{"id":25079,"date":"2025-06-23T14:46:24","date_gmt":"2025-06-23T14:46:24","guid":{"rendered":"https:\/\/followthethings.com\/?p=25079"},"modified":"2026-03-03T14:28:46","modified_gmt":"2026-03-03T14:28:46","slug":"handbook-example-life-of-a-bullet","status":"publish","type":"post","link":"https:\/\/followthethings.com\/?p=25079","title":{"rendered":"Handbook: example page"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:28%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/10\/Bullet-1024x1024.png\" alt=\"\" class=\"wp-image-14093\" style=\"width:441px;height:auto\" srcset=\"https:\/\/followthethings.com\/wp-content\/uploads\/2024\/10\/Bullet-1024x1024.png 1024w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/10\/Bullet-300x300.png 300w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/10\/Bullet-150x150.png 150w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/10\/Bullet-768x769.png 768w, https:\/\/followthethings.com\/wp-content\/uploads\/2024\/10\/Bullet.png 1372w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-2091edd8800636eeea31bde951747aaf\"><strong>AK-47 bullet<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-right has-primary-color has-text-color has-link-color wp-elements-6ea773da4adeacba9f105c69dca5e1a5\">Made in Ukraine<br>Shot in Sierra Leone<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-right has-primary-color has-text-color has-link-color wp-elements-890477606eeee45a23c5a94f0d2161ad\">KEY FACTS<\/h4>\n\n\n\n<p class=\"has-text-align-right has-primary-color has-text-color has-link-color wp-elements-4e36ef7cb12961231b045bd458dd32a5\"><strong>Type<\/strong>: <br>Short film (movie credits)<br><strong>Duration<\/strong>: <br>3.01 minutes<br><strong>Director:<\/strong><br>Andrew Nichol<br><strong>Visual effects supervisor<\/strong>:<br>Yann Blondel<br><strong>Watch in:<\/strong><br>Lord of War (2005)<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-right has-primary-color has-text-color has-link-color wp-elements-db389d09cf46fb90225e7a4c79767490\">INGREDIENTS<\/h4>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-right has-primary-color has-text-color has-link-color has-normal-font-size wp-elements-4c5832249c7cf5a0f0b21cda2473d16c\">INTENTIONS<\/h5>\n\n\n\n<p class=\"has-text-align-right\">Cross cultures<br><a href=\"https:\/\/followthethings.com\/?p=26653\">Show capitalist evils<\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-right has-primary-color has-text-color has-link-color has-normal-font-size wp-elements-3063c81ffe34b92cc163a8f980526829\">TACTICS<\/h5>\n\n\n\n<p class=\"has-text-align-right\">Make the hidden visible<br>Follow the thing<br>Show the violence<br>Add mood music<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-right has-primary-color has-text-color has-link-color has-normal-font-size wp-elements-6bf57bf7345beb0812f72f1326fee223\">RESPONSES<\/h5>\n\n\n\n<p class=\"has-text-align-right\">LOL capitalism<br>They aren&#8217;t experts<br>It&#8217;s so badly made<br>That&#8217;s racist<br>I&#8217;m humming that music<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-right has-primary-color has-text-color has-link-color has-normal-font-size wp-elements-be05f7eeb073fe3a8dcd3ac46617b06c\">IMPACTS<\/h5>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-f21178c241aae27dcdfcd5054b28e2e3\">Now we&#8217;re talking<br>Activism is publicised<\/p>\n\n\n\n<p class=\"has-text-align-right\"><\/p>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>Image credit<\/summary>\n<p>followthethings.com<br><br><br><\/p>\n<\/details>\n\n\n\n<p class=\"has-text-align-right\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:72%\">\n<h1 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-8024a78aa5c5310edd24c5ec03ffd80a\"><strong>Life of a bullet<\/strong><\/h1>\n\n\n\n<h5 class=\"wp-block-heading has-primary-color has-text-color has-link-color has-normal-font-size wp-elements-a55eefb4a7a3581dc4e1218eba64b3a9\">IN BRIEF<\/h5>\n\n\n\n<p class=\"has-primary-color has-text-color has-background has-link-color has-small-font-size wp-elements-b45fee68241a699ec32b498c5acf9c67\" style=\"background-color:#f6f0ec\">Imagine you can follow the life of a bullet from sheet metal in a factory shot into the head of a child soldier, like a Point of View (POV) video game. These are the opening credits of the Nicholas Cage movie \u2018Lord of War,\u2019 set to Buffalo Springfield\u2019s 1960s counterculture song \u2018For what it\u2019s worth\u2019. For some, this 3 minute CGI creation is the best part of the movie. For us, it\u2019s the most brutally clear follow the thing example we\u2019ve found.