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King Corn: Your Are What You Eat

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Grocery

King Corn: Your Are What You Eat
A documentary directed and starring Ian Cheney & Curt Ellis for Mosaic Films (US)
Official trailer embedded above. Search online to watch the full movie here. Movie website here.

What better way to find out where your food comes from than growing it yourself and following where it goes? That’s what college friends Ian Cheney and Curt Ellis do by growing an acre of corn in the US state of Iowa. This isn’t the corn you’d eat on the cob, though. This corn tastes horrible. It’s inedible. It’s a starch crop that ends up as an ingredient in countless other industrial foods: like burgers, twinkies, apple juice. Corn is ‘the raw material for an overweight society’, a major cause of obesity diabetes. You can’t get away from it. Americans are all part corn (test your hair!). But who controls this trade? And who is if good for? The consumers who eat all that junk food? The corporations who dominate its growing and processing? The government who could (maybe should) change the nation’s farming policy? Ian and Curt’s ‘grow your own’ approach to supply chain activism is innovative. They present themselves as a couple of naive, funny ‘guys’, just out of college. They have no farming experience. They move from Boston to Iowa and buy some land. Plant some corn. Watch it grow (not much work is required). They ask for help from other farmers. They follow corn from production to consumption by producing and trying to sell it to processors. But they don’t want to help, so these two guys try to process it themselves, making High Fructose Corn Syrup (the sweetener in so much junk food) in their kitchen. The film is a hit. It exposes a truth about US agriculture which the ‘Corn Producers of America’ trade body does not appreciate. They hope it will inspire audiences to act politically to chabge the health of their society for the better. Its not about shopping for different products, because corn is in everything. To counter the film’s message, the CPA invest in an advertising campaign – including an iconic TV ad – about the harmlessness of corn. The filmmakers produce a parody ad about the harmlessness of tobacco. Then iconic satirical US TV show Saturday Night Live gets in on the act, making its own parody ad about the harmlessness of corn. So much sarcasm! This is another example we have found of an industry’s attempts to silence – in this case quite a mild – critique of how things are made. As we might expect, this critique draws so much attention to the original film, that it means more people know about it. For the filmmakers, it’s free publicity.

Page reference: Yahellah Best, Melanie Garunay, Melissa Logan & Andrea McWilliams (2024) King Corn: You Are What You Eat. followthethings.com/king-corn-you-are-what-you-eat.shtml (last accessed <insert date here>)

Estimated reading time: 40 minutes.

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Fazer ‘Blue’ Chocolate Cocoa School Campaign

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Grocery

Fazer ‘Blue’ Chocolate Cocoa School Campaign
A corporate charity fundraising campaign by Fazer.
Campaign advert in Helsingin Sanomat above.

Finland’s favourite chocolate company Fazer takes out a full front page ad in a leading daily newspaper. They promise to give 5 cents from every bar of Fazer Blue to a school building project in the Ivory Coast. This is where the company’s cocoa beans are grown by child slaves. Do these children need a school or something more from Fazer?

Page reference: Eeva Kemppainen (2024) Fazer ‘Blue’ Chocolate Cocoa School Campaign. followthethings.com/fazer-blue-chocolate-cocoa-school-campaign.shtml (last accessed <insert date here>)

Page also available in Finnish here (coming soon)

Estimated reading time: 33 minutes.

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Chewing Gum

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Grocery

Chewing Gum
Undergraduate coursework written by Lucy Mayblin, published in the Teaching Geography journal.
Full text below.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Birmingham is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, their lecturer (now followthethings.com CEO) Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. And write a 500 word first person account that connects your lives. One student – Lucy Mayblin – ends up writing about being an accidental consumer. She’s walking to class. She steps in chewing gum recently spat from someone else’s mouth. It’s stuck to her shoe. But what exactly is stuck to her shoe, and why? She buys some gum and inspects the ingredient list. She searches the internet to find out more. What she finds out is shocking. She had trodden in the ‘war on terror’?! But is it true? To add to the stickiness of her work, she prints it out, rolls it into a tube, puts it into a shoe, and hands it in with some fresh gum on the sole. It sticks to the hand-in desk.

Page reference: Lucy Mayblin (2004) Chewing Gum. followthethings.com/chewing-gum.shtml (last accessed <insert date here>)

Estimated reading time: 6 minutes.

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Broccoli & Desire: Global Connections & Maya Struggles In Postwar Guatemala

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Grocery

Broccoli & Desire: Global Connections & Maya Struggles In Postwar Guatemala
An academic book by Edward F. Fischer & Peter Benson published by Stanford University Press.
Google Books preview embedded above.

