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Hugh’s Chicken Run

  • Hugh [sobbing]: "I really don't want to kill another bird this morning'.

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Grocery

“Hugh’s Chicken Run
A three-episode TV series hosted by Hugh Fearnley-Whittingstall for Channel 4 TV’s ‘Food Fight’ season.
Screengran slideshop embedded above. Search online to watch episodes here. Channel 4 episode guide here.

Private School-educated celebrity chef Hugh Fearnley-Whittingstall takes part in a season of actvist-themed ‘Food Fight’ TV programmes on the UK’s Channel 4. His Hugh’s Chicken Run series has three episodes. He wants to persuade the shoppers of his home town of Axminster in Devon to stop buying factory-farmed chickens. You can get 2 for £5. The animal welfare issues are horrendous. And he wants the UK’s supermarket chains to stock free range alternatives to give consumers a choice. But how can he do this? He tries all sorts of tactics. For different audiences. He educates consumers in a supermarket carpark about the cramped and unsanitary conditions for factrory farmed chickens. He can’t get access to film in a commercial chicken farm, so he sets up one himself, runs it for a while, and invites cheap chicken consumers to see where their food comes from. He works with residents on a low income housing estate in the town to keep rear their own chickens. This is where he meets single mum Hayley, who ends up being the ‘mother hen’ of the project. He lobbies the supermarkets throughout the series to improve animal welfare standards. At the end of the series, he bumps into Hayley at the supermarket. She’s just bought a couple of cheap chickens. Noooo. His experiment hasn’t worked. But she’s defiant. She can’t afford what he would like her to eat, even though she agrees with everything he’s doing. He has reached, some critics say, the limit of consumer-based and celebrity activism. He’s trying to appear to ‘ordinary shoppers’, but he doesn’t understand ‘ordinary’ realities. He’s a posh boy who went to Eton. But the supermarkets do respond to his activism. And to his activism documented in follow-up programme Hugh, Chickens & Tesco Too. There are more free range chickens in the shops as a result of this series. But is that enough? Surely anyone seriously concerned about animal welfare would be advocating veganism as the alternative? Wouldn’t that be better for the chickens? What we like about this example is what it does and doesn’t do, how it does and doesn’t work, what it includes and what it leaves out. It’s open about being imperfect.

Page reference: Ellie Beattie, Fliss Browner, Rose Hughes, Rosie Marsh, Joe Parrilla, Alice Raeburn & Maddie Redfern (2024) Hugh’s Chicken Run. followthethings.com/hughs-chicken-run.shtml (last accessed <insert date here>)

Estimated reading time: 67 minutes.

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McLibel

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Grocery

McLibel
A documentary film written by Franny Armstrong and directed by Franny Armstrong & Ken Loach for Spanner Films.
First released in 1998, extended version released in 2005 (the trailer for the latter version is embedded above). Search online to stream the whole film here. DVD extras Youtube Playlist is here. Original protest leaflet is here. Campaign website here.

Gardener Helen Steel and postman David Morris hand out leaflets outside McDonald’s restaurants in London. They tell consumers what’s wrong with the company and its food. Especially the cruelty in its meat supply chains. McDonald’s sues them for libel. What follows is the UK’s longest libel trial. An extraordinary ‘David vs Goliath’ drama in which the defendents defend themselves against McDonald’s highly paid corporate lawyers. When it’s over, it’s called it the ‘biggest public relations blunder in the history of public relations blunders’. It’s the earliest example we have found of the ‘Streisand Effect ‘in trade justice activism: where efforts to silence a critique of corporate misbehaviour backfire so spectacularly that the critique is amplified! Millions of people around the world got to know about Steel and Morris’ leaflets because McDonald’s sued them in court and because Franny Armstrong filmed what happened! TV channels couldn’t show her film because they feared McDonald’s will sue them. But McLibel film became a ‘cult classic’, nevertheless. The 2005 remake – with added courtroom re-creations – was released on DVD after films like Morgan Spurlock’s Supersize Me focused mainstream criticism on McDonald’s. In 2016, Armstong’s production company released McLibel in full on YouTube. Everybody could see it now. In 2024 it gained renewed attention when the young lawyer who gave Steel and Morris legal advice became the UK’s Prime Minister: Keir Starmer.

