Blame shame & guilt – followthethings.com

Posted on December 20, 2024February 11, 2025 by Ian Cook

A Gadget To Die For

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Electronics

“A Gadget To Die For“
Front page headline and feature story in by Martin Hickman in the Independent Newspaper, plus a timeline of corporate and activist activity into which this story fits.
Front page featured above. The full text of the article is available below, and on the newspaper website here.

On May 27th 2010, the UK’s Independent newspaper published one of its most memorable front pages. This was the day that Apple’s new iPad device was being launched in the UK. The hype for this product had been extreme. At its launch, Apple CEO Steve Jobs had said it could help consumers to do things ‘in a much more intimate, intuitive and fun way than ever before’. Classic commodity fetishism! Apple Stores had so many orders that they had to meet. The factory where they were being made in China – owned by the Foxconn corporation – had to keep up with demand. Those customers couldn’t be kept waiting. But the hours and working conditions that the people making these iPads in Foxconn’s factory had to endure were too much for some. Reports started to emerge of extreme levels of stress driving some workers to make their way to the roof of the factory to jump to their deaths. One of these workers was Ma Xiangqian, whose family carried a photo portrait of their son to a protest outside the factory that was broadcast on international news. Juxtaposing a photo of this new device and photo of a worker who committed suicide with the perfect double-meaning title ‘A gadget to die for’ contributed to the sullying of Apple’s marketing plans. More importantly, it was just one example of the sustained attention to the working conditions in the company’s Foxconn factories in China that was building at this time (e.g. see the factory worker suicide prevention level on the Phone Story game here). On followthethings.com, we tend to choose individual examples of trade justice activism and find out where they came from, and what impacts they have had on, for example, the pay and conditions of supply chain workers. But in this case, it’s not just this one story that made a difference. This page outlines a different story. The Independent story is copied in full, and is followed – like a standard followthethings.com page – by everything we could find about how it was discussed and what impact it had (not much). Then, below this, we try to place this news story in context, starting with the launch of the iPad by Apple CEO Steve Jobs, then following iPad news stories as they were published over the following months, then finding when and how the ‘iPad suicide’ story came to public attention (in the Independent and elsewhere), and then tracking this scandal and Apple’s reactions to it. This larger context had an important impact, forcing corporate change and – arguably – improving pay and conditions in Foxconn factories. More than anything, this page tries to show how trade justice activism works when its bubbles up in multiple places and formats, not necessarily in a wholly coordinated way. For this example, it shows the importance of on-the-ground student activists – in this case the Hong Kong based Students & Scholars Against Corporate Misbehaviour (SACOM) – investigating, protesting, creating and promoting media content that others – like Independent journalists Martin Hickman – can pick up and run with.

Article reference: Martin Hickman (2010) A gadget to die for? Concern over human cost overshadows iPad launch. The Independent 27 May (www.independent.co.uk/news/world/asia/concern-over-human-cost-overshadows-ipad-launch-1983888.html last accessed 4 August 2010)

Page reference: Ian Cook et al (2024) A gadget to die for? followthethings.com/a-gadget-to-die-for.shtml (last accessed <insert date here>)

Estimated reading time: 42 minutes.

Posted on December 11, 2024January 28, 2025 by Ian Cook

Inside Job

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Money & Finance

EXPERIENCED WORLDWIDE

DOCUMENTARY FILM

SHOW CAPITALIST EVILS

TEACH ECONOMIC GEOGRAPHY

FOLLOW THE MONEY

FIND THE CHARACTERS

INCLUDE EMOTION

BRING MANAGERS INTO VIEW

BRING REGULATORS INTO VIEW

BRING ACADEMICS INTO VIEW

JOIN THE DOTS

JUXTAPOSE EXTREMES

INVOLVE A CELEBRITY

PLACE THINGS CAREFULLY

BLAME, SHAME & GUILT

“Inside Job“
A documentary film directed by Charles Ferguson, produced by Charles Ferguson, Audrey Marrs & Jeffrey Lurie & narrated by Matt Damon for Mongrel Media & Sony Pictures Classic.
Official trailer embedded above. Search online to watch the full movie here.

