Few of us know. They seem to be untouched by human hands. But news stories, documentary films and artworks showing the hidden ingredients in our coffee, t-shirts, phones and countless other commodities keep appearing. They often 'expose' unpleasant working conditions to encourage more 'ethical' consumer or corporate behaviour. followthethings.com is this work's 'online store'. Here you can find out who has followed what, why and how, the techniques they use to 'grab' you, the discussions they provoke, the difference they can make, and how to follow things yourself.