Ian Cook – Page 8 – followthethings.com

“The First Ever Pacemaker To Speak For Itself“
Undergraduate coursework made and recorded by Jennifer Hart
Images of the pacemaker and packaging submitted is in the slideshow above, the song is embedded below.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Exeter is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and what properties they give to that commodity and your experience of ‘consuming’ it. Student Jennifer Hart feels guilty about the conflict minerals in her mobile phone. Then she finds that the heart pacemaker her mum is having fitted also contains those minerals. It’s a lifesaving operation. How can she reconcile her mum’s suffering and that of these minerals’ miners? How best can she express her feelings about this technological object? By making a pacemaker that knows what she knows, feels what she feels, and can sing about it. A pacemaker that can express a huge thank you.

Page reference: Jennifer Hart, J. (2014) The First Ever Pacemaker To Speak For Itself. followthethings.com/pacemaker.shtml (last accessed <insert date here>)

Estimated listening & reading time: 10 minutes.

Posted on September 20, 2024January 5, 2025 by Ian Cook

Black Gold: Wake Up & Smell The Coffee

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Grocery

SHOW CAPITALIST EVILS

IMPROVE PAY & CONDITIONS

TARGET THE RIGHT BRAND

START SOMEWHERE DIFFERENT

FLIP THE SCRIPT

FIND A CHARACTER

BRING PEOPLE TOGETHER

JUXTAPOSE EXTREMES

ENCOURAGE EMPATHY

ADD TO THE MIX

“Black Gold: Wake Up & Smell The Coffee“
A documentary film directed by Marc & Nick Francis, starring Tadesse Meskela, for Speak-It Films & Fulcrum Productions.
Trailer embeded above. Rent or buy on Vimeo here. Search streaming availability here.

At a time when coffee shops are appearing on every street corner in the Western world and the home of the world’s finest coffee beans is mired in poverty, British filmmakers Marc and Nick Francis don’t want to make yet another documentary about Ethiopia needing Western aid. They want to show Tadesse Maskela, a representative of an Ethiopian coffee co-operative, as he travels the world trying to get a better price for his farmers’ coffee. Tadesse is irritated that importers such as Starbucks are making massive profits from this coffee while the people who grow it in ‘the home of coffee’ don’t even have schools, clean water or healthcare. This is a fascinating ‘follow the people’ documentary because it chooses to follow a producer as they try to find where the commodity the grow and sell ends up, and who profits from them. It’s not a guilty consumer trying to find who made their stuff. It stars an African man on a quest in the Global North, looking for his coffee on the shelves of a British supermarket, asking questions not only about where the coffee goes, but where – and by whom – the profits from its trade are generated and enjoyed. How will people explain to him the extraordinary inequalities in wealth and poverty along the coffee supply chain? From his perspective, this doesn’t make sense.

Page reference: Blayne Tesfaye & Julia Potter (2012) Black Gold: Wake Up & Smell The Coffee. followthethings.com/blackgold.shtml (last accessed <insert date here>)

Estimated reading time: 26 minutes.

Posted on September 20, 2024January 5, 2025 by Ian Cook

Phone Story

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Electronics

2011

APPLE

IPHONE

MINED IN THE DEMOCRATIC REPUBLIC OF THE CONGO

SHOW CAPITALIST EVILS

REACH NEW AUDIENCES

TEACH ECONOMIC GEOGRAPHY

TARGET THE RIGHT BRAND

TAKE IT TO PIECES

MAKE IT META

MAKE THE HIDDEN VISIBLE

INCLUDE HAUNTING & HORROR

INCLUDE SUFFERING KIDS

MAKE A WEBSITE

STREISAND EFFECT

“Phone Story“
An iPhone, iPod Touch & iPad game created by Paolo Pedercini & Michael Pineschi for Molleindustria in partnership with the Yes Lab.
Banned from the App Store. Google Play archived page here. Play online here. Game website here.

Imagine you’re on Apple’s App Store looking for a new game to play on your iPhone or iPad in September 2011. You see one called Phone Story. Its levels show how your iPhone or iPad were made. The rare metals that make them work so quickly – like Coltan – are extracted from the soil in the Democratic Republic of The Congo by children. The devices are made in a factory in China where the regime is so relentless that workers jump to their deaths from the roof. When a new model comes out, people queue for days and it seems they would run across a busy highway to get to the store before someone else. And then there’s all the e-waste that is generated when the phones that are replaced get thrown away. So, how do you progress through the levels? You’re a soldier who has to bash kids on the back of the head if their Coltan-digging slows. You’re ambulance crew trying to catch workers trying to jump to their deaths from the factory roof. You get the picture. This ‘first anti-iPhone iPhone game’ is hilariously cruel, tasteless, offensive, meta. But it’s 100% based on what’s happening in Apple’s supply chain right now. And what’s more offensive: the game or what it depicts? 901 people pay 99cents and download it. But it’s only available for 4 days, before Apple remove it. People speculate. How on earth did it get there in the first place? And what does its removal mean for free speech? Phone Story went viral as the ‘game Apple didn’t want you to play’. But, you could still play it on your Android phone or computer. You can still do the latter, here. How well would you want to do? What does it mean to get a high score?