In the wake of the Global Financial Crisis of 2008, filmmaker Charles Ferguson sets out to find out how and by whom it was caused. This involves understanding and explaining complex financial instruments (like sub-prime mortgages and collateralised debt obligations), the governance of international finance and its deregulation (and its consequences), eye-watering banking losses (over $20 trillion), the organisations and individuals responsible for this happening (in financial services, government, academia) and the people plunged into poverty and homelessness after defaulting on their mortgages. The complexity is explained clearly in the film by narrator Matt Damon. And by the talking heads who Ferguson recruits to talk about what happened, their role in it, how they see their responsibilities, why so much public money was spent bailing them out, and why none of them went to jail. For many audience members, it’s shocking to see executives explaining how business works on camera. The logics and passions that drive their work, and the values that they express, can seem removed from the world, callous and dehumanising. But the experts who come out of this film looking worst are the academic economists. One of the biggest impacts of this film is the way that it encourages university business schools to look more closely at their ethics. Who are economists working for, and how responsible is their education of new generations of economists if their ideas remain unchanged after the Crisis? This is another example showing how important and how difficult it is to ‘follow the money’. But like any following study, it’s also about the ways that responsibility – in this case, for a colossal economic injustice – is understood, shared, taken. And where it isn’t. The solution sees obvious to many – regulation! But it’s not happening. If one film was going to cause a revolution, one commentor states, it would be this one. And this is just a taster page for this film. We’ll add much more detail later…

Page reference: Dom Ebbetts, Dave Simpson, Michael Brent, Mickey Franklin, Tommy Sadler & Charlie Timms (2024) Inside Job (taster). followthethings.com/inside-job.shtml (last accessed <insert date here>)

Estimated reading time: 12 minutes.

Posted on November 13, 2024January 10, 2025 by Ian Cook

Fazer ‘Blue’ Chocolate Cocoa School Campaign

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Grocery

2012

FAZER

CHOCOLATE

GROWN IN THE IVORY COAST

SOLD IN FINLAND

NEWSPAPER ADVERT

DISTRACT FROM REALITY

WASH IT WITH WOKENESS

INVOLVE CONSUMERS

INCLUDE SUFFERING KIDS

“Fazer ‘Blue’ Chocolate Cocoa School Campaign“
A corporate charity fundraising campaign by Fazer.
Campaign advert in Helsingin Sanomat above.

Finland’s favourite chocolate company Fazer takes out a full front page ad in a leading daily newspaper. They promise to give 5 cents from every bar of Fazer Blue to a school building project in the Ivory Coast. This is where the company’s cocoa beans are grown by child slaves. Do these children need a school or something more from Fazer?

Page reference: Eeva Kemppainen (2024) Fazer ‘Blue’ Chocolate Cocoa School Campaign. followthethings.com/fazer-blue-chocolate-cocoa-school-campaign.shtml (last accessed <insert date here>)

Page also available in Finnish here (coming soon)

Estimated reading time: 33 minutes.

Posted on October 23, 2024February 11, 2025 by Ian Cook

Fight The Heist

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Sport & Fitness | Fashion

SHOW CAPITALIST EVILS

CHANGE CORPORATE BEHAVIOUR

IMPROVE PAY & CONDITIONS

TARGET THE RIGHT BRAND

FIND THE UNIONS

FLIP THE SCRIPT

WORKERS TAKE THE MIC!

HUMANISE THINGS

ENCOURAGE FEMINIST SOLIDARITIES

JOIN WITH OTHERS

HOLD ‘EM ACCOUNTABLE

BLAME, SHAME & GUILT

“Fight the Heist“
An NGO campaign by Global Labour Justice & the Asia Floor Wage Alliance.
Campaign videos embedded in playlist above. Campaign webpage here. Campaign report here. Campaign X feed here.

Summary paragraph to be added.

Page reference: Ian Cook et al (2025) Fight The Heist. followthethings.com/fight-the-heist.shtml (last accessed <insert date here>)

Estimated reading time: 40 minutes.

