{"id":659,"count":9,"description":"TACTIC: when you're putting a brand's supply chain misdeeds under the spotlight, redesign its logo, its tagline, its ads, its commodities. Or when you're marketing your documentary film, see if and how the commodity that's the focus of your enquiries has rich & ready-made cultural meanings, and play with those meanings in the title of your work & its promotion.","link":"https:\/\/followthethings.com\/?tag=play-with-branding","name":"Play with branding","slug":"play-with-branding","taxonomy":"post_tag","meta":[],"_links":{"self":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/tags\/659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fposts&tags=659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}