<\/p>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>How to read this page<\/summary>\n<p>We are slowly piecing together a &#8216;followthethings.com handbook for trade justice activism&#8217; and are publishing the pages here as we write them. This is an &#8216;example&#8217; page. The wide column paraphrases and condenses this example&#8217;s followthethings.com page, section by section. The narrow column contains some details about the commodity, some key facts about the activism that took place around it, and a list of its &#8216;ingredients&#8217;: its intentions, tactics, responses and impacts.  These have been identified during the writing of this example page and, as more handbook pages are added, you will be able to click each one to read about it, and there will be links to other examples where we have found that ingredient, and a list of linked ingredients. This hypertext format, we believe, will help readers to understand how trade justice activism can work, and what it can do.  <\/p>\n<\/details>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-primary-color has-text-color has-link-color has-large-font-size wp-elements-4d23858eeb700888c77a77eb4894bac5\"><em>Original<\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lord of War (Opening Title Sequence)\" width=\"980\" height=\"551\" src=\"https:\/\/www.youtube.com\/embed\/_K1jBbq6zRo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-primary-color has-text-color has-link-color has-large-font-size wp-elements-c827544ed5372b0d97ef5730256dcd20\"><em>Description<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-5c9de55e392961896a98781996405456\">You\u2019re sitting in front of the screen. The movie \u2018Lord of War\u2019 is about to start. Its star Nicholas Cage makes a short spech to camera. Then the music starts. There\u2019s something happening here. What it is ain\u2019t exactly clear. There\u2019s a man with a gun over there. Telling me I got to beware\u2026 Buffalo Springfield\u2019s 1966 song \u2018For what it\u2019s worth\u2019. Playing over the opening credits. A three minute point of view (POV) mini-movie: the life story of a single bullet. You see what it sees. You hear what it hears. You are the bullet. Emerging from sheet metal in a Ukrainian factory and dying in the flesh of a Sierra Leone firefight. People along the way inspect, carry, load, fire and are killed by you. In the final slo-mo scene, you whiz down a street into the forehead, the brain, of a black African boy, a child soldier. He stands there, looking you in the eye as you career towards him. Death is the end product. The music stops. The credits fade to bloody red and black. Thrills give way to chills. The film starts with a bang.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-primary-color has-text-color has-link-color has-large-font-size wp-elements-3e8861fc0b1daa1b6abf09ea499f72a0\"><em>Inspiration \/ process \/ methodology<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-85bd2bfa21d4b1834fe0c3c49ab43695\">Conceptualised by Andrew Niccol and overseen by Yann Blondel, it was built using Computer Generated Imagery (CGI) &#8211; XSI, Shake, After Effects, Photoshop, Matchmover &#8211; not by strapping a tiny camera to a bullet. Studying factories, they found bullet-making \u2018insanely complicated\u2019 and simplified it. Arms trade people might find it \u2018inaccurate\u2019. Stephen Stills wrote the song after Hollywood\u2019s 1966 Sunset Strip curfew riots and it became a civil rights anthem for the Vietnam War. Blondel didn\u2019t have it in mind when the CGI was created. This jarring film and music combo nails the movie\u2019s message: \u2018violence round the world begins and ends directly at your doorstep\u2019.