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Mangetout

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Grocery

Mangetout
A documentary film directed by Mark Phillips for the BBCTV Modern ‘Times’ series.
Screengrab slideshow embedded above. Documentary available on Box of Broadcasts (with institutional login) here.

In this landmark ‘follow the thing’ documentary, director Mark Phillips follows the simple magetout pea (also known as a snowpea) and connects the lives of its producers, retailers and consumers. He films a dinner party in the UK’s home counties where mangetout is a side dish. The guests talk about ‘third world’ lifestyles and exploitation. He films the farm where they are grown in Zimbabwe and introduces us to some of the farm workers and their boss. He visits a UK supermarket and asks shoppers if they buy mangetout. It wasn’t a common vegetable in 1997. And he asks them where Zimbabwe is. Not many seem to know. He films the person who sources Zimbabwe-grown mangetout for the Tesco supermarket chain. And he films this person’s visit to the farm in Zimbabwe where he’s treated like royalty. He’s visiting to monitor the processes that provide the identical size, shape and quality mangetout peas at the price he needs. That’s his job. He wants the farm boss to instruct his workers to improve the quality. The customers – who he says are his boss – will demand this. This is such a fascinating film. It jumps backwards and forwards between these different people talking about mangetout peas and the ways that big business and global capitalism works. From these different perspectives, everyone has an opinion to share. The film’s inclusion of so many perspectives is unprecedented. Everyone seems to speak quite frankly. The power that the Tesco supermarket chain, and the person who sources its mangetout, is enormous. Its visiting buyer talks to the farm manager using a language of partnership, but the farmers say they have to do what they are told. The diners talk about the exploitation of ‘third world’ farmers in casual and abstract ways, and the film cuts to the farm workers talking about the lives they can lead with the money they earn. The people at the top of the ladder are white. The people at the bottom are black. With all of these different stakeholders in it means that, as a viewer, you’re not positioned as a consumer who needs to act by changing your consumption – that’s quite a common trope. You could empathise with any and all of the film’s participants, in different ways. This film was made to educate it audience – carefully, empathetically, through the careful juxtaposition of scenes and voices from a supply chain – about how capitalism works. It’s many juxtapositions give you lots to think about. And, it had a huge impact that on the UK supermarket industry in the 1990s. This was a golden time in trade justice activism. So many campaigns were starting up, and corporations hadn’t yet learned how to respond. Tesco were embarrassed. To borrow a phrase from elsewhere, this film showed ‘capitalism with its clothes off’. They had to do something. They and their rivals didn’t want ‘another Mangetout’. It’s a shame it’s so hard to find now.

Page reference: Ian Cook et al (2025) Mangetout. followthethings.com/mange-tout.shtml (last accessed <insert date here>)

Estimated reading time: 52 minutes.

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King Corn: Your Are What You Eat

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Grocery

King Corn: Your Are What You Eat
A documentary directed and starring Ian Cheney & Curt Ellis for Mosaic Films (US)
Official trailer embedded above. Search online to watch the full movie here. Movie website here.