Posted on September 20, 2024January 25, 2025 by Ian Cook

Ahava Stolen Beauty

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Health & Beauty

CHANGE CONSUMER BEHAVIOUR

CHANGE CORPORATE BEHAVIOUR

CHANGE GOVERNMENT BEHAVIOUR

START WITH A PARADOX

KNOW YOUR HISTORY

TARGET THE RIGHT BRAND

MAKE THE HIDDEN VISIBLE

PLACE THINGS CAREFULLY

“Ahava Stolen Beauty“
An activist campaign organised by CODEPINK Women For Peace.
12 video YouTube playlist compiled by the US Campaign for Palestinian Rights embedded above shows protests taking place at multiple sites selling Ahava products in Canada, USA, The Netherlands, Israel & France. Click here for more footage of campaign protests and explainer videos. Click here for Code Pink’s ‘Ahava Stolen Beauty’ campaign website.

After the aftermath of Israel’s invasion of Gaza in 2008-9, members of the American women-led grassroots peace and human rights organisation CODEPINK visit a factory on the bank of the Dead Sea which makes cosmetic products from its salts and minerals on occupied Palestinian land. According to the Geneva Convention, occupying forces cannot take or profit from the natural resources of an occupied territory. Sold in department stores, spas and Ahava stores around the world, Ahava products are stamped as ‘Made in Israel’. Critics say that the company’s profits support the illegal settlement where the factory is based. So CODEPINK encourage women are concerned about beauty and disgusted by the occupation to use their consumer power to boycott Ahava products, and to use their citizen power to protest at their sites of sale (in bikinis and bathrobes to attract attention). When the US arm of Ahava later launches an #ahavareborn rebrand campaign on twitter and asks for suggestions, critics pile in with sarcastic slogans about aspects of the occupation that Ahava products can help to conceal or wash away. As the boycott gathers momentum, supporters of Israel criticise it – and the wider Boycott, Divestment & Sanctions (BDS) movement that it became part of – as antisemitic, and pro-Israel consumers start counter-campaigns, buycotts, encouraging people to buy as many Ahava products as they can from targeted stores. But, despite this, Ahava stores shut, retailers refuse to stock Ahava goods, governments pass legislation forbidding ‘Made in Israel’ to be printed on goods produced in occupied Palestinian territories and, eventually, Ahava moves its factory to an unoccupied site. To add to this mix, laws forbidding the boycotting of ‘Made in Israel’ goods are passed around the world. This is an epic, controversial example of effective trade justice activism. The message was simple: there was no beauty in occupation. The repercussions of this actvism are with us today

NB this page is a taster. There’s much more to add after out new site is launched. Please check back.

Page reference: Ian Cook et al (2024) Ahava Stolen Beauty (taster). followthethings.com/ahava-stolen-beauty.shtml (last accessed <insert date here>)

Estimated reading time: 19 minutes.

Posted on September 20, 2024January 8, 2025 by Ian Cook

Santa’s Workshop

Screenshot

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Gifts & Seasonal

SHOW CAPITALIST EVILS

TEACH ECONOMIC GEOGRAPHY

CHOOSE THE RIGHT THING

BRING MANAGERS INTO VIEW

HOLD ‘EM ACCOUNTABLE

BLAME, SHAME & GUILT

“Santa’s Workshop“
An NGO Report written by Krista Bjurling for Swedwatch and a documentary directed by Lotta Ekelund & Krista Bjurling and produced by Lotta Ekelund for Lotta Films and The Fair Trade Center.
Screenshot slideshow embedded above. Download the report here. Search online to stream the film here.

Swedish toy companies and retailers seem sure that the things they have ‘Made in China’ are produced ethically. But what can they know about working conditions from audit reports and their own factory visits? NGO Swedwatch travels to China to find out, working with local labour activists to write a report and make a short film. What they find may temporarily ruin Christmas, but can it also change the ways that consumers and companies source toys in the future? As one commenter put it, ‘It’s fascinating to watch the blame being pushed around. It’s the worker’s fault, no, it’s the factories’ fault, no, it’s the client’s fault and last but not least, it’s the customer’s fault. The head in the sand attitude is quite remarkable.’ What’s fascinating to us is that, despite one union official in the film asking consumers NOT to stop buying the toys that the workers make, for some audience members that’s the only way to respond. So what other ways can audiences react? How can filmmakers control this? Will there always be audience members who simply want to disengage?

