Start with a paradox – Page 3 – followthethings.com

Posted on August 28, 2024January 5, 2025 by Ian Cook

Behind The Leather

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Fashion | My Shopping Bag

“Behind The Leather“
An activist stunt by Ogilvy and Mather Advertising, Bangkok for People for the Ethical Treatment of Animals (PETA) Asia.
YouTube video embedded above.

A new luxury store called ‘Leather Works’ opens at the high end CentralWorld mall in Bangkok selling coats, ties, gloves and bags. Shoppers come in to browse. As they touch and try them on, they see flesh, bones, muscles and sinews inside. As they open the handbags, there are beating hearts too. Shoppers get blood on their hands. This leather was clearly ripped from the bodies of crocodiles, snakes, lizards and other ‘exotic’ animals. It’s like a scene from a horror film. Shoppers recoil in shock. These luxury leather goods are disgusting. The video goes viral. Behind this shopping prank is an NGO called People for the Ethical Treatment of Animals (PETA) and the ad agency Ogilvy & Mather who made it all for them. PETA’s Asia office wants to draw attention to the cruel conditions under which ‘exotic’ animals are farmed and butchered for luxury leather fashion. But how genuine, how ethical, can a ‘hidden camera’ stunt like this be? What can these shock tactics do?

Page reference: Ian Cook et al (2024) Behind The Leather (taster). followthethings.com/behind-the-leather.shtml (last accessed <insert date here>)

Estimated reading time: 9 minutes.

Posted on August 28, 2024February 11, 2025 by Ian Cook

Girl Model: The Truth Behind The Glamour

followthethings.com
Fashion | Health & Beauty

SHOW CAPITALIST EVILS

START SOMEWHERE DIFFERENT

START WITH A PARADOX

FIND A CHARACTER

FOLLOW THE PEOPLE

INCLUDE SUFFERING KIDS

BRING MANAGERS INTO VIEW

“Girl Model: The Truth Behind The Glamour”
A documentary film directed by David Redmon & Ashley Sabin for Carnivalesque Films.
Trailer embedded above. Available in full on Kanopy (with institutional login) here. Search Google for other streaming here and purchasing opportunities here. Website including ‘take action’ advice here.

How do 13, 14, 15 year old girls from Novosibirsk, Siberia end up on the pages of fashion magazines in Japan? Filmmakers David Redmon & Ashey Sabin follow 13 year old Nadya Vall who is scouted in her bra and pants by former model Ashley Arbaugh who finds her look ‘extraordinary’. Nadya wants to live the glamorous life in Tokyo that Ashley’s modelling agency could provide her with, and could earn much-needed money for her family back home. But the reality she experiences in Tokyo is starkly different. She is lonely, hungry and broke. What is it about Japanese fashion culture that values skinny white blonde blue-eyed Europeans teens? Especially as it dehumanises them, treats them as commodities, when they become part of it. Ashley knows she works in a parasitical industry and is conflicted. ‘Girl Model’ is an exposé of its creepiness and exploitation. It’s uncomfortable viewing for its audiences (to put it mildly), and for the people who feature in it. Some of them say that it’s not an accurate portrayal. Nadya calls co-director Redmon a ‘sexual predator’. But is this true or is it what you would have to say if you wanted to continue working in the industry? Models working around the world recognised themselves in the film and shared their experiences online. The film became a rallying cry and campaigning tool to push for change in the industry. It had a powerful impact and features on our site because, here, it’s the workers are the commodities and their supply chain stretches from Sibreria to Japan.

Page reference: Adele Hambly, Elaine King, Andy Keogh, Camilla Renny-Smith, Ed Callow, Joe Thorogood & Vicky Alloy (2025) Girl Model: The Truth Behind The Glamour. followthethings.com/girl-model.shtml (last accessed <insert date here>)

Estimated reading time: 118 minutes.

Posted on August 28, 2024February 20, 2025 by Ian Cook

University Lifestyle: Fabulously British

followthethings.com
Fashion | Grocery | Electronics | Home & Auto

“University Lifestyle: Fabulously British“
Undergraduate coursework designed & written by Charlotte Brunton.
Available in full in slideshow above. High resolution download available here.

After researching examples of trade justice activism to add to this site, students taking CEO Ian’s ‘Geographies of material culture’ module at the University of Exeter are tasked to make their own. Charlotte Brunton’s inspiration comes from the junk mail arriving at her student house. Instead of getting interesting letters, she and her housemates get student fashion catalogues. In particular, Jack Wills catalogues – six or more every season. They’re selling students an ‘aspirational’ lifestyle, tempting them to buy the commodities they feature. The people in them, the things they have, the carefree, stylish and connected lifestyles they picture – the designers want students to want them. Charlotte and her friends imagine themselves using this, wearing that, experiencing the lifestyles these things can support, together. But who made these things? What about their lifestyles? Charlotte asks herself how she can create a catalogue that highlights how personal these things are both to her and to the people who made them? In real life, she has an interdependent, culture-crossing, ‘British’ life which they are very much part of. So she designs a ‘lifestyle catalogue’ that you can browse to imagine and buy into with her.

Page reference: Charlotte Brunton (2014) University Lifestyle: Fabulously British. followthethings.com/university-lifestyle-fabulously-british.shtml (last accessed <insert date here>)

Estimated browsing time: 15 minutes.