What better way to find out where your food comes from than growing it yourself and following where it goes? That’s what college friends Ian Cheney and Curt Ellis do by growing an acre of corn in the US state of Iowa. This isn’t the corn you’d eat on the cob, though. This corn tastes horrible. It’s inedible. It’s a starch crop that ends up as an ingredient in countless other industrial foods: like burgers, twinkies, apple juice. Corn is ‘the raw material for an overweight society’, a major cause of obesity diabetes. You can’t get away from it. Americans are all part corn (test your hair!). But who controls this trade? And who is if good for? The consumers who eat all that junk food? The corporations who dominate its growing and processing? The government who could (maybe should) change the nation’s farming policy? Ian and Curt’s ‘grow your own’ approach to supply chain activism is innovative. They present themselves as a couple of naive, funny ‘guys’, just out of college. They have no farming experience. They move from Boston to Iowa and buy some land. Plant some corn. Watch it grow (not much work is required). They ask for help from other farmers. They follow corn from production to consumption by producing and trying to sell it to processors. But they don’t want to help, so these two guys try to process it themselves, making High Fructose Corn Syrup (the sweetener in so much junk food) in their kitchen. The film is a hit. It exposes a truth about US agriculture which the ‘Corn Producers of America’ trade body does not appreciate. They hope it will inspire audiences to act politically to chabge the health of their society for the better. Its not about shopping for different products, because corn is in everything. To counter the film’s message, the CPA invest in an advertising campaign – including an iconic TV ad – about the harmlessness of corn. The filmmakers produce a parody ad about the harmlessness of tobacco. Then iconic satirical US TV show Saturday Night Live gets in on the act, making its own parody ad about the harmlessness of corn. So much sarcasm! This is another example we have found of an industry’s attempts to silence – in this case quite a mild – critique of how things are made. As we might expect, this critique draws so much attention to the original film, that it means more people know about it. For the filmmakers, it’s free publicity.

Page reference: Yahellah Best, Melanie Garunay, Melissa Logan & Andrea McWilliams (2024) King Corn: You Are What You Eat. followthethings.com/king-corn-you-are-what-you-eat.shtml (last accessed <insert date here>)

Estimated reading time: 40 minutes.

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McLibel

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Grocery

McLibel
A documentary film written by Franny Armstrong and directed by Franny Armstrong & Ken Loach for Spanner Films.
First released in 1998, extended version released in 2005 (the trailer for the latter version is embedded above). Search online to stream the whole film here. DVD extras Youtube Playlist is here. Original protest leaflet is here. Campaign website here.

Gardener Helen Steel and postman David Morris hand out leaflets outside McDonald’s restaurants in London. They tell consumers what’s wrong with the company and its food. Especially the cruelty in its meat supply chains. McDonald’s sues them for libel. What follows is the UK’s longest libel trial. An extraordinary ‘David vs Goliath’ drama in which the defendents defend themselves against McDonald’s highly paid corporate lawyers. When it’s over, it’s called it the ‘biggest public relations blunder in the history of public relations blunders’. It’s the earliest example we have found of the ‘Streisand Effect ‘in trade justice activism: where efforts to silence a critique of corporate misbehaviour backfire so spectacularly that the critique is amplified! Millions of people around the world got to know about Steel and Morris’ leaflets because McDonald’s sued them in court and because Franny Armstrong filmed what happened! TV channels couldn’t show her film because they feared McDonald’s will sue them. But McLibel film became a ‘cult classic’, nevertheless. The 2005 remake – with added courtroom re-creations – was released on DVD after films like Morgan Spurlock’s Supersize Me focused mainstream criticism on McDonald’s. In 2016, Armstong’s production company released McLibel in full on YouTube. Everybody could see it now. In 2024 it gained renewed attention when the young lawyer who gave Steel and Morris legal advice became the UK’s Prime Minister: Keir Starmer.

Page reference: Hannah Doherty, Rosie Benbow, Philippa Day, Meike Schwethelm, Hannah Griffiths and Alice Nivet (2013) McLibel. followthethings.com/mclibel.shtml (last accessed <insert date here>)

Estimated reading time: 59 minutes.

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Big Boys Gone Bananas!*

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Grocery

Big Boys Gone Bananas!*
A documentary film directed by Fredrik Gertten for WG Film AG, Sweden
Free trailer and on-demand stream embedded above. Search online for other streaming options here.
The second of two films on this topic. The first is “Bananas!*”. See our page on this here. See the films’ website here.

