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The Fruits Of Our Labour: An Avocado’s Story

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The Fruits Of Our Labour: An Avocado’s Story
A dissertation by Freddie Abrahams, submitted as part of their BA Geography degree at the University of Birmingham, UK.
Sample pages from Introduction, Methodology & Findings in slideshow above. Click them to read the dissertaion.

Undergraduate student Freddie Abrahams is shocked to discover that the Carmel-branded, ‘Produce of Israel’ avocados he eats may be grown on illegally seized Palestinian land. There’s a campaign in the UK to boycott these fruits. So he contacts Agrexco, the Israeli company that supplies them, and asks if it’s possible to find out for himself. He travels to Israel and ends up on kibbutz farms. They’re not on Palestinian land. And they’re not farmed by Palestinian people. The people he meets are migrant workers from Ethiopia, Thailand and other countries. He’s baffled. The boycott protestors are so angry. They say that all Israeli avocados should be boycotted. But the Agrexco managers he’s met have helped him so much with his research. They have been so open. He hasn’t seen any avocados being grown on Palestinian land. But Agrexco wouldn’t help him to see that, would they? His research does throw some doubt on facts of the boycott. So what’s his dissertation about? Following acovados? And/or the politics of knowledge in following avocados. What research are thing-followers allowed to do? What access can they gain to what spaces? Who gives permission? Who shapes what they learn to see? Freddie’s research was unusually easy to do.

Dissertation reference: Freddie Abrahams (2007) The Fruits Of Our Labour: An Avocado’s Story. BA Geography Dissertation: University of Birmingham, UK (followthethings.com/the-fruits-of-our-labour-an-avocados-story.shtml last accessed <insert date here>)

Page reference: Freddie Abrahams (2011) The Fruits Of Our Labour: An Avocado’s Story. followthethings.com/the-fruits-of-our-labour-an-avocados-story.shtml (last accessed <insert date here>)

Estimated reading time: 60 minutes.

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McLibel

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McLibel
A documentary film written by Franny Armstrong and directed by Franny Armstrong & Ken Loach for Spanner Films.
First released in 1998, extended version released in 2005 (the trailer for the latter version is embedded above). Search online to stream the whole film here. DVD extras Youtube Playlist is here. Original protest leaflet is here. Campaign website here.

Gardener Helen Steel and postman David Morris hand out leaflets outside McDonald’s restaurants in London. They tell consumers what’s wrong with the company and its food. Especially the cruelty in its meat supply chains. McDonald’s sues them for libel. What follows is the UK’s longest libel trial. An extraordinary ‘David vs Goliath’ drama in which the defendents defend themselves against McDonald’s highly paid corporate lawyers. When it’s over, it’s called it the ‘biggest public relations blunder in the history of public relations blunders’. It’s the earliest example we have found of the ‘Streisand Effect ‘in trade justice activism: where efforts to silence a critique of corporate misbehaviour backfire so spectacularly that the critique is amplified! Millions of people around the world got to know about Steel and Morris’ leaflets because McDonald’s sued them in court and because Franny Armstrong filmed what happened! TV channels couldn’t show her film because they feared McDonald’s will sue them. But McLibel film became a ‘cult classic’, nevertheless. The 2005 remake – with added courtroom re-creations – was released on DVD after films like Morgan Spurlock’s Supersize Me focused mainstream criticism on McDonald’s. In 2016, Armstong’s production company released McLibel in full on YouTube. Everybody could see it now. In 2024 it gained renewed attention when the young lawyer who gave Steel and Morris legal advice became the UK’s Prime Minister: Keir Starmer.

Page reference: Hannah Doherty, Rosie Benbow, Philippa Day, Meike Schwethelm, Hannah Griffiths and Alice Nivet (2013) McLibel. followthethings.com/mclibel.shtml (last accessed <insert date here>)

Estimated reading time: 59 minutes.

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B’eau Pal Water

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Grocery

B’eau Pal Water
A spoof commodity-based activist campaign created by the Yes Men and the Bhopal Medical Appeal.
Video playlist embedded above posted on YouTube by the Bhopal Medical Appeal.