Page reference: Matthew Chambers, Millie Daglish, Sophie Rendell, George Stapleton, Georgie Thompson & Franziska Nuss (2024) Santa’s Workshop. followthethings.com/santasworkshop.shtml (last accessed <insert date here>)

Estimated reading time: 37 minutes.

Posted on August 28, 2024February 4, 2025 by Ian Cook

Primark – On The Rack

"A little deeper into the squalour and another rung down the ladder of exploitation. Children. Several young boys working on the same Primark vest we saw those women sewing earlier...
... one could be as young as 9 or 10. They're testing the stitching so the sequins don't end up falling off in the hands of customers back in Britain. When we asked their ages, their manager kept silent."
[The film then briefly shows the vest's 'atmosphere' label. This is a Primark band promising customers affordable fresh fashion]

followthethings.com
Fashion

“Primark – on the rack“
A documentary film presented by Tom Heap & produced by Frank Simmonds with Dan McDougall for BBC TV’s Panorama series.
Screenshot slideshow of the contested scene embedded above. Watch on Box of Broadcasts (with institutional login) here.

The BBC produces an exposé of cheap clothing retailer Primark. It finds children making its clothes, and sewing and testing their sequins, in factories, slums and refugee camps in India. Primark is asked to contribute to the film before it’s shown. Instead, they decide to cut ties with the supply chains featured, then launch a website to counter the film’s claims. They research the film’s research to pick apart its claims, and then complain to the BBC that one 45 second scene (the one in the screenshots above) is fake. Their critic-silencing strategy has mixed success. The BBC is forced to admit that it cannot be 100% sure that the scene wasn’t faked, and the Panorama team are forced to hand back an award they were given for the film. But Primark’s persistent public attempts to silence this investigative journalism draws attention – for years – to the company’s reputation as the ‘poster boy of child labour in the UK’. Supporters of the film highlight the other 3,555 minutes of the film that Primark didn’t claim the producers had faked? Then, 5 years after the film was broadcast, the Rana Plaza factory complex in Dhaka, Bangladesh collapses and over a thousand garments workers are crushed to death making high street clothes. Journalists, filmmakers and others keep this tragedy relentlessly in the news. UK newspaper headlines refer to this as the ‘Primark factory’. There’s no way that this footage is fake. Primark has to react differently this time.

Page reference: Kate Adley, Richard Keeble, Pippa Russell, Noora Stenholm, William Strang and Tuuli Valo (2025) Primark – on the rack. followthethings.com/primark-on-the-rack.shtml (last accessed <insert date here>)

Estimated reading time: 124 minutes.

Posted on August 28, 2024January 10, 2025 by Ian Cook

No Pride In Primark

followthethings.com
Fashion | Gifts & Seasonal

REDUCE DISCRIMINATION

WASH IT WITH WOKENESS

“No Pride In Primark“
Popular activist campaign against Primark’s ‘Pride’ clothing & accessories made in anti-LGBTQ+ countries.
To see what sparked this, watch Primark’s promotional video above.

