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“The 2 Euro T-Shirt – A Social Experiment“
A repurposed vending machine & film made for Fashion Revolution Germany by BBDO & Unit9.
Uploaded to YouTube & embedded in full above.
To mark the second anniversary of the collapse of the Rana Plaza garment factory complex in Dhaka, Bangladesh, Fashion Revolution activists in Germany placed a t-shirt vending machine in a public square in Berlin. Shoppers were invited to insert ‘only 2€’ to buy a t-shirt. Before it was dispensed, however, the machine showed them a short film about ‘Manisha’, one of millions of people working in the sweatshops where it could have been made. Shoppers were then presented two options: to get the t-shirt or to donate the 2€ they inserted to the Fashion Revolution movement. Would ‘people care when they know’? Especially at the ‘point of sale’. That was the experiment. The vending machine filmed shoppers as they decided. What were their reactions? What did they choose to do? The YouTube video went viral. What would you do? Buy or donate?
Page reference: Olivia Boertje, Jo Ryley, Alec James, Tori Carter, Becky Watts and Rachel Osborne (2016) The 2 Euro T-Shirt – A Social Experiment. followthethings.com/the-two-euro-t-shirt-experiment.shtml (last accessed <add date here>)
Estimated reading time: 80 minutes.
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