip book is friendly, funny, easy to read and not at all preachy. Some say everyone should go on a trip like this to appreciate who made their stuff too. What Timmerman has written either naively skims over, or brilliantly introduces, complex trade (in)justice debates. Maybe this is the best way introduce new readers to these debates? Does an example of trade justice activism have to include everything? Where do you start?

Page reference: Emma Baker, Eleanor Bird, Gemma Crease, Imogen Crookes and Coralie Sucker (2012) Where Am I Wearing? followthethings.com/where-am-i-wearing.shtml (last accessed: <insert date here>)

Estimated reading time: 54 minutes.

Posted on August 28, 2024January 8, 2025 by Ian Cook

T-Shirt Travels

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Fashion | Recycle my waste

TEACH ECONOMIC GEOGRAPHY

START SOMEWHERE DIFFERENT

FOLLOW THE THING

“T-Shirt Travels“
A documentary film produced & directed by Shantha Bloemen for Grassroots Pictures.
Watch on Alexander Street here (with institutional login). Search for other streaming options here.

Filmmaker Shantha Bloemen is working as an aid worker in a village in Zambia. She is surprised to see Western band t-shirts being worn by people who could never have heard their music. She wonders how they got there, why people are wearing them. It turns out that they were donated to thrift stores in the USA, were shipped overseas in bundles and bought by garment traders in Zambia to sell in street market stalls. By following the afterlives of thrown-away clothing, she connects good post-consumer behaviours in the West – like charity donation and recycling – with the disruption of economies in the underdeveloped world where they are cheaper to buy than locally-made clothes. She finds that an AC/DC or Chanel t-shirt can connect the life of the Zambian child who is wearing it to the World Bank and International Monetary Fund’s shaping of global trade’s ‘economic colonialism’. Bloemen’s film also makes a point that’s important to our collection – that ‘follow the thing’ work is not only about where things come from, but also where they go.

Page reference: Hannah-Rose Mann & Rebecca McGoldrick (2011) T-Shirt Travels. followthethings.com/t-shirt-travels.shtml (last accessed <insert date here>)

Estimated reading time: 28 minutes.

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Posted on August 28, 2024January 28, 2025 by Ian Cook

China Blue

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Fashion

SHOW CAPITALIST EVILS

TEACH ECONOMIC GEOGRAPHY

HUMANISE WORKERS

FIND A CHARACTER

FOLLOW THE PEOPLE

BRING MANAGERS INTO VIEW

PUT A MESSAGE IN A BOTTLE

FOLLOW THE THING

BRING PEOPLE TOGETHER

ENCOURAGE EMPATHY

“China Blue“
A documentary film directed by Micha X. Peled for Teddy Bear Films.
Trailer embedded above. Search online for streaming options here.

The first film in Micha X. Peled’s ‘Globalisation Trilogy’ is a critique of cut-price retailer Wal-Mart. For the second, Peled finds out how the goods that it sells can be so cheap. He travels to China, to a jeans factory, trying to avoid the authorities in order to make his film. The factory owner is proud, but the working conditions are harsh, and its clients are demanding. Corporate executives sourcing clothes from the factory haggle the price down. They couldn’t compete if they paid living wages. Along with factory manager Mr Lam, a charming , fun-loving 16 year old called Jasmine is the film’s main character. She trims threads, and takes pebbles out of pockets – for up to 20 hours a day. She lives in a cramped dormitory and speculates with her friends about the lives of the ‘fat and tall’ people that wear these jeans overseas. She writes a letter and places it in a pocket for a shopper to find and read. She meets someone whose jeans she has helped to make. She dreams of being a martial arts princess. She wants to work here but is worn down by the endless, tiring work. The film makes some viewers feel implicated. Only a tiny increase in the cost of those jeans could give Jasmine and her friends a living wage. But nobody in China can see this. Peled’s film was banned there.

Page reference: Jess Mayers, Alex Horgan, Sam Spicer, Mike Rastall, Rob Donald and Andi Frost (2012) China Blue. followthethings.com/china-blue.shtml (last accessed <insert date here>)

Estimated reading time: 64 minutes.

Posted on August 28, 2024January 5, 2025 by Ian Cook

Socks

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Fashion

TEACH ECONOMIC GEOGRAPHY

INCLUDE HAUNTING & HORROR

ENCOURAGE CURIOSITY

MAKE IT SNAPPY

“Socks“
Undergraduate coursework written by David Roberts, published in the Teaching Geography journal.
Full text above. Reference below (Cook et al 2007).

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Birmingham is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and what properties they give to that commodity and your experience of ‘consuming’ it. And write a 500 word first person account that connects your lives via that thing. One student – David Roberts – thinks about his Marks & Spencer socks. He has a drawer full of them. And none of them has a ‘made in’ label. After some online detective work, he’s finds one pair were made for him far away in Bulgaria in a factory owned by an Israeli company that’s fighting battles against consumers boycotting their goods because they’re also made by non-unionised workers in factories in Palestine’s Occupied Territories. Marks & Spencer encourages its shoppers to ‘Look Behind The Label’. And that’s exactly what he’s done. He finds some uncomfortable geopolitical issues are protecting his feet.

