Follow it yourself – Page 2 – followthethings.com

“Cyborg Information Leaflet: Thyroxine 50 Microgram Tablets“
Undergraduate coursework created by Alison Buckler.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Birmingham is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. Because you’re a cyborg, your body cannot function without the people, animals, technologies, networks that makes its inputs like food and medicine. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. See what you can find online and write a 500 word first person account that connects your lives. One student – Alison Buckler – chose the most personal example we ever saw, a medicine that’s keeping her alive. It’s not a discretionary commodity that she could do without. It’s not something where there’s an organic of fair trade alternative. So what can she find out about its origins, it’s life before it came into her life and made such a positive difference? And how can she convey what she has learned? In every box of pills, there’s a patient information leaflet. So Alison rewrites the one that comes with her Thyroxine tablets to provide a different kinds of information for a patient. A different understanding of their body and the way that it works, and what’s helping this medicine to help it work. This leaflet’s information is based on an extroverted sense of the body – a cyborg ontology – where the inside and the outside are intimately linked. What comes with this are senses of both astonishment and guilt. This was the first follow-the-meds example to appear on followthethings.com, and it inspired all the others…

Page reference: Alison Buckler (2004) Cyborg Information Leaflet: Thyroxine 50 Microgram Tablets. followthethings.com/cyborg-information-leaflet-thyroxine-50-microgram.shtml (last accessed <insert date here>)

Estimated reading time: 14 minutes.

Posted on December 6, 2024January 5, 2025 by Ian Cook

Mirror

followthethings.com
Health & Beauty | Home & Auto

CHOOSE THE RIGHT THING

TAKE IT TO PIECES

FIND LOST RELATIONS

EMBODY EXPLOITATION

BRING PEOPLE TOGETHER

REDESIGN THE COMMODITY

INCLUDE HAUNTING & HORROR

MAKE IT META

MAKE IT SNAPPY

“Mirror“
Undergraduate coursework written by Lucinda Lawrence.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Exeter is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. And write a 500 word first person account that connects your lives. One student – Lucinda Lawrence – creates the most ‘meta’ example we have ever seen. It’s about a mirror that she bought in a market. It’s about the science and ingredients of mirrors. It’s about the people who mine its ingredients. Like tin. It’s about who you see when you look in the mirror, who helps you to be you. And – aaaand – she submits two things. A piece of paper with some typed writing on it. And a mirror. The writing has been reversed, so it can only be read in the mirror. And the mirror has a message written in red lipstick on its surface. ”If you fall, no one’s gonna carry you out (Rubin Age 13)’ (Cook 2007, p,2).’ It’s a fantastic piece of work. But you’ll need a mirror to read it. It’s worth the effort! When we showed this at an academic conference, one member of the audience called it ‘conceptual art’.

[If you want more ‘who I see in the mirror’ trade justice activism, see our page on a short film called Handprint here]

Page reference: Lucinda Lawrence (2009) Mirror. followthethings.com/mirror.shtml (last accessed <insert date here>)

Estimated reading time: 8 minutes.

Posted on December 2, 2024July 12, 2025 by Ian Cook

Step Away From The Weapon

followthethings.com
Security

CHOOSE THE RIGHT THING

“Step Away From The Weapon“
Undergraduate coursework written by Ginny Childs, originally published on followtheblog.org here.
Full text below.

In the version of the ‘Geographies of Material Culture’ module that was first taught at the University of Exeter, groups of students were given books, music videos, films and other example of trade justice activism to research. Their job was to produce draft pages on these sources for the followthethings.com website. Ginny Childs was in a group researching Indian rap artist Sofia Ahraf’s ‘Dow vs Bhopal: A Toxic Rap Battle’ music video [see this page in our website here]. Ginny wasn’t born when the Bhopal factory exploded in 1984 but, as a member of the university’s Office Training Corps, she notices stringent rules about toxic chemical leaks in her rifle drills. While thousands of people of Bhopal had been poisoned by Methyl Isocyanate, she was at risk from a tiny dose of the radioactive hydrogen isotope called tritium that was in her rifle battlesight. The safety procedures in place if that leaked its tritium are stringent. So she investigates the safety procedures the Union Carbide factory in Bhopal in the 1980s and wonders if she’s benefitted from better chemical safety regs that emerged after the disaster. Dow still hasn’t paid compensation top the Bhopal victims. And she’s still reliant on Dow (who bought Union Carbide) as a company making chemical ingredients in the commoditiies she loves. So what can she do with what she learns? How can she make a difference? Share Ashraf’s ”toxic rap battle’ video on her socials maybe? Keep the story alive.

