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The Fruits Of Our Labour: An Avocado’s Story

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Grocery

The Fruits Of Our Labour: An Avocado’s Story
A dissertation by Freddie Abrahams, submitted as part of their BA Geography degree at the University of Birmingham, UK.
Sample pages from Introduction, Methodology & Findings in slideshow above. Click them to read the dissertaion.

Undergraduate student Freddie Abrahams is shocked to discover that the Carmel-branded, ‘Produce of Israel’ avocados he eats may be grown on illegally seized Palestinian land. There’s a campaign in the UK to boycott these fruits. So he contacts Agrexco, the Israeli company that supplies them, and asks if it’s possible to find out for himself. He travels to Israel and ends up on kibbutz farms. They’re not on Palestinian land. And they’re not farmed by Palestinian people. The people he meets are migrant workers from Ethiopia, Thailand and other countries. He’s baffled. The boycott protestors are so angry. They say that all Israeli avocados should be boycotted. But the Agrexco managers he’s met have helped him so much with his research. They have been so open. He hasn’t seen any avocados being grown on Palestinian land. But Agrexco wouldn’t help him to see that, would they? His research does throw some doubt on facts of the boycott. So what’s his dissertation about? Following acovados? And/or the politics of knowledge in following avocados. What research are thing-followers allowed to do? What access can they gain to what spaces? Who gives permission? Who shapes what they learn to see? Freddie’s research was unusually easy to do.

Dissertation reference: Freddie Abrahams (2007) The Fruits Of Our Labour: An Avocado’s Story. BA Geography Dissertation: University of Birmingham, UK (followthethings.com/the-fruits-of-our-labour-an-avocados-story.shtml last accessed <insert date here>)

Page reference: Freddie Abrahams (2011) The Fruits Of Our Labour: An Avocado’s Story. followthethings.com/the-fruits-of-our-labour-an-avocados-story.shtml (last accessed <insert date here>)

Estimated reading time: 60 minutes.

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B’eau Pal Water

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Grocery

B’eau Pal Water
A spoof commodity-based activist campaign created by the Yes Men and the Bhopal Medical Appeal.
Video playlist embedded above posted on YouTube by the Bhopal Medical Appeal.

It’s the 25th anniversary of the Union Carbide chemical factory explosion in Bhopal, India. It’s the worst industrial accident in history. 3,700 people died immediately. Between 8,000 and 25,000 people had died since. And up to 200,000 were permanently injured and countless more continued to be affected by the leaching of toxic chemicals into the water table. Still, the factory’s owners (Dow Chemical, who bought Union Carbide) refuse to pay compensation. So the Bhopal Medical Appeal get together with pranksters the Yes Men to design a new brand of bottled water. It’s a mineral water. B’eau Pal Water. A taste of Bhopal. “Bottled at source”, they say. Presented in a beautifully designed bottle. The Yes Men travel to Dow’s UK HQ to challenge its executives to drink it, just as Bhopal residents have for the past 25 years. When they arrive, the building is empty. Why won’t they drink this? When they offer it to passing members of the public , everyone understandably refuses once they know what’s in it. So is this campaign a success? Does it draw renewed attention to this long-running scandal? Is it OK that what they’re doing is ridiculous, funny, and that people are disgusted but also laughing about this prank? The Bhopal explosion wasn’t funny. So is this prank in poor taste? Is it offensive? Or can its humour embarrass Dow and bring the Bhopal factory explosion back into the news cycle? Can offering people a fancy bottle of toxic mineral water that they would never drink bring them closer to the people living in Bhopal who have no choice but to drink it? What’s the logical response to this? What has to happen to make this situation right? This bottled water later becomes a potent symbol of the compensation campaign at the 2012 London Olympics – where Dow is a corporate sponsor and a Bhopal survivor challenges the chair of its organising committee to drink it – and in Bhopal itself, when the victims and their families invite the Indian politicians and scientific advisors who had dismissed their complaints about contamination to a buffet of toxic delicacies including bottled B’eau Pal Water.