Page reference: Eeva Kemppainen, Charlotte Edwards, Toby Bain, Wilhelm Wrede, Sophie Biddulph & Jamie Hall (2012) Phone Story. followthethings.com/phonestory.shtml (last accessed <insert date here>)

Estimated reading time: 46 minutes.

Posted on September 20, 2024January 5, 2025 by Ian Cook

Bright Smiles, Dirty Secrets

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Health & Beauty

SHOW CAPITALIST EVILS

INCLUDE SUFFERING KIDS

“Bright Smiles, Dirty Secrets“
Undergraduate coursework designed & written by Talisker Alcobia Cornford.
Originally published on the followthethings.com blog here.

Talisker is taking ‘the’Geographies of Material Culture’, the Exeter University module behind our website. At the start of the module, CEO Ian asks everyone to choose an everyday commodity, zero in on one or more of its ingredients, search online for human and other stories of its making, and then experiment with forms of cultural activism to make these relations public. It’s often more interesting to choose something you have absolutely no idea about – he says – no preconceptions about, like something whose ingredients are chemicals, with names you don’t recognise, listed on the packaging in tiny writing that’s hard to read, especially when we use them bleary-eyed, first thing in the morning. Toothpaste is an excellent example. Whose lives are in these kinds of commodities? Talisker culture jams some Colgate ads to add some missing supply chain information to them. But why isn’t her response to simply shop for a different brand? Why’s she making these spoof ads? Who does she want to see them? Where would she like them to be displayed?

Page reference: Talisker Alcobia Cornford (2020) Bright Smiles, Dirty Secrets. followthethings.com/bright-smiles-dirty-secrets.shtml (last accessed <insert date here>)

Estimated reading time: 8 minutes.

Posted on September 20, 2024January 5, 2025 by Ian Cook

Louise Mensch On Occupy London-LSX (HIGNFY)

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Grocery | Electronics | Home & Auto

DISTRACT FROM REALITY

CHANGE CITIZEN BEHAVIOUR

PUT YOUR BODIES IN THE WAY

HOPE FOR A Q&A

MAKE IT FAMILIAR

INVOLVE SOME CELEBRITIES

“Louise Mensch On Occupy London-LSX (HIGNFY)“
A discussion on BBCTV’s satirical news panel show Have I Got News For You (HIGNFY), featuring Louise Mensch, Danny Baker, Paul Merton and Ian Hislop, chaired by Alexander Armstrong.
Discussion embedded above on YouTube HIGNFY highlights reel.

The Conservative MP Louise Mensch and the comedy writer Danny Baker are guests on a Friday night satirical news panel show in October 2011. The Occupy camp outside London’s St Paul’s cathedral has just become front page news. The host Alexander Armstrong asks the panellists to comment on what’s happening. Mensch argues that these Occupy protestors can’t be against capitalism when they’re enjoying its fruits – like the ‘fancy tents’ they’re living in, the iPhones they’re tweeting from and the Starbucks coffees they’re queuing for. The other panellists disagree and mock her argument. She seems to be saying that anyone who participates in capitalism should not be criticising it. And, if people are critical of capitalism, you don’t have to listen to what they say. This is the ‘hypocrite’ accusation that even the mildest anti-capitalist can expect. It’s a strategy for dismissing criticism of trade injustice , and was quickly labelled the ‘Mensch Fallacy’. Taken to its extreme, it means that only people with zero involvement in capitalism can criticise it. And that’s nobody on earth! Here at followthethings.com, we love to spot patterns in audiences’ responses to trade justice activism. This is a big one. This page looks at the only example on our site that is a response, and the way that the panellists and audiences online challenged it. Read on.

Page reference: Jon Chick, Matt Bhol, Dee Wood, Tom Lyle, Olly Woodford & Henry Owen (2012) Louise Mensch On Occupy London-LSX (HIGNFY). followthethings.com/louise-mensch-on-occupy-london-lsx-hignfy.shtml (last accessed <insert date here>)

Estimated reading time: 49 minutes.