Page reference: David Roberts (2006) Socks. followthethings.com/socks.shtml (last accessed <insert date here>)

Estimated reading time: 7 minutes.

Posted on August 21, 2024January 26, 2025 by Mark

The True Cost

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Fashion

“The True Cost“
A documentary film (with website) directed Andrew Morgan & executive produced by Livia Firth for Life Is My Movie Entertainment.
Available in full on YouTube (embedded above). Website here.

American filmmaker Andrew Morgan weeps in a New York Starbucks after seeing a front page newspaper story about the collapse of the Rana Plaza factory complex in Dhaka, Bangladesh where over 1,100 garment workers were crushed to death making clothes for Western high street retailers and brands. It’s illustrated with a photos two young boys looking at photos the of missing, assumed dead, workers pinned up near the site. They are the same age as his sons and are looking for their missing mum. He is shocked to his core. How could something this atrocious be allowed to happen? He imagines making a film that will answer this question and sets up a kickstarter campaign to raise the money to finance it. He doesn’t believe that there’s an individual or organisation who, alone, could have saved those people’s lives by acting differently (like consumers, for example). So he travels to lots of places in fashion’s supply chains. He talks to workers, farmers, managers, retired executives, ethical fashion pioneers, NGO execs, journalists, doctors and academics. Viewers get to know some – like Shima Akhter the garment factory worker in Bangladesh and LaRhea Pepper the cotton farmer in the USA – better than others. He makes the argument that Rana Plaza was a systematic failure. This film’s networky trade justice activism shows how everyone in the industry could and should act differently to make things better. Some, as his film shows, are already doing so. But can it encourage more people to get involved in the systemic change that’s needed? Who needs to see it? Where? There’s a lot of detail to digest here! Maybe too much. This film generated more discussion than any example researched on our website so far.

Page reference: Olivia Dubec, Sophie Rees, Amelia Daniel, Becca Craig, Ellie Glynn, Frankie Ward & Katy Jackson (2020) The True Cost. followthethings.com/the-true-cost.shtml (last accessed <insert date here>)

Estimated reading time: 146 minutes

Posted on August 21, 2024January 28, 2025 by Ian Cook

Fugitive Denim

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Fuel & Auto

TEACH ECONOMIC GEOGRAPHY

SHOW WHAT’S POSSIBLE

CHOOSE THE RIGHT THING

INCLUDE HAUNTING & HORROR

“Fugitive Denim“
A non-fiction book by Rachel Louise Snyder published by W.W. Norton & Company.
Preview available on Google Books (embedded above).

Journalist Rachel Louise Snyder visits five countries and talks with factory workers, designers and many others who work in the global denim trade to make a pair denim jeans. She’s trying to appreciate the complex geographies connecting the people (she jokes) ‘in our pants’. To do so, she meets and works alongside the people who pick their cotton, weave their cloth, design, sew and sell them. But this isn’t another ‘sweatshop’ exposé. It’s charming, funny, haunting. And it’s showing what’s possible. The jeans she chooses to follow are more ‘progressive, humane [and] environmentally secure’ than most. So, if one brand can make jeans better, what’s stopping the others?

Page reference: Gabriela Camargo, You Bin Kang and Yvonne Yu (2011) Fugitive Denim. followthethings.com/fugitive-denim.shtml last accessed (<insert date here>)

Estimated reading time: 20 minutes.

Posted on August 19, 2024January 5, 2025 by Ian Cook

The Box

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Ship my order

MULTIMEDIA JOURNALISM

INTERACTIVE MAP

TEACH ECONOMIC GEOGRAPHY

START SOMEWHERE DIFFERENT

“The Box“
A global multi-media / multi-platform journalism project by the British Broadcasting Corporation (BBC), managed by the Container Shipping Information Service.
BBC News project outline embedded above. Project homepage here. ‘Latest location’ map page here (screengrab below). Download the template to make your own BBC ‘The Box’ container model here.

The BBC paints a 40′ shipping container with its distinctive livery and logo. They attach a GPS transmitted to follow its travels over land and sea. Each time it is loaded or unloaded, its journalists meet the workers, consumers and others whose lives are connected through its travels. What they find is logged live on an interactive map. Ship-spotters are tasked to find and photograph it. A unique high-tech collaborative research project emerges. It’s used by teachers to make trade a ‘live’, exciting topic. So what can it tell us?

Page reference: Tommy Sadler (2013) The Box. followthethings.com/thebox.shtml (last accessed <insert date here>)

Estimated reading time: 54 minutes.