There are shoppers in Nashville USA who are conscious about their health and shop for healthy vegetables like broccoli in their local supermarkets. There are farmers in Guatemala who are trying to hold onto their land and to make a living by growing vegetables like brocolli for export markets like the USA. Each has their own rich and fascinating story to tell about their lives, their work, their dreams and desires for a better future. In this book, their lives are seen as interdependent as the authors travel along Brocolli’s supply chain, connecting these worlds and lives through detailed ethnographic fieldwork and description. They find that shoppers’ and farmers’ lives, and the impacts that they have on one another, are bound together in complex geographical and historical webs of connection. Like the best ‘follow the thing’ work, this study of a commodity that many wouldn’t think twice about on the supermarket shelf. But, once you start to examine it, ask questions about it, and start following it, what you find is often staggering in its contrasts, connections, depth and feeling. For the authors, the concept of ‘desire’ is something that this vegetable’s farmers and shoppers have in common. Could shoppers’ desire for cheap food be re-aligned into a desire for more equitable relations with farmers (even if this might cost a bit more)? Can there be foods that are good for the health and wellbeing of everyone in their supply chains? This is an admirable intention, but we haven’t been able to tell if and how this book encouraged others to think this was and to act on this way of thinking. What impact can an academic book have?

Page reference: Keith DellaGrotta and Meredith Weaver (2011) Broccoli & Desire: Global Connections & Maya Struggles In Postwar Guatemala. followthethings.com/broccoli-desire-gobal-connections-maya-struggles-in-postwar-guatemala.shtml (last accessed <insert date here>)

Estimated reading time: 12 minutes.

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Gold Farmers

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Money & Finance

Gold Farmers
A documentary film written & directed by Ge Jin
Trailer embedded above. Search here for the whole film (sometimes uploaded in parts) online.

Travelling between China and USA, filmmaker Ge Jin talks to men who play Massive Multiplayer Online Role Playing Games (MMORPGs) like ‘World of Warcraft’ and ‘Lineage’. Its players in the USA sometimes exchange real dollars for the game’s online currency in order to pay for extra game features like swords or amulets. They could earn online currency themselves in-game but, instead, talk about buying it. But that currency is produced and sold by Chinese men who play the same games all day in ‘gold farms’ to make a meagre living. Their places of work are described as ‘virtual sweatshops’ where they earn and sell virtual money through the labour of online game-play. But – unlike most – these producers and consumers meet and interact (albeit online, in the games that they play). They inhabit in the same online worlds, but as consumers and workers, buyers and sellers. This documentary film is an early example of ‘follow the thing’ activism focused on a digital commodity. So what do these players imagine and know about one another? How is one’s enjoyable leisure time activity affecting another’s full time work?

Page reference: Jack Parkin (2012) Gold Farmers (taster). followthethings.com/gold-farmers.shtml (last accessed <insert date here>)

Estimated reading time: 11 minutes.

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A Week In A Toxic Waste Dump

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Recycle my waste

A Week In A Toxic Waste Dump
A documentary film presented by Reggie Yates, produced by Harriet Morter for BBC TV.
Available in full above (with ads). Available on the BBC’s iPlayer platform without ads (with login) here. Search online for streaming options here.