Page reference: Jack Parkin (2018) B’eau Pal Water. followthethings.com/beau-pal-water.shtml (last accessed <insert date here>)

Estimated reading time: 44 minutes.

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Big Boys Gone Bananas!*

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Grocery

Big Boys Gone Bananas!*
A documentary film directed by Fredrik Gertten for WG Film AG, Sweden
Free trailer and on-demand stream embedded above. Search online for other streaming options here.
The second of two films on this topic. The first is “Bananas!*”. See our page on this here. See the films’ website here.

Swedish documentary filmmaker Fredrik Gertten and his small film company team are looking forward to the premiere of their courtroom documentary Bananas!* at the Los Angeles Film Festival. It follows a class action case in the California courts where a group of Nicaraguan Banana farm workers hold the Dole corporation accountable for their sexual impotence by making them use an agrochemical that had been banned because it caused it. Their case is put together by a California-based attorney, and the documentary includes grainy in-court testimony not only by the farmers but also by the Dole bosses who made the decision to continue using that agrochemical. The film documents a success story, more or less, with significant financial compensation being awarded to the workers. This is a test case. The first of its kind. So more cases will follow. More costs for Dole. More embarrassment. So Dole fights back, mounting a sophisticated public relations campaign to discredit the case (charging its lawyer with fraud) and the film (claiming it’s uncritically promoting this lawyer’s fraud). This campaign starts before the film has been screened. By people who have not seen it. News articles appear reporting that the film is a fraud. The festival is forced to withdraw it from competition, to show it at a remote theatre, and the festival director has to read out a disclaimer before it’s shown there. Then negative reviews start to appear as soon as it’s seen. Can this seemingly coordinated effort to silence corporate critique succeed? What would you do as a filmmaker if this happened to you? Gertten does what he knows best. He turns his camera on and makes a film about Dole’s attempts to discredit his film. He steps out from behind the camera to become its central character. Unbelievable things are happening to him, to the people he works with, and to the film they made together. But his film company had taken out an insurance policy that allowed them to pay for expensive legal help to fight back. They cleverly coordinate an counter-information and crowndfunding campaign. And a surprising international collection of allies come to their aid. Dole’s efforts to censor Bananas!* are a complete failure and, more than anything, make it and this Big Boys sequel a 100% must see double-bill for anyone interested in trade justice actvism. Read below to see how this story unfolds. It’s a genuine ‘David vs. Goliath’ story. You could never make this up! There’s so much to learn from this. Buckle up.

Page reference: Camilla Muirhead, Katie Lambert, Katie Joyce, Will Sensecall, Izzie Snowden, Matt Creagh & Harry Cousens (2020) Big Boys Gone Bananas!*. followthethings.com/big-boys-gone-bananas.shtml (last accessed <insert date here>)

Estimated reading time: 1 hour 53 minutes.

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Bananas!*

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Grocery

Bananas!*
A documentary film directed by Fredrik Gertten for WG Film AG, Sweden
Free trailer and on demand stream embedded above. Search online for other streaming options here.
The first of two films on this topic. The second is “Big Boys Gone Bananas!*”. See our page in this here.

