2012 – followthethings.com

Posted on December 9, 2024January 5, 2025 by Ian Cook

Barracetamol’s Family Reunion

'Hi, I'm Barracetamol.'
'This is my old friend Benson. I never knew whayt we was talking about until I read this.'
'Me, back with my half broither talc!'
'Multivitamins and iron contain maize starch and talk just like me... I was separated from the talc in those vitamins many years ago in a talc mine'.
Barracetamil put on some neon face paint. Guess what? It contains talc.
Boozy Barry 'just chilling with my maize starch pals x.'
'I LOVE UNCLE COSTA CUP. We are made of the same materials! xxxxxxxxxxx.'
'Everyone I meet says I look a bit pasty so I decided to reunite the Talc in me with another product using talc-bronzer!'
'This royal red paint may contain talc'.
'I heard my friends in people's suitcases.'
'I stopped using toothpaste as it contains talc.'
'With my American cousins in Providence, R.I.: June 2013'.

followthethings.com
Health & Beauty | Home & Auto

“Barracetamol’s Family Reunion“
A cartoon character created, brought to life, placed, photographed and posted online by Elaine King, Nancy Scotford, Rosie Cotgreave, Katie Lewis, Jack Ledger, Alice Wakeley, Olivia Rogers, Dennis Yeung, Isabelle Baker and Hannah Willard.
Original interview with Barracetamol below. Family reunion photos available on Flickr here. Barracetamol’s twitter feed here. Download Barracetamol’s Family Reunion Action Pack here to print and place your own Barracetamol.

In 2012, students start the ‘Geographies of Material Culture’ by researching different examples of trade justice activism to add to the followthethings.com website (not all of them made it). Next, students who have researched different examples come together to create their own original examples of trade justice activism. They pick up some important ideas from their own research and what has already been published here on followthethings.com. They know the importance of taking commodities to pieces by looking through their ingredients and searching each one for mining, factory, farm and other human stories from their origins. They know the importance for filmmakers and activists of finding or creating a charismatic character for their audience members to relate to and empathise with. They’re familiar with literature arguing – and examples showing – that commodities have their own agentic power, can teach us things, and can be imagined coming alive and teaching us a few things. One group of students chooses something they all carry around with them: paracetamol. They look through its list of ingredients on the box. And look them up online. They find stories about talc and its miners and magnesium stearate and its connection to palm oil workers. These ingredients aren’t even in the pills, but they do help to make them. They use news stories to follow these two ingredients to their possible origins, and then turn around and look back towards their consumption. Yes, these workers and these ingredients help to make the paracetamol they carry around with them. But they start looking at the ingredients in other products, and find that talc and/or magnesium stearate are loads of other commodities too: toothpaste, paint, bronzer, beer and more. The task of the paracetamol cartoon character that they create – Barracetamol – is to go shopping with them, to find his missing relations, and to have his photo taken with related commodities with a little caption to post on his socials. He’s trying to tap into the vibe of those tear-jerking family reunion shows on TV. A familiar genre. The group’s creative process seems silly. The students enjoy it. They find it funny a lot of the time. But there’s a serious message about commodity-following behind this. At a teardown-level, countless commodities have the same ingredients sourced from the same places, mined and made by the same people. So a simple ‘this comes from there and therefore I should or should not buy it’ narrative obscures the complex interconnectedness of things in the global economy. Not everything is made for its final consumer. Barracetamol tries to convey a more complex story in a relatable way. Group member Nancy imagines that these moving reunions have made Barracetamol a minor celebrity. So he’s profiled in a magazine. Below you can read the interview.

Page reference: Elaine King, Nancy Scotford, Rosie Cotgreave, Katie Lewis, Jack Ledger, Alice Wakeley, Olivia Rogers, Dennis Yeung, Isabelle Baker & Hannah Willard (2012) Barracetamol’s Family Reunion. followthethings.com/barracetamols-family-reunion.shtml (last accessed <insert date here>)

Estimated reading time: 27 minutes.

