{"id":291,"count":35,"description":"TACTIC: if you want to change people\u2019s minds, one principle of trade justice activism is that you have to start where people are: in the experiences, enjoyments, and worries of their commodity worlds. You then add into these the messages that you want to convey about trade injustice and what to do about it. If all goes well, your work rewires these enjoyments and worries and your consumer-audiences take action.","link":"https:\/\/followthethings.com\/?tag=make-it-familiar","name":"Make it familiar","slug":"make-it-familiar","taxonomy":"post_tag","meta":[],"_links":{"self":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/tags\/291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fposts&tags=291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}