Make it familiar – Page 3 – followthethings.com

“Phone Story“
An iPhone, iPod Touch & iPad game created by Paolo Pedercini & Michael Pineschi for Molleindustria in partnership with the Yes Lab.
Banned from the App Store. Google Play archived page here. Play online here. Game website here.

Imagine you’re on Apple’s App Store looking for a new game to play on your iPhone or iPad in September 2011. You see one called Phone Story. Its levels show how your iPhone or iPad were made. The rare metals that make them work so quickly – like Coltan – are extracted from the soil in the Democratic Republic of The Congo by children. The devices are made in a factory in China where the regime is so relentless that workers jump to their deaths from the roof. When a new model comes out, people queue for days and it seems they would run across a busy highway to get to the store before someone else. And then there’s all the e-waste that is generated when the phones that are replaced get thrown away. So, how do you progress through the levels? You’re a soldier who has to bash kids on the back of the head if their Coltan-digging slows. You’re ambulance crew trying to catch workers trying to jump to their deaths from the factory roof. You get the picture. This ‘first anti-iPhone iPhone game’ is hilariously cruel, tasteless, offensive, meta. But it’s 100% based on what’s happening in Apple’s supply chain right now. And what’s more offensive: the game or what it depicts? 901 people pay 99cents and download it. But it’s only available for 4 days, before Apple remove it. People speculate. How on earth did it get there in the first place? And what does its removal mean for free speech? Phone Story went viral as the ‘game Apple didn’t want you to play’. But, you could still play it on your Android phone or computer. You can still do the latter, here. How well would you want to do? What does it mean to get a high score?

Page reference: Eeva Kemppainen, Charlotte Edwards, Toby Bain, Wilhelm Wrede, Sophie Biddulph & Jamie Hall (2012) Phone Story. followthethings.com/phonestory.shtml (last accessed <insert date here>)

Estimated reading time: 46 minutes.

Posted on September 20, 2024January 5, 2025 by Ian Cook

Louise Mensch On Occupy London-LSX (HIGNFY)

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Grocery | Electronics | Home & Auto

DISTRACT FROM REALITY

CHANGE CITIZEN BEHAVIOUR

PUT YOUR BODIES IN THE WAY

HOPE FOR A Q&A

MAKE IT FAMILIAR

INVOLVE SOME CELEBRITIES

“Louise Mensch On Occupy London-LSX (HIGNFY)“
A discussion on BBCTV’s satirical news panel show Have I Got News For You (HIGNFY), featuring Louise Mensch, Danny Baker, Paul Merton and Ian Hislop, chaired by Alexander Armstrong.
Discussion embedded above on YouTube HIGNFY highlights reel.

The Conservative MP Louise Mensch and the comedy writer Danny Baker are guests on a Friday night satirical news panel show in October 2011. The Occupy camp outside London’s St Paul’s cathedral has just become front page news. The host Alexander Armstrong asks the panellists to comment on what’s happening. Mensch argues that these Occupy protestors can’t be against capitalism when they’re enjoying its fruits – like the ‘fancy tents’ they’re living in, the iPhones they’re tweeting from and the Starbucks coffees they’re queuing for. The other panellists disagree and mock her argument. She seems to be saying that anyone who participates in capitalism should not be criticising it. And, if people are critical of capitalism, you don’t have to listen to what they say. This is the ‘hypocrite’ accusation that even the mildest anti-capitalist can expect. It’s a strategy for dismissing criticism of trade injustice , and was quickly labelled the ‘Mensch Fallacy’. Taken to its extreme, it means that only people with zero involvement in capitalism can criticise it. And that’s nobody on earth! Here at followthethings.com, we love to spot patterns in audiences’ responses to trade justice activism. This is a big one. This page looks at the only example on our site that is a response, and the way that the panellists and audiences online challenged it. Read on.

Page reference: Jon Chick, Matt Bhol, Dee Wood, Tom Lyle, Olly Woodford & Henry Owen (2012) Louise Mensch On Occupy London-LSX (HIGNFY). followthethings.com/louise-mensch-on-occupy-london-lsx-hignfy.shtml (last accessed <insert date here>)

Estimated reading time: 49 minutes.