Page reference: Hannah Doherty, Rosie Benbow, Philippa Day, Meike Schwethelm, Hannah Griffiths and Alice Nivet (2013) McLibel. followthethings.com/mclibel.shtml (last accessed <insert date here>)

Estimated reading time: 59 minutes.

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Broccoli & Desire: Global Connections & Maya Struggles In Postwar Guatemala

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Grocery

Broccoli & Desire: Global Connections & Maya Struggles In Postwar Guatemala
An academic book by Edward F. Fischer & Peter Benson published by Stanford University Press.
Google Books preview embedded above.

There are shoppers in Nashville USA who are conscious about their health and shop for healthy vegetables like broccoli in their local supermarkets. There are farmers in Guatemala who are trying to hold onto their land and to make a living by growing vegetables like brocolli for export markets like the USA. Each has their own rich and fascinating story to tell about their lives, their work, their dreams and desires for a better future. In this book, their lives are seen as interdependent as the authors travel along Brocolli’s supply chain, connecting these worlds and lives through detailed ethnographic fieldwork and description. They find that shoppers’ and farmers’ lives, and the impacts that they have on one another, are bound together in complex geographical and historical webs of connection. Like the best ‘follow the thing’ work, this study of a commodity that many wouldn’t think twice about on the supermarket shelf. But, once you start to examine it, ask questions about it, and start following it, what you find is often staggering in its contrasts, connections, depth and feeling. For the authors, the concept of ‘desire’ is something that this vegetable’s farmers and shoppers have in common. Could shoppers’ desire for cheap food be re-aligned into a desire for more equitable relations with farmers (even if this might cost a bit more)? Can there be foods that are good for the health and wellbeing of everyone in their supply chains? This is an admirable intention, but we haven’t been able to tell if and how this book encouraged others to think this was and to act on this way of thinking. What impact can an academic book have?

Page reference: Keith DellaGrotta and Meredith Weaver (2011) Broccoli & Desire: Global Connections & Maya Struggles In Postwar Guatemala. followthethings.com/broccoli-desire-gobal-connections-maya-struggles-in-postwar-guatemala.shtml (last accessed <insert date here>)

Estimated reading time: 12 minutes.

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B’eau Pal Water

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Grocery

B’eau Pal Water
A spoof commodity-based activist campaign created by the Yes Men and the Bhopal Medical Appeal.
Video playlist embedded above posted on YouTube by the Bhopal Medical Appeal.

It’s the 25th anniversary of the Union Carbide chemical factory explosion in Bhopal, India. It’s the worst industrial accident in history. 3,700 people died immediately. Between 8,000 and 25,000 people had died since. And up to 200,000 were permanently injured and countless more continued to be affected by the leaching of toxic chemicals into the water table. Still, the factory’s owners (Dow Chemical, who bought Union Carbide) refuse to pay compensation. So the Bhopal Medical Appeal get together with pranksters the Yes Men to design a new brand of bottled water. It’s a mineral water. B’eau Pal Water. A taste of Bhopal. “Bottled at source”, they say. Presented in a beautifully designed bottle. The Yes Men travel to Dow’s UK HQ to challenge its executives to drink it, just as Bhopal residents have for the past 25 years. When they arrive, the building is empty. Why won’t they drink this? When they offer it to passing members of the public , everyone understandably refuses once they know what’s in it. So is this campaign a success? Does it draw renewed attention to this long-running scandal? Is it OK that what they’re doing is ridiculous, funny, and that people are disgusted but also laughing about this prank? The Bhopal explosion wasn’t funny. So is this prank in poor taste? Is it offensive? Or can its humour embarrass Dow and bring the Bhopal factory explosion back into the news cycle? Can offering people a fancy bottle of toxic mineral water that they would never drink bring them closer to the people living in Bhopal who have no choice but to drink it? What’s the logical response to this? What has to happen to make this situation right? This bottled water later becomes a potent symbol of the compensation campaign at the 2012 London Olympics – where Dow is a corporate sponsor and a Bhopal survivor challenges the chair of its organising committee to drink it – and in Bhopal itself, when the victims and their families invite the Indian politicians and scientific advisors who had dismissed their complaints about contamination to a buffet of toxic delicacies including bottled B’eau Pal Water.

Page reference: Jack Parkin (2018) B’eau Pal Water. followthethings.com/beau-pal-water.shtml (last accessed <insert date here>)

Estimated reading time: 44 minutes.