Page reference: Ginny Childs (2017) Step Away From The Weapon. followthethings.com/step-away-from-the-weapon.shtml (last accessed <insert date here>)

Estimated reading time: 9 minutes.

Posted on November 29, 2024January 5, 2025 by Ian Cook

Door key

followthethings.com
Home & Auto

2006

UNBRANDED

DOOR KEY

MADE IN MANY COUNTRIES

CHOOSE THE RIGHT THING

“Door Key“
Undergraduate coursework written by Alice Williams published in the Primary Geographer.
Full text below.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Birmingham is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. And write a 500 word first person account that connects your lives. Alice Williams writes about a recent experience. When she lost something and only then realised how important it was to her life. The key to her flat. Which gives her a sense of safety. Or at least she thinks so. Until she looks into its ingredients. Its metals. Like lead. Which is added to make it easier to cut. And its possible sources. Mines in South Africa and the USA. A smelter in Canada. A cutting plant in Italy… And the people who work with lead in these places. And the effects it has on their health. And their safety. They’re connected. Shouldn’t everyone feel safe?

Page reference: Alice Williams (2006) Door Key. followthethings.com/door-key.shtml (last accessed <insert date here>)

Estimated reading time: 8 minutes.

Posted on November 10, 2024January 5, 2025 by Ian Cook

Chewing Gum

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Grocery

INGREDIENTS SOURCED WORLDWIDE

CHOOSE THE RIGHT THING

TAKE IT TO PIECES

JOIN THE DOTS

MAKE THE HIDDEN VISIBLE

MAKE IT A MYSTERY

JUXTAPOSE EXTREMES

PLACE THINGS CAREFULLY

EMBODY EXPLOITATION

MAKE IT SNAPPY

MAKE IT META

“Chewing Gum“
Undergraduate coursework written by Lucy Mayblin, published in the Teaching Geography journal.
Full text below.

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Birmingham is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, their lecturer (now followthethings.com CEO) Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and the properties they give to that commodity and your experience of ‘consuming it’. And write a 500 word first person account that connects your lives. One student – Lucy Mayblin – ends up writing about being an accidental consumer. She’s walking to class. She steps in chewing gum recently spat from someone else’s mouth. It’s stuck to her shoe. But what exactly is stuck to her shoe, and why? She buys some gum and inspects the ingredient list. She searches the internet to find out more. What she finds out is shocking. She had trodden in the ‘war on terror’?! But is it true? To add to the stickiness of her work, she prints it out, rolls it into a tube, puts it into a shoe, and hands it in with some fresh gum on the sole. It sticks to the hand-in desk.

Page reference: Lucy Mayblin (2004) Chewing Gum. followthethings.com/chewing-gum.shtml (last accessed <insert date here>)

Estimated reading time: 6 minutes.

Posted on November 10, 2024September 9, 2025 by Ian Cook

The Fruits Of Our Labour: An Avocado’s Story

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Grocery

“The Fruits Of Our Labour: An Avocado’s Story“
A dissertation by Freddie Abrahams, submitted as part of their BA Geography degree at the University of Birmingham, UK.
Sample pages from Introduction, Methodology & Findings in slideshow above. Click them to read the dissertaion.

Undergraduate student Freddie Abrahams is shocked to discover that the Carmel-branded, ‘Produce of Israel’ avocados he eats may be grown on illegally seized Palestinian land. There’s a campaign in the UK to boycott these fruits. So he contacts Agrexco, the Israeli company that supplies them, and asks if it’s possible to find out for himself. He travels to Israel and ends up on kibbutz farms. They’re not on Palestinian land. And they’re not farmed by Palestinian people. The people he meets are migrant workers from Ethiopia, Thailand and other countries. He’s baffled. The boycott protestors are so angry. They say that all Israeli avocados should be boycotted. But the Agrexco managers he’s met have helped him so much with his research. They have been so open. He hasn’t seen any avocados being grown on Palestinian land. But Agrexco wouldn’t help him to see that, would they? His research does throw some doubt on facts of the boycott. So what’s his dissertation about? Following acovados? And/or the politics of knowledge in following avocados. What research are thing-followers allowed to do? What access can they gain to what spaces? Who gives permission? Who shapes what they learn to see? Freddie’s research was unusually easy to do.

