Stella McCartney – followthethings.com

followthethings.com
Fashion

2013

STELLA MCCARTNEY

ICONIC DRESS

MADE IN THE GLOBAL SOUTH

WORN WORLDWIDE

CULTURE JAM

FASHION FILM

CHANGE INDUSTRY MINDS

INVOLVE A CELEBRITY

CHOOSE AN AUDIENCE

BRING PEOPLE TOGETHER

ENCOURAGE EMPATHY

MAKE IT SNAPPY

“Handprint“
A short fashion film by Mary Nighy for Livia Firth’s EcoAge consultancy.
Uploaded to YouTube & embedded in full above.

The elegant, graceful actor and model Eletrra Wiedemann, wrapped in a towel after a brisk shower, walks through her beautiful apartment, designer clothes strewn everywhere. As she chooses a red dress, other people’s hands appear to help her get it on, her jewellry on, her shoes on. She doesn’t flinch until she sees the people whose hands these were in a mirror. This film isn’t about the footprint of her clothes. It’s about the handprint. These are the people who made them for her. In the room. With her. Helping her to get dressed. Every day. She couldn’t do it without them. Gulp. This film was made for an exclusive fashion industry audience to encourage them to take care of supply chain workers in the wake of the Rana Plaza factory collapse. It was later published online for a wider audience. What impacts could this vision have on them? What can we find out?

Page reference: Ian Cook et al (2020) Handprint. followthethings.com/handprint.shtml (last accessed <insert date here>)

Estimated reading time: 42 minutes.

followthethings.com
Fashion

“The True Cost“
A documentary film (with website) directed Andrew Morgan & executive produced by Livia Firth for Life Is My Movie Entertainment.
Available in full on YouTube (embedded above). Website here.

American filmmaker Andrew Morgan weeps in a New York Starbucks after seeing a front page newspaper story about the collapse of the Rana Plaza factory complex in Dhaka, Bangladesh where over 1,100 garment workers were crushed to death making clothes for Western high street retailers and brands. It’s illustrated with a photos two young boys looking at photos the of missing, assumed dead, workers pinned up near the site. They are the same age as his sons and are looking for their missing mum. He is shocked to his core. How could something this atrocious be allowed to happen? He imagines making a film that will answer this question and sets up a kickstarter campaign to raise the money to finance it. He doesn’t believe that there’s an individual or organisation who, alone, could have saved those people’s lives by acting differently (like consumers, for example). So he travels to lots of places in fashion’s supply chains. He talks to workers, farmers, managers, retired executives, ethical fashion pioneers, NGO execs, journalists, doctors and academics. Viewers get to know some – like Shima Akhter the garment factory worker in Bangladesh and LaRhea Pepper the cotton farmer in the USA – better than others. He makes the argument that Rana Plaza was a systematic failure. This film’s networky trade justice activism shows how everyone in the industry could and should act differently to make things better. Some, as his film shows, are already doing so. But can it encourage more people to get involved in the systemic change that’s needed? Who needs to see it? Where? There’s a lot of detail to digest here! Maybe too much. This film generated more discussion than any example researched on our website so far.

Page reference: Olivia Dubec, Sophie Rees, Amelia Daniel, Becca Craig, Ellie Glynn, Frankie Ward & Katy Jackson (2020) The True Cost. followthethings.com/the-true-cost.shtml (last accessed <insert date here>)

Estimated reading time: 146 minutes