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Big Boys Gone Bananas!*

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Grocery

Big Boys Gone Bananas!*
A documentary film directed by Fredrik Gertten for WG Film AG, Sweden
Free trailer and on-demand stream embedded above. Search online for other streaming options here.
The second of two films on this topic. The first is “Bananas!*”. See our page on this here. See the films’ website here.

Swedish documentary filmmaker Fredrik Gertten and his small film company team are looking forward to the premiere of their courtroom documentary Bananas!* at the Los Angeles Film Festival. It follows a class action case in the California courts where a group of Nicaraguan Banana farm workers hold the Dole corporation accountable for their sexual impotence by making them use an agrochemical that had been banned because it caused it. Their case is put together by a California-based attorney, and the documentary includes grainy in-court testimony not only by the farmers but also by the Dole bosses who made the decision to continue using that agrochemical. The film documents a success story, more or less, with significant financial compensation being awarded to the workers. This is a test case. The first of its kind. So more cases will follow. More costs for Dole. More embarrassment. So Dole fights back, mounting a sophisticated public relations campaign to discredit the case (charging its lawyer with fraud) and the film (claiming it’s uncritically promoting this lawyer’s fraud). This campaign starts before the film has been screened. By people who have not seen it. News articles appear reporting that the film is a fraud. The festival is forced to withdraw it from competition, to show it at a remote theatre, and the festival director has to read out a disclaimer before it’s shown there. Then negative reviews start to appear as soon as it’s seen. Can this seemingly coordinated effort to silence corporate critique succeed? What would you do as a filmmaker if this happened to you? Gertten does what he knows best. He turns his camera on and makes a film about Dole’s attempts to discredit his film. He steps out from behind the camera to become its central character. Unbelievable things are happening to him, to the people he works with, and to the film they made together. But his film company had taken out an insurance policy that allowed them to pay for expensive legal help to fight back. They cleverly coordinate an counter-information and crowndfunding campaign. And a surprising international collection of allies come to their aid. Dole’s efforts to censor Bananas!* are a complete failure and, more than anything, make it and this Big Boys sequel a 100% must see double-bill for anyone interested in trade justice actvism. Read below to see how this story unfolds. It’s a genuine ‘David vs. Goliath’ story. You could never make this up! There’s so much to learn from this. Buckle up.

Page reference: Camilla Muirhead, Katie Lambert, Katie Joyce, Will Sensecall, Izzie Snowden, Matt Creagh & Harry Cousens (2020) Big Boys Gone Bananas!*. followthethings.com/big-boys-gone-bananas.shtml (last accessed <insert date here>)

Estimated reading time: 1 hour 53 minutes.

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Cicih Sukaesih’s North America Nike Tour

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Sport & Fitness | Fashion

Cicih Sukaesih’s North America Nike tour
A speaker tour of North America by sacked Indonesia Nike factory worker Cicih Sukaesih, sponsored by Global Exchange, Working Group on Nike, Press 4 Change, Campaign for Labor Rights, Canadian Auto Workers, Operation PUSH, Jobs for Justice, Amnesty International, Frontlash (a branch of the AFL-CIO) and the Alberta Federation of Labour.
Newspaper report reproduced above. Search for a 2017 BBC interview with Cicih Sukaesih about this tour here.

Indonesian Nike factory worker Cicih Sukaesih is sacked for organising a successful strike action for minimum wages and better conditions. So North American anti-sweatshop organisations recruit her to front a multi-city tour with stops in New York City. Chicago, San Francisco, Vancouver, Toronto … She wants Nike CEO Phil Knight and basketball star Michael Jordan to explain the price of the shoes she has made, their astronomical pay and her colleagues’ extraordinarily bad pay and conditions. She visits Nike’s HQ, leads protests at its Nike Town stores, describes the working conditions she has experienced, urges supporters to write to Jordan to persuade him to use his celebrity power to help factory workers and urges Nike to reinstate her and her sacked colleagues. She sometimes tries on a pair of Nike shoes in store. Wearing them makes her feel distinguished. But their price tag would eat up two or three months of her salary. Where does all that money go? Her removal from a store by Nike security staff after trying on the Nike shoes she makes is quite a spectacle. A perfect scene for media coverage that can make Nike’s sweatshop problem a public concern. We love this example of trade justice activism. Conventionally it’s a Western consumer who travels to the Global South to meet their makers. Sukaesih goes in the opposite direction. She’s looking to connect with others in the worlds of retail and consumption who care about trade justice, to act together in solidarity. She’s doing this by working with campaigning NGOs and public relations, media-savvy activists, working together on a new kind of trade justice activism. But what should the protestors who join them do? Put pressure on the company by boycotting it? Sukaesih say no. Don’t do that! That’s going to harm her friends and former colleagues back home. Let them keep their jobs, but with much better pay and conditions, paid for by Nike. The company can afford it. There’s lots of Nike sweatshop activism taking place at this time. And the company does act. Or gives the impression that it’s acting. You decide.