It’s the 25th anniversary of the Union Carbide chemical factory explosion in Bhopal, India. It’s the worst industrial accident in history. 3,700 people died immediately. Between 8,000 and 25,000 people had died since. And up to 200,000 were permanently injured and countless more continued to be affected by the leaching of toxic chemicals into the water table. Still, the factory’s owners (Dow Chemical, who bought Union Carbide) refuse to pay compensation. So the Bhopal Medical Appeal get together with pranksters the Yes Men to design a new brand of bottled water. It’s a mineral water. B’eau Pal Water. A taste of Bhopal. “Bottled at source”, they say. Presented in a beautifully designed bottle. The Yes Men travel to Dow’s UK HQ to challenge its executives to drink it, just as Bhopal residents have for the past 25 years. When they arrive, the building is empty. Why won’t they drink this? When they offer it to passing members of the public , everyone understandably refuses once they know what’s in it. So is this campaign a success? Does it draw renewed attention to this long-running scandal? Is it OK that what they’re doing is ridiculous, funny, and that people are disgusted but also laughing about this prank? The Bhopal explosion wasn’t funny. So is this prank in poor taste? Is it offensive? Or can its humour embarrass Dow and bring the Bhopal factory explosion back into the news cycle? Can offering people a fancy bottle of toxic mineral water that they would never drink bring them closer to the people living in Bhopal who have no choice but to drink it? What’s the logical response to this? What has to happen to make this situation right? This bottled water later becomes a potent symbol of the compensation campaign at the 2012 London Olympics – where Dow is a corporate sponsor and a Bhopal survivor challenges the chair of its organising committee to drink it – and in Bhopal itself, when the victims and their families invite the Indian politicians and scientific advisors who had dismissed their complaints about contamination to a buffet of toxic delicacies including bottled B’eau Pal Water.

Page reference: Jack Parkin (2018) B’eau Pal Water. followthethings.com/beau-pal-water.shtml (last accessed <insert date here>)

Estimated reading time: 44 minutes.

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Ghosts

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Grocery

Ghosts
A documentary film written by Nick Broomfield, Jez Lewis & Hsiao-Hung Pai, directed by Nick Broomfield for Beyond FIlms
Official trailer embedded above. Available on Box of Broadcasts (with institutional login) here. Search online here for other streaming availability.

Documentary filmmaker Nick Broomfield is known for his quirky, in-front-of-camera documentaries but, after a 2004 disaster where 23 Chinese migrant workers picking cockles were drowned by a fast-incoming tide in the UK’s Morecamble Bay, he decides to make a docu-drama to show what happened and why. This is a tale of people smuggling, modern slavery and violent, corrupt gangmasters sourcing and providing cheap slave labour in the UK to pick vegetables like spring onions and seafood like cockles for sale in mainstream supermarkets (which the film names). It was co-written with Hsiao-Hung Pai – a Taipei-heritage UK journalist and writer – was researched through the writers’ visit to China to visit the victims’ families, starred former illegal immigrant Chinese non-actors working with an improvised script, was filmed where the disaster happened, and ends with a plea for audience members to donate to a fund to help the dead workers’ families pay their people-smuggling debts. The tale is told from the perspective of a female worker called Ai Qin. She and her compatriots speak in Mandarin so that that ‘Ghosts’ – their white gangmasters – can’t understand they are mocking them. In the final scene, just before Ai Qin drowns, she calls her son in China to sing him a farewell song on her mobile phone. Who is to blame for their deaths? The migrant workers? The people smugglers and gangmasters? The supermarkets? The government? This film was made to be put to use, to have a positive impact. On public attitudes to migrant workers. On the law. On the victims’ families. In contrast to a documentary film, a docu-drama can script and film anything, anyone, anywhere. So a fuller picture of the challenges that workers and trade justice activists face can be pieced together to provoke change.

Page reference: Harriet Allen, Etienne Heaume, Lizzie Heeley, Rosie Hedger, Sam Johnson, Olivia McGregor & Lucy Webber (2011) Ghosts. followthethings.com/ghosts.shtml (last accessed <insert date here>)

Estimated reading time: 51 minutes.