Posted on September 20, 2024January 5, 2025 by Ian Cook

Radi-Aid: Africa For Norway

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Home & Auto

DISTRIBUTED IN NORWAY

NGO CAMPAIGN

CHANGE ACTIVIST BEHAVIOUR

CROSS CULTURES

START SOMEWHERE DIFFERENT

FLIP THE SCRIPT

MAKE IT FAMILIAR

CHOOSE AN AUDIENCE

LIE TO TELL THE TRUTH

“Radi-aid: Africa For Norway“
NGO video campaign by and for The Norwegian Students’ & Academics International Assistance Fund (SAIH).
Video playlist embedded above. Campaign website here.

It’s unusual to find a humanitarian campaign where people in the Global South take pity on people in the Global North and send them aid in the hope that it will improve their miserable, pitiless lives. The kind citizens of many African countries, blessed with warmth that many take for granted, get together to help the people of Norway who are suffering terribly from freezing cold temperatures. What better to send them? Electric radiators. Charity workers collect and deliver them to grateful aid recipients. They even record a charity single and video to raise awareness and funds, like Band Aid’s ‘Do they know it’s Christmas?’ or USA for Africa’s ‘We are the world’. Their song is just as awful. Just as patronising. Just as one dimensional. Just an inaccurate. Just as tear-jerking. This is a campaign by a Norwegian development NGO that wants to challenge the ‘white saviour complex’ that so much European development NGO fundraising is based upon. What if the tables were turned? What if you were represented in the way that you represent others? What if you found that offensive, partial, ridiculous? Would that lead you to think differently about humanitarian aid, the way it is represented in charity ads, and the things that its NGOs send to people who it sees as needy? Like goats. This campaign, and particularly the video for its charity single ‘Africa for Norway’, went viral. This became a very public debate. Who could have imagined that a gift of radiators could have been so effective?

Page reference: Marie Conmee, Rebecca Jones, Frederic Montaner-Wills, Thomas Paulsen, James Pidding, Hannah Rusbridge & Joe Shrimpton (2016) Radi-Aid: Africa For Norway (taster). followthethings.com/radi-aid.shtml (last accessed <insert date here>)

Estimated reading time: 9 minutes.

Posted on September 14, 2024January 5, 2025 by Ian Cook

Find Your Doppelganger

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Apps

2015

UNBRANDED

PHOTO APP

DOPPELGANGERS WORLDWIDE

USED WORLDWIDE

PHONE APP CONCEPT

POP THE BUBBLE

ENCOURAGE DETECTIVE WORK

BRING PEOPLE TOGETHER

ENCOURAGE EMPATHY

“Find Your Doppelganger“
A concept for a mobile phone app submitted by Rachel Grant as part of a BA Geography dissertation at the University of Exeter, UK.
Full concept text below.

Student Rachel Grant likes to try out the latest apps on her smartphone. She’s tried ones that tell you which celebrity you look like. That’s OK. But there’s a photographer who finds unrelated people who look exactly alike. The technical terms is doppelganger. He arranges for them to meet, photographs them together and finds they feel connected, like lost relations. So what if there was a phone app – like the ones that help you find your celebrity lookalike – that could scan your face and introduce you to your supply chain doppelganger? A garment worker? A tungsten miner? A tea picker? A delivry driver? A plastic recycler? Someone who helped to make your stuff? Might you feel more empathetic towards supply chain workers if they looked like you? Would it be easier to imagine walking in their shoes? What if the ‘Find Your Doppelganger’ app gave you the chance to chat? What if you met up? What impact could meeting a lost ‘relation’ like this have on you?

Page reference: Rachel Grant (2024) Find Your Doppelganger. followthethings.com/doppelganger.shtml (last accessed <insert date here>)

Estimated reading time: 5 minutes.

Posted on August 28, 2024January 5, 2025 by Ian Cook

Beautiful Clothes, Ugly Reality

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Fashion

IMPROVE PAY & CONDITIONS

START SOMEWHERE DIFFERENT

MAKE IT FAMILIAR

MAKE IT PROVOCATIVE

FLIP THE SCRIPT!