Posted on December 9, 2024January 5, 2025 by Ian Cook

Kidney Trade

followthethings.com
Health & Beauty

2012

UNBRANDED

HUMAN KIDNEY

SOURCED IN MANY COUNTRIES

TRANSPLANTED IN MANY COUNTRIES

INTERACTIVE MAP

CROSS CULTURES

SHOW CAPITALIST EVILS

TEACH ILLICIT ECONOMIC GEOGRAPHY

CHOOSE THE RIGHT THING

EMBODY EXPLOITATION

TRACK & TRACE

“Kidney Trade“
Research mapping by followthethings.com intern Eeva Kemppainen.

followthethings.com intern Eeva Kemppainen is reading academic and activist work on the illegal trade in human organs. How they’re obtained, from whom, by whom, where in the world. How they’re transplanted, into whose bodies, by which surgeons, where in the world. Everybody and everything in between. The international criminal investigations and court cases where it comes to the surface. The covert journalism and ethnographic research that exposes it. It’s the most labyrinthine and startling example of ‘follow the thing’ commodity tracing and activism. But there’s no one example we can feature on our site. But something like this needs to be in our collection. Eeva does this by taking passages from lots of academic and newspaper articles that mention specific places, notes what aspect of the illegal kidney trade takes place there, and adds them as points on a google map. What she maps is an amazing, complex world of illegal activities, (un)ethical academic and journalistic practices, and the connected lives of differently desperate ‘donors’ and ‘recipients. How real can it make the traffic of these organs seem? See for yourself.

Page reference: Eeva Kemppainen (2012) Kidney Trade. followthethings.com/kidney-trade.shtml (last accessed <insert date here>)

Estimated browsing time: 35 minutes.

Posted on November 13, 2024January 10, 2025 by Ian Cook

Fazer ‘Blue’ Chocolate Cocoa School Campaign

followthethings.com
Grocery

2012

FAZER

CHOCOLATE

GROWN IN THE IVORY COAST

SOLD IN FINLAND

NEWSPAPER ADVERT

DISTRACT FROM REALITY

WASH IT WITH WOKENESS

INVOLVE CONSUMERS

INCLUDE SUFFERING KIDS

“Fazer ‘Blue’ Chocolate Cocoa School Campaign“
A corporate charity fundraising campaign by Fazer.
Campaign advert in Helsingin Sanomat above.

Finland’s favourite chocolate company Fazer takes out a full front page ad in a leading daily newspaper. They promise to give 5 cents from every bar of Fazer Blue to a school building project in the Ivory Coast. This is where the company’s cocoa beans are grown by child slaves. Do these children need a school or something more from Fazer?

Page reference: Eeva Kemppainen (2024) Fazer ‘Blue’ Chocolate Cocoa School Campaign. followthethings.com/fazer-blue-chocolate-cocoa-school-campaign.shtml (last accessed <insert date here>)

Page also available in Finnish here (coming soon)

Estimated reading time: 33 minutes.

Posted on September 20, 2024January 5, 2025 by Ian Cook

Where Heaven Meets Hell

followthethings.com
Grocery | Health & Beauty | Home & Auto |

START SOMEWHERE DIFFERENT

MAKE THE HIDDEN VISIBLE

INCLUDE HAUNTING & HORROR

USE MYTHS & LEGENDS

PLACE THINGS CAREFULLY

SHOW IT BACK

“Where Heaven Meets Hell“
A documentary film produced by Sasha Friedlander for Sasha Films LLC & Independent Television Service
Trailer embedded above. Search for online streaming here. Track down a DVD copy here.

