{"id":2587,"date":"2024-08-28T15:10:31","date_gmt":"2024-08-28T15:10:31","guid":{"rendered":"https:\/\/follow-the-things.onyx-sites.io\/?p=2587"},"modified":"2026-03-06T13:04:43","modified_gmt":"2026-03-06T13:04:43","slug":"behind-the-leather","status":"publish","type":"post","link":"https:\/\/followthethings.com\/?p=2587","title":{"rendered":"Behind The Leather"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind the Leather\" width=\"980\" height=\"551\" src=\"https:\/\/www.youtube.com\/embed\/qs8yqcrqo1s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-unset-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/ftt-ladybird-geoblogs.jpg\" alt=\"\" class=\"wp-image-135\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p class=\"has-normal-font-size\"><strong>followthethings.com<\/strong><br><a href=\"https:\/\/follow-the-things.onyx-sites.io\/?page_id=301\" data-type=\"page\" data-id=\"301\">Fashion<\/a> | <a href=\"https:\/\/follow-the-things.onyx-sites.io\/?page_id=1061\" data-type=\"page\" data-id=\"1061\">My Shopping Bag<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\" style=\"border-style:none;border-width:0px;border-radius:0px;min-height:0px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-e555385e wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons has-custom-font-size is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-65a8c4df wp-block-buttons-is-layout-flex\" style=\"font-size:8px\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--2\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-cyan-bluish-gray-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=2016\" style=\"border-radius:5px\">2016<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--3\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=unbranded\" style=\"border-radius:5px\">UNBRANDED<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--4\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=coat\" style=\"border-radius:5px\">ALLIGATOR SKIN COAT<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--5\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=shopping-bag\" style=\"border-radius:5px\">SNAKESKIN HANDBAG<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--6\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=shoes\" style=\"border-radius:5px\">SNAKESKIN SHOES<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--7\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=fashion-accessory\" style=\"border-radius:5px\">ALLIGATOR SKIN BELT<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--8\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=origin-animals\" style=\"border-radius:5px\">MADE FROM ANIMALS<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--9\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=destination-worldwide\" style=\"border-radius:5px\">USED WORLDWIDE<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--10\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-white-color has-vivid-purple-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=pop-up-store\" style=\"border-radius:5px\">POP-UP STORE<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--11\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-white-color has-vivid-purple-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=culture-jam\" style=\"border-radius:5px\">CULTURE JAM<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--12\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-white-color has-vivid-purple-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=short-film\" style=\"border-radius:5px\">YOUTUBE FILM<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--13\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-white-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=show-capitalist-evils\" style=\"border-radius:5px\">SHOW CAPITALIST EVILS<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--14\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=worry-about-animals\" style=\"border-radius:5px\">WORRY ABOUT ANIMALS<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--15\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=START-WITH-A-PARADOX\" style=\"border-radius:5px\">START WITH A PARADOX<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--16\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=redesign-the-commodity\" style=\"border-radius:5px\">REDESIGN THE COMMODITY<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--17\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=make-it-meta\" style=\"border-radius:5px\">MAKE IT META<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--18\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=make-it-snappy\" style=\"border-radius:5px\">MAKE IT SNAPPY<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--19\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=show-the-violence\" style=\"border-radius:5px\">SHOW THE VIOLENCE<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--20\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=embody-exploitation\" style=\"border-radius:5px\">EMBODY EXPLOITATION<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--21\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=include-haunting-horror\" style=\"border-radius:5px\">INCLUDE HAUNTING &amp; HORROR<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--22\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=juxtapose-extremes\" style=\"border-radius:5px\">JUXTAPOSE EXTREMES<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--23\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=disrupt-the-supply\" style=\"border-radius:5px\">DISRUPT THE SUPPLY<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--24\" style=\"font-size:12px\"><a class=\"wp-block-button__link has-vivid-red-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/follow-the-things.onyx-sites.io\/?tag=blame-shame-guilt\" style=\"border-radius:5px\">BLAME, SHAME &amp; GUILT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f6f0ec\">&#8220;<strong>Behind The Leather<\/strong>&#8220;<br>An activist stunt by Ogilvy and Mather Advertising, Bangkok for People for the Ethical Treatment of Animals (PETA) Asia.