WORKERS TAKE THE MIC!

ADD MOOD MUSIC

“Beautiful Clothes, Ugly Reality“
A parody catwalk show by garment factory workers sponsored by the Workers’ Information Centre & United Sisterhood Alliance, Phnom Penh, Cambodia, filmed & posted online by Heather Stillwell. See the Chenla Media version here.

Six months after police shot into a crowd of protesting garment workers in Phnom Penh, Cambodian garment workers turned to another kind of protest, a fashion show. Wearing the clothes they were paid so little to make and re-creating scenes from the violent crackdown on their street protests on stage, they challenged Western brands to play their part in stopping this violence and exploitation and paying the people who make their clothes a decent wage. Canadian photojournalist Heather Stillwell’s online film of the show went went viral. How did this happen, and what impacts did it have?

Page reference: Caroline Weston Goodman (2018) Beautiful Clothes, Ugly Reality. followthethings.com/beautiful-clothes-ugly-reality.shtml (last accessed <insert date here>)

Page also available in Finnish here (coming soon)

Estimated reading time: 50 minutes.

Posted on August 28, 2024January 26, 2025 by Ian Cook

The Messenger Band

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Fashion

“The Messenger Band“
A protest girl band / labour rights NGO including Em [aka Saem] Vun, Leng Leakhana, Chrek Sopha, Nam Sophors, Kao Sochevika, Sothary Kun, Van Huon & others based in Phnom Penh, Cambodia.
Band profile and selected music videos on YouTube embedded in playlist above. The Messenger Band YouTube channel here & facebook page here.

One of the most fascinating, inspiring examples of creative trade justice activism we have found. Made by garment workers, for garment (and other) workers. In 2005, a labour rights NGO based in Phnom Penh, Cambodia hold a talent concert for women working in the city’s garment factories. They want to form a girl band. Inspired by Bob Marley, it’s called ‘The Messenger Band’ because its songs and performances will carry a message to garment and other workers about their rights. They will write and perform in the style of contemporary Cambodian pop music. Sweet and beautiful songs with choreographed dance routines. But the lyrics will come from their community research with garment and other workers about their lives and struggles, and their knowledge of global trade and labour rights. They will record CDs and music videos to post online, and will perform at local concerts and during labour rights protests. Their audiences will learn the lyrics and sing along. The ‘MB’ wants to empower its audiences to claim their rights and to hold their employers to account. They sing in Khmer for Khmer-speaking audiences. They are not talking to overseas consumers, asking them to do anything to help their situation. They take advantage of the fact that women and performance are not taken seriously by the Cambodian authorities. But they are taken seriously by the working class audiences who love and learn from their music. What they do has a huge impact. Much more impact than a labour rights workshop! Labour rights organisations and NGOs outside Cambodia admire their work. They are an inspiration.

Page reference: Lily Bissell, Grace Hodges, Fran Ravel, Julia Sammut & Ellie Reynolds (2020) The Messenger Band. followthethings.com/the-messenger-band.shtml (last accessed <insert date here>)

Estimated reading time: 62 minutes.

Posted on August 28, 2024January 5, 2025 by Ian Cook

Socks

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Fashion

TEACH ECONOMIC GEOGRAPHY

INCLUDE HAUNTING & HORROR

ENCOURAGE CURIOSITY

MAKE IT SNAPPY

“Socks“
Undergraduate coursework written by David Roberts, published in the Teaching Geography journal.
Full text above. Reference below (Cook et al 2007).

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Birmingham is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and what properties they give to that commodity and your experience of ‘consuming’ it. And write a 500 word first person account that connects your lives via that thing. One student – David Roberts – thinks about his Marks & Spencer socks. He has a drawer full of them. And none of them has a ‘made in’ label. After some online detective work, he’s finds one pair were made for him far away in Bulgaria in a factory owned by an Israeli company that’s fighting battles against consumers boycotting their goods because they’re also made by non-unionised workers in factories in Palestine’s Occupied Territories. Marks & Spencer encourages its shoppers to ‘Look Behind The Label’. And that’s exactly what he’s done. He finds some uncomfortable geopolitical issues are protecting his feet.