Filmmaker Sasha Friedlander visits a stunningly beautiful active volcano in Indonesia called Kawa Ijen. Heaven. It’s a place that loads of tourists visit to take photos of this bubbling cauldron of toxic sulphur gas. They’re also shocked and amazed to see men emerging out of these sulphur clouds carrying on their shoulders baskets containing blocks of raw yellow sulphur, mined hot from the volcano’s insides. This is unbelievably picturesque, hard and dangerous work (physically and chemically). Some say it’s a vision of hell. Friedlander sticks around, her tiny crew following the sulphur miners down into the volcano to better understand the work that they do, their lives and their reasons for doing a job that’s clearly so poorly paid and so extraordinarily hazardous to their health. Making this film is hazardous to the filmmakers’ health too. They struggle with their working conditions. This film they make provides intimate portraits of four men who do this work and their families. Audiences are moved by what they see. It’s beautiful and horrific. Friedlander returns to the village where most of the miners live to show the film to their families. That’s filmed too. They’re shocked. The men hadn’t told their families what their work was like. Some commenters say that workers unhappy with their jobs should get a safer and better paid job somewhere else. They’ve ‘chosen’ to work there. This film shows why making a different ‘choice’ is not as easy as it sounds. Where Heaven Meets Hell follows the journey of sulphur up and out of the Kawa Ijen volcano, to the cabins where the miners get paid for it by weight. But that’s as far as the following goes. Sulphur (and its derivatives) can be found in countless commodities and the processes used to make them – e.g. it’s used to refine sugar, and its an essential ingredients of matches – because it brings specific properties that producers and consumers rely upon. Where Heaven Meets Hell is an excellent example of a follow the thing project that ‘starts somewhere different’. It doesn’t start or end at a factory, for example. Those followings can be nice and linear, easy to trace, easy to convey to an audience. But starting in a place where a raw material is extracted from the earth presents a different view of international trade. So many raw materials like sulphur travel along countless supply chains, and become ingredients in countless industrial processes and commodities. Following raw materials can be much, much more complex. The supply chains of something basic like sulphur can infiltrate so many other supply chains, so many other things, so many other places and lives. This means that any trade justice ‘solutions’ that audiences might want to support are from straightforward. Try boycotting sulphur! Start by looking for sulphur compounds on ingredient labels. That’s the top of the volcano.

Page reference: Ian Cook et al (2016) Where Heaven Meets Hell. followthethings.com/where-heaven-meets-hell.shtml (last accessed <insert date here>)

Estimated reading time: 53 minutes.

Posted on September 20, 2024January 5, 2025 by Ian Cook

The Oil Road: Journeys From The Caspian Sea To The City Of London

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Home & Auto

2012

BRITISH PETROLEUM

CRUDE OIL

SOURCED IN AZERBAIJAN

USED IN EUROPE

PUBLICATION

SHOW CAPITALIST EVILS

TELL THE TRUTH

TEACH ECONOMIC GEOGRAPHY

REACH NEW AUDIENCES

CHOOSE THE RIGHT THING

TARGET THE RIGHT BRAND

START SOMEWHERE DIFFERENT

MAKE THE HIDDEN VISIBLE

SHOW THE VIOLENCE

KNOW YOUR HISTORY

PLACE THINGS CAREFULLY

“The Oil Road: Journeys From The Caspian Sea To The City Of London”
A non-fiction travelogue by James Marriott & Mika Minio-Paluello, published by Verso.
Google Books preview embedded above.

‘Oil corporation resisters’ James Marriott and Mika Minio-Paluello travel the length of the Baku-Tbilisi-Ceyhan (BTC) oil pipeline which carries crude oil from Azerbaijan’s Caspian Sea oilfields to refineries in Europe and, from there, into the region’s cars, buses & other oil-burning machines. They find this oil’s human stories, secret places and complex connections, and companies and governments that don’t want them to be revealed. They investigate how British Petroleum – which operates and co-owns it – wields incredible power over the governments of the countries the pipeline passes through that it is able to sweep aside everyone and everything in its path. The Oil Road paints a picture of the West’s ‘energy imperialism’ and insatiable addiction to oil. But this is far from a dry academic or NGO report of ‘energy security’ and oil geopolitics. Rather, it’s a vivid piece of industrial / infrastructural travel writing. A page-turning detective thriller that’s accessible to readers who don’t identify as oil-geeks. The authors use a familiar road trip format for political advocacy, to ‘show the filthy entrails of the global economy close up’, as one commenter puts it. Some commenters rage at BP, and/or say the authors are obviously a biased against BP, and/or bemoan the lack of alternatives and/or express greater worries about the ‘carbon web’ that the book vividly – but only partly – reveals. This is thing-following in multiple ways. It follows oil along a pipeline. It follows the pipeline itself. And it follows the money generated by the oil flowing along the pipeline.

