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How to run a subvertisement workshop

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Back to school

“How To Run A Subvertisement Workshop“
A subvertisement workshop designed by Eeva Kemppainen for Eettisen kaupan puolesta ry (Pro Ethical Trade Finland).
Workshop video embedded above. ‘How to’ booklets available to download in Finnish here and English here. Eeva’s project blog is here. An archive of subvertisements produced by students can be found on Flick here. This page was originally published on the followthethings.com blog here.

Eeva Kemppainen took the ‘Geographies of material culture’ module that’s behind our site as an Erasmus student, did her Masters research at the University of Helsinki on the pedagogy she had experienced in the module and went on to work for the pro-Fair Trade NGO Eettisen kaupan puolesta (a.k.a. Eetti) in Helsinki. In 2014, she published a paper in the Finnish journal Natura (here) about ways in which her work for Eetti tried to engage students in humorous critiques of consumption and advertising through a pedagogy of culture jamming. In 2016 Eetti published Eeva’s booklet Medialukutaitoa vastamainoksista (also published in English as Teaching media literacy and the geographies of consumption) which set out how to run culture jamming workshops – like the one in the video above – and showcased the kinds of work that students produced. The booklet drew inspiration from a number of examples of trade justice culture jamming from the followthethings.com website. What can students examine, then cut up, rearrange and/or scribble on magazine adverts? They try to subvert advertising’s messages so that the information that is hidden – including the lives of the people who make what’s being advertised – is made visible. What they produce are called ‘subvertisments’. In this post, Eeva describes how she organises these workshops, and showcases some of the work that students can produce.

Page reference: Eeva Kemppainen (2015) How To Run A Subvertisemeht Workshop. followthethings.com/how-t-run-a-subvertisement-workshop.shtml (last accessed <insert date here>)

Estimated reading time: 10 minutes.

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Fashion Transparency Trump Card Game

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Back to school

Fashion Transparency Trump Card Game
A card game developed by Ian Cook et al for originally for the Fashion Revolution (2014) and Fashion Revolution Brazil (2020)
Fashion Revolution Brazil’s instagram game video & YouTube Programa Educacional Jovens RevolucionĂĄrios video embedded above. Resources available below. This page is an edited and updated version of posts originally published on the followthethings.com blog here.

When trade justice organisations produce numerical data about corporations’ ethical, sustainability or transparency there’s an opportunity to make this data accessible to students in the form of a Trump Card game that they can make and play with their own possessions. The initial idea for this game came from students taking the ‘Geographies of Material Culture’ module that’s behind the followthethings.com website (see our demo cards here and some cards made and played by students at Bath Spa University here). What’s presented below are a set of blank cards and an ongoing, updated set of data that your students could work with now. This game is an excellent ice-breaking activity to engage students in discussions of the pay and conditions of the people who make their clothes. It’s also a good way to encourage discussion of the terms that are being played with (what’s good ‘governance’ for example?) and to appreciate how corporations can and do make different amounts of effort to create a more ethical and sustainable economy (with limits). This game can be made and played by any group of people trying to learn the basics and/or intricacies of Ethical Trade and Corporate Social Responsibility.

Page reference: Ian Cook et al (2025) Fashion Transparency Trump Card Game. followthethings.com/fashion-transparency-trump-card-game.shtml (last accessed <insert date here>)

Estimated reading time: 15 minutes.

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Who made my clothes?

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Follow it yourself | Follow it yourself

Who made my clothes?
A ‘follow it yourself’ detective work task originally written for learners taking Fashion Revolution’s / University of Exeter’s ‘Who made my clothes?’ free online course starting in 2017 .
Introductory video embedded above. Course outline available on the Futurelearn website here (course no longer available). Course instagram feed here and twitter feed here. Search for learners’ blog posts here.