Swedish Filmmaker Fredrik Gertten tracks a ‘class action’ legal case in which lawyers working on behalf of a group of Nicaraguan banana workers sue the American fruit multinational Dole in a Califiornia court for exposing them to a banned pesticide known to cause impotency in men. Gertten follows a flamboyant Cuban-heritage, Los-Angeles based lawyer called Juan ‘Accidentes’ Domingiuez as he and his team gather evidence from affected workers and present it in court. Grainy court-TV footage is cut into the film, and the scenes are remarkable. Dominguez’ attourney Dwane Miller encourages Alberto Rosales and other plaintiffs to explain how their lives were ruined by these chemicals robbing them of their fertility. And when Dole CEO David Delorenzo is in the dock, Miller gets him to admit that Dole used these banned pesticides knowing the risk. Dole attorney Rick McKnight cross examines the plaintiffs, aiming to show they are drunks and liars. When the verdict comes in, Dole is largely found guilty and ordered to pay compensation to the plaintiffs. Dominguez conveys the good news to the farming communities, phoning in to a radio show, and visiting to talk to a packed hall of workers. He’s a hero. But this is a test-case. If it’s successful, thousands of other victims would be able to claim compensation from Dole too. So, as the film is being readied for its premiere at the Los Angeles Film Festival, Dole launches a sophisticated smear campaign against Dominguez (accusing him of fraud – a charge later discmissed) and the film (which they claim is based on fraudulent content). Suspiciously, damning reviews appear in newspapers and film trade publications before teh film has its premiere (i.e. before anyone had seen it). Dole forces it to be taken out of competition and the festival organiser reads a disclaimer to the audience before its only screening. Fredrik Gertten, the director, doesn’t know it at the time but this is be the first of two films he will make on this topic. The second will be about Dole’s attempts to silence the first. He films everything as the chaos unfolds. [See our page on the sequel – ‘Big Boys Gone Bananas!*’ – here] But this scandal means Bananas!* picks up priceless free publicity, and diverse allies, worldwide. When it’s finally distributed, it’s marketed as ‘the film Dole doesn’t want you to see.’ Maybe if Dole had left it alone, Bananas!* wouldn’t have become a ‘must see’ example of trade justice fillmmaking, then and now. If their corporate public relations team had decided to just keep quiet, they wouldn’t have amplified Dole’s corporate misbehaviour that Bananas!* tracked so diligently. Amplifying a critique by trying to silence it is called the ‘Streisand Effect’, by the way, and this isn’t the only example on our site. So much happened in and around this film that this is an epic followthethings.com page. There are so many comments to read. But does the scandal about the silencing of the film distract from the scandal of Dole’s banned pesticide use, and its effects on so many thousands of banana workers in Nicaragua? As you will see, the answer is yes and no.

Page reference: Ian Cook et al (2020) Bananas!*. followthethings.com/bananas.shtml (last accessed <insert date here>)

Estimated reading time: 100 minutes.

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China, Britain And The Nunzilla Conundrum

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Gifts & Seasonal

China, Britain And The Nunzilla Conundrum
A radio documentary presented by Anna Chen (a.k.a. Madam Miaow), produced by Sally Heaven for BBC Radio 4.
Audio clip embedded above. Listen to the full radio documentary on the BBC website here (when available, with account, screengrab above) and on Box of Broadcasts here (with University subscription).

Chinese-English comedian and writer Anna Chen loves kitsch, ‘tat’, and (to some) offensive ‘stocking filler’ gifts like the clockwork fire breathing nun ‘Nunzilla’ and ‘Dashboard Jesus’ (not to mention elastic band holder ‘Mummy Mike’ and singing fish ‘Billy Bass’). Unsurprisingly, they’re ‘Made in China’ but, she wants to find out, what do they tell us and the people who design and make them about Western culture, religion and values? What gets lost and found in translation? And what do the factory workers who make them think they are for? How do they imagine the people who buy them? And what can tracing the relations between the designers, makers and consumers of cheap plastic kitsch tat tell us about China-UK relations? This is a serious piece of cross-cultural commodity following. It’s enjoyable and worrying. But there aren’t any exploited workers. What’s it hoping to achieve?

Page reference: Ian Cook et al (2024) China, Britain And The Nunzilla Conundrum. followthethings.com/china-britain-and-the-nunzilla-conundrum.shtml (last accessed <insert date here>)

Estimated reading time: 15 minutes.

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Santa’s Workshop

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Gifts & Seasonal

Santa’s Workshop
An NGO Report written by Krista Bjurling for Swedwatch and a documentary directed by Lotta Ekelund & Krista Bjurling and produced by Lotta Ekelund for Lotta Films and The Fair Trade Center.
Screenshot slideshow embedded above. Download the report here. Search online to stream the film here.