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-primary-color has-text-color has-link-color has-large-font-size wp-elements-889004b6c29a71d4c04dde327d8952bc\"><em>Discussions \/ responses<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-25ba803b3b212519c9417907b9f85c31\">It\u2019s like a Bond intro. Or bowling alley graphics. An episode of \u2018How It\u2019s Made\u2019. An NRA ad. \u2018The adventures of the little bullet who wanted to kill\u2019. A magical journey from Russia to Africa. Seeing more of the world than I have. Bullets fear no death. I wish I was a bullet. Longest killcam ever. Wish mine played that song. A \u2018mindblowing\u2019 end. LOLz. He should have seen it coming. It was moving so slowly. Don\u2019t stand up in a battefield. You\u2019ll get shot in the head. What an aim! Most bullets miss. Imagine how many bullets they had to follow to find the story they wanted. How did they strap a camera to it? Or is it CGI? That killing gave me a warm glow. It made me want to fire my BB gun. I like guns, but I\u2019m anti-ammo now. The killing of a child soldier, forced to fight? Yeah, but look closely. He had a gun too. It\u2019s like a POV game. But how many gamers have fired an actual gun? Or worked in a bullet factory? Do they know who these bullets kill? No! It\u2019s just a job, like any other. Gunnies will be mad. Bullets aren\u2019t made, shipped, loaded or shot like that. It\u2019s not a documentary. It\u2019s a movie. Enjoy it. Arms manufacturers should die this way. Bullets don\u2019t kill people, people do. The Russians give guns and ammo to spread communism, the US to spread democracy. White people make weapons for black people to kill each other. You could blame the \u2018white man\u2019 or get activist. Following the trade\u2019s money would be a better story. 10 years on, that CGI looks sooo bad. But the message is there. Don\u2019t shoot people in the face. Two fingers, repeatedly picking up the bullet. Men blankly peering at it along the way. Responsibility is collective. What\u2019s that song? <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-primary-color has-text-color has-link-color has-large-font-size wp-elements-fb0cd51a78a5876ff4e4e2252c1f146d\"><em>Impacts \/ outcomes<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-9a531f66c2dc5135d6f4e07a5b5d51b1\">What it showed was true, said Amnesty, Oxfam and the Internatonal Action Network on Small Arms. Audiences should sign their \u2018control arms\u2019 petition, to press for an international arms treaty. My mates in the USA have been talking about it. Especially because the DVD has that spoof AK-47 advert on it.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-7ee351b28baf695020be53d0c0a3b860\">CONNECTED EXAMPLE<\/h4>\n\n\n\n<p>Teleshopping AK-47<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">FOLLOWTHETHINGS.COM PAGE<\/h4>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-7078e9e3a2965fa3db90d2cd7980587b\">Cook, I. (2019) <a href=\"https:\/\/followthethings.com\/?p=14059\" data-type=\"post\" data-id=\"14059\">followthethings.com\/life-of-a-bullet<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/followthethings.com\/?p=26361\">BACK TO HANDBOOK CONTENTS PAGE \ud83d\udc49<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>DEPARTMENT: <\/strong>Security<\/h4>\n\n\n\n<p class=\"has-text-align-right has-small-font-size\">By Ian Cook (June 2025)<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_25079\" class=\"pvc_stats all  \" data-element-id=\"25079\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 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-324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/followthethings.com\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p><div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"<p>AK-47 bullet Made in UkraineShot in Sierra Leone KEY FACTS Type: Short film (movie credits)Duration: 3.01 minutesDirector:Andrew NicholVisual effects supervisor:Yann BlondelWatch in:Lord of War (2005) INGREDIENTS INTENTIONS Cross culturesShow capitalist evils TACTICS Make the hidden visibleFollow the thingShow the violenceAdd mood music RESPONSES LOL capitalismThey aren&#8217;t expertsIt&#8217;s so badly madeThat&#8217;s racistI&#8217;m humming that music IMPACTS [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_25079\" class=\"pvc_stats all  \" data-element-id=\"25079\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 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