Tag: Teach media literacy

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How to run a subvertisement workshop

followthethings.com
Back to school

2015
MULTIPLE BRANDS
MULTIPLE COMMODITIES
SOURCED WORLDWIDE
ADVERTISED IN FINLAND
ART WORK
CULTURE JAM
POP THE BUBBLE
ENCOURAGE DETECTIVE WORK
TEACH MEDIA LITERACY
PLAY WITH BRANDING
INVOLVE CONSUMERS
ENCOURAGE CURIOSITY
MAKE IT FAMILIAR
TARGET THE RIGHT BRANDS
CHOOSE THE RIGHT THING
START WITH A PARADOX
TAKE IT TO PIECES
MAKE THE HIDDEN VISIBLE
OVERLAP SCENES
INCLUDE EMOTION
MAKE IT FUNNY
MAKE IT SNAPPY

ā€œHow To Run A Subvertisement Workshopā€œ
A subvertisement workshop designed by Eeva Kemppainen for Eettisen kaupan puolestaĀ ry (Pro Ethical Trade Finland).
Workshop video embedded above. ‘How to’ booklets available to download in Finnish here and English here. Eeva’s project blog is here. An archive of subvertisements produced by students can be found on Flick here. This page was originally published on the followthethings.com blog here.

Eeva Kemppainen took the ‘Geographies of material culture’ module that’s behind our site as an Erasmus student, did her Masters research at the University of Helsinki on the pedagogy she had experienced in the module and went on to work for the pro-Fair Trade NGO Eettisen kaupan puolestaĀ (a.k.a. Eetti) in Helsinki. In 2014, sheĀ published a paper in the Finnish journal NaturaĀ (here) about ways in which her work for Eetti tried to engage students inĀ humorous critiques of consumption and advertising through a pedagogy of culture jamming.Ā In 2016 Eetti published Eeva’s booklet Medialukutaitoa vastamainoksistaĀ (also published in English as Teaching media literacy and the geographies of consumption) which set out how to run culture jamming workshops – like the one in the video above – and showcased the kinds of work that students produced. The booklet drew inspiration from a number of examples of trade justice culture jamming from the followthethings.com website. What can students examine, then cut up, rearrangeĀ and/orĀ scribble on magazine adverts? TheyĀ try to subvert advertising’s messagesĀ so that the information that isĀ hidden – including the lives of the people who make what’s being advertised – is made visible.Ā What they produce are calledĀ ‘subvertisments’.Ā In this post,Ā EevaĀ describes how sheĀ organises these workshops, and showcases some of theĀ workĀ that students can produce.

Page reference: Eeva Kemppainen (2015) How To Run A Subvertisemeht Workshop. followthethings.com/how-t-run-a-subvertisement-workshop.shtml (last accessed <insert date here>)

Estimated reading time: 10 minutes.

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