{"id":24977,"date":"2025-06-19T05:27:34","date_gmt":"2025-06-19T05:27:34","guid":{"rendered":"https:\/\/followthethings.com\/?p=24977"},"modified":"2026-03-03T14:31:30","modified_gmt":"2026-03-03T14:31:30","slug":"handbook-example-ilha-das-flores","status":"publish","type":"post","link":"https:\/\/followthethings.com\/?p=24977","title":{"rendered":"Handbook: example page"},"content":{"rendered":"\n
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Tomatoes<\/strong><\/h2>\n\n\n\n

Grown in Brazil
Eaten in Brazil<\/p>\n\n\n\n

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KEY FACTS<\/h4>\n\n\n\n

Type<\/strong>:
Short film (Portuguese with subtitles)
Duration<\/strong>:
13 minutes, 9 seconds
First shown:<\/strong>
15 June 1989
Director, Writer & Producer:<\/strong>
Jorge Furtado
Production company<\/strong>:
Casa de Cinema de Porto Allegre, Brazil<\/p>\n\n\n\n

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INGREDIENTS<\/h4>\n\n\n\n

INTENTIONS<\/h5>\n\n\n\n

Pop the bubble
Show capitalist evils<\/a>
Teach economic geography<\/p>\n\n\n\n

TACTICS<\/h5>\n\n\n\n

Make the familiar strange
Follow the thing
Join the dots
Lie to tell the truth
Embody exploitation
Make it incomplete
Make it funny<\/p>\n\n\n\n

RESPONSES<\/h5>\n\n\n\n

Wow \ud83d\udca5 WTF?
Capitalism is sh*t
They aren\u2019t experts!
I gotta do something<\/p>\n\n\n\n

IMPACTS<\/h5>\n\n\n\n

Now we\u2019re talking
Now I know!<\/p>\n\n\n\n

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Image credit<\/summary>\n

<\/strong>Fresh Tomatoes, Loose –<\/em> Tomato isolated (https:\/\/www.freepik.com\/free-photo\/tomato-isolated_7481096.htm#fromView=search&page=1&position=26&uuid=9e0c895b-6975-47d6-a7cc-9e1dc7cb06d1) by timolina (Freepik)


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Ilha das Flores<\/strong><\/h1>\n\n\n\n
IN BRIEF<\/h5>\n\n\n\n

Filmmaker Jorge Furtado follows a tomato from Mr Suzuki’s field to a garbage dump on the ‘Island of Flowers’ in Porto Allegre, Brazil. Here, a rotten one binned in Mrs Anete’s kitchen is fed to pigs. What’s left is then scavenged by local people. This eccentric 13 minute ‘masterpiece’ was made for Martians visiting Planet Earth. It explains what a human being is, what the function of money in capitalism is, why pigs are valued more than some people. It’s a parable of poverty.<\/p>\n\n\n\n

More about this page<\/summary>\n

We are slowly piecing together a ‘followthethings.com handbook for trade justice activism’ and are publishing the pages here as we write them. This is an ‘example’ page. The wide column paraphrases and condenses this example’s followthethings.com page, section by section. The narrow column contains some details about the commodity, some key facts about the activism that took place around it, and a list of its ‘ingredients’: its intentions, tactics, responses and impacts. These have been identified during the writing of this example page and, as more handbook pages are added, you will be able to click each one to read about it, and there will be links to other examples where we have found that ingredient, and a list of linked ingredients. This hypertext format, we believe, will help readers to understand how trade justice activism can work, and what it can do. <\/p>\n<\/details>\n\n\n\n

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Original<\/em><\/p>\n<\/blockquote>\n\n\n\n

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