{"id":26513,"date":"2025-07-16T17:03:59","date_gmt":"2025-07-16T17:03:59","guid":{"rendered":"https:\/\/followthethings.com\/?p=26513"},"modified":"2026-03-02T18:29:01","modified_gmt":"2026-03-02T18:29:01","slug":"handbook-response-thats-disgusting","status":"publish","type":"post","link":"https:\/\/followthethings.com\/?p=26513","title":{"rendered":"Handbook: response page"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:28%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1021\" height=\"1024\" src=\"https:\/\/followthethings.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-16-at-17.44.27-1021x1024.png\" alt=\"\" class=\"wp-image-26515\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-16-at-17.44.27-1021x1024.png 1021w, https:\/\/followthethings.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-16-at-17.44.27-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-16-at-17.44.27-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-16-at-17.44.27-768x770.png 768w, https:\/\/followthethings.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-16-at-17.44.27.png 1344w\" sizes=\"auto, (max-width: 1021px) 100vw, 1021px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-right\">RELATED INGREDIENTS<\/h4>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-right has-primary-color has-text-color has-link-color wp-elements-ad06daf62d8da2da308f4397ebfb719c\">INTENTIONS<\/h5>\n\n\n\n<p class=\"has-text-align-right\">Pop the bubble<br>Tell the truth<br><a href=\"https:\/\/followthethings.com\/?p=26653\">Show capitalist evils<\/a><br>Change consumer behaviour<br>Change citizen behaviour<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-right has-primary-color has-text-color has-link-color wp-elements-4cd0729bea1e104903ef7e9ab377dfcf\">TACTICS<\/h5>\n\n\n\n<p class=\"has-text-align-right\"><br>Include emotion<br>Show the violence<br>Embody exploitation<br>Include suffering kids<br>Let the tears flow<br>Bring managers into view<br>Juxtapose extremes<br>Blame, shame &amp; guilt<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-right has-primary-color has-text-color has-link-color wp-elements-8fc9997e33e3d491036785fcb1d5619c\">RESPONSES<\/h5>\n\n\n\n<p class=\"has-text-align-right\"><br>Capitalism is sh*t<br>I&#8217;m so angry<br>Creeperific<br>I won&#8217;t buy it!<br>Who&#8217;s responsible?<br>I gotta do something<br>LOL capitalism<br>Nobody cares<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-right has-primary-color has-text-color has-link-color wp-elements-f18b4c77cba9e60cff1e7d02476fdd83\">IMPACTS<\/h5>\n\n\n\n<p class=\"has-text-align-right\">Now we&#8217;re talking<br>Activism is inspired<br>Activists are recruited<br>Say no to enquiries<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-right has-primary-color has-text-color has-link-color wp-elements-48763cae7fa6a92ece7a7652bc45672a\">EXAMPLES<\/h4>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-right\">HANDBOOK PAGES<\/h5>\n\n\n\n<p class=\"has-text-align-right\"><br>Girl model<br><a href=\"https:\/\/followthethings.com\/?p=24977\">Ilha das Flores<\/a><br>Mangetout<br>&lt;more to be added&gt;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:72%\">\n<h1 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2c5506ae229572212409a509ecf8bcfd\"><strong>This is disgusting<\/strong><\/h1>\n\n\n\n<p>IN BRIEF<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-background has-link-color has-small-font-size wp-elements-acd661accde0d4bc251bc6a0851c4c77\" style=\"background-color:#f6f0ec\">Sometimes showing how &amp; where commodities are made physically disgusts audience members. They feel it in their bodies, it makes them flinch, retch, squirm. It\u2019s \u2018icky\u2019 &amp; that ick can feed into (in)action.<\/p>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>What&#8217;s this page?<\/summary>\n<p class=\"has-small-font-size\">This is a placeholder <em>response<\/em> page that, once finished, will explain this response, illustrate it with reference to comments taken from relevant followthethings.com example pages, and will give a clickable sense of the intentions, tactics and impacts that go with it.<\/p>\n<\/details>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-cc78b6706f487461d17542f8531e074d\">Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.<\/p>\n\n\n\n<p>Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.<\/p>\n<\/blockquote>\n\n\n\n<p>Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-0f74daa48560429c56f22b95ffa4c351\">RECOMMENDED READINGS<\/h4>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-37149f85794c315bc382c2a551b45511\">Deena Kemp (2025) <a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/jsocm-11-2023-0265\/full\/pdf?title=comparing-disgust-and-sadness-examining-the-interaction-of-emotion-and-information-in-charity-appeals\">Comparing disgust and sadness: examining the interaction of emotion &amp; information in charity appeals.<\/a> <em>Journal of social marketing<\/em> (online early).<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-1790d48a993c0a71ec0b89faad38d2a9\">Max Ryyn\u00e4nen, Heidi Kosonen &amp; Susanne Yl\u00f6nen (2023) <a href=\"https:\/\/library.oapen.org\/bitstream\/handle\/20.500.12657\/75975\/9781000773439.pdf?sequence=1#page=18\">From visceral to the aesthetic: tracing disgust in contemporary culture<\/a>. in their (eds.) <em>Cultural Approaches to Disgust and the Visceral. <\/em>London: Routledge, 3-16<\/p>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>Image credit<\/summary>\n<p>Icon: disgusted (<a href=\"https:\/\/thenounproject.com\/icon\/disgusted-3880475\/\">https:\/\/thenounproject.com\/icon\/disgusted-3880475\/<\/a>) by Noura Mbarki from Noun Project (CC BY 3.0)<\/p>\n<\/details>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/followthethings.com\/?p=26361\">BACK TO HANDBOOK CONTENTS PAGE \ud83d\udc49<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>SECTION: <\/strong>Responses<\/h4>\n\n\n\n<p class=\"has-text-align-right has-small-font-size\">by Ian Cook (July 2025)<\/p>\n<\/div>\n<\/div>\n<div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_26513\" class=\"pvc_stats all  \" data-element-id=\"26513\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 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19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/followthethings.com\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p><div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"<p>RELATED INGREDIENTS INTENTIONS Pop the bubbleTell the truthShow capitalist evilsChange consumer behaviourChange citizen behaviour TACTICS Include emotionShow the violenceEmbody exploitationInclude suffering kidsLet the tears flowBring managers into viewJuxtapose extremesBlame, shame &amp; guilt RESPONSES Capitalism is sh*tI&#8217;m so angryCreeperificI won&#8217;t buy it!Who&#8217;s responsible?I gotta do somethingLOL capitalismNobody cares IMPACTS Now we&#8217;re talkingActivism is inspiredActivists are recruitedSay [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_26513\" class=\"pvc_stats all  \" data-element-id=\"26513\" style=\"\"><i class=\"pvc-stats-icon medium\" 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class=\"pvc_clear\"><\/div>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26513","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"a3_pvc":{"activated":true,"total_views":21,"today_views":0},"_links":{"self":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/posts\/26513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/followthethings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26513"}],"version-history":[{"count":3,"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/posts\/26513\/revisions"}],"predecessor-version":[{"id":26673,"href":"https:\/\/followthethings.com\/index.php?rest_route=\/wp\/v2\/posts\/26513\/revisions\/26673"}],"wp:attachment":[{"href":"https:\/\/followthethings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/followthethings.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/followthethings.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}