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Hard To Follow Things: Natural Gas

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Home & Auto

Hard To Follow Things: Natural Gas
A blog post by Peter Forman originally published on the followthethings.com blog.
Available in full below. Originally published here.

PhD student Peter Forman wants to follow the thing, but his thing is natural gas. That’s a difficult thing to follow. Most of the things that people follow could be held in their hand, placed in their shopping bag. But it’s difficult and dangerous to do that with gas. Most of the things that people follow clearly come from somewhere. This banana was grown in this country. This phone was assembled in that country. But natural gas molecules from different sources get mixed up, so you can’t follow this commodity from source to destination, from production to consumption. It also gets from A to B underground, along pipes whose exactly network is a closely guarded secret. So how do you follow gas? For Peter, you find the places where it comes to the surface, in infrastructure, where it leaks, where the gas company vans and workers are digging holes, mending and replacing piping, that kind of thing. Thing-followers know that their thing is going to be a co-author of their work. It’s going to shape the way they work, and how they can study it. Nothing is impossible to follow, you just need some creative thinking, theorising and fieldwork strategies to work it out. As Peter says a the end of his post, ‘Every “thing” introduces its own challenges for study, and as thing-followers, we must be attentive to these specificities, continue to develop novel strategies for dealing with these difficulties, and continue to share our experiences of the challenges encountered.’ He’s sharing his experiences below.

Page reference: Pete Forman (2024) Hard To Follow Things: Natural Gas. followthethings.com/hard-to-follow-things-natural-gas.shtml (last accessed <insert date here>)

Estimated reading time: 14 minutes.

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China, Britain And The Nunzilla Conundrum

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Gifts & Seasonal

China, Britain And The Nunzilla Conundrum
A radio documentary presented by Anna Chen (a.k.a. Madam Miaow), produced by Sally Heaven for BBC Radio 4.
Audio clip embedded above. Listen to the full radio documentary on the BBC website here (when available, with account, screengrab above) and on Box of Broadcasts here (with University subscription).

Chinese-English comedian and writer Anna Chen loves kitsch, ‘tat’, and (to some) offensive ‘stocking filler’ gifts like the clockwork fire breathing nun ‘Nunzilla’ and ‘Dashboard Jesus’ (not to mention elastic band holder ‘Mummy Mike’ and singing fish ‘Billy Bass’). Unsurprisingly, they’re ‘Made in China’ but, she wants to find out, what do they tell us and the people who design and make them about Western culture, religion and values? What gets lost and found in translation? And what do the factory workers who make them think they are for? How do they imagine the people who buy them? And what can tracing the relations between the designers, makers and consumers of cheap plastic kitsch tat tell us about China-UK relations? This is a serious piece of cross-cultural commodity following. It’s enjoyable and worrying. But there aren’t any exploited workers. What’s it hoping to achieve?

Page reference: Ian Cook et al (2024) China, Britain And The Nunzilla Conundrum. followthethings.com/china-britain-and-the-nunzilla-conundrum.shtml (last accessed <insert date here>)

Estimated reading time: 15 minutes.

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Banksy’s Slave Labour

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Home & Auto | Gifts & Seasonal

Banksy’s Slave Labour
Street art by Banksy briefly located on the wall of a Poundland Store in Wood Green, London.
Removed.

It’s 2012. Queen Elizabeth’s Diamond Jubilee is being celebrated in the UK. The London Olympics are also taking place. There’s Union Jack bunting everywhere. It’s cheaply and readily available in discount stores like Poundland. Including one in Peckham, South London. Where the street artist Banksy paints a mural of a child hunched over a sewing machine, making them in India. They spill onto the pavement. It’s a true story. But, like most of Banksy’s street art, it’s quickly stolen and auctioned on the international art market. The story goes viral. That’s usually what trade justice activists want. But that viral story isn’t about slave labour at all. Is the international market for celebrity street art, and the value of Banksy’s work within it, an effective channel to persuade retailers like Poundland to remove child labour from their supply chains?