Dissertation reference: Freddie Abrahams (2007) The Fruits Of Our Labour: An Avocado’s Story. BA Geography Dissertation: University of Birmingham, UK (followthethings.com/the-fruits-of-our-labour-an-avocados-story.shtml last accessed <insert date here>)

Page reference: Freddie Abrahams (2011) The Fruits Of Our Labour: An Avocado’s Story. followthethings.com/the-fruits-of-our-labour-an-avocados-story.shtml (last accessed <insert date here>)

Estimated reading time: 60 minutes.

Posted on September 20, 2024January 5, 2025 by Ian Cook

Hard To Follow Things: Natural Gas

Field photograph, taken in 2015. A Northern Gas Networks repair team responds to a reported gas leak in County Durham. The way gas drew actors such as these in to respond to its escape provided a valuable opportunity for me to talk to practitioners and to observe the practices they employed to visualise and govern natural gas.
Field photograph of a section of low-pressure distribution pipe, taken in Middlesborough in 2015. This pipe has been excavated as part of a nation-wide programme of pipeline replacement.
Field photograph taken in 2015 during a visit to a meter calibration facility, owned by DNV-GL.

followthethings.com
Home & Auto

SOURCED FROM THE NORTH SEA

USED IN THE UK

FOLLOW IT YOURSELF

TEACH ECONOMIC GEOGRAPHY

CHOOSE THE RIGHT THING

FOLLOW THE THING

MAKE THE HIDDEN VISIBLE

“Hard To Follow Things: Natural Gas“
A blog post by Peter Forman originally published on the followthethings.com blog.
Available in full below. Originally published here.

PhD student Peter Forman wants to follow the thing, but his thing is natural gas. That’s a difficult thing to follow. Most of the things that people follow could be held in their hand, placed in their shopping bag. But it’s difficult and dangerous to do that with gas. Most of the things that people follow clearly come from somewhere. This banana was grown in this country. This phone was assembled in that country. But natural gas molecules from different sources get mixed up, so you can’t follow this commodity from source to destination, from production to consumption. It also gets from A to B underground, along pipes whose exactly network is a closely guarded secret. So how do you follow gas? For Peter, you find the places where it comes to the surface, in infrastructure, where it leaks, where the gas company vans and workers are digging holes, mending and replacing piping, that kind of thing. Thing-followers know that their thing is going to be a co-author of their work. It’s going to shape the way they work, and how they can study it. Nothing is impossible to follow, you just need some creative thinking, theorising and fieldwork strategies to work it out. As Peter says a the end of his post, ‘Every “thing” introduces its own challenges for study, and as thing-followers, we must be attentive to these specificities, continue to develop novel strategies for dealing with these difficulties, and continue to share our experiences of the challenges encountered.’ He’s sharing his experiences below.

Page reference: Pete Forman (2024) Hard To Follow Things: Natural Gas. followthethings.com/hard-to-follow-things-natural-gas.shtml (last accessed <insert date here>)

Estimated reading time: 14 minutes.

Posted on September 20, 2024March 11, 2025 by Ian Cook

Bright Smiles, Dirty Secrets

followthethings.com
Health & Beauty

SHOW CAPITALIST EVILS

TAKE IT TO PIECES

START WITH A PARADOX

TARGET THE RIGHT BRAND

PLAY WITH BRANDING

EMBODY EXPLOITATION

INCLUDE SUFFERING KIDS

“Bright Smiles, Dirty Secrets“
Undergraduate coursework designed & written by Talisker Alcobia Cornford.
Originally published on the followthethings.com blog here.

Talisker is taking ‘the’Geographies of Material Culture’, the Exeter University module behind our website. At the start of the module, CEO Ian asks everyone to choose an everyday commodity, zero in on one or more of its ingredients, search online for human and other stories of its making, and then experiment with forms of cultural activism to make these relations public. It’s often more interesting to choose something you have absolutely no idea about – he says – no preconceptions about, like something whose ingredients are chemicals, with names you don’t recognise, listed on the packaging in tiny writing that’s hard to read, especially when we use them bleary-eyed, first thing in the morning. Toothpaste is an excellent example. Whose lives are in these kinds of commodities? Talisker culture jams some Colgate ads to add some missing supply chain information to them. But why isn’t her response to simply shop for a different brand? Why’s she making these spoof ads? Who does she want to see them? Where would she like them to be displayed?