Swedish toy companies and retailers seem sure that the things they have ‘Made in China’ are produced ethically. But what can they know about working conditions from audit reports and their own factory visits? NGO Swedwatch travels to China to find out, working with local labour activists to write a report and make a short film. What they find may temporarily ruin Christmas, but can it also change the ways that consumers and companies source toys in the future? As one commenter put it, ‘It’s fascinating to watch the blame being pushed around. It’s the worker’s fault, no, it’s the factories’ fault, no, it’s the client’s fault and last but not least, it’s the customer’s fault. The head in the sand attitude is quite remarkable.’ What’s fascinating to us is that, despite one union official in the film asking consumers NOT to stop buying the toys that the workers make, for some audience members that’s the only way to respond. So what other ways can audiences react? How can filmmakers control this? Will there always be audience members who simply want to disengage?

Page reference: Matthew Chambers, Millie Daglish, Sophie Rendell, George Stapleton, Georgie Thompson & Franziska Nuss (2024) Santa’s Workshop. followthethings.com/santasworkshop.shtml (last accessed <insert date here>)

Estimated reading time: 37 minutes.

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Plastic China

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Recycle my waste

Plastic China
A documentary directed by Jiuliang Wang for CNEX, Beijing TYC & Oriental Companion Media
YouTube trailer and pay-per-view stream embedded above. Search online for other streaming options here.

Recycling plastic is a good thing right? But where does it go to be recycled? Who does recycling work? And what’s that work like? This film traces the world’s plastic waste to a small village in China where families sort, clean and shred it by hand and by machine. Some of it is processed to make nurdles – the tiny plastic beads that factories buy in bulk to melt and make recycled plastic goods. A lot of it isn’t – partly because there are so many types of plastic, and those nurdles can’t mix them together. The film shows the labour of plastic recycling from the perspective of an 11 year old girl called Yi-Jie. Her family eke a living processing plastic waste shipped into their lives from all over the world. She recycles full time to help earn money for, and alongside, members of her impoverished family. Some of the plastic packaging she processes includes images of wealthy consumers enjoying the goodies that they used to contain. These images feed Yi-Jin’s dreams of a better life. She plays imaginative games with the plastic packaging that surrounds her. In one scene she makes and plays with a plastic waste computer. But her family doesn’t earn enough for her to attend school. She doesn’t seem to be going anywhere. Audiences for trade justice activism are used to worrying about who makes their stuff down the supply chain. But the hidden lives and labours in commodities don’t disappear when they’re purchased. Others become attached to them when they’re thrown away. The same labour (and environmental) rights issues are there to worry about too. The materials that commodities are made from never disappear. They just appear somewhere else, in other people’s work, lives and landscapes. This film was terrible PR for the Chinese government. Not surprisingly, they banned it from being shown there. But they went much further, banning the importing and recycling of plastic waste from overseas. Shutting down an industry is perhaps the most powerful impact that trade justice activism can have. But is this what the filmmakers had in mind when they decided to make Plastic China? Could they have predicted that this might happen? What’s their responsibility towards Yi-Jon and her family?

Page reference: Ian Cook et al (2024) Plastic China (holding page). followthethings.com/plastic-china.shtml (last accessed <insert date here>)

Estimated reading time: tbc minutes.

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Machines

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Fashion

Machines
A documentary film directed by Rahul Jain with cinematography by Rodrigo Trejo Villanueva for Jann Pictures, Pallas Film & IV Films.
Trailer embedded above. Available on demand on Vimeo here and Dogwoof here. Available on Box of Broadcasts here and Kanopy here (with institutional login). Search online for other streaming options here.