<br>YouTube video embedded above. <br><br>A new luxury store called &#8216;Leather Works&#8217; opens at the high end CentralWorld mall in Bangkok selling coats, ties, gloves and bags. Shoppers come in to browse. As they touch and try them on, they see flesh, bones, muscles and sinews inside. As they open the handbags, there are beating hearts too. Shoppers get blood on their hands. This leather was clearly ripped from the bodies of crocodiles, snakes, lizards and other &#8216;exotic&#8217; animals. It&#8217;s like a scene from a horror film. Shoppers recoil in shock. These luxury leather goods are disgusting. The video goes viral. Behind this shopping prank is an NGO called People for the Ethical Treatment of Animals (PETA) and the ad agency Ogilvy &amp; Mather who made it all for them. PETA&#8217;s Asia office wants to draw attention to the cruel conditions under which &#8216;exotic&#8217; animals are farmed and butchered for luxury leather fashion. But how genuine, how ethical, can a &#8216;hidden camera&#8217; stunt like this be? What can these shock tactics do?<\/p>\n\n\n\n<p>Page reference: Ian Cook et al (2024) <em>Behind The Leather<\/em> (taster). followthethings.com\/behind-the-leather.shtml (last accessed &lt;insert date here&gt;)<\/p>\n\n\n\n<p>Estimated reading time: 9 minutes.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"has-medium-font-size\"><strong>16 comments<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center\"><strong>Descriptions<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-orange\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>A creative new anti-animal cruelty campaign has a shocking way of getting their message across. It would have been a day like any other for shoppers at the CentralWorld mall, but a pop-up store called The Leather Works had a horrific surprise for their consumers. Men and women who perused the store inspecting the luxury leather goods discovered the bloody backstory of these products (Source: Nextshark 2016, np <a href=\"https:\/\/href.li\/?http:\/\/nextshark.com\/bangkok-leather-shop-animal-cruelty\/\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a>).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-dark-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>Every bag, shoe, or jacket that is made from exotic skins and sold in a trendy boutique comes with a high price \u2013 a price that\u2019s paid by the animals who are ripped from their jungle homes or farmed in barren tanks and then beaten to death, shot or even skinned alive (Source: B and T 2016, np <a href=\"https:\/\/href.li\/?http:\/\/www.bandt.com.au\/advertising\/peta-stunt\">link<\/a> ).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-purple-yellow\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>One handbag, when opened, is crammed with internal organs, still fixed to the skin, a still-beating heart pulsates as women drop the bag and leap backwards. In the same vein, we thought the jacket-opening scene was the absolute worst of the scares, but Ogilvy pulled out all the stops: Gloves and shoes look innocent enough &#8230; until you try them on, and find your hands and feet swathed in blood&nbsp; (Source: Angela Natividad 2016, np <a href=\"https:\/\/href.li\/?http:\/\/www.adweek.com\/news\/advertising-branding\/peta-opened-high-end-leather-store-inside-goods-was-something-horrible-171454\">link<\/a>).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-red\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>&#8216;\u2018Leatherworks\u2019 allows people to experience and see with their own eyes that every leather product caused a sensitive animal to endure a miserable life and suffer a terrifying death\u201d&#8217; says Puripong Limwanatipong, Associate Creative Director of Ogilvy &amp; Mather Advertising Thailand. &#8216;By surprising shoppers with the cruelty behind the exotic-skins industry, we can wake them up and spark change that will save animals\u2019 lives&#8217; (Source: PETA Asia nd, np <a href=\"https:\/\/www.petaasia.com\/media\/petas-behind-leather-wins-five-lions-cannes\/\">link<\/a>).<\/p>\n<\/div>\n<\/div>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>more comments to be added<\/summary>\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-red\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-orange\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-orange\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-purple-yellow\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-orange\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-purple-green\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-midnight\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-dark-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-red\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/details>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center\"><strong>Inspiration \/ Technique \/ Process \/ Methodology<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>[PETA is an] outspoken and controversial organization &#8230; well-known for their guerilla tactics in raising awareness on animal rights issues. <a href=\"http:\/\/web.archive.org\/web\/20180105180335\/https:\/\/www.buzzfeed.com\/copyranter\/the-12-absolute-worst-peta-ads-of-all-time?utm_term=.sm6e2ajd3#.ktaDPL3Ve\">Some of their campaigns<\/a>, which have caused outrage, include&nbsp;placing a topless, pregnant model into a small &#8216;cage&#8217; in Covent Garden, London on Mother\u2019s Day in 2008. Their accompanying banner read: &#8216;Unhappy Mother\u2019s Day for Pigs.