Swedish documentary filmmaker Fredrik Gertten and his small film company team are looking forward to the premiere of their courtroom documentary Bananas!* at the Los Angeles Film Festival. It follows a class action case in the California courts where a group of Nicaraguan Banana farm workers hold the Dole corporation accountable for their sexual impotence by making them use an agrochemical that had been banned because it caused it. Their case is put together by a California-based attorney, and the documentary includes grainy in-court testimony not only by the farmers but also by the Dole bosses who made the decision to continue using that agrochemical. The film documents a success story, more or less, with significant financial compensation being awarded to the workers. This is a test case. The first of its kind. So more cases will follow. More costs for Dole. More embarrassment. So Dole fights back, mounting a sophisticated public relations campaign to discredit the case (charging its lawyer with fraud) and the film (claiming it’s uncritically promoting this lawyer’s fraud). This campaign starts before the film has been screened. By people who have not seen it. News articles appear reporting that the film is a fraud. The festival is forced to withdraw it from competition, to show it at a remote theatre, and the festival director has to read out a disclaimer before it’s shown there. Then negative reviews start to appear as soon as it’s seen. Can this seemingly coordinated effort to silence corporate critique succeed? What would you do as a filmmaker if this happened to you? Gertten does what he knows best. He turns his camera on and makes a film about Dole’s attempts to discredit his film. He steps out from behind the camera to become its central character. Unbelievable things are happening to him, to the people he works with, and to the film they made together. But his film company had taken out an insurance policy that allowed them to pay for expensive legal help to fight back. They cleverly coordinate an counter-information and crowndfunding campaign. And a surprising international collection of allies come to their aid. Dole’s efforts to censor Bananas!* are a complete failure and, more than anything, make it and this Big Boys sequel a 100% must see double-bill for anyone interested in trade justice actvism. Read below to see how this story unfolds. It’s a genuine ‘David vs. Goliath’ story. You could never make this up! There’s so much to learn from this. Buckle up.

Page reference: Camilla Muirhead, Katie Lambert, Katie Joyce, Will Sensecall, Izzie Snowden, Matt Creagh & Harry Cousens (2020) Big Boys Gone Bananas!*. followthethings.com/big-boys-gone-bananas.shtml (last accessed <insert date here>)

Estimated reading time: 1 hour 53 minutes.

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Bananas!*

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Grocery

Bananas!*
A documentary film directed by Fredrik Gertten for WG Film AG, Sweden
Free trailer and on demand stream embedded above. Search online for other streaming options here.
The first of two films on this topic. The second is “Big Boys Gone Bananas!*”. See our page in this here.

Swedish Filmmaker Fredrik Gertten tracks a ‘class action’ legal case in which lawyers working on behalf of a group of Nicaraguan banana workers sue the American fruit multinational Dole in a Califiornia court for exposing them to a banned pesticide known to cause impotency in men. Gertten follows a flamboyant Cuban-heritage, Los-Angeles based lawyer called Juan ‘Accidentes’ Domingiuez as he and his team gather evidence from affected workers and present it in court. Grainy court-TV footage is cut into the film, and the scenes are remarkable. Dominguez’ attourney Dwane Miller encourages Alberto Rosales and other plaintiffs to explain how their lives were ruined by these chemicals robbing them of their fertility. And when Dole CEO David Delorenzo is in the dock, Miller gets him to admit that Dole used these banned pesticides knowing the risk. Dole attorney Rick McKnight cross examines the plaintiffs, aiming to show they are drunks and liars. When the verdict comes in, Dole is largely found guilty and ordered to pay compensation to the plaintiffs. Dominguez conveys the good news to the farming communities, phoning in to a radio show, and visiting to talk to a packed hall of workers. He’s a hero. But this is a test-case. If it’s successful, thousands of other victims would be able to claim compensation from Dole too. So, as the film is being readied for its premiere at the Los Angeles Film Festival, Dole launches a sophisticated smear campaign against Dominguez (accusing him of fraud – a charge later discmissed) and the film (which they claim is based on fraudulent content). Suspiciously, damning reviews appear in newspapers and film trade publications before teh film has its premiere (i.e. before anyone had seen it). Dole forces it to be taken out of competition and the festival organiser reads a disclaimer to the audience before its only screening. Fredrik Gertten, the director, doesn’t know it at the time but this is be the first of two films he will make on this topic. The second will be about Dole’s attempts to silence the first. He films everything as the chaos unfolds. [See our page on the sequel – ‘Big Boys Gone Bananas!*’ – here] But this scandal means Bananas!* picks up priceless free publicity, and diverse allies, worldwide. When it’s finally distributed, it’s marketed as ‘the film Dole doesn’t want you to see.’ Maybe if Dole had left it alone, Bananas!* wouldn’t have become a ‘must see’ example of trade justice fillmmaking, then and now. If their corporate public relations team had decided to just keep quiet, they wouldn’t have amplified Dole’s corporate misbehaviour that Bananas!* tracked so diligently. Amplifying a critique by trying to silence it is called the ‘Streisand Effect’, by the way, and this isn’t the only example on our site. So much happened in and around this film that this is an epic followthethings.com page. There are so many comments to read. But does the scandal about the silencing of the film distract from the scandal of Dole’s banned pesticide use, and its effects on so many thousands of banana workers in Nicaragua? As you will see, the answer is yes and no.