UK LGBTQ+ rights charity Stonewall collaborates with high street fashion retailer Primark on its 2018 ‘Pride’ range of clothing and accessories. They will be sold throughout Europe and North America and 20% of their profits will go to Stonewall. But none of the proceeds will go to the organisers of Pride celebrations, some of whom are struggling for money. And many of the countries in which this ‘Pride’ merch is being made – like Turkey, Myanmar & China – ban LGBTQ+ events and NGOs and imprison people for homosexuality. So what should Primark & Stonewall do? Where should people shopping for Pride merch go? And what’s it like to be an LGBTQ+ worker in Turkey, Myanmar or China making t-shirts and other merch that ‘celebrates what you are not allowed to be’? These are the questions asked by social media critics and the journalists who pick up their criticisms. It’s not a huge orchestrated campaign. No NGO or other organisation orchestrates it. Nevertheless, it becomes a notorious case of a high street brand ‘pink-washing’ (a form of ‘woke-washing’) their supply chain operations. In the wake of these criticisms, Primark continues to support LGBTQ+ organisations in many countries, but has it addressed the crackdowns on LGBTQ people in those countries where its rainbow merch is made? Should it withdraw its orders from these countries? Or keep working there, supporting – via Stonewall and other organisations – the LGBTQ+ organisations and workers who need it? Does it do so? And how can it convince the media, activists and consumers that it’s doing so? LGBTQ+ people represent a big market for clothing sales.

Page reference: Ian Cook et al (2024) No Pride In Primark (taster). followthethings.com/no-pride-in-primark.shtml (last accessed <insert date here>)

Estimated reading time: 15 minutes.

Posted on August 28, 2024January 10, 2025 by Ian Cook

62p An Hour

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Fashion

SHOW WHAT’S IMPOSSIBLE

START WITH A PARADOX

HOLD ‘EM ACCOUNTABLE

BLAME, SHAME & GUILT

“62p An Hour“
A front page newspaper exposé by Ben Ellery published in the Mail on Sunday.
A video summary of the article by AJ+ is embedded above. Read the original article here.

The British high street fashion retailer Whistles collaborates with fashion magazine Elle and gender equality charity The Fawcett Society to sell a slogan t-shirt saying ‘This is what a feminist looks like.’ Their publicity campaign includes high profile British politicians (e.g. Harriet Harman & Ed Milliband) and celebrities (e.g. Emma Watson & Benedict Cumberbach) wearing them. The Mail on Sunday newspaper sends a reporter to the factory in Mauritius where the women who make them are paid 62p an hour. They are also women are photographed wearing them, and talk both about their work and what feminism means to them. The newspaper makes this front page news. The credibility of the Fawcett Society’s campaign and the celebrities supporting it are questioned. How can you declare your support for feminism by wearing a t-shirt that relies of the exploitation of women? Fair point perhaps. But what are the motives of the newspaper? Is their critique pro- or anti-feminist? Do they care that much for the workers? And is the situation as bad as they make out? Either way, Whistles immediately removes the shirts from sale. It’s a huge embarrassment.

Page reference: Jennifer Hart (2024) 62p An Hour (taster). followthethings.com/62p-an-hour.shtml (last accessed <insert date here>)

Estimated reading time: 11 minutes.

Posted on August 28, 2024January 27, 2025 by Ian Cook

The 2 Euro T-Shirt – A Social Experiment

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Fashion

ACTIVIST VENDING MACHINE

CHANGE CONSUMER BEHAVIOUR

“The 2 Euro T-Shirt – A Social Experiment“
A repurposed vending machine & film made for Fashion Revolution Germany by BBDO & Unit9.
Uploaded to YouTube & embedded in full above.

To mark the second anniversary of the collapse of the Rana Plaza garment factory complex in Dhaka, Bangladesh, Fashion Revolution activists in Germany placed a t-shirt vending machine in a public square in Berlin. Shoppers were invited to insert ‘only 2€’ to buy a t-shirt. Before it was dispensed, however, the machine showed them a short film about ‘Manisha’, one of millions of people working in the sweatshops where it could have been made. Shoppers were then presented two options: to get the t-shirt or to donate the 2€ they inserted to the Fashion Revolution movement. Would ‘people care when they know’? Especially at the ‘point of sale’. That was the experiment. The vending machine filmed shoppers as they decided. What were their reactions? What did they choose to do? The YouTube video went viral. What would you do? Buy or donate?

Page reference: Olivia Boertje, Jo Ryley, Alec James, Tori Carter, Becky Watts and Rachel Osborne (2016) The 2 Euro T-Shirt – A Social Experiment. followthethings.com/the-two-euro-t-shirt-experiment.shtml (last accessed <add date here>)

Estimated reading time: 80 minutes.