&#8217; In 2010, they also came under fire for staging a &#8216;supermarket meat aisle&#8217; installation in New York\u2019s Time Square, using naked male and female models lying in &#8216;blood&#8217; under clingwrap (Source: Asian Correspondent Staff 2016, np link).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-orange\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>According to PETA, Thailand has the world\u2019s largest crocodile farming industry, where international brands flock to when seeking to use skins in their designs. The group claims to have found workers in crocodile farms &#8216;sawing open reptile\u2019s necks while the animals are still alive&#8217;. They also claim that snakes and lizards are cruelly &#8216;nailed to trees&#8217; or &#8216;decapitated&#8217; before being &#8216;skinned alive&#8217;. PETA Australia\u2019s associate director, Ashley Fruno, said in a statement: &#8216;Every year, hundreds of thousands of reptiles are crudely bludgeoned and skinned alive, all for the sake of so-called \u2018luxury\u2019 shoes, belts and bags. PETA Asia\u2019s gruesome pop-up shop reminds shoppers that the only way to keep blood and guts out of our closets is to choose vegan clothing, shoes and accessories&#8217; (Source: Asian Correspondent Staff 2016, np link).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>Ogilvy &amp; Mather Thailand, Vice Chairman and Chief Creative Officer Nopadol Srikieatikajohn [explained] &#8230; &#8216;The organ mock ups and mechanics was one of the most challenging parts. It doesn\u2019t only need to look real but the mechanic behind also has to be programmed perfectly with the sensor detection to make the organs move when they were exposed to the light (when the bags opened). This experiment process took up to 12 weeks before we get the perfect fully functioned mock ups running,\u2019 he explained. \u2018It wasn\u2019t an easy job to set up a show that looked real enough to come shop either. To make it most effective, it had to be at the centre of a tourist shopping district. With budget constraints and a very provoking campaign idea, it was really hard to find the right venue that could support us and agree with the small budget. &#8230; After 3 to 4 location surveys and contacts, we finally found the one that worked. &#8230; It took two months &#8211; from showroom design to the full set up. Before we were allowed to rent the store, campaign details and store design were submitted to the landlord for approval,&#8217; the creative explained (Source: Das 2016, np <a href=\"http:\/\/www.indiantelevision.com\/mam\/media-and-advertising\/ad-campaigns\/om-thailand-cco-opens-up-on-the-now-viral-the-leather-work-campaign-by-peta-160518\">link<\/a>).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-purple-yellow\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&#039;Behind the Leather&#039;: Behind the Scenes\" width=\"980\" height=\"551\" src=\"https:\/\/www.youtube.com\/embed\/c1QDIVz2U2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">(Source: PETA Australia 2016, np <a href=\"https:\/\/www.youtube.com\/watch?v=c1QDIVz2U2M\">link<\/a>).<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>more comments to be added<\/summary>\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-orange\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-purple-green\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-midnight\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-dark-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-red\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-purple-yellow\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-orange\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-purple-green\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-midnight\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n<\/details>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center\"><strong><strong>Discussion \/ Responses<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-orange\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>It is a really powerful video. Really made me think twice whether I should buy leather products in the future (Source: Tay 2016, np <a href=\"https:\/\/href.li\/?https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s\">link<\/a>).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-dark-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>PLEASE PETA DO THIS EXPERIMENT ON A GLOBAL LEVEL &#8230; SPECIALLY BEVERLY HILLS, CHINA &amp; ITALY &#8230; i would love to see people shopping Dolce Gabbana, Versace etc &#8230; &amp; see their reactions (Source: aKAsha6E6D 2016, np &nbsp;<a href=\"https:\/\/href.li\/?https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a>)!!!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-purple-green\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>[I&#8217;m] not sure what\u2019s more disturbing, the fact that leather is still being processed, or the fact that peta went and filmed this, like just &#8230; I know leather comes from animals, I would never buy one for different reasons, but my god, did they have to really go the extra mile (Source: WhiteCrystalForest 2016, np <a href=\"https:\/\/href.li\/?https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s\">link<\/a>)?