Page reference: Molly Mansfield, Louise Ford, Olivia Rogers, Millie Smith, Bryony Board & Charlotte Watts (2013) The Oil Road. followthethings.com/the-oil-road.shtml (last accessed <insert date here>)

Estimated reading time: 33 minutes.

Posted on September 20, 2024January 5, 2025 by Ian Cook

Banksy’s Slave Labour

followthethings.com
Home & Auto | Gifts & Seasonal

SHOW CAPITALIST EVILS

POP THE BUBBLE

REACH NEW AUDIENCES

CHOOSE THE RIGHT THING

BE A CELEBRITY

START WITH A PARADOX

JUXTAPOSE EXTREMES

INCLUDE SUFFERING KIDS

MAKE IT FAMILIAR

MOBILISE THE FANDOM

PLACE THINGS CAREFULLY

“Banksy’s Slave Labour“
Street art by Banksy briefly located on the wall of a Poundland Store in Wood Green, London.
Removed.

It’s 2012. Queen Elizabeth’s Diamond Jubilee is being celebrated in the UK. The London Olympics are also taking place. There’s Union Jack bunting everywhere. It’s cheaply and readily available in discount stores like Poundland. Including one in Peckham, South London. Where the street artist Banksy paints a mural of a child hunched over a sewing machine, making them in India. They spill onto the pavement. It’s a true story. But, like most of Banksy’s street art, it’s quickly stolen and auctioned on the international art market. The story goes viral. That’s usually what trade justice activists want. But that viral story isn’t about slave labour at all. Is the international market for celebrity street art, and the value of Banksy’s work within it, an effective channel to persuade retailers like Poundland to remove child labour from their supply chains?

Page reference: Lydia Dean, Lucinda Armstrong, Jessica Bains-Lovering, Emily Hill, Harriet Allen & Rose Cirant-Carr (2019) Banksy’s Slave Labour (taster). http://followthethings.com/banksy-slave-labour.shtml (last accessed <insert date here>)

Estimated reading time: 11 minutes.

Posted on August 19, 2024January 10, 2025 by Ian Cook

The Letter In The Saks 5th Avenue Bag

followthethings.com
Fashion | My shopping bag

“The Letter In The Saks 5th Avenue Bag“
A letter written by Tohnain Emmanuel Thiong in a Chinese prison factory, found in New York in a Saks 5th Avenue shopping bag by Stephanie Wilson and posted online.
Reproduced in full above.

Stephanie Wilson buys a pair of Hunter rain boots at a high end department store – Saks Fifth Avenue – in New York City. Rummaging through the ‘free with purchase’ bag, she is shocked to find a handwritten letter in English that begins ‘HELP! HELP! HELP!’ and a tiny passport photo. It’s from a Cameroonian man who made that bag it in a Chinese prison factory. With the help of an NGO and a journalist, she finds him. This ‘message in a bottle’ definitely wasn’t a hoax (or was it?). But how was he able to write it? How many did he write? What danger was he in by doing this? All of these questions could be answered. It helped that he’d written his Yahoo email address on the back. And that he was no longer in prison, or in China, when they emailed him. Could a short letter like this have a big impact on the sourcing of these bags? What were the chances that someone would find and act on one? Its discovery, the detective work that it sparked, and the issues that it raised, went viral. Which companies want their branded goods to be made in jail by falsely imprisoned, tortured and molested inmates? It’s not just the commodities that a store sells that shoppers should be worried about. It’s the bags, the tills, the escalators… everything that contributes to the shopping experience. Workers’ rights are everywhere. Including in office furniture allegedly made in US prisons. Fact-check!

Page reference: Will Kelleher & Ian Cook (2014) The Letter In The Saks 5th Avenue Bag. followthethings.com/the-letter-in-the-saks-5th-avenue-bag.shtml (last accessed <insert date here>)

Estimated reading time: 37 minutes.