In the summers of 2017 and 2018, we ran a free online course called ‘Who made my clothes?’ with and for the Fashion Revolution movement. 16,000 people from all over the world, many with experience working in the industry, joined us for three weeks to Be Curious (week 1), Find Out (week 2), and Do Something (week 3). We’re hoping the course will run again but, in the meantime, wanted to share some of its content: the parts where we showed how fashion’s supply chains work and the places and lives they connect (via an excellent webdoc series from NPR which is featured on our site here) and then how you can do this research yourselves, with your own clothes, to create your own personal answers to the question ‘Who made my clothes?’ You can try this for yourself, set it for your class to do, whatever you like. It starts with each person choosing an item of clothing that’s special to them, one they wear every day, one they know nothing about. The mystery helps. Follow our advice… and see what you can find, and how you can creatively express and share these findings. This task will in volve a lot of educated guesswork, but you can always get in touch with the brands to see if you’ve got it right! We’ll add some of our learners’ posts along the way so you can see what’s possible.

Page reference: Ian Cook, Verity Jones & Kellie Cox (2025) Who made my clothes? followthethings.com/who-made-my-clothes.shtml (last accessed <add date here>)

Estimated reading time: 19 minutes

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Maquilapolis (City Of Factories)

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Home & Auto | Health & Beauty

Maquilapolis (City Of Factories)
A participatory documentary film in Spanish with Spanish or English subtitles directed by Vicky Funari & Sergio de la Torre, with music by Pauline Oliveros with the Nortec Collective & John Blue for the Independent Television Service & CineMamĂĄs Film.
Trailer and pay-per-view stream embedded above. Search online for other streaming options here. Read the film transcript in English & Spanish here.

Carmen DurĂ n and Lourdes LujĂ n work in Tijuana, the ‘city of factories’, on the Mexico-US border. They work in factories on the hill making televisions and other COMMODITIES for brands like Panasonic and Sony. These multinationals treat this city as a garbage can that their workers have to live in. How can they fight back, claim their rights, their humanity? They take part in a participatory filmmaking project with directors Vicky Funari and Sergio de la Torre. The directors have been working with a local collective of ‘promontoras’ including Carmen and Lourdes for years. They have planned this project together for years. There’s been some filmmaking training and the promontoras take camcorders into the places where they live and work. The films they make are full of personality and a close attachment to place. They document life from these factory workers’ perspective. They document the ways in which these multinationals treat them as workers – especially when they leave – and how they treat the place where they live – as a dump for industrial waste that ruins their environment and threatens their health. They document their campaigns to clean up toxic industrial waste. In the process audiences get to know Carmen and Lourdes, to empathise with them. But the film also contains some surprising and beautiful creative scenes – often made in place of the footage that’s impossible to take inside the factory – that look like performance art. They want to show the intimate, bodily connection between the labour they perform, the commodities you buy (or are treated with in hospital) and the brands that you may be familiar with. And there’s some specially commissioned film music, made with a local music collective and featuring sounds from the factories. This is a gem of a film for anyone interested in trade justice activism. This is the film – with caveats – that these Mexican factory workers wanted to make and to show to the world. It’s one of the most intimate place-based examples featured on our site. And it was shown, deliberately, to audiences of workers either side of the US-Mexico border. Seeing empowered women like themselves struggling, resisting was an inspiration to many other women. And when the film hit the film festival circle, and there were panel screenings, the promontoras were there, answering questions alongside the directors.

Page reference: Rosie Buller, Melanie Bonner, Rebecca Lyons, Georgie Little, Tilman Schulzklinger & Jennifer Hart (2020) Maquilapolis (City Of Factories). followthethings.com/maquilapolis-city-of-factories.shtml (last accessed <insert date here>)

Estimated reading time: 86 minutes.

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Inside Job

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Money & Finance

Inside Job
A documentary film directed by Charles Ferguson, produced by Charles Ferguson, Audrey Marrs & Jeffrey Lurie & narrated by Matt Damon for Mongrel Media & Sony Pictures Classic.
Official trailer embedded above. Search online to watch the full movie here.

