Category: Uncategorized

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Handbook page: impacts

RELATED INGREDIENTS

INTENTIONS

Change government behaviour
Change corporate behaviour
Change citizen behaviour
Change consumer behaviour
Change the system
Show what’s possible

TACTICS

Have a theory of change
Join with others
Find the unions
Bring managers into view
Bring politicians into view
Bring regulators into view
Hold ’em accountable

RESPONSES

Capitalism is sh*t
This is disgusting
I’m so angry
I gotta do something
These people are inspiring

IMPACTS

Governments intervene
Corporations are punished
Corporations change

EXAMPLES

HANDBOOK PAGES

Mangetout
UDITA
<more to be added>

Workers’ pay & conditions improve

IN BRIEF

Although it’s not always easy to trace a line between individual examples of trade justice activism and improvements in supply chain workers’ pay and conditions, this work does make a positive difference when looked at more broadly.

What’s this page?

This is a placeholder impact page that, once finished, will explain this impact, illustrate it with reference to comments taken from relevant followthethings.com example pages, and will give a clickable sense of the intentions, tactics and responses that go with it.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

RECOMMENDED READINGS

HĂ©lĂšne Bohyn (2025) Omnibus Or Not, Due Diligence Is a Must: Policy Breakdown . Better Cotton 31 March (https://bettercotton.org/omnibus-or-not-due-diligence-is-a-must-policy-breakdown/ last accessed 22 April 2025`)

Alice Evans (2020) Overcoming the global despondency trap: strengthening corporate accountability in supply chains. Review of International Political Economy, 27(3), p.658-685

Genevieve LeBaron, Remi Edwards, Tom Hunt, Charline Sempéré & Penelope Kyritsis (2022) The Ineffectiveness of CSR: Understanding Garment Company Commitments to Living Wages in Global Supply Chains. New Political Economy 27(1), 99-115

Juliane Reinecke & Jimmy Donaghey (2021) Towards worker-driven supply chain governance: developing decent work through democratic worker participation. Journal of Supply Chain Management 57(2), 14–28

Erik Olin Wright (2015) How to be an anticaptalist today. Jacobin 12 February

Image credit

Icon: improvement (https://thenounproject.com/icon/improvement-7764895/) by Pixels Peak from Noun Project (CC BY 3.0)

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SECTION: Responses

by Ian Cook (July 2025)

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Handbook: response page

RELATED INGREDIENTS

INTENTIONS

Pop the bubble
Tell the truth
Show capitalist evils
Change consumer behaviour
Change citizen behaviour

TACTICS


Include emotion
Show the violence
Embody exploitation
Include suffering kids
Let the tears flow
Bring managers into view
Juxtapose extremes
Blame, shame & guilt

RESPONSES


Capitalism is sh*t
I’m so angry
Creeperific
I won’t buy it!
Who’s responsible?
I gotta do something
LOL capitalism
Nobody cares

IMPACTS

Now we’re talking
Activism is inspired
Activists are recruited
Say no to enquiries

EXAMPLES

HANDBOOK PAGES


Girl model
Ilha das Flores
Mangetout
<more to be added>

This is disgusting

IN BRIEF

Sometimes showing how & where commodities are made physically disgusts audience members. They feel it in their bodies, it makes them flinch, retch, squirm. It’s ‘icky’ & that ick can feed into (in)action.

What’s this page?

This is a placeholder response page that, once finished, will explain this response, illustrate it with reference to comments taken from relevant followthethings.com example pages, and will give a clickable sense of the intentions, tactics and impacts that go with it.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

RECOMMENDED READINGS

Deena Kemp (2025) Comparing disgust and sadness: examining the interaction of emotion & information in charity appeals. Journal of social marketing (online early).

Max RyynÀnen, Heidi Kosonen & Susanne Ylönen (2023) From visceral to the aesthetic: tracing disgust in contemporary culture. in their (eds.) Cultural Approaches to Disgust and the Visceral. London: Routledge, 3-16

Image credit

Icon: disgusted (https://thenounproject.com/icon/disgusted-3880475/) by Noura Mbarki from Noun Project (CC BY 3.0)

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SECTION: Responses

by Ian Cook (July 2025)

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Handbook: tactic page

RELATED INGREDIENTS

INTENTIONS

Show capitalist evils
Change industry minds
Change corporate behaviour
Show what’s possible

TACTICS

Target the right brand
Hold ’em accountable
Include emotion
Show both sides
Find a character
Overlap scenes
Juxtapose extremes
Use myths & legends
Go to court!
Show social justice
Show how to win
Create a character
Make the hidden visible
Lie to tell the truth
Bring politicians into view
Bring regulators into view

RESPONSES


Capitalism is sh*t
I’m so angry
This is disgusting
Creeperific
Silence your critics
Who’s responsible?
Guilty as charged
That brand deserves credit

IMPACTS

Corporations change
Activism is inspired
Workers pay & conditions improve
Can’t tell

EXAMPLES

HANDBOOK PAGES

Bananas!*
Big boys gone bananas!*
Employee visualisation appendage
Girl model
Mangetout
The true cost
<more to be added>

FOLLOWTHETHINGS.COM PAGES
BRING MANAGERS INTO VIEW

Bring managers into view

IN BRIEF

So much trade justice activism puts exploited workers centre stage, often as victims or Davids vs. unseen Goliaths. So include / focus on Goliaths, their responsibilities & power to change things.

What’s this page?

This is a placeholder tactic page that, once finished, will explain this tactic, illustrate it with reference to comments taken from relevant followthethings.com example pages, and will give a clickable sense of the intentions, responses and impacts that go with it.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

RECOMMENDED READINGS

Ian Cook et al  (2018). Inviting construction: Primark, Rana Plaza and political LEGO. Transactions of the Institute of British Geographers, 43(3), 477-495

Susanne Freidberg (2004) The ethical complex of corporate food power. Environment and planning D: society and space 22(4), 513-531

Louise Owen (2011) ‘Identity correction’: the Yes Men and acts of discursive ‘leverage’. Performance research 16(2), 28-36

Wolfgang Natter & John Paul Jones III (1993) Pets or meat: class, ideology & space in Roger & Me. Antipode 25(2), 140-158

Image credit

Icon: manager (https://thenounproject.com/icon/manager-7545408/) by muhammad rokhis muktafa from Noun Project (CC BY 3.0)

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SECTION: Tactics

by Ian Cook (July 2025)

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Get involved

We are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers, trade unions and fashion lovers. We are the industry and we are the public. We are world citizens. We are you.

Ditty et al (2018) How to be a fashion revolutionary p.11

Here at followthethings.com, we don’t want to place the blame for trade injustice only on ‘the consumer’ who is guilty for buying the wrong stuff. That’s the most common response to the work that we feature on our site, even if that work explicitly says the opposite. For trade justice activism to be effective, it needs to involve all kinds of pressure being put on corporations, industries and governments from inside and out, from all supply chain actors, from anywhere and everywhere. Whatever you do for work, in your stidies and in your spare time, there’s a way to get involved.

We will add more resources in due course, but our recommended starting point is Fashion Revolution’s (2018) How to be a fashion revolutionary. What it says fits the ethos of our site, hand in glove.

Source

Sarah Ditty, Ian Cook, Laura Hunter, Futerra, Tamsin Blanchard (2018) How to be a fashion revolutionary (2nd ed.) Ashbourne: Fashion Revolution