Page reference: Ian Cook et al (2020) Bananas!*. followthethings.com/bananas.shtml (last accessed <insert date here>)

Estimated reading time: 100 minutes.

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Gold Farmers

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Money & Finance

Gold Farmers
A documentary film written & directed by Ge Jin
Trailer embedded above. Search here for the whole film (sometimes uploaded in parts) online.

Travelling between China and USA, filmmaker Ge Jin talks to men who play Massive Multiplayer Online Role Playing Games (MMORPGs) like ‘World of Warcraft’ and ‘Lineage’. Its players in the USA sometimes exchange real dollars for the game’s online currency in order to pay for extra game features like swords or amulets. They could earn online currency themselves in-game but, instead, talk about buying it. But that currency is produced and sold by Chinese men who play the same games all day in ‘gold farms’ to make a meagre living. Their places of work are described as ‘virtual sweatshops’ where they earn and sell virtual money through the labour of online game-play. But – unlike most – these producers and consumers meet and interact (albeit online, in the games that they play). They inhabit in the same online worlds, but as consumers and workers, buyers and sellers. This documentary film is an early example of ‘follow the thing’ activism focused on a digital commodity. So what do these players imagine and know about one another? How is one’s enjoyable leisure time activity affecting another’s full time work?

Page reference: Jack Parkin (2012) Gold Farmers (taster). followthethings.com/gold-farmers.shtml (last accessed <insert date here>)

Estimated reading time: 11 minutes.

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A Week In A Toxic Waste Dump

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Recycle my waste

A Week In A Toxic Waste Dump
A documentary film presented by Reggie Yates, produced by Harriet Morter for BBC TV.
Available in full above (with ads). Available on the BBC’s iPlayer platform without ads (with login) here. Search online for streaming options here.