Director Rahul Jain revisits the fabric factories of his youth to document machines and people that print patterns on the rolls of fabric bought by clothing manufacturers to make the shirt, dress or pair of tights that you or I might wear. His film is beautiful, atmospheric, metronomic, disturbing. Watching the machines at work, and the people tending them, is mesmerising. The cinematography is wonderful. It seems like a proper ‘fly on the wall’ documentary for a long time. When the workers later start to talk about their lives and work in this place, it’s depressing, hopeless, boring, toxic, abject, unhappy. This is a powerful film that moves audience members viscerally, but Jain doesn’t want them to do anything to help the workers. Towards the end, workers telling Jain that he’s just like a politician. He visits. He hears problems. He leaves. Nothing changes. So what can a film like this do? What’s the point of making it? How do audience members respond? What difference can it make? Is it about this factory and its workers? Or capitalism as a system? Is this trade justice activism? Or an arthouse film? The answer is open…

Page reference: Annily Skye Jeffries (2017) Machines. followthethings.com/machines.shtml (last accessed <insert date here>)

Page also available in Finnish here (coming soon)

Estimated reading time: 62 minutes.

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Primark – On The Rack

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Fashion

Primark – on the rack
A documentary film presented by Tom Heap & produced by Frank Simmonds with Dan McDougall for BBC TV’s Panorama series.
Screenshot slideshow of the contested scene embedded above. Watch on Box of Broadcasts (with institutional login) here.

The BBC produces an exposé of cheap clothing retailer Primark. It finds children making its clothes, and sewing and testing their sequins, in factories, slums and refugee camps in India. Primark is asked to contribute to the film before it’s shown. Instead, they decide to cut ties with the supply chains featured, then launch a website to counter the film’s claims. They research the film’s research to pick apart its claims, and then complain to the BBC that one 45 second scene (the one in the screenshots above) is fake. Their critic-silencing strategy has mixed success. The BBC is forced to admit that it cannot be 100% sure that the scene wasn’t faked, and the Panorama team are forced to hand back an award they were given for the film. But Primark’s persistent public attempts to silence this investigative journalism draws attention – for years – to the company’s reputation as the ‘poster boy of child labour in the UK’. Supporters of the film highlight the other 3,555 minutes of the film that Primark didn’t claim the producers had faked? Then, 5 years after the film was broadcast, the Rana Plaza factory complex in Dhaka, Bangladesh collapses and over a thousand garments workers are crushed to death making high street clothes. Journalists, filmmakers and others keep this tragedy relentlessly in the news. UK newspaper headlines refer to this as the ‘Primark factory’. There’s no way that this footage is fake. Primark has to react differently this time.

Page reference: Kate Adley, Richard Keeble, Pippa Russell, Noora Stenholm, William Strang and Tuuli Valo (2025) Primark – on the rack. followthethings.com/primark-on-the-rack.shtml (last accessed <insert date here>)

Estimated reading time: 124 minutes.

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China Blue

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Fashion

China Blue
A documentary film directed by Micha X. Peled for Teddy Bear Films.
Trailer embedded above. Search online for streaming options here.

The first film in Micha X. Peled’s ‘Globalisation Trilogy’ is a critique of cut-price retailer Wal-Mart. For the second, Peled finds out how the goods that it sells can be so cheap. He travels to China, to a jeans factory, trying to avoid the authorities in order to make his film. The factory owner is proud, but the working conditions are harsh, and its clients are demanding. Corporate executives sourcing clothes from the factory haggle the price down. They couldn’t compete if they paid living wages. Along with factory manager Mr Lam, a charming , fun-loving 16 year old called Jasmine is the film’s main character. She trims threads, and takes pebbles out of pockets – for up to 20 hours a day. She lives in a cramped dormitory and speculates with her friends about the lives of the ‘fat and tall’ people that wear these jeans overseas. She writes a letter and places it in a pocket for a shopper to find and read. She meets someone whose jeans she has helped to make. She dreams of being a martial arts princess. She wants to work here but is worn down by the endless, tiring work. The film makes some viewers feel implicated. Only a tiny increase in the cost of those jeans could give Jasmine and her friends a living wage. But nobody in China can see this. Peled’s film was banned there.

Page reference: Jess Mayers, Alex Horgan, Sam Spicer, Mike Rastall, Rob Donald and Andi Frost (2012) China Blue. followthethings.com/china-blue.shtml (last accessed <insert date here>)

Estimated reading time: 64 minutes.

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