“Fazerin Sininen -suklaan Suklaakoulu-kampanja“ Fazer-yhtiön hyväntekeväisyyskeräyskampanja. Yllä oleva vaalikampanjamainos Helsingin Sanomissa.
Suomen suosituin suklaavalmistaja Fazer julkaisee koko etusivun ilmoituksen johtavassa päivälehdessä. Yritys lupaa lahjoittaa 5 senttiä jokaisesta myydystä Fazer Blue -suklaalevystä koulurakennushankkeeseen Norsunluurannikolla. Juuri siellä yrityksen kaakaopavut viljellään lapsiorjien voimin. Tarvitsevatko nämä lapset koulun vai jotain muuta Fazerilta?
Sivun viite: Eeva Kemppainen (2026) Fazerin Sininen -suklaan Suklaakoulu-kampanja. followthethings.com/fazer-blue-chocolate-cocoa-school-campaign.shtml (last accessed <insert date here>)
“How To Run A Subvertisement Workshop“ A subvertisement workshop designed by Eeva Kemppainen for Eettisen kaupan puolestary (Pro Ethical Trade Finland). Workshop video embedded above. ‘How to’ booklets available to download in Finnish here and English here. Eeva’s project blog is here. An archive of subvertisements produced by students can be found on Flick here. This page was originally published on the followthethings.com blog here.
Eeva Kemppainen took the ‘Geographies of material culture’ module that’s behind our site as an Erasmus student, did her Masters research at the University of Helsinki on the pedagogy she had experienced in the module and went on to work for the pro-Fair Trade NGO Eettisen kaupan puolesta (a.k.a. Eetti) in Helsinki. In 2014, she published a paper in the Finnish journal Natura (here) about ways in which her work for Eetti tried to engage students in humorous critiques of consumption and advertising through a pedagogy of culture jamming. In 2016 Eetti published Eeva’s booklet Medialukutaitoa vastamainoksista(also published in English as Teaching media literacy and the geographies of consumption) which set out how to run culture jamming workshops – like the one in the video above – and showcased the kinds of work that students produced. The booklet drew inspiration from a number of examples of trade justice culture jamming from the followthethings.com website. What can students examine, then cut up, rearrange and/or scribble on magazine adverts? They try to subvert advertising’s messages so that the information that is hidden – including the lives of the people who make what’s being advertised – is made visible. What they produce are called ‘subvertisments’. In this post, Eeva describes how she organises these workshops, and showcases some of the work that students can produce.
Page reference: Eeva Kemppainen (2015) How To Run A Subvertisemeht Workshop. followthethings.com/how-t-run-a-subvertisement-workshop.shtml (last accessed <insert date here>)
“Fazer ‘Blue’ Chocolate Cocoa School Campaign“ A corporate charity fundraising campaign by Fazer. Campaign advert in Helsingin Sanomat above.
Finland’s favourite chocolate company Fazer takes out a full front page ad in a leading daily newspaper. They promise to give 5 cents from every bar of Fazer Blue to a school building project in the Ivory Coast. This is where the company’s cocoa beans are grown by child slaves. Do these children need a school or something more from Fazer?
Page reference: Eeva Kemppainen (2024) Fazer ‘Blue’ Chocolate Cocoa School Campaign. followthethings.com/fazer-blue-chocolate-cocoa-school-campaign.shtml (last accessed <insert date here>)
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