Page reference: Talisker Alcobia Cornford (2020) Bright Smiles, Dirty Secrets. followthethings.com/bright-smiles-dirty-secrets.shtml (last accessed <insert date here>)

Estimated reading time: 8 minutes.

Posted on August 28, 2024September 9, 2025 by Ian Cook

Made In Cambodia

followthethings.com
Fashion

BRING PEOPLE TOGETHER

ENCOURAGE EMPATHY

“Made in Cambodia“
A dissertation by Helen Clare, submitted as part of their BA Geography degree at the University of Birmingham, UK.
Click the preview pages above to read the dissertation.

Undergraduate student Helen Clare looks through her clothes and finds an H&M t-shirt ‘Made in Cambodia’. She’s traveling to Cambodia to do some charity work in her summer vacation. She wants to find and meet one of the garment factory workers who helped to make that T-shirt for her. But, despite her best efforts, she cannot gain access to the factories where she’s convinced it may have been made. So, she does the next best thing. She takes a course that will give her the qualification to work there. What does she learn along the way? Who does she get to meet? And what can she learn from them about the lives her t-shirt connects?

Dissertation reference: Helen Clare (2006) Made in Cambodia. BA Geography Dissertation: University of Birmingham, UK (followthethings.com/madeincambodia.shtml last accessed <insert date here>)

Page reference: Helen Clare (2024) Made in Cambodia. followthethings.com/made-in-cambodia.shtml (last accessed <insert date here>)

Estimated reading time: 92 minutes.

Posted on August 28, 2024January 5, 2025 by Ian Cook

Socks

followthethings.com
Fashion

TEACH ECONOMIC GEOGRAPHY

INCLUDE HAUNTING & HORROR

ENCOURAGE CURIOSITY

MAKE IT SNAPPY

“Socks“
Undergraduate coursework written by David Roberts, published in the Teaching Geography journal.
Full text above. Reference below (Cook et al 2007).

The students’ first task in the ‘Geographies of Material Culture’ module at the University of Birmingham is to make a personal connection between their lives and the lives of others elsewhere in the world who made the things they buy. These are the people who help you to be you, followthethings.com CEO Ian tells them. So choose a commodity that matters to you, that’s an important part of your identity, that you couldn’t do without. Think about its component parts, its materials, and what properties they give to that commodity and your experience of ‘consuming’ it. And write a 500 word first person account that connects your lives via that thing. One student – David Roberts – thinks about his Marks & Spencer socks. He has a drawer full of them. And none of them has a ‘made in’ label. After some online detective work, he’s finds one pair were made for him far away in Bulgaria in a factory owned by an Israeli company that’s fighting battles against consumers boycotting their goods because they’re also made by non-unionised workers in factories in Palestine’s Occupied Territories. Marks & Spencer encourages its shoppers to ‘Look Behind The Label’. And that’s exactly what he’s done. He finds some uncomfortable geopolitical issues are protecting his feet.

Page reference: David Roberts (2006) Socks. followthethings.com/socks.shtml (last accessed <insert date here>)

Estimated reading time: 7 minutes.

👻 Who's haunting Halloween?

🎅 Who's been good this year?

Tag: Follow it yourself

Cyborg Information Leaflet: Thyroxine 50 Microgram Tablets

Mirror

Step Away From The Weapon

Door key

Chewing Gum

The Fruits Of Our Labour: An Avocado’s Story

Hard To Follow Things: Natural Gas

Field photograph of a section of low-pressure distribution pipe, taken in Middlesborough in 2015. This pipe has been excavated as part of a nation-wide programme of pipeline replacement.

Field photograph taken in 2015 during a visit to a meter calibration facility, owned by DNV-GL.

Bright Smiles, Dirty Secrets

Made In Cambodia

Socks

🎁 It's never too early for seasonal shopping

👻 Who's haunting Halloween?

🎅 Who's been good this year?

Field photograph of a section of low-pressure distribution pipe, taken in Middlesborough in 2015. This pipe has been excavated as part of a nation-wide programme of pipeline replacement.

Field photograph taken in 2015 during a visit to a meter calibration facility, owned by DNV-GL.