Page reference: David Roberts (2006) Socks. followthethings.com/socks.shtml (last accessed <insert date here>)

Estimated reading time: 7 minutes.

Posted on August 28, 2024February 20, 2025 by Ian Cook

University Lifestyle: Fabulously British

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Fashion | Grocery | Electronics | Home & Auto

“University Lifestyle: Fabulously British“
Undergraduate coursework designed & written by Charlotte Brunton.
Available in full in slideshow above. High resolution download available here.

After researching examples of trade justice activism to add to this site, students taking CEO Ian’s ‘Geographies of material culture’ module at the University of Exeter are tasked to make their own. Charlotte Brunton’s inspiration comes from the junk mail arriving at her student house. Instead of getting interesting letters, she and her housemates get student fashion catalogues. In particular, Jack Wills catalogues – six or more every season. They’re selling students an ‘aspirational’ lifestyle, tempting them to buy the commodities they feature. The people in them, the things they have, the carefree, stylish and connected lifestyles they picture – the designers want students to want them. Charlotte and her friends imagine themselves using this, wearing that, experiencing the lifestyles these things can support, together. But who made these things? What about their lifestyles? Charlotte asks herself how she can create a catalogue that highlights how personal these things are both to her and to the people who made them? In real life, she has an interdependent, culture-crossing, ‘British’ life which they are very much part of. So she designs a ‘lifestyle catalogue’ that you can browse to imagine and buy into with her.

Page reference: Charlotte Brunton (2014) University Lifestyle: Fabulously British. followthethings.com/university-lifestyle-fabulously-british.shtml (last accessed <insert date here>)

Estimated browsing time: 15 minutes.

Posted on August 28, 2024January 5, 2025 by Ian Cook

Ballet Shoes

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Fashion

“Ballet Shoes“
Undergraduate coursework written by Maya Motamedi, published in the Primary Geography journal.
Full text below.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Birmingham is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. And write a 500 word first person account that connects your lives. One student – Maya Motamedi – is a ballet dancer. She loves her Grishko pointe shoes. They’re part of her dancing body. After some online detective work, she’s finds who made them for her, far away in Russia. The shoes’ component parts come from plenty of other places. This kind of thinking, this kind of detective work, means you are never alone, never do anything by yourself! The lives of thousands of people are wedged into those shoes, says Maya, dancing with her.

Page reference: Maya Motamedi (2006) Ballet shoes. followthethings.com/ballet-shoes.shtml (last accessed <insert date here>)

Estimated reading time: 7 minutes.

Posted on August 21, 2024January 5, 2025 by Ian Cook

Homeland

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Home & Auto

TEACH ECONOMIC GEOGRAPHY

TAKE IT TO PIECES

MAKE THE HIDDEN VISIBLE

PLACE THINGS CAREFULLY

“Homeland“
A social art work created by Dan Gretton, John Jordan, & James Marriott of Platform London, funded by Arts Council England, Calouste Gulbenkian Foundation, London Arts, London Borough Grants Committee, Paperback & Rex.
No longer available from the App Store

There’s a lot of social tension about immigration in the UK in the 1990s. So a group of arts-activists called Platform invites Londoners into the back of a truck for conversations about their lives and how their city is lit. Its lightbulbs have been manufactured in Hungary, the tungsten for their filaments was mined in Portugal, and the coal firing the power stations providing their electricity was mined in Wales. Their argument is that, if London’s global sense place is created by such border-crossing commodities, Londoners could appreciate its border-crossing people too? So what happens in the back of that truck? What conversations take place? How does Platform measure its effectiveness? At followthethings.com we love this example. It’s one of the earliest examples we can find of this kind of arts-activism, and it’s fascinating to learn that one of Platform’s most famous fans at the time of Homeland was Professor Doreen Massey, the author of the (1991) ‘Global Sense of Place’ article that has influenced so many culture-crossing thing-followers since that time. We love it when trade justice activism and geographical theorisations of relationality come together like this.

Page reference: Ian Cook et al (2024) Homeland. followthethings.com/homeland.shtml (last accessed <add date here>)

Estimated reading time: 40 minutes.