{"id":401,"count":25,"description":"TACTIC: choosing a brand or corporation that your audience already has feelings about can draw a crowd, but it also lets others off the hook. Why Nike not Asics? Apple not Lenovo? Where they lead, others will follow?","link":"https:\/\/followthethings.com\/?tag=target-the-right-brand","name":"Target the right brand","slug":"target-the-right-brand","taxonomy":"post_tag","meta":[],"_links":{"self":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/tags\/401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fposts&tags=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}