{"id":26475,"date":"2025-07-16T16:29:36","date_gmt":"2025-07-16T16:29:36","guid":{"rendered":"https:\/\/followthethings.com\/?p=26475"},"modified":"2026-03-03T14:07:55","modified_gmt":"2026-03-03T14:07:55","slug":"handbook-tactic-bring-managers-into-view","status":"publish","type":"post","link":"https:\/\/followthethings.com\/?p=26475","title":{"rendered":"Handbook: tactic page"},"content":{"rendered":"\n
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RELATED INGREDIENTS<\/h4>\n\n\n\n

INTENTIONS<\/h5>\n\n\n\n

Show capitalist evils<\/a>
Change industry minds
Change corporate behaviour
Show what’s possible<\/p>\n\n\n\n

TACTICS<\/h5>\n\n\n\n

Target the right brand
Hold ’em accountable
Include emotion
Show both sides
Find a character
Overlap scenes
Juxtapose extremes
Use myths & legends
Go to court!
Show social justice
Show how to win
Create a character
Make the hidden visible
Lie to tell the truth
Bring politicians into view
Bring regulators into view<\/p>\n\n\n\n

RESPONSES<\/h5>\n\n\n\n


Capitalism is sh*t
I’m so angry
This is disgusting
Creeperific
Silence your critics
Who’s responsible?
Guilty as charged
That brand deserves credit<\/p>\n\n\n\n

IMPACTS<\/h5>\n\n\n\n

Corporations change
Activism is inspired
Workers pay & conditions improve
Can’t tell<\/p>\n\n\n\n

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EXAMPLES<\/h4>\n\n\n\n

HANDBOOK PAGES<\/h5>\n\n\n\n

Bananas!*
Big boys gone bananas!*
Employee visualisation appendage<\/a>
Girl model
Mangetout
The true cost
<more to be added><\/p>\n\n\n\n

FOLLOWTHETHINGS.COM PAGES<\/h5>\n\n\n\n
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BRING MANAGERS INTO VIEW<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Bring managers into view<\/strong><\/h1>\n\n\n\n

IN BRIEF<\/p>\n\n\n\n

So much trade justice activism puts exploited workers centre stage, often as victims or Davids vs. unseen Goliaths. So include \/ focus on Goliaths, their responsibilities & power to change things.<\/p>\n\n\n\n

What’s this page?<\/summary>\n

This is a placeholder tactic<\/em> page that, once finished, will explain this tactic, illustrate it with reference to comments taken from relevant followthethings.com example pages, and will give a clickable sense of the intentions, responses and impacts that go with it.<\/p>\n<\/details>\n\n\n\n

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Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.<\/p>\n\n\n\n

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.<\/p>\n\n\n\n

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Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.<\/p>\n<\/blockquote>\n\n\n\n

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.<\/p>\n\n\n\n

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RECOMMENDED READINGS<\/h4>\n\n\n\n

Ian Cook et al  (2018). Inviting construction: Primark, Rana Plaza and political LEGO. <\/a>Transactions of the Institute of British Geographers<\/em>, 43(3)<\/em>, 477-495<\/p>\n\n\n\n

Susanne Freidberg (2004) The ethical complex of corporate food power.<\/a> Environment and planning D: society and space <\/em>22(4), 513-531<\/p>\n\n\n\n

Louise Owen (2011) \u2018Identity correction\u2019: the Yes Men and acts of discursive \u2018leverage\u2019.<\/a> Performance research <\/em>16(2), 28-36<\/p>\n\n\n\n

Wolfgang Natter & John Paul Jones III (1993) Pets or meat: class, ideology & space in Roger & Me.<\/em><\/a> Antipode <\/em>25(2), 140-158<\/p>\n\n\n\n

Image credit<\/summary>\n

Icon: manager (https:\/\/thenounproject.com\/icon\/manager-7545408\/<\/a>) by muhammad rokhis muktafa from Noun Project (CC BY 3.0)<\/p>\n<\/details>\n\n\n\n

BACK TO HANDBOOK CONTENTS PAGE \ud83d\udc49<\/a><\/p>\n\n\n\n

SECTION: <\/strong>Tactics<\/h4>\n\n\n\n

by Ian Cook (July 2025)<\/p>\n<\/div>\n<\/div>\n

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RELATED INGREDIENTS INTENTIONS Show capitalist evilsChange industry mindsChange corporate behaviourShow what’s possible TACTICS Target the right brandHold ’em accountableInclude emotionShow both sidesFind a characterOverlap scenesJuxtapose extremesUse myths & legendsGo to court!Show social justiceShow how to winCreate a characterMake the hidden visibleLie to tell the truthBring politicians into viewBring regulators into view RESPONSES Capitalism is sh*tI’m […]<\/p>\n

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