In the wake of the Global Financial Crisis of 2008, filmmaker Charles Ferguson sets out to find out how and by whom it was caused. This involves understanding and explaining complex financial instruments (like sub-prime mortgages and collateralised debt obligations), the governance of international finance and its deregulation (and its consequences), eye-watering banking losses (over $20 trillion), the organisations and individuals responsible for this happening (in financial services, government, academia) and the people plunged into poverty and homelessness after defaulting on their mortgages. The complexity is explained clearly in the film by narrator Matt Damon. And by the talking heads who Ferguson recruits to talk about what happened, their role in it, how they see their responsibilities, why so much public money was spent bailing them out, and why none of them went to jail. For many audience members, it’s shocking to see executives explaining how business works on camera. The logics and passions that drive their work, and the values that they express, can seem removed from the world, callous and dehumanising. But the experts who come out of this film looking worst are the academic economists. One of the biggest impacts of this film is the way that it encourages university business schools to look more closely at their ethics. Who are economists working for, and how responsible is their education of new generations of economists if their ideas remain unchanged after the Crisis? This is another example showing how important and how difficult it is to ‘follow the money’. But like any following study, it’s also about the ways that responsibility – in this case, for a colossal economic injustice – is understood, shared, taken. And where it isn’t. The solution sees obvious to many – regulation! But it’s not happening. If one film was going to cause a revolution, one commentor states, it would be this one. And this is just a taster page for this film. We’ll add much more detail later…

Page reference: Dom Ebbetts, Dave Simpson, Michael Brent, Mickey Franklin, Tommy Sadler & Charlie Timms (2024) Inside Job (taster). followthethings.com/inside-job.shtml (last accessed <insert date here>)

Estimated reading time: 12 minutes.

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King Corn: Your Are What You Eat

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Grocery

King Corn: Your Are What You Eat
A documentary directed and starring Ian Cheney & Curt Ellis for Mosaic Films (US)
Official trailer embedded above. Search online to watch the full movie here. Movie website here.

What better way to find out where your food comes from than growing it yourself and following where it goes? That’s what college friends Ian Cheney and Curt Ellis do by growing an acre of corn in the US state of Iowa. This isn’t the corn you’d eat on the cob, though. This corn tastes horrible. It’s inedible. It’s a starch crop that ends up as an ingredient in countless other industrial foods: like burgers, twinkies, apple juice. Corn is ‘the raw material for an overweight society’, a major cause of obesity diabetes. You can’t get away from it. Americans are all part corn (test your hair!). But who controls this trade? And who is if good for? The consumers who eat all that junk food? The corporations who dominate its growing and processing? The government who could (maybe should) change the nation’s farming policy? Ian and Curt’s ‘grow your own’ approach to supply chain activism is innovative. They present themselves as a couple of naive, funny ‘guys’, just out of college. They have no farming experience. They move from Boston to Iowa and buy some land. Plant some corn. Watch it grow (not much work is required). They ask for help from other farmers. They follow corn from production to consumption by producing and trying to sell it to processors. But they don’t want to help, so these two guys try to process it themselves, making High Fructose Corn Syrup (the sweetener in so much junk food) in their kitchen. The film is a hit. It exposes a truth about US agriculture which the ‘Corn Producers of America’ trade body does not appreciate. They hope it will inspire audiences to act politically to chabge the health of their society for the better. Its not about shopping for different products, because corn is in everything. To counter the film’s message, the CPA invest in an advertising campaign – including an iconic TV ad – about the harmlessness of corn. The filmmakers produce a parody ad about the harmlessness of tobacco. Then iconic satirical US TV show Saturday Night Live gets in on the act, making its own parody ad about the harmlessness of corn. So much sarcasm! This is another example we have found of an industry’s attempts to silence – in this case quite a mild – critique of how things are made. As we might expect, this critique draws so much attention to the original film, that it means more people know about it. For the filmmakers, it’s free publicity.

Page reference: Yahellah Best, Melanie Garunay, Melissa Logan & Andrea McWilliams (2024) King Corn: You Are What You Eat. followthethings.com/king-corn-you-are-what-you-eat.shtml (last accessed <insert date here>)

Estimated reading time: 40 minutes.

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