Agbogbloshie is a notorious e-waste dump on the outskirts of Accra, the capital city of Ghana. It’s where Western electronics ‘go to die’. It’s where migrant workers from the North of Ghana move to take up low paid and dangerous work recycling this waste. They recover valuable scrap metals like copper from discarded electrical devices, most famously by burning the plastic or rubber coatings from their wires. The smoke is acrid, poisonous. Processing this waste here has polluted the soil, the water table, the air, and the health of the people who work and live here. It’s a textbook case of the evils of Western consumption. In terms of toxic landscapes, some say, Agbogbloshie is in the same league as Chernobyl. In 2017, Reggie Yates (a British Radio and TV celebrity with Ghanaian heritage) spends a week here. It’s for an episode of a documentary TV series in which he tries to understand the lives lived by people less fortunate than himself by living with them for a week, doing the work that they do, sleeping where they sleep, eating what they eat, and being followed around by a film crew to capture every moment. In Agbogbloshie, he gets to know a group of ‘burner boys’ who are in their 20s called Razak, Awal, Yahro Muhammed and their chief. They show him what they do, burning the plastic off wires, dousing the bright orange flames in puddles of water in the mud, bagging up the bare copper, and selling it on for pennies. As Reggie gets to know these young men, he starts to care about them, becomes concerned about how they can support their families, and their children, on such low wages earned from work that will shorten their lives. They have serious health problems already. He wants viewers in the UK to feel culpable. Most don’t have a clue where their discarded electrical devices go to die. And the damage that this waste can do to people less fortunate than them in poorer countries. Like these ‘burner boys’ in Ghana. Lots of Western journalists and photographers have visited Agbogbloshie to tell this same story. Many seem to have met Razal, Awal, Yahro and Muhammed. They’ve acted as fixers, helping these visitors to tell the story they have heard about by providing testimony and burning plastic and rubber in photogenic ways. People who are in touch with the ‘burner boys’ say that they appreciated Reggie’s efforts to muck in, they thought he was cool. But waste academics in Ghana and overseas, as well as local commentators, have a problem with this story that Reggie and everyone else visits to tell. It’s one of those narratives of exploitation that has a questionable origin, quickly becomes iconic, and attracts visitors to tell ready-made versions of it over and over again. It’s a trope. Bad things happen in the Global South. Impoverished workers are suffering. Unthinking consumers in the global North are responsible for this. The media tells the story using authentic found characters with whom a celebrity presenter is able to spend time and to empathise. The audience is invited to empathise with the presenter empathising with the found characters. This encourages powerful emotional and practical responses, debates about the causes of the problem – like capitalism – potential solutions – like an industrial waste plant – and problems with the potential solutions – the ‘burner boys’ would suffer. But what if researchers and on-the-ground commenters reported that Agbogbloshie is quite a small dump, and that the e-waste processed there was mainly from Ghana? There’s next to nothing about the international waste supply chain in this film. What if the dump had been demolished in 2021, partly because of the toxic reputation that these repeated media exposés had given the place? And what if most of the online debate about this documentary had taken place two or three years after the dump had closed? Reggie’s documentary was published on YouTube in 2023 and 2024: giving it a worldwide audience that it had never originally had but also generating a huge fuss about a place that no longer existed. Everyone seem to agree that Reggie is cool, a genuinely empathetic person, but why didn’t the team behind his film seem to have done their homework? A very different story could – and maybe should – have been told.

Page reference: Lucian Harford (2025) Ghana: a Week In A Toxic Waste Dump. followthethings.com/ghana-a-week-in-a-toxic-waste-dump.shtml (last accessed <insert date here>)

Estimated reading time: 77 minutes.

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Waste Land

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Recycle my waste

Waste Land
A documentary film starring Vik Muniz, soundtrack by Moby, directed by Lucy Walker for Almega Projects & 02 Films.
Trailer embeded abive. Search online for streaming options here.

“When we throw out rubbish, it is easy to assume that it somehow vanishes. In fact, of course, it largely goes to landfill sites such as Jardim Gramacho in Rio De Janeiro: the world’s biggest dump, a huge, undulating, foul-smelling, seagull-covered landscape of garbage which is home to about 3,000 people, who work all day picking out material that can be sold on to commercial recycling companies. Uneaten food found there is gratefully consumed. [Director] Walker follows [Brazilian-heritage, New York based artist Vik] Muniz as he works on a project creating portraits of the pickers, using the materials from this site, which will be sold at auction, with the profits going to the pickers themselves, or rather their representative campaigning group” (Source: Bradshaw 2011, np link).

Page reference: Ian Cook et al (2024) Waste Land (holding page). followthethings.com/waste-land.shtml (last accessed <insert date here>)

Estimated reading time: tbc minutes.

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Where Heaven Meets Hell

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Grocery | Health & Beauty | Home & Auto |

Where Heaven Meets Hell
A documentary film produced by Sasha Friedlander for Sasha Films LLC & Independent Television Service
Trailer embedded above. Search for online streaming here. Track down a DVD copy here.

