{"id":31719,"date":"2026-02-12T17:12:07","date_gmt":"2026-02-12T17:12:07","guid":{"rendered":"https:\/\/followthethings.com\/?p=31719"},"modified":"2026-03-02T17:50:20","modified_gmt":"2026-03-02T17:50:20","slug":"handbook-tactic-find-the-love","status":"publish","type":"post","link":"https:\/\/followthethings.com\/?p=31719","title":{"rendered":"Handbook: tactic page"},"content":{"rendered":"\n
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RELATED INGREDIENTS<\/h4>\n\n\n\n

INTENTIONS<\/h5>\n\n\n\n

Pop the bubble<\/a>
Cross cultures
Show what’s possible<\/p>\n\n\n\n

TACTICS<\/h5>\n\n\n\n

Include emotion
Humanise workers
Humanise things
Make it familiar
Encourage empathy
Encourage thankfulness
Follow the people
Find a character
Be the character
Involve a celebrity
Find lost relations
Bring people together
Spend some time
Cultivate relationships
Encourage feminist solidarities
Make it together
Walk the walk!
Have a theory of change<\/p>\n\n\n\n

RESPONSES<\/h5>\n\n\n\n

I know how they feel
I just cried
That’s my story
This gives me hope
These people are inspiring
Thank you
We We We
It’s so lightweight
Call youselves feminists?
What’s the point?
Charity begins at home<\/p>\n\n\n\n

IMPACTS<\/h5>\n\n\n\n

I get what it’s like
Now we’re talking
Activism is inspired
Can’t tell<\/p>\n\n\n\n

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EXAMPLES<\/h4>\n\n\n\n

HANDBOOK PAGES<\/h5>\n\n\n\n

Jamelia: whose hair is it anyway?
‘I found this in a box of Halloween decorations’
Letter from Masanjia
Made in Dagenham

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FOLLOWTHETHINGS.COM PAGES<\/h5>\n\n\n\n
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FIND THE LOVE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Find the love<\/strong><\/h1>\n\n\n\n

IN BRIEF<\/p>\n\n\n\n

Cut though the greed, selfishness, competition, inequalities & exploitations of global capitalism, by finding people who care deeply & unreservedly for each other, expecting nothing in return. Don’t look back in anger, look forward with love. Of all the emotions captured and generated by trade justice activism, this is the most positive for effective change.<\/p>\n\n\n\n

What’s this page?<\/summary>\n

This is a tactic<\/em> page that tries to explain this tactic, illustrate it with reference to comments taken from relevant followthethings.com example pages, and gives a sense of the intentions, responses and impacts that go with it. Only a few of the handbook links work at the moment. The headings are included to give a sense of what’s to come. <\/p>\n<\/details>\n\n\n\n

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\u2026 anger \u2026 should not be the emotion that motivates activism. \u2026 a more just society is developed through the emotion of love.<\/p>\n\n\n\n

Hazel Biana (2021, p.132).<\/p>\n<\/blockquote>\n\n\n\n

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… love is an antidote to oppressive human-made systems of colonialism, neoliberal capitalism, white supremacy, and patriarchy. <\/p>\n\n\n\n

Naomi Joy Godden & Shajimon Peter (2023 p.2).<\/p>\n<\/blockquote>\n\n\n\n

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