Posted on September 20, 2024January 8, 2025 by Ian Cook

Santa’s Workshop

Screenshot

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Gifts & Seasonal

SHOW CAPITALIST EVILS

TEACH ECONOMIC GEOGRAPHY

CHOOSE THE RIGHT THING

BRING MANAGERS INTO VIEW

HOLD ‘EM ACCOUNTABLE

BLAME, SHAME & GUILT

“Santa’s Workshop“
An NGO Report written by Krista Bjurling for Swedwatch and a documentary directed by Lotta Ekelund & Krista Bjurling and produced by Lotta Ekelund for Lotta Films and The Fair Trade Center.
Screenshot slideshow embedded above. Download the report here. Search online to stream the film here.

Swedish toy companies and retailers seem sure that the things they have ‘Made in China’ are produced ethically. But what can they know about working conditions from audit reports and their own factory visits? NGO Swedwatch travels to China to find out, working with local labour activists to write a report and make a short film. What they find may temporarily ruin Christmas, but can it also change the ways that consumers and companies source toys in the future? As one commenter put it, ‘It’s fascinating to watch the blame being pushed around. It’s the worker’s fault, no, it’s the factories’ fault, no, it’s the client’s fault and last but not least, it’s the customer’s fault. The head in the sand attitude is quite remarkable.’ What’s fascinating to us is that, despite one union official in the film asking consumers NOT to stop buying the toys that the workers make, for some audience members that’s the only way to respond. So what other ways can audiences react? How can filmmakers control this? Will there always be audience members who simply want to disengage?

Page reference: Matthew Chambers, Millie Daglish, Sophie Rendell, George Stapleton, Georgie Thompson & Franziska Nuss (2024) Santa’s Workshop. followthethings.com/santasworkshop.shtml (last accessed <insert date here>)

Estimated reading time: 37 minutes.

Posted on September 20, 2024January 5, 2025 by Ian Cook

Kopuchiska’s Mother Is Shopping For Meat

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Grocery

CHANGE CONSUMER BEHAVIOUR

CHOOSE THE RIGHT THING

“Kopuchiska’s Mother Is Shopping For Meat“
A scene from a documentary film called ‘Kino-Eye’, directed by Dziga Vertov.
Film embedded above, scene starts at 7.00 and finishes at 14.08. Search online to stream here and to buy DVD here.

When the genre of documentary film was in its infancy, Russian filmmaker Dziga Vertov used it to show how food shopping involves relations with hidden places, processes and people. In one extended scene from his experimental documentary Kino-Eye – which starts with an intertitle saying ‘Kopuchiska’s Mother Is Shopping For Meat’ – the film follows a cut of meat that she buys in reverse motion, from a cooperative market, via the slaughterhouse where it is put back into the cow, who then stands up, walks backwards into the train, which returns the cow to the fields where it grazed. Vertov’s message to the film’s audience is to buy your meat from a workers’ co-operative supermarket. If Marx had been a filmmaker, he could have made this sequence to show a commoditty’s hidden relations. For us, it’s surprising that one of the earliest and most influential documentary filmmakers made follow thing work, to show audiences where commodities came from, what difference their purchase choices made, because meat’s system of provision mattered. Vertov also used techniques of montage, reverse sequencing, extremes of light and shade, in-shot camera motion, and sped up and slowed down the pace of scenes in order to ‘move’ his audiences kinaesthetically. So, is this some of the most innovative follow the things work you’ll ever see? Or a meaningless jumble? Either way, it’s had a significant influence on the ‘follow the thing’ genre’s academic and activist work.

Page reference: Ian Cook et al (2024) Kopuchiska’s Mother Is Shopping For Meat. followthethings.com/kinoeye.shtml (last accessed <insert date here>)

Estimated reading time: 18 minutes.

Posted on September 20, 2024January 5, 2025 by Ian Cook

Radi-Aid: Africa For Norway

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Home & Auto

DISTRIBUTED IN NORWAY

NGO CAMPAIGN

CHANGE ACTIVIST BEHAVIOUR

CROSS CULTURES

START SOMEWHERE DIFFERENT

FLIP THE SCRIPT

MAKE IT FAMILIAR

CHOOSE AN AUDIENCE

LIE TO TELL THE TRUTH

“Radi-aid: Africa For Norway“
NGO video campaign by and for The Norwegian Students’ & Academics International Assistance Fund (SAIH).
Video playlist embedded above. Campaign website here.

