Where chocolate Easter bunnies come from: in advertising. Two 2015 films advertising the Lindt Gold Bunny as a character with no back-story beyond its chocolate-maker or factory. Lindt tells the story here.
Where chocolate Easter bunnies come from: in activism. A 2013 campaign by Erklärung von Bern where a chocolate bunny discovers who picked the cocoa that made him. Campaign details here.
Tag: Create a character
TACTIC: the characters that trade justice activism encourages its audience to empathise with don’t always have to be real, authentic people. That’s limiting. So why not create a character – a person or a commodity – who can take a stand or tell a life story your audiences need to hear?
“Sorry We Missed You“ A feature film written by Paul Laverty & directed by Ken Loach for 12 production companies including BBC Films & Canal+. Official trailer embedded above. Search online to streaming options here.
‘Ricky and his family have been fighting an uphill struggle against debt since the 2008 financial crash. An opportunity to wrestle back some independence appears with a shiny new van and the chance to run a franchise as a self employed delivery driver. It’s hard work, and his wife’s job as a carer is no easier. The family unit is strong but when both are pulled in different directions everything comes to breaking point’ (Source: Anon 2019, np link).
Page reference: Ian Cook et al (2024) Sorry We Missed You (holding page). followthethings.com/sorry-we-missed-you.shtml (last accessed <insert date here>)
“Plastic Bag“ A short film directed by Ramin Bahrani and narrated by Werner Herzog for ITVS’s Futurescapes series. Published on YouTube, embedded above. Search online for other streams here.
Remember those thin plastic bags that used to be available, free, at the checkout? This is the starting point for Ramin Bahrani’s short film. What lives do these bags lead after the shopping is emptied from them at home? How long do they live? Where do they end their lives? Do their lives ever end? And what if one of them could tell that story for itself (in a droll Bavarian accent)? What would it say? One may think it’s exciting to have finally been chosen, there at the checkout, to fulfil his destiny. To help a shopper carry their shopping home. The shopper-bag relationship is short-lived, but beautiful. But what if that shopper later uses you to pick up her dog’s poo? And put you in a bin? How would you feel about her then, as your life continued, further and further away from hers? You’re not the slightest bit biodegradable. Your life is going to last for ever, starting in a landfill dump. What’s it like to be there with millions of bits of other trash? Imagine being caught in the wind, blown through the countryside, travelling hundreds of miles, over maybe thousands of years, ending up in the sea, with the fish, possibly causing them all kinds of problems. Who and what might you have seen and met on your journey? What would you ponder about your life now its purpose is so far in the past? This film has a silly and unbelievable plot, but its also wonderfully moving, hilarious, thought-provoking. Viewers are surprised to find themselves empathising with an object. Caring about its fate. How its life could have been different. Maybe this is the best way to change people’s minds about the mountains of waste created by capitalism and its commodity culture. Maybe it’s the perfect film to illustrate vital materialism, assemblage theory, affect and/or dark ecology. Even if Bahrani didn’t set out to do so. Maybe you have to watch it to write an essay. Maybe it’s just too long or just plain stuuuuupid. Like a childish spinoff from a well-known movie franchise like Toy Story. Ugh. Watch and read for yourself! This page is a wild ‘follow the thing’ ride into debates about environmental justice and reponsibility.
Page reference: Molly Healy, Josephine Thompson, Daisy Aylott, Lily Andrews, Kate Ward, Charlotte Rooker, James Swain, Edward Denton & Ethan Langfield (2025) Plastic Bag. followthethings.com/plastic-bag.shtml (last accessed <insert date here>)
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
Vimeo is a video hosting platform for high-quality content, ideal for creators and businesses to showcase their work.
Registers a unique ID on mobile devices to enable tracking based on geographical GPS location.
1 day
VISITOR_INFO1_LIVE
Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Also used for marketing
179 days
PREF
This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on.
10 years from set/ update
YSC
Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
Session
DEVICE_INFO
Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.
179 days
LOGIN_INFO
This cookie is used to play YouTube videos embedded on the website.