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-midnight\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>Instead [of] wasting money on things like this you could have spend the money on research to make Realistic Synthetic Animal Leather (Source: NextStopPrevious 2016, np <a href=\"https:\/\/href.li\/?https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a>).<\/p>\n<\/div>\n<\/div>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>more comments to be added<\/summary>\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-orange\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-purple-green\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-midnight\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-dark-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-red\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-purple-yellow\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-orange\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/details>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center\"><strong>Outcomes \/ Impacts<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-red\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>On the fourth day of the 2016 Cannes Lions International Festival of Creativity, advertising agency Oglivy &amp; Mather took home a total of five Lions, including two Gold Lions for design and a Bronze Lion for the &#8216;Promo &amp; Activation&#8217; category for its &#8216;Behind the Leather&#8217; campaign for PETA. The ad agency was also awarded a Gold Lion and a Silver Lion for the &#8216;Media&#8217; category for the video&nbsp;(Source: Shah 2016, np&nbsp;<a href=\"https:\/\/href.li\/?http:\/\/www.petaasia.com\/news\/behind-the-leather-wins-gold-lions-cannes\/\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a>)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-purple-yellow\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>It &#8230; got us thinking about our own hides, and what it must feel like to be skinned alive and discarded, left in pain for hours so the results can be worn for a price tag. &#8230; We\u2019re pretty sure the people who encountered The Leather Work won\u2019t be likely to spring for snakeskin handbags again anytime soon, or at the very least, they\u2019ll have something nice and traumatic to remember next time they reach for one&nbsp;(Source: Natividad, 2016, <a href=\"https:\/\/href.li\/?http:\/\/www.adweek.com\/news\/advertising-branding\/peta-opened-high-end-leather-store-inside-goods-was-something-horrible-171454\">link<\/a>)&nbsp;(Source: Natividad, 2016, link <a href=\"https:\/\/href.li\/?http:\/\/www.adweek.com\/news\/advertising-branding\/peta-opened-high-end-leather-store-inside-goods-was-something-horrible-171454\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a>)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>Peta Asia create[d] this campaign because a few people are aware of the cruelty that animals suffer before they turn into skin products (Source: andres0455 2016, np <a href=\"https:\/\/href.li\/?https:\/\/elisavaretaildesign.wordpress.com\/2016\/06\/20\/behind-the-leather\/\">link<\/a>).<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p>I wonder how effective it will be (Source: [deleted] 2016, np <a href=\"https:\/\/href.li\/?https:\/\/www.reddit.com\/r\/vegan\/comments\/4ixdrh\/behind_the_leather_peta_surprises_shoppers_with\/?st=iu81uq7j&amp;sh=9ec5683b\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a>)<\/p>\n<\/div>\n<\/div>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>more comments to be added<\/summary>\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-orange\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-orange\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-purple-yellow\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-blue-orange\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-purple-green\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-midnight\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile has-small-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:7.99%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-duotone-dark-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"872\" src=\"https:\/\/follow-the-things.onyx-sites.io\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png\" alt=\"\" class=\"wp-image-99\" style=\"border-radius:100px;object-fit:cover;width:43px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04.png 868w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-at-17.49.04-768x772.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:92.01%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/details>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background has-normal-font-size\" style=\"background-color:#f8f2ee\">Taster page compiled by Ian Cook et al (last updated September 2024).<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Sources<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">aKAsha6E6D (2016) Comment on PETA Asia (2016) Behind the leather. <em>youtube.com<\/em> (<a href=\"https:\/\/href.li\/?https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s\">https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s<\/a> last accessed on 27th October 2016)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Andres0455 (2016) <em>B<\/em>ehind the Leather. <em>Elisava Retail Design, <\/em>20 June (<a href=\"https:\/\/href.li\/?https:\/\/elisavaretaildesign.wordpress.com\/2016\/06\/20\/behind-the-leather\/\">https:\/\/elisavaretaildesign.wordpress.com\/2016\/06\/20\/behind-the-leather\/<\/a> last accessed 27th October 2016) &nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size\">Asian Correspondent Staff (2016)<em> <\/em>Bangkok: PETA shocks shoppers with gory campaign against leather indust<em>r<\/em>y.