Agbogbloshie is a notorious e-waste dump on the outskirts of Accra, the capital city of Ghana. It’s where Western electronics ‘go to die’. It’s where migrant workers from the North of Ghana move to take up low paid and dangerous work recycling this waste. They recover valuable scrap metals like copper from discarded electrical devices, most famously by burning the plastic or rubber coatings from their wires. The smoke is acrid, poisonous. Processing this waste here has polluted the soil, the water table, the air, and the health of the people who work and live here. It’s a textbook case of the evils of Western consumption. In terms of toxic landscapes, some say, Agbogbloshie is in the same league as Chernobyl. In 2017, Reggie Yates (a British Radio and TV celebrity with Ghanaian heritage) spends a week here. It’s for an episode of a documentary TV series in which he tries to understand the lives lived by people less fortunate than himself by living with them for a week, doing the work that they do, sleeping where they sleep, eating what they eat, and being followed around by a film crew to capture every moment. In Agbogbloshie, he gets to know a group of ‘burner boys’ who are in their 20s called Razak, Awal, Yahro Muhammed and their chief. They show him what they do, burning the plastic off wires, dousing the bright orange flames in puddles of water in the mud, bagging up the bare copper, and selling it on for pennies. As Reggie gets to know these young men, he starts to care about them, becomes concerned about how they can support their families, and their children, on such low wages earned from work that will shorten their lives. They have serious health problems already. He wants viewers in the UK to feel culpable. Most don’t have a clue where their discarded electrical devices go to die. And the damage that this waste can do to people less fortunate than them in poorer countries. Like these ‘burner boys’ in Ghana. Lots of Western journalists and photographers have visited Agbogbloshie to tell this same story. Many seem to have met Razal, Awal, Yahro and Muhammed. They’ve acted as fixers, helping these visitors to tell the story they have heard about by providing testimony and burning plastic and rubber in photogenic ways. People who are in touch with the ‘burner boys’ say that they appreciated Reggie’s efforts to muck in, they thought he was cool. But waste academics in Ghana and overseas, as well as local commentators, have a problem with this story that Reggie and everyone else visits to tell. It’s one of those narratives of exploitation that has a questionable origin, quickly becomes iconic, and attracts visitors to tell ready-made versions of it over and over again. It’s a trope. Bad things happen in the Global South. Impoverished workers are suffering. Unthinking consumers in the global North are responsible for this. The media tells the story using authentic found characters with whom a celebrity presenter is able to spend time and to empathise. The audience is invited to empathise with the presenter empathising with the found characters. This encourages powerful emotional and practical responses, debates about the causes of the problem – like capitalism – potential solutions – like an industrial waste plant – and problems with the potential solutions – the ‘burner boys’ would suffer. But what if researchers and on-the-ground commenters reported that Agbogbloshie is quite a small dump, and that the e-waste processed there was mainly from Ghana? There’s next to nothing about the international waste supply chain in this film. What if the dump had been demolished in 2021, partly because of the toxic reputation that these repeated media exposés had given the place? And what if most of the online debate about this documentary had taken place two or three years after the dump had closed? Reggie’s documentary was published on YouTube in 2023 and 2024: giving it a worldwide audience that it had never originally had but also generating a huge fuss about a place that no longer existed. Everyone seem to agree that Reggie is cool, a genuinely empathetic person, but why didn’t the team behind his film seem to have done their homework? A very different story could – and maybe should – have been told.

Page reference: Lucian Harford (2025) Ghana: a Week In A Toxic Waste Dump. followthethings.com/ghana-a-week-in-a-toxic-waste-dump.shtml (last accessed <insert date here>)

Estimated reading time: 77 minutes.

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The Oil Road: Journeys From The Caspian Sea To The City Of London

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Home & Auto

The Oil Road: Journeys From The Caspian Sea To The City Of London”
A non-fiction travelogue by James Marriott & Mika Minio-Paluello, published by Verso.
Google Books preview embedded above.

‘Oil corporation resisters’ James Marriott and Mika Minio-Paluello travel the length of the Baku-Tbilisi-Ceyhan (BTC) oil pipeline which carries crude oil from Azerbaijan’s Caspian Sea oilfields to refineries in Europe and, from there, into the region’s cars, buses & other oil-burning machines. They find this oil’s human stories, secret places and complex connections, and companies and governments that don’t want them to be revealed. They investigate how British Petroleum – which operates and co-owns it – wields incredible power over the governments of the countries the pipeline passes through that it is able to sweep aside everyone and everything in its path. The Oil Road paints a picture of the West’s ‘energy imperialism’ and insatiable addiction to oil. But this is far from a dry academic or NGO report of ‘energy security’ and oil geopolitics. Rather, it’s a vivid piece of industrial / infrastructural travel writing. A page-turning detective thriller that’s accessible to readers who don’t identify as oil-geeks. The authors use a familiar road trip format for political advocacy, to ‘show the filthy entrails of the global economy close up’, as one commenter puts it. Some commenters rage at BP, and/or say the authors are obviously a biased against BP, and/or bemoan the lack of alternatives and/or express greater worries about the ‘carbon web’ that the book vividly – but only partly – reveals. This is thing-following in multiple ways. It follows oil along a pipeline. It follows the pipeline itself. And it follows the money generated by the oil flowing along the pipeline.

Page reference: Molly Mansfield, Louise Ford, Olivia Rogers, Millie Smith, Bryony Board & Charlotte Watts (2013) The Oil Road. followthethings.com/the-oil-road.shtml (last accessed <insert date here>)

Estimated reading time: 33 minutes.

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Diamonds Are From Sierra Leone

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Gifts & Seasonal

Diamonds Are From Sierra Leone
A music video starring Kanye West & Jay-Z, directed by Hype Williams, music by Kanye West, Jon Brion & Devo Springstein, for Roc-A-Fella Records.
Embedded above.

