{"id":585,"count":52,"description":"TACTIC: if you want audiences to care about the people who make their things, focus on things they care about. Things they couldn\u2019t do without. Things that help them to be who they are. Things that are good for them. And, through those things, the trade injustices elsewhere that they\u2019re connected to right now.","link":"https:\/\/followthethings.com\/?tag=choose-the-right-thing","name":"Choose the right thing","slug":"choose-the-right-thing","taxonomy":"post_tag","meta":[],"_links":{"self":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/tags\/585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fposts&tags=585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}