<em> Asian Correspondent, <\/em>6 May (<a href=\"https:\/\/href.li\/?http:\/\/asiancorrespondent.com\/2016\/05\/peta-campaign-exotic-skins\/\">http:\/\/asiancorrespondent.com\/2016\/05\/peta-campaign-exotic-skins\/<\/a> last accessed 27th October 2016)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Das, P. (2016) O&amp;M Thailand CCO opens up on the now viral &#8216;The Leather Work&#8217; campaign by PETA. <em>Indian Television<\/em>, 18 May (<a href=\"https:\/\/href.li\/?http:\/\/www.indiantelevision.com\/mam\/media-and-advertising\/ad-campaigns\/om-thailand-cco-opens-up-on-the-now-viral-the-leather-work-campaign-by-peta-160518\">http:\/\/www.indiantelevision.com\/mam\/media-and-advertising\/ad-campaigns\/om-thailand-cco-opens-up-on-the-now-viral-the-leather-work-campaign-by-peta-160518<\/a> last accessed 27th October 2016)<\/p>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>+8 sources<\/summary>\n<p>[deleted] (2016) Comment on ThePlaneToLisbon (2016) Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories. <em>reddit.com<\/em> (<a href=\"https:\/\/href.li\/?https:\/\/www.reddit.com\/r\/vegan\/comments\/4ixdrh\/behind_the_leather_peta_surprises_shoppers_with\/?st=iu81uq7j&amp;sh=9ec5683b\">https:\/\/www.reddit.com\/r\/vegan\/comments\/4ixdrh\/behind_the_leather_peta_surprises_shoppers_with\/?st=iu81uq7j&amp;sh=9ec5683b<\/a> last accessed 27th October 2016)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Natividad, A. (2016) PETA Opened a High-End Leather Store, but Inside the Goods Was Something Horrible. <em>Ad Week,<\/em>  13 May (<a href=\"https:\/\/href.li\/?http:\/\/www.adweek.com\/news\/advertising-branding\/peta-opened-high-end-leather-store-inside-goods-was-something-horrible-171454\">http:\/\/www.adweek.com\/news\/advertising-branding\/peta-opened-high-end-leather-store-inside-goods-was-something-horrible-171454<\/a> last accessed 27th October 2016)<\/p>\n\n\n\n<p class=\"has-small-font-size\">NextStopPrevious (2016) Comment on PETA Asia (2016) Behind the leather. <em>youtube.com<\/em> (<a href=\"https:\/\/href.li\/?https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s\">https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s<\/a> last accessed on 27th October 2016)<\/p>\n\n\n\n<p class=\"has-small-font-size\">PETA Asia (nd) PETA\u2019s \u2018Behind the Leather\u2019 Wins Five Lions at Cannes. <em>PETA Asia<\/em> (<a href=\"https:\/\/www.petaasia.com\/media\/petas-behind-leather-wins-five-lions-cannes\/\">https:\/\/www.petaasia.com\/media\/petas-behind-leather-wins-five-lions-cannes\/<\/a> last accessed 27th October 2016)<\/p>\n\n\n\n<p class=\"has-small-font-size\">PETA Asia (2016) Behind the leather. <em>youtube.com<\/em> (<a href=\"https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s\">https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s<\/a> last accessed 27th October 2016)<\/p>\n\n\n\n<p>PETA Australia (2016) &#8216;Behind the leather&#8217;: behind the scenes. <em>youtube.com <\/em>(<a href=\"https:\/\/youtu.be\/c1QDIVz2U2M?feature=shared\">https:\/\/youtu.be\/c1QDIVz2U2M?feature=shared<\/a> last accessed 21 September 2024)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Shah, N. (2016) \u2018Behind the Leather\u2019 Wins Gold Lions at Cannes! <em>PETA Asia<\/em> (<a href=\"https:\/\/href.li\/?http:\/\/www.petaasia.com\/news\/behind-the-leather-wins-gold-lions-cannes\/\">http:\/\/www.petaasia.com\/news\/behind-the-leather-wins-gold-lions-cannes\/<\/a> last accessed 27th October 2016)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Tay, J. (2016) Comment on PETA Asia (2016) Behind the leather. <em>youtube.com<\/em> (<a href=\"https:\/\/href.li\/?https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s\">https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s<\/a> last accessed on 27th October 2016)<\/p>\n\n\n\n<p>WhiteCrystalForest (2016) Comment on PETA Asia (2016) Behind the leather. <em>youtube.com<\/em> (<a href=\"https:\/\/href.li\/?https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s\">https:\/\/www.youtube.com\/watch?v=qs8yqcrqo1s<\/a> last accessed on 27th October 2016)<\/p>\n<\/details>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>Image credit<\/summary>\n<p><strong>Speaking icon:<\/strong> Speaking (https:\/\/thenounproject.com\/icon\/speaking-5549886\/) by M Faisal from Noun Project (CC BY 3.0) Modified August 2024<\/p>\n<\/details>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n<div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_2587\" class=\"pvc_stats all  \" data-element-id=\"2587\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/followthethings.com\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p><div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"<p>followthethings.comFashion | My Shopping Bag &#8220;Behind The Leather&#8220;An activist stunt by Ogilvy and Mather Advertising, Bangkok for People for the Ethical Treatment of Animals (PETA) Asia.YouTube video embedded above. A new luxury store called &#8216;Leather Works&#8217; opens at the high end CentralWorld mall in Bangkok selling coats, ties, gloves and bags. Shoppers come in to [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_2587\" class=\"pvc_stats all  \" data-element-id=\"2587\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 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