Embody exploitation – Page 4 – followthethings.com

Posted on August 28, 2024January 5, 2025 by Ian Cook

Behind The Leather

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Fashion | My Shopping Bag

“Behind The Leather“
An activist stunt by Ogilvy and Mather Advertising, Bangkok for People for the Ethical Treatment of Animals (PETA) Asia.
YouTube video embedded above.

A new luxury store called ‘Leather Works’ opens at the high end CentralWorld mall in Bangkok selling coats, ties, gloves and bags. Shoppers come in to browse. As they touch and try them on, they see flesh, bones, muscles and sinews inside. As they open the handbags, there are beating hearts too. Shoppers get blood on their hands. This leather was clearly ripped from the bodies of crocodiles, snakes, lizards and other ‘exotic’ animals. It’s like a scene from a horror film. Shoppers recoil in shock. These luxury leather goods are disgusting. The video goes viral. Behind this shopping prank is an NGO called People for the Ethical Treatment of Animals (PETA) and the ad agency Ogilvy & Mather who made it all for them. PETA’s Asia office wants to draw attention to the cruel conditions under which ‘exotic’ animals are farmed and butchered for luxury leather fashion. But how genuine, how ethical, can a ‘hidden camera’ stunt like this be? What can these shock tactics do?

Page reference: Ian Cook et al (2024) Behind The Leather (taster). followthethings.com/behind-the-leather.shtml (last accessed <insert date here>)

Estimated reading time: 9 minutes.

Posted on August 28, 2024February 11, 2025 by Ian Cook

Girl Model: The Truth Behind The Glamour

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Fashion | Health & Beauty

SHOW CAPITALIST EVILS

START SOMEWHERE DIFFERENT

START WITH A PARADOX

FIND A CHARACTER

FOLLOW THE PEOPLE

INCLUDE SUFFERING KIDS

BRING MANAGERS INTO VIEW

“Girl Model: The Truth Behind The Glamour”
A documentary film directed by David Redmon & Ashley Sabin for Carnivalesque Films.
Trailer embedded above. Available in full on Kanopy (with institutional login) here. Search Google for other streaming here and purchasing opportunities here. Website including ‘take action’ advice here.

How do 13, 14, 15 year old girls from Novosibirsk, Siberia end up on the pages of fashion magazines in Japan? Filmmakers David Redmon & Ashey Sabin follow 13 year old Nadya Vall who is scouted in her bra and pants by former model Ashley Arbaugh who finds her look ‘extraordinary’. Nadya wants to live the glamorous life in Tokyo that Ashley’s modelling agency could provide her with, and could earn much-needed money for her family back home. But the reality she experiences in Tokyo is starkly different. She is lonely, hungry and broke. What is it about Japanese fashion culture that values skinny white blonde blue-eyed Europeans teens? Especially as it dehumanises them, treats them as commodities, when they become part of it. Ashley knows she works in a parasitical industry and is conflicted. ‘Girl Model’ is an exposé of its creepiness and exploitation. It’s uncomfortable viewing for its audiences (to put it mildly), and for the people who feature in it. Some of them say that it’s not an accurate portrayal. Nadya calls co-director Redmon a ‘sexual predator’. But is this true or is it what you would have to say if you wanted to continue working in the industry? Models working around the world recognised themselves in the film and shared their experiences online. The film became a rallying cry and campaigning tool to push for change in the industry. It had a powerful impact and features on our site because, here, it’s the workers are the commodities and their supply chain stretches from Sibreria to Japan.

Page reference: Adele Hambly, Elaine King, Andy Keogh, Camilla Renny-Smith, Ed Callow, Joe Thorogood & Vicky Alloy (2025) Girl Model: The Truth Behind The Glamour. followthethings.com/girl-model.shtml (last accessed <insert date here>)

Estimated reading time: 118 minutes.

Posted on August 28, 2024February 20, 2025 by Ian Cook

University Lifestyle: Fabulously British

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Fashion | Grocery | Electronics | Home & Auto

“University Lifestyle: Fabulously British“
Undergraduate coursework designed & written by Charlotte Brunton.
Available in full in slideshow above. High resolution download available here.

After researching examples of trade justice activism to add to this site, students taking CEO Ian’s ‘Geographies of material culture’ module at the University of Exeter are tasked to make their own. Charlotte Brunton’s inspiration comes from the junk mail arriving at her student house. Instead of getting interesting letters, she and her housemates get student fashion catalogues. In particular, Jack Wills catalogues – six or more every season. They’re selling students an ‘aspirational’ lifestyle, tempting them to buy the commodities they feature. The people in them, the things they have, the carefree, stylish and connected lifestyles they picture – the designers want students to want them. Charlotte and her friends imagine themselves using this, wearing that, experiencing the lifestyles these things can support, together. But who made these things? What about their lifestyles? Charlotte asks herself how she can create a catalogue that highlights how personal these things are both to her and to the people who made them? In real life, she has an interdependent, culture-crossing, ‘British’ life which they are very much part of. So she designs a ‘lifestyle catalogue’ that you can browse to imagine and buy into with her.