Page reference:Alex Fanshawe, Lorian Douglas Dufresne, Frances Nicholson, Josh Perkins, Oscar Cator & Charlie Beere (2024) Cicih Sukaesih’s North America Nike tour. followthethings.com/cicih-sukaesihs-north-america-nike-tour.shtml (last accessed <insert date here>)

Estimated reading time: 68 minutes.

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Ghosts

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Grocery

Ghosts
A documentary film written by Nick Broomfield, Jez Lewis & Hsiao-Hung Pai, directed by Nick Broomfield for Beyond FIlms
Official trailer embedded above. Available on Box of Broadcasts (with institutional login) here. Search online here for other streaming availability.

Documentary filmmaker Nick Broomfield is known for his quirky, in-front-of-camera documentaries but, after a 2004 disaster where 23 Chinese migrant workers picking cockles were drowned by a fast-incoming tide in the UK’s Morecamble Bay, he decides to make a docu-drama to show what happened and why. This is a tale of people smuggling, modern slavery and violent, corrupt gangmasters sourcing and providing cheap slave labour in the UK to pick vegetables like spring onions and seafood like cockles for sale in mainstream supermarkets (which the film names). It was co-written with Hsiao-Hung Pai – a Taipei-heritage UK journalist and writer – was researched through the writers’ visit to China to visit the victims’ families, starred former illegal immigrant Chinese non-actors working with an improvised script, was filmed where the disaster happened, and ends with a plea for audience members to donate to a fund to help the dead workers’ families pay their people-smuggling debts. The tale is told from the perspective of a female worker called Ai Qin. She and her compatriots speak in Mandarin so that that ‘Ghosts’ – their white gangmasters – can’t understand they are mocking them. In the final scene, just before Ai Qin drowns, she calls her son in China to sing him a farewell song on her mobile phone. Who is to blame for their deaths? The migrant workers? The people smugglers and gangmasters? The supermarkets? The government? This film was made to be put to use, to have a positive impact. On public attitudes to migrant workers. On the law. On the victims’ families. In contrast to a documentary film, a docu-drama can script and film anything, anyone, anywhere. So a fuller picture of the challenges that workers and trade justice activists face can be pieced together to provoke change.

Page reference: Harriet Allen, Etienne Heaume, Lizzie Heeley, Rosie Hedger, Sam Johnson, Olivia McGregor & Lucy Webber (2011) Ghosts. followthethings.com/ghosts.shtml (last accessed <insert date here>)

Estimated reading time: 51 minutes.

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A Week In A Toxic Waste Dump

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Recycle my waste

A Week In A Toxic Waste Dump
A documentary film starring by Reggie Yates, produced by Harriet Morter for BBC TV.
Available in full above (with ads). Available on the BBC’s iPlayer platform without ads (with login) here. Search online for streaming options here.

“A harrowing new BBC documentary has exposed the continued illegal dumping of e-waste in developing countries. … [Presenter] Reggie [Yates], whose parents were born in Ghana, heads to the country’s capital – Accra – to spend a week living on one of the largest electronic waste dumps in the world. Nicknamed Agbogbloshie, this 20-acre site was established in the 1990s and has grown from a former wetland area with rivers, farms and a lagoon, to one of the most toxic sites on the planet. An electronic graveyard littered with fridges, computers, air conditioning units and TV monitors, the dump sits beneath a permanent plume of thick black smoke. That’s because Agbogbloshie’s ‘burner boys’ – a name given to the manual workers at the very bottom of the chain – burn the waste electronics, which are bought and dismantled in bulk by wholesalers, to salvage precious metals like copper, aluminium and lead. The men, who often work in gangs in strong competition with one another, sell the precious metals on as raw materials. They’re paid in pennies for their efforts and live in extreme poverty – rarely earning enough to move further up the chain – but they’re paying the ultimate price: with their lives” (Source: Anon 2017, np link).