Kanye West is writing and recording a new song commemorating the rebirth of his label Roc-A-Fella Records, including conflicts within the organisation and its hand-signal which is the shape of a diamond. Q-Tip, a former member of A Tribe Called Quest, then alerts him to the ‘blood diamond’ scandal in Sierra Leone. So West changes the title of the track to ‘Diamonds are from Sierra Leone’. And makes a powerful black and white music video about the supply chain linking the country’s child diamond miners to wealthy white diamond consumers shopping in high end jewellery stores in the USA. A small, black, child’s hand appears from beneath the counter to hand these consumers the precious blood diamond they crave. The video ends with a converted luxury car ramming the store and a screen with a plea: ‘please buy conflict free diamonds’. The video wants to raise awareness of the issue. But audiences point out how a diamond-encrusted mask that West wears on stage, and the bling culture he brags about, makes this plea a bit hypocritical. His core fans are also not impressed by the song’s sample of Shirley Bassey’s ‘Diamonds Are Forever ‘ (plus some harpsichord sampling) on the album where this track appears. So he returns to recording more traditional Crack Music that his fans want to hear. Nevertheless, the message of ‘Diamonds Are From Sierra Leone’ gets through. Audience members are questioning the origins of their diamonds. So is this a successful example of trade justice activism despite – kind of – not being trade justice activism?

Page reference: Hector Neil-Mee, Hannah Willard, James Kemp, Harvey Dunshire, Maddy Morgan & Luke Jarvis (2024) Diamonds Are From Sierra Leone (taster). followthethings.com/diamonds-are-from-sierra-leone.shtml (last accessed <insert date here>)

Estimated reading time: 9 minutes.

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The First Ever Pacemaker To Speak For Itself

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Health & Beauty

The First Ever Pacemaker To Speak For Itself
Undergraduate coursework made and recorded by Jennifer Hart
Images of the pacemaker and packaging submitted is in the slideshow above, the song is embedded below.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Exeter is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and what properties they give to that commodity and your experience of ‘consuming’ it. Student Jennifer Hart feels guilty about the conflict minerals in her mobile phone. Then she finds that the heart pacemaker her mum is having fitted also contains those minerals. It’s a lifesaving operation. How can she reconcile her mum’s suffering and that of these minerals’ miners? How best can she express her feelings about this technological object? By making a pacemaker that knows what she knows, feels what she feels, and can sing about it. A pacemaker that can express a huge thank you.

Page reference: Jennifer Hart, J. (2014) The First Ever Pacemaker To Speak For Itself. followthethings.com/pacemaker.shtml (last accessed <insert date here>)

Estimated listening & reading time: 10 minutes.

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Kopuchiska’s Mother Is Shopping For Meat

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Grocery

Kopuchiska’s Mother Is Shopping For Meat
A scene from a documentary film called ‘Kino-Eye’, directed by Dziga Vertov.
Film embedded above, scene starts at 7.00 and finishes at 14.08. Search online to stream here and to buy DVD here.

When the genre of documentary film was in its infancy, Russian filmmaker Dziga Vertov used it to show how food shopping involves relations with hidden places, processes and people. In one extended scene from his experimental documentary Kino-Eye – which starts with an intertitle saying ‘Kopuchiska’s Mother Is Shopping For Meat’ – the film follows a cut of meat that she buys in reverse motion, from a cooperative market, via the slaughterhouse where it is put back into the cow, who then stands up, walks backwards into the train, which returns the cow to the fields where it grazed. Vertov’s message to the film’s audience is to buy your meat from a workers’ co-operative supermarket. If Marx had been a filmmaker, he could have made this sequence to show a commoditty’s hidden relations. For us, it’s surprising that one of the earliest and most influential documentary filmmakers made follow thing work, to show audiences where commodities came from, what difference their purchase choices made, because meat’s system of provision mattered. Vertov also used techniques of montage, reverse sequencing, extremes of light and shade, in-shot camera motion, and sped up and slowed down the pace of scenes in order to ‘move’ his audiences kinaesthetically. So, is this some of the most innovative follow the things work you’ll ever see? Or a meaningless jumble? Either way, it’s had a significant influence on the ‘follow the thing’ genre’s academic and activist work.

Page reference: Ian Cook et al (2024) Kopuchiska’s Mother Is Shopping For Meat. followthethings.com/kinoeye.shtml (last accessed <insert date here>)

Estimated reading time: 18 minutes.

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