Page reference: Charlotte Brunton (2014) University Lifestyle: Fabulously British. followthethings.com/university-lifestyle-fabulously-british.shtml (last accessed <insert date here>)

Estimated browsing time: 15 minutes.

Posted on August 21, 2024June 23, 2025 by Ian Cook

Employee Visualisation Appendage

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Fashion

“Employee Visualisation Appendage“
A conference talk prank by The Yes Men at a ‘Textiles of The Future’ conference in Tampere, Finland – filmed & featured in ‘The Yes Men’ movie.

Cultural activists and ‘identity correctors’ The Yes Men set up a fake World Trade Organisation (WTO) website and offer a man called Hank Hardy Unruh to speak at conferences on its behalf. The organisers of a ‘Textiles of the Future’ conference in Finland believe the website is genuine and invite him to give a talk. In the conference hall, the audience watch his assistant ripping off his business suit to reveal a gold lamé telematic suit underneath from which he inflates a huge phallus. This ’employee visualisation appendage’, they say, will allow future managers to give electric shocks to sweatshop workers when their productivity levels dip. To the Yes Men, this gold lamé performance exaggerates to ridiculous proportions the inhumanity of the WTO’s neo-liberal ideology and its dehumanisation of supply chain workers. It’s outrageous and kind of obscene (both the ideology and their performance). Movie audiences find it hilarious. But why is there such a muted reaction in the hall? And what impacts (if any) might these reactions have on the lives of workers in textile supply chains? This compilation page is arranged a little differently than others on our website because this prank had two audiences: the conference delegates and the movie audiences. We find this example fascinating. It’s fair to say that it’s memorable. But where – and upon whom – did it make an impact?

Page reference: Tom Best, Tom Gibson, Beth Massey, Chloe Rees, Kate Ross & Jemma Sherman (2019) Employee Visualisation Appendage. followthethings.com/employee-visualisation-appendage.shtml (last accessed <insert date here>)

Estimated reading time: 47 minutes.

Posted on August 21, 2024January 26, 2025 by Mark

The True Cost

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Fashion

“The True Cost“
A documentary film (with website) directed Andrew Morgan & executive produced by Livia Firth for Life Is My Movie Entertainment.
Available in full on YouTube (embedded above). Website here.

American filmmaker Andrew Morgan weeps in a New York Starbucks after seeing a front page newspaper story about the collapse of the Rana Plaza factory complex in Dhaka, Bangladesh where over 1,100 garment workers were crushed to death making clothes for Western high street retailers and brands. It’s illustrated with a photos two young boys looking at photos the of missing, assumed dead, workers pinned up near the site. They are the same age as his sons and are looking for their missing mum. He is shocked to his core. How could something this atrocious be allowed to happen? He imagines making a film that will answer this question and sets up a kickstarter campaign to raise the money to finance it. He doesn’t believe that there’s an individual or organisation who, alone, could have saved those people’s lives by acting differently (like consumers, for example). So he travels to lots of places in fashion’s supply chains. He talks to workers, farmers, managers, retired executives, ethical fashion pioneers, NGO execs, journalists, doctors and academics. Viewers get to know some – like Shima Akhter the garment factory worker in Bangladesh and LaRhea Pepper the cotton farmer in the USA – better than others. He makes the argument that Rana Plaza was a systematic failure. This film’s networky trade justice activism shows how everyone in the industry could and should act differently to make things better. Some, as his film shows, are already doing so. But can it encourage more people to get involved in the systemic change that’s needed? Who needs to see it? Where? There’s a lot of detail to digest here! Maybe too much. This film generated more discussion than any example researched on our website so far.

Page reference: Olivia Dubec, Sophie Rees, Amelia Daniel, Becca Craig, Ellie Glynn, Frankie Ward & Katy Jackson (2020) The True Cost. followthethings.com/the-true-cost.shtml (last accessed <insert date here>)

Estimated reading time: 146 minutes

Posted on August 19, 2024January 9, 2025 by Ian Cook

Sorry We Missed You

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Ship my order

SHOW CAPITALIST EVILS

EMBODY EXPLOITATION

HUMANISE WORKERS

CREATE A CHARACTER

INCLUDE SUFFERING KIDS

ENCOURAGE EMPATHY

“Sorry We Missed You“
A feature film written by Paul Laverty & directed by Ken Loach for 12 production companies including BBC Films & Canal+.
Official trailer embedded above. Search online to streaming options here.

‘Ricky and his family have been fighting an uphill struggle against debt since the 2008 financial crash. An opportunity to wrestle back some independence appears with a shiny new van and the chance to run a franchise as a self employed delivery driver. It’s hard work, and his wife’s job as a carer is no easier. The family unit is strong but when both are pulled in different directions everything comes to breaking point’ (Source: Anon 2019, np link).

Page reference: Ian Cook et al (2024) Sorry We Missed You (holding page). followthethings.com/sorry-we-missed-you.shtml (last accessed <insert date here>)

Estimated reading time: tbc minutes.