It’s unusual to find a humanitarian campaign where people in the Global South take pity on people in the Global North and send them aid in the hope that it will improve their miserable, pitiless lives. The kind citizens of many African countries, blessed with warmth that many take for granted, get together to help the people of Norway who are suffering terribly from freezing cold temperatures. What better to send them? Electric radiators. Charity workers collect and deliver them to grateful aid recipients. They even record a charity single and video to raise awareness and funds, like Band Aid’s ‘Do they know it’s Christmas?’ or USA for Africa’s ‘We are the world’. Their song is just as awful. Just as patronising. Just as one dimensional. Just an inaccurate. Just as tear-jerking. This is a campaign by a Norwegian development NGO that wants to challenge the ‘white saviour complex’ that so much European development NGO fundraising is based upon. What if the tables were turned? What if you were represented in the way that you represent others? What if you found that offensive, partial, ridiculous? Would that lead you to think differently about humanitarian aid, the way it is represented in charity ads, and the things that its NGOs send to people who it sees as needy? Like goats. This campaign, and particularly the video for its charity single ‘Africa for Norway’, went viral. This became a very public debate. Who could have imagined that a gift of radiators could have been so effective?

Page reference: Marie Conmee, Rebecca Jones, Frederic Montaner-Wills, Thomas Paulsen, James Pidding, Hannah Rusbridge & Joe Shrimpton (2016) Radi-Aid: Africa For Norway (taster). followthethings.com/radi-aid.shtml (last accessed <insert date here>)

Estimated reading time: 9 minutes.

Posted on September 16, 2024January 9, 2025 by Ian Cook

Just Eat It: A Food Waste Story

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Recycle my waste

START SOMEWHERE DIFFERENT

MAKE THE HIDDEN VISIBLE

“Just Eat It: A Food Waste Story“
A documentary film written by Jenny Rustemeyer Grant Baldwin, directed by Grant Baldwin for Silvapark Films.
Trailer and on-demand Vimeo stream embedded above. Search the internet for other streaming options here.

Most trade justice activism looks back down the supply chain from the point of consumption. It looks at all the materials, human and other lives bound up in commodities. It asks how they could be brought together in more sustainable, more ethical, ways. The sheer volume of resources inside even the most basic thing can be astonishing. Just as astonishing are the mountains of unsold commodities that go to waste. All those resources and all that work that went into making commodities that aren’t consumed! It’s shocking. So, filmmakers Jenny Rustemeyer and Grant Baldwin challenge themselves to live on thrown-away food for six months. They document how they get on with this experiment in a diary-like film. All the little details of their life, the decisions they make, are shared with the audience. People throw perfectly good food away at home, so maybe rummage through their bins. Then they discover the hidden world of supermarket dumpsters that contain discarded out-of-date food. They find and join local networks of dumpster-divers who specialise is finding, emptying, distributing and eating what’s in them. But what kind of diet do you end up living on when this is how you shop? How many lasagnes can you squeeze into your freezer? Do you fancy eating lasagne every day? Would you try this zero cost ethical food shopping? What can audiences learn about the food industry’s inevitable production of waste? They call on some experts to explain.

Page reference: Ian Cook et al (2024) Just Eat It: A Food Waste Story (holding page). followthethings.com/just-eat-it-a-food-waste-story.shtml (last accessed <insert date here>)

Estimated reading time: tbc minutes.

Posted on September 14, 2024January 5, 2025 by Ian Cook

Find Your Doppelganger

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Apps

2015

UNBRANDED

PHOTO APP

DOPPELGANGERS WORLDWIDE

USED WORLDWIDE

PHONE APP CONCEPT

POP THE BUBBLE

ENCOURAGE DETECTIVE WORK

BRING PEOPLE TOGETHER

ENCOURAGE EMPATHY

“Find Your Doppelganger“
A concept for a mobile phone app submitted by Rachel Grant as part of a BA Geography dissertation at the University of Exeter, UK.
Full concept text below.

Student Rachel Grant likes to try out the latest apps on her smartphone. She’s tried ones that tell you which celebrity you look like. That’s OK. But there’s a photographer who finds unrelated people who look exactly alike. The technical terms is doppelganger. He arranges for them to meet, photographs them together and finds they feel connected, like lost relations. So what if there was a phone app – like the ones that help you find your celebrity lookalike – that could scan your face and introduce you to your supply chain doppelganger? A garment worker? A tungsten miner? A tea picker? A delivry driver? A plastic recycler? Someone who helped to make your stuff? Might you feel more empathetic towards supply chain workers if they looked like you? Would it be easier to imagine walking in their shoes? What if the ‘Find Your Doppelganger’ app gave you the chance to chat? What if you met up? What impact could meeting a lost ‘relation’ like this have on you?

Page reference: Rachel Grant (2024) Find Your Doppelganger. followthethings.com/doppelganger.shtml (last accessed <insert date here>)

Estimated reading time: 5 minutes.