Filmmaker Sasha Friedlander visits a stunningly beautiful active volcano in Indonesia called Kawa Ijen. Heaven. It’s a place that loads of tourists visit to take photos of this bubbling cauldron of toxic sulphur gas. They’re also shocked and amazed to see men emerging out of these sulphur clouds carrying on their shoulders baskets containing blocks of raw yellow sulphur, mined hot from the volcano’s insides. This is unbelievably picturesque, hard and dangerous work (physically and chemically). Some say it’s a vision of hell. Friedlander sticks around, her tiny crew following the sulphur miners down into the volcano to better understand the work that they do, their lives and their reasons for doing a job that’s clearly so poorly paid and so extraordinarily hazardous to their health. Making this film is hazardous to the filmmakers’ health too. They struggle with their working conditions. This film they make provides intimate portraits of four men who do this work and their families. Audiences are moved by what they see. It’s beautiful and horrific. Friedlander returns to the village where most of the miners live to show the film to their families. That’s filmed too. They’re shocked. The men hadn’t told their families what their work was like. Some commenters say that workers unhappy with their jobs should get a safer and better paid job somewhere else. They’ve ‘chosen’ to work there. This film shows why making a different ‘choice’ is not as easy as it sounds. Where Heaven Meets Hell follows the journey of sulphur up and out of the Kawa Ijen volcano, to the cabins where the miners get paid for it by weight. But that’s as far as the following goes. Sulphur (and its derivatives) can be found in countless commodities and the processes used to make them – e.g. it’s used to refine sugar, and its an essential ingredients of matches – because it brings specific properties that producers and consumers rely upon. Where Heaven Meets Hell is an excellent example of a follow the thing project that ‘starts somewhere different’. It doesn’t start or end at a factory, for example. Those followings can be nice and linear, easy to trace, easy to convey to an audience. But starting in a place where a raw material is extracted from the earth presents a different view of international trade. So many raw materials like sulphur travel along countless supply chains, and become ingredients in countless industrial processes and commodities. Following raw materials can be much, much more complex. The supply chains of something basic like sulphur can infiltrate so many other supply chains, so many other things, so many other places and lives. This means that any trade justice ‘solutions’ that audiences might want to support are from straightforward. Try boycotting sulphur! Start by looking for sulphur compounds on ingredient labels. That’s the top of the volcano.

Page reference: Ian Cook et al (2016) Where Heaven Meets Hell. followthethings.com/where-heaven-meets-hell.shtml (last accessed <insert date here>)

Estimated reading time: 53 minutes.

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Manufactured Landscapes

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Home & Auto

Manufactured Landscapes
A documentary film directed by Jennifer Baichwal, starring photographer Edward Burtynsky, for Zeitgeist Films.
Trailer embedded above. Search online for streaming availability here.

Filmmaker Jennifer Baichwal follows industrial landscape photographer Edward Burtynsky as he visits factories, dumping and recycling sites in China and Bangladesh. His photos are stunning, beautiful, mesmerising and disturbing. Her film picks out the details and follows them, ‘unfreezing’ his photos in time. On the one hand, it’s a portrait of the artist at work. But, on the other, some say it’s a critique of the way that his work is more interested in the aesthetics than the politics and ethics of global capitalism. As he’s high above or far away trying to get a stunning visual composition framed and lit just right, she documents lives and livelihoods up close. People watching the film say that it transforms the cinema into an art gallery, as his photos linger long on the screen. Many remark on the ‘beauty’ of his work. It’s sublime. But is Baichwal’s film complicating these aesthetics with ethics? Or does his interest in capitalist industrialisation’s huge scale, order, patterns and visual contrasts ,and his eye for pollution, invite the viewer to see these ethics at play?

Page reference: Lucy Bannister, Harriet Beattie, Katy Charlton, Lawrence Cook, Daisy Livingston, Romain Tijou & Alex Tucker (2011) Manufactured Landscapes. followthethings.com/manufactured-landscapes,shtml (last accessed <insert dae here>)

Estimated reading time: 36 minutes.

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