Where chocolate Easter bunnies come from: the advert (Lindt 2015).
When bunnies learn where they come from: the culture jam (Erklärung von Bern 2013)
Tag: Start somewhere different
TACTIC: most trade justice activism centres wealthy Global Minority activists & consumer-audiences. So push them aside, start elsewhere, in Global Majority economies or container shipwrecks. De-centre and decolonise your trade justice activism.
“The Box“ A global multi-media / multi-platform journalism project by the British Broadcasting Corporation (BBC), managed by the Container Shipping Information Service. BBC News project outline embedded above. Project homepage here. ‘Latest location’ map page here (screengrab below). Download the template to make your own BBC ‘The Box’ container model here.
The BBC paints a 40′ shipping container with its distinctive livery and logo. They attach a GPS transmitted to follow its travels over land and sea. Each time it is loaded or unloaded, its journalists meet the workers, consumers and others whose lives are connected through its travels. What they find is logged live on an interactive map. Ship-spotters are tasked to find and photograph it. A unique high-tech collaborative research project emerges. It’s used by teachers to make trade a ‘live’, exciting topic. So what can it tell us?
Page reference: Tommy Sadler (2013) The Box. followthethings.com/thebox.shtml (last accessed <insert date here>)
“The Forgotten Space“ A documentary film / film essay written & directed by Nöel Birch & Alan Sekula, produced by Frank van Reemst & Joost Verhey and narrated by Alan Sekula for Doc-EyeFilm & WILDart Film Vienna. Trailer and pay-per-view stream embedded above. Search online for other streaming options here.
So much attention is paid in trade justice activism to producers and consumers, where they live and work, how their lives are connected, how they might be responsible for one another’s lives and lifestyles. But there’s more to the world economy than that. There are plenty of other people and places that make it tick, each with their own concerns and struggles over ethics, justice and sustainability of one kind and another. The Forgotten Space that’s the subject of this documentary film is the sea, and the thousands of container ships that are constantly moving between ports carrying 90% of the commodities that are sold on the world market. This is a whole other world of trade and trade justice, a world that connects the places and the people that virtually all trade justice activism seems to concentrate on. One of its directors – Alan Sekula – is best known as a photographer and, just before embarking on this project, had published a celebrated photo book set at sea called Fish Story. He and co-producer Nöel Burch shared a fascination with perceptions and ideologies of the sea, travelled on board container ships, hung around at the ports they connected, filmed the people they met there – working and protesting – as well as in some of the factories whose goods were being sent in the containers on board. There are two things that are notable about this film. First, it’s about the ‘forgotten space’ of the sea – as mentioned – and sits the viewer amongst the containers on board ship as they are taken slowly across vast seas to deliver their precious contents. But, second, it’s not a straightforward documentary. It’s more of a ‘film essay’ which Sekula narrates, and which is illustrated by the footage that’s included. It’s fascinating, often bleak and beautifully shot. Lots of viewers seem to appreciate the lesson that they have been given. They like Sekula’s polemical and pessimistic Marxist approach – making visible a whole new group of unseen labourers at sea and crises of capitalism that container shipping so vividly illustrates – along with the film’s surprising, sometimes sweet meanderings. Commenters like his open and generous interest in the lives of people he meets. And this leads to some fascinating discussion about how a bleak Marxist understanding of trade is perhaps easier to convey through photography, while the moving image is more unruly and briefly shows glimpses of happiness and humour.
Page reference: Rachael Midlen, Rosie Cotgreave, Lowenna Carlson, Nacim Meziane, Floss Flint & Alex Manley (2024) The Forgotten Space (taster). followthethings.com/the-forgotten-space.shtml (last accessed <insert date here>) groupa a
“Trein Maersk: A Report To The NATOarts Board of Directors“ An electronic docupop album by Icebreaker International (Alexander Perls & Simon Break). Free Spotify stream embedded above. Used vinyl & CD versions available on Discogs here.
NATO’s art division commissions electronic musicians Icebreaker International to create on board a container ship called the Trein Maersk as it travels between the ports of Yokohama in Japan to Halifax in Canada. NATO wants this to be a musical celebration of ‘free trade’. It’s a concept album that samples audio from its travels (including squawking seagulls) as well as ideological soundbites from champions of unregulated markets. Its tracks include ‘Port of Dubai’ and ‘The Third Way’ and they were written as the ship passed through these places, and as they reflected on these ideological arguments. The purpose of this work is educational. The CD booklet contains lots of information about world trade and a map of the ship’s journey. Online reviewers praise it as a masterpiece. This is a work of genius. Many are moved by the depth of feeling that this ‘electronic docupop’ has for the sea and for free trade. It’s the album Kraftwerk would have made if they weren’t so preoccupied with autobahns. So many of these reviews are so effusive in their praise that some think that something suspicious is happening here. Is this a genuine concept album or an elaborate prank? Does NATO even have an art division? Have these musicians ever travelled on a container ship? Are they really right wing musicians rebelling against activist representations of free trade? It could be true that that this music vividly evokes its logistics. Even if it does so sarcastically. Have a listen. See what you think. What role can a right wing (maybe) concept album play in trade justice activism? What can it do?
Page reference: Rachael Midlen (2013) Trein Maersk: A Report To The NATOarts Board of Directors. followthethings.com/treinmaersk.shtml (last accessed <insert date here>)
“The Letter In The Saks 5th Avenue Bag“ A letter written by Tohnain Emmanuel Thiong in a Chinese prison factory, found in New York in a Saks 5th Avenue shopping bag by Stephanie Wilson and posted online. Reproduced in full above.
Stephanie Wilson buys a pair of Hunter rain boots at a high end department store – Saks Fifth Avenue – in New York City. Rummaging through the ‘free with purchase’ bag, she is shocked to find a handwritten letter in English that begins ‘HELP! HELP! HELP!’ and a tiny passport photo. It’s from a Cameroonian man who made that bag it in a Chinese prison factory. With the help of an NGO and a journalist, she finds him. This ‘message in a bottle’ definitely wasn’t a hoax (or was it?). But how was he able to write it? How many did he write? What danger was he in by doing this? All of these questions could be answered. It helped that he’d written his Yahoo email address on the back. And that he was no longer in prison, or in China, when they emailed him. Could a short letter like this have a big impact on the sourcing of these bags? What were the chances that someone would find and act on one? Its discovery, the detective work that it sparked, and the issues that it raised, went viral. Which companies want their branded goods to be made in jail by falsely imprisoned, tortured and molested inmates? It’s not just the commodities that a store sells that shoppers should be worried about. It’s the bags, the tills, the escalators… everything that contributes to the shopping experience. Workers’ rights are everywhere. Including in office furniture allegedly made in US prisons. Fact-check!
Page reference: Will Kelleher & Ian Cook (2014) The Letter In The Saks 5th Avenue Bag. followthethings.com/the-letter-in-the-saks-5th-avenue-bag.shtml (last accessed <insert date here>)
“Pipe Trouble“ A tablet video game by Alex Jansen in partnership with Jim Munrow for Pop Sandbox. Gameplay video embedded above. No longer available from the iTunes Store
A documentary about laying gas pipelines across Canada is made for TV. To complement it, a computer game is commissioned. It’s based on the documentary’s research and the Pipe Mania game that came free with every copy of Windows 3.1. Your task? To lay a pipe from one side of the screen to the other. To keep your boss & local farmers happy. To make money. To get bombed by ‘ecoterrorists’. Critics said a video game that could be used to train eco-terrorists was sick. But had they played the game?
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