Page reference: Lydia Dean, Lucinda Armstrong, Jessica Bains-Lovering, Emily Hill, Harriet Allen & Rose Cirant-Carr (2019) Banksy’s Slave Labour (taster). http://followthethings.com/banksy-slave-labour.shtml (last accessed <insert date here>)

Estimated reading time: 11 minutes.

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The First Ever Pacemaker To Speak For Itself

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Health & Beauty

The First Ever Pacemaker To Speak For Itself
Undergraduate coursework made and recorded by Jennifer Hart
Images of the pacemaker and packaging submitted is in the slideshow above, the song is embedded below.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Exeter is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and what properties they give to that commodity and your experience of ‘consuming’ it. Student Jennifer Hart feels guilty about the conflict minerals in her mobile phone. Then she finds that the heart pacemaker her mum is having fitted also contains those minerals. It’s a lifesaving operation. How can she reconcile her mum’s suffering and that of these minerals’ miners? How best can she express her feelings about this technological object? By making a pacemaker that knows what she knows, feels what she feels, and can sing about it. A pacemaker that can express a huge thank you.

Page reference: Jennifer Hart, J. (2014) The First Ever Pacemaker To Speak For Itself. followthethings.com/pacemaker.shtml (last accessed <insert date here>)

Estimated listening & reading time: 10 minutes.

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Black Gold: Wake Up & Smell The Coffee

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Grocery

Black Gold: Wake Up & Smell The Coffee
A documentary film directed by Marc & Nick Francis, starring Tadesse Meskela, for Speak-It Films & Fulcrum Productions.
Trailer embeded above. Rent or buy on Vimeo here. Search streaming availability here.

At a time when coffee shops are appearing on every street corner in the Western world and the home of the world’s finest coffee beans is mired in poverty, British filmmakers Marc and Nick Francis don’t want to make yet another documentary about Ethiopia needing Western aid. They want to show Tadesse Maskela, a representative of an Ethiopian coffee co-operative, as he travels the world trying to get a better price for his farmers’ coffee. Tadesse is irritated that importers such as Starbucks are making massive profits from this coffee while the people who grow it in ‘the home of coffee’ don’t even have schools, clean water or healthcare. This is a fascinating ‘follow the people’ documentary because it chooses to follow a producer as they try to find where the commodity the grow and sell ends up, and who profits from them. It’s not a guilty consumer trying to find who made their stuff. It stars an African man on a quest in the Global North, looking for his coffee on the shelves of a British supermarket, asking questions not only about where the coffee goes, but where – and by whom – the profits from its trade are generated and enjoyed. How will people explain to him the extraordinary inequalities in wealth and poverty along the coffee supply chain? From his perspective, this doesn’t make sense.

Page reference: Blayne Tesfaye & Julia Potter (2012) Black Gold: Wake Up & Smell The Coffee. followthethings.com/blackgold.shtml (last accessed <insert date here>)

Estimated reading time: 26 minutes.

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Bright Smiles, Dirty Secrets

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Health & Beauty

Bright Smiles, Dirty Secrets
Undergraduate coursework designed & written by Talisker Alcobia Cornford.
Originally published on the followthethings.com blog here.

Talisker is taking ‘the’Geographies of Material Culture’, the Exeter University module behind our website. At the start of the module, CEO Ian asks everyone to choose an everyday commodity, zero in on one or more of its ingredients, search online for human and other stories of its making, and then experiment with forms of cultural activism to make these relations public. It’s often more interesting to choose something you have absolutely no idea about – he says – no preconceptions about, like something whose ingredients are chemicals, with names you don’t recognise, listed on the packaging in tiny writing that’s hard to read, especially when we use them bleary-eyed, first thing in the morning. Toothpaste is an excellent example. Whose lives are in these kinds of commodities? Talisker culture jams some Colgate ads to add some missing supply chain information to them. But why isn’t her response to simply shop for a different brand? Why’s she making these spoof ads? Who does she want to see them? Where would she like them to be displayed?

Page reference: Talisker Alcobia Cornford (2020) Bright Smiles, Dirty Secrets. followthethings.com/bright-smiles-dirty-secrets.shtml (last accessed <insert date here>)

Estimated reading time: 8 minutes.

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