Page reference: Ian Cook et al (2024) A Week In A Toxic Waste Dump (holding page). followthethings.com/a-week-in-a-toxic-waste-dump.shtml (last accessed <insert date here>)

Estimated reading time: tbc minutes.

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Where Heaven Meets Hell

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Grocery | Health & Beauty | Home & Auto |

Where Heaven Meets Hell
A documentary film produced by Sasha Friedlander for Sasha Films LLC & Independent Television Service
Trailer embedded above. Search for online streaming here. Track down a DVD copy here.

Filmmaker Sasha Friedlander visits a stunningly beautiful active volcano in Indonesia called Kawa Ijen. Heaven. It’s a place that loads of tourists visit to take photos of this bubbling cauldron of toxic sulphur gas. They’re also shocked and amazed to see men emerging out of these sulphur clouds carrying on their shoulders baskets containing blocks of raw yellow sulphur, mined hot from the volcano’s insides. This is unbelievably picturesque, hard and dangerous work (physically and chemically). Some say it’s a vision of hell. Friedlander sticks around, her tiny crew following the sulphur miners down into the volcano to better understand the work that they do, their lives and their reasons for doing a job that’s clearly so poorly paid and so extraordinarily hazardous to their health. Making this film is hazardous to the filmmakers’ health too. They struggle with their working conditions. This film they make provides intimate portraits of four men who do this work and their families. Audiences are moved by what they see. It’s beautiful and horrific. Friedlander returns to the village where most of the miners live to show the film to their families. That’s filmed too. They’re shocked. The men hadn’t told their families what their work was like. Some commenters say that workers unhappy with their jobs should get a safer and better paid job somewhere else. They’ve ‘chosen’ to work there. This film shows why making a different ‘choice’ is not as easy as it sounds. Where Heaven Meets Hell follows the journey of sulphur up and out of the Kawa Ijen volcano, to the cabins where the miners get paid for it by weight. But that’s as far as the following goes. Sulphur (and its derivatives) can be found in countless commodities and the processes used to make them – e.g. it’s used to refine sugar, and its an essential ingredients of matches – because it brings specific properties that producers and consumers rely upon. Where Heaven Meets Hell is an excellent example of a follow the thing project that ‘starts somewhere different’. It doesn’t start or end at a factory, for example. Those followings can be nice and linear, easy to trace, easy to convey to an audience. But starting in a place where a raw material is extracted from the earth presents a different view of international trade. So many raw materials like sulphur travel along countless supply chains, and become ingredients in countless industrial processes and commodities. Following raw materials can be much, much more complex. The supply chains of something basic like sulphur can infiltrate so many other supply chains, so many other things, so many other places and lives. This means that any trade justice ‘solutions’ that audiences might want to support are from straightforward. Try boycotting sulphur! Start by looking for sulphur compounds on ingredient labels. That’s the top of the volcano.

Page reference: Ian Cook et al (2016) Where Heaven Meets Hell. followthethings.com/where-heaven-meets-hell.shtml (last accessed <insert date here>)

Estimated reading time: 53 minutes.

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The First Ever Pacemaker To Speak For Itself

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Health & Beauty

The First Ever Pacemaker To Speak For Itself
Undergraduate coursework made and recorded by Jennifer Hart
Images of the pacemaker and packaging submitted is in the slideshow above, the song is embedded below.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Exeter is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and what properties they give to that commodity and your experience of ‘consuming’ it. Student Jennifer Hart feels guilty about the conflict minerals in her mobile phone. Then she finds that the heart pacemaker her mum is having fitted also contains those minerals. It’s a lifesaving operation. How can she reconcile her mum’s suffering and that of these minerals’ miners? How best can she express her feelings about this technological object? By making a pacemaker that knows what she knows, feels what she feels, and can sing about it. A pacemaker that can express a huge thank you.

Page reference: Jennifer Hart, J. (2014) The First Ever Pacemaker To Speak For Itself. followthethings.com/pacemaker.shtml (last accessed <insert date